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AER Summer School 2012Ponta Delgada, Azores – August 20-25, 2012
10 years of cinema in Wallonia
Assessment of the Wallimage economic fund 2011 - 2011
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The start
• Emergence of talent in the’90s • May 1999 : Golden Palm for « Rosetta »• January 2000 : creation of Wallimage Ltd.• January 2001 : opening of the offices in Mons
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The structure
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The strategy
• «generate a structuring effect on the upcoming audiovisual industry in the Walloon Region»
• Political will to condition a market• Support for works depending on regional expenses
• Support for audiovisual service companies established in the region
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The resources
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Reinforcement from Brussels!
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Allies
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The Wallimage films
Wallimage Coproductions :Supported 136 productions in 10 years !
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The mechanism
• To encourage co-productions in Wallonia or bring them here, we invest, on average, €250,000 per project.
• Part is a loan, part is co-production• Rule:
• Producer’s regional expenses = 100 % in AV !• Under these conditions, he receives:
• 60 % as equity• 40 % as loan
• Regional stimulus:• Each time the production exceeds the regional expenditure by
5 %• The loan share is reduced by 1 %
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An example
• LE COUPERET by Costa Gavras
• French – Spanish production• Les Films du Fleuve joins
the co-production• Total estimated budget:
€5,000,000 • Wallimage investment:
€330,000 • Regional audiovisual expenses: €1,020,445
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Another example (2011)
• RIEN A DECLARER by Dany Boon
• Preliminary work with Pathé France• French – Belgian production• Total estimated budget :
€22.000,000 • Wallimage investment :
€400,000• Regional audiovisual expenses: €1,773,361 (443 %)
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70 Belgian films
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65 int’l co-productions
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Animation cinema
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Results
• Between February 2001 and February 2011• 46 investment sessions
• 704 submissions analysed
• 136 supported projects
• 0 failures
• Investment by the region: €31,305,580• Generated audiovisual expenses: €94,051,460 • Ratio : 300 %
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The Walloon enterprises
Wallimage Entreprises :Supported 17 enterprises in 7 years !
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Figures
• Acquisition of interests: €1,757,446 • Tied loans: €1,558,602 • Global investment : €3.316.048
• 3 bankruptcies• 3 buybacks of our stakes• 11 companies in our portfolio today
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The enterprises
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Cluster structure
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Wallimage head of
a trans-regional network
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Cine-Regio : already 32 members
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• In the short term: better dissemination of information and opportunities
• In the medium term: cooperation experiments by several Regional Funds
• In the long-term: harmonisation of certain regulations
• In more general terms: a new financing sector is being consolidated, is expanding and is being rationalised
• Value for the Producers
With the support of
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AER Summer School 2012Ponta Delgada, Azores – August 20-25, 2012
Thank you for your attention!
Q & AFor more information, do not hesitate to contact:
Wallonia-Brussels International (WBI)Mr. Stéphane COOLS
+32 2 421 85 [email protected]