AER Summer School 2012Ponta Delgada, Azores – August 20-25, 2012

10 years of cinema in Wallonia

Assessment of the Wallimage economic fund 2011 - 2011

The start

• Emergence of talent in the’90s • May 1999 : Golden Palm for « Rosetta »• January 2000 : creation of Wallimage Ltd.• January 2001 : opening of the offices in Mons

The structure

The strategy

• «generate a structuring effect on the upcoming audiovisual industry in the Walloon Region»

• Political will to condition a market• Support for works depending on regional expenses

• Support for audiovisual service companies established in the region

The resources

Reinforcement from Brussels!

Allies

The Wallimage films

Wallimage Coproductions :Supported 136 productions in 10 years !

The mechanism

• To encourage co-productions in Wallonia or bring them here, we invest, on average, €250,000 per project.

• Part is a loan, part is co-production• Rule:

• Producer’s regional expenses = 100 % in AV !• Under these conditions, he receives:

• 60 % as equity• 40 % as loan

• Regional stimulus:• Each time the production exceeds the regional expenditure by

5 %• The loan share is reduced by 1 %

An example

• LE COUPERET by Costa Gavras

• French – Spanish production• Les Films du Fleuve joins

the co-production• Total estimated budget:

€5,000,000 • Wallimage investment:

€330,000 • Regional audiovisual expenses: €1,020,445

Another example (2011)

• RIEN A DECLARER by Dany Boon

• Preliminary work with Pathé France• French – Belgian production• Total estimated budget :

€22.000,000 • Wallimage investment :

€400,000• Regional audiovisual expenses: €1,773,361 (443 %)

70 Belgian films

65 int’l co-productions

Animation cinema

Results

• Between February 2001 and February 2011• 46 investment sessions

• 704 submissions analysed

• 136 supported projects

• 0 failures

• Investment by the region: €31,305,580• Generated audiovisual expenses: €94,051,460 • Ratio : 300 %

The Walloon enterprises

Wallimage Entreprises :Supported 17 enterprises in 7 years !

Figures

• Acquisition of interests: €1,757,446 • Tied loans: €1,558,602 • Global investment : €3.316.048

• 3 bankruptcies• 3 buybacks of our stakes• 11 companies in our portfolio today

The enterprises

Cluster structure

Wallimage head of

a trans-regional network

Cine-Regio : already 32 members

• In the short term: better dissemination of information and opportunities

• In the medium term: cooperation experiments by several Regional Funds

• In the long-term: harmonisation of certain regulations

• In more general terms: a new financing sector is being consolidated, is expanding and is being rationalised

• Value for the Producers

With the support of

AER Summer School 2012Ponta Delgada, Azores – August 20-25, 2012

Thank you for your attention!

Q & AFor more information, do not hesitate to contact:

Wallonia-Brussels International (WBI)Mr. Stéphane COOLS

+32 2 421 85 12s.cools@wbi.be