advocacy cycle in action national alliance for caregiving second national conference caregiver...
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Advocacy Cycle Advocacy Cycle in in ActionAction
National Alliance for CaregivingNational Alliance for CaregivingSecond National Conference Second National Conference
Caregiver CoalitionsCaregiver CoalitionsMarch 26, 2008March 26, 2008
Why advocacy?Why advocacy?
To promote and pursue changes in To promote and pursue changes in servicesservices
To obtain changes in policy, To obtain changes in policy, regulation or legislationregulation or legislation
To engage the community to sustain To engage the community to sustain the coalition or adopt normsthe coalition or adopt norms
Coalition and advocacyCoalition and advocacy
Comprehensive definition of needComprehensive definition of need Effective messagesEffective messages Diversity of communityDiversity of community Multiple points of contactMultiple points of contact Continuum of caregiver experienceContinuum of caregiver experience Organizational resourcesOrganizational resources Credible source informationCredible source information
Coalition readinessCoalition readiness
Degree of collaborationDegree of collaboration Potential for a united voicePotential for a united voice Opportunities for coalition and Opportunities for coalition and
individual organizationsindividual organizations Evaluation of activities and any Evaluation of activities and any
advocacy to dateadvocacy to date Mission and vision barometerMission and vision barometer View of the futureView of the future
Successful advocacy Successful advocacy campaigncampaign StrategicStrategic Series of actionsSeries of actions Designed to pursuadeDesigned to pursuade TargetedTargeted Build alliancesBuild alliances Results in changeResults in change
Advocacy cycleAdvocacy cycle
Identify issue or problemIdentify issue or problem Research cause and effectResearch cause and effect Plan goals, objectives, indicators, Plan goals, objectives, indicators,
methods, activities, and timelinemethods, activities, and timeline ActAct Monitor and evaluate actions and Monitor and evaluate actions and
resultsresults
Identify issueIdentify issue
Sources of informationSources of information
Criteria for selectionCriteria for selection
Process of selectionProcess of selection
In Action….In Action….
Process inclusive all voices heardProcess inclusive all voices heard
Selection may prioritize not eliminateSelection may prioritize not eliminate
Confidence in communicationConfidence in communication
Listen - what you hear may help you Listen - what you hear may help you selectselect
ResearchResearch
Information and resourcesInformation and resources
Confirming the issueConfirming the issue
Impact assessmentImpact assessment
In Action…In Action…
Have information which connects Have information which connects constituency with legislatorconstituency with legislator
Stats tell the story…drill downStats tell the story…drill down Sources are reliable maybe Sources are reliable maybe
known to legislator or staffknown to legislator or staff Sets the stage…why is it Sets the stage…why is it
important to this legislator?important to this legislator?
PlanPlan
Goals – express change desiredGoals – express change desired
Objectives – who, what, when, Objectives – who, what, when, howhow
Activities – specific tasksActivities – specific tasks
In Action…In Action… Maximize strengths Maximize strengths
All understand the agendaAll understand the agenda
Plan includes actions before, during Plan includes actions before, during and afterand after
Timing – what is determining the Timing – what is determining the calendar or the clock?calendar or the clock?
Someone monitors and reports how we Someone monitors and reports how we are doingare doing
ActAct
Focus on goals and objectivesFocus on goals and objectives
Identify who to approachIdentify who to approach
Create the messageCreate the message
Develop tactics for message deliveryDevelop tactics for message delivery
Identify resources and actionsIdentify resources and actions
In Action….In Action….
Answers to all of the journalist’s Answers to all of the journalist’s questions: who, what, when, where, questions: who, what, when, where, how, why?how, why?
FocusFocus Rehearse…. Can someone without Rehearse…. Can someone without
knowledge get it?knowledge get it? Research the person not just the Research the person not just the
issueissuestyle, interests, current agendastyle, interests, current agenda
EvaluateEvaluate
Indicators to monitor successIndicators to monitor success
Tracking and communicating Tracking and communicating outcomesoutcomes
Collaboration of coalitionCollaboration of coalition
Informs identification of issuesInforms identification of issues
In Action….In Action….
What happened in there?What happened in there? What’s your gut tell you?What’s your gut tell you? Do what you said you would do.Do what you said you would do. Follow up whether solicited or notFollow up whether solicited or not Do a favorDo a favor Adjust and start overAdjust and start over
Contact InformationContact Information
Brian M. DukeBrian M. Duke
DirectorDirector
Bucks County Area Agency on AgingBucks County Area Agency on Aging
30 East Oakland Avenue30 East Oakland Avenue
Doylestown, PA 18901Doylestown, PA 18901
Telephone: 215-348-0510 ext 1202Telephone: 215-348-0510 ext 1202
Email: Email: [email protected]@co.bucks.pa.us