afends-hi-summer-14-sh-womens

A F E N D S

H I G H S U M M E R 2 0 1 4

A F E N D S

H I G H S U M M E R 2 0 1 4

Rock n’ Dole

Here i t is . . . Afends latest col lect ion for Summer 2014. Our largest range to date cont inues on themes from previous seasons,

drawing inspirat ion from the crazy, wi ld youth of our hometown of Byron Bay, a long with v intage fashion of the 80s & 90s,

grungy vintage motorcycle propaganda, and current pop culture.

As always we have focused on designing unique pr ints and washing them to perfect ion. We’re especial ly proud of our ‘Deadbeat

Demin Club’ range of qual i ty denim jeans, jackets, shorts, skir ts and overal ls, featur ing f latter ing cuts and our s ignature acid

washes.

Our second swimwear col lect ion is heavi ly 80s inspired and features fun, fashion forward pr ints and cuts. We received an

overwhelmingly posit ive response to our f i rst range of swimwear, and we’re equal ly as excited to release our latest pieces - we

feel that they more than l ive up to the expectat ions set by their predecessors.

This col lect ions t i t le, “Rock n’ Dole” ref lects on the l i festy les of our muses and of course, our f r iends. There is no doubt that

their way of l iv ing is ideal ised - r is ing when they please, surf ing and hanging at the beach t i l l dusk, dinner and dr inks with

f r iends more nights than not, and al l on a welfare cheque - i t may be easy to cr i t ic ise but i t ’s def in i te ly hard not to desire. L i fe

is easy when every day is the weekend. Hopeful ly th is l i festy le and the good vibes that go along with i t can be fe l t through the

clothing we create.

We put our heart and soul into creat ing a range we can be proud of because Afends is more than just a clothing brand to us - i t

the embodiment of who we are, the l ives we lead, and the people we love.

The Dreamer5 0 - 0 8 - 0 0 4

ONE PIECE 80% NYLON 20% SPANDEX

DAISIES

Summer Daisies5 0 - 0 7 - 0 2 7

TRI SLIDE BIKINI 80% NYLON 20% SPANDEX

DAISIES

World Peace5 0 - 0 7 - 0 1 8

HIGH WAIST BIKINI 80% NYLON 20% SPANDEX

DAISIES

In Charge5 0 - 0 7 - 0 1 7

BRIEF BIKINI 80% NYLON 20% SPANDEX

BLACK

Jungle Love5 0 - 0 7 - 0 2 9


TROPPO

Work It Out5 0 - 0 7 - 0 1 6

HIGH CUT BIKINI 80% NYLON 20% SPANDEX

BLACK

Jungle Lust5 0 - 0 7 - 0 2 0


TROPPO

Seeing Things5 0 - 0 7 - 0 1 9


80S

Aye Aye5 0 - 0 7 - 0 2 6


RADICAL

Baywatch Babe5 0 - 0 8 - 0 0 3

ONE PIECE 80% NYLON 20% SPANDEX

80S

Dark Days5 0 - 0 7 - 0 2 2


RADICAL

Sailing5 0 - 0 7 - 0 2 8


NAUTICAL

Holidaze5 0 - 0 7 - 0 2 5


AZTEC

Tennis & Yachts5 0 - 0 7 - 0 2 3

HIGH WAIST BIKINI 80% NYLON 20% SPANDEX

NAUTICAL

Curioser5 0 - 0 7 - 0 2 4


AZTEC

Daria5 1 - 0 2 - 0 1 1

DENIM OVERALLS 98% COTTON 2% SPANDEX

INDIGO

Daria5 1 - 0 2 - 0 0 8

DENIM OVERALLS 98% COTTON 2% SPANDEX

BLUE ACID

O N T H I S P A G E :

DANCE PARTY BANDCUT TEEDARIA BLUE ACID OVERALLSNEVERMIND 80S BACKPACKMIMAS BLACK SUNGLASSES

DR MARTEN CLARISSA SANDALS

Someday5 1 - 0 3 - 0 5 2

DENIM DRESS 98% COTTON 2% SPANDEX

INDIGO

Lemonade5 1 - 0 2 - 0 1 0

OVERALLS 100% RAYON

DAISIES

The World Is A Cage5 1 - 0 3 - 0 5 1

DRESS 100% RAYON

TROPPO

Dream Girl5 1 - 0 3 - 0 5 0

DRESS 100% RAYON

FLORAL

Alice5 1 - 0 2 - 0 0 7

PLAYSUIT 100% RAYON

AZTEC

Besties5 1 - 0 3 - 0 6 2

BANDCUT DRESS 50% COTTON 50% MODAL

BLACK ACID

Labyrinth5 1 - 0 2 - 0 0 9

PLAYSUIT 100% RAYON

80S

Eagle5 1 - 0 3 - 0 4 9

BANDCUT DRESS 50% COTTON 50% MODAL

BLACK ACID

Illusions5 0 - 0 2 - 0 2 4

CROP TOP 60% POLY 25% COTTON 5% SPANDEX

80S

Over It5 0 - 0 2 - 0 2 3

DENIM OVERALL TOP 98% COTTON 2% SPANDEX

BLUE ACID

Pet Shop5 0 - 0 2 - 0 2 6

COLLAR TOP 100% COTTON LAWN

RADICAL

Stevie5 0 - 0 2 - 0 2 5

DENIM OVERALL TOP 98% COTTON 2% SPANDEX

DAISIES

Dolphins5 0 - 0 2 - 0 2 1

FLOCKED TEE 50% COTTON 50% MODAL

BLACK

The Crop5 0 - 0 2 - 0 2 7

CROP TOP 50% COTTON 50% MODAL

WHITE & RED

Money Honey5 0 - 0 2 - 0 2 2

BUTTON UP SHIRT 100% COTTON LAWN

TROPPO

The Crop5 0 - 0 2 - 0 2 7

CROP TOP 50% COTTON 50% MODAL

BLACK ACID

Bird & Banner5 0 - 0 1 - 1 0 2

BANDCUT TEE 50% COTTON 50% MODAL

GREY MARLE

Fast & Free5 0 - 0 1 - 1 0 1

BASIC TEE 50% COTTON 50% MODAL

FADED BLACK

Mean Metal5 0 - 0 1 - 1 0 6

ROLL SLEEVE RAGLAN TEE 50% COTTON 50% MODAL

WHITE & GREY MARLE

Play It5 0 - 0 1 - 1 0 5


BLACK ACID

Burn Your Flag5 0 - 0 1 - 1 0 4


WHITE MARLE

Textbook5 0 - 0 1 - 1 0 3


BLACK ACID

Angst5 0 - 0 1 - 1 1 0


WHITE MARLE

Killa5 0 - 0 1 - 1 1 6


FADED BLACK

Field Notes5 0 - 0 1 - 1 0 8


PINK ACID

Nineties Kid5 0 - 0 1 - 1 1 1

CROPPED TEE100% COTTON

WHITE

Lovers5 0 - 0 1 - 1 0 9


BLACK ACID

Rad Man5 0 - 0 1 - 1 1 2

BASIC TEE 60% POLY 25% COTTON 5% SPANDEX

RADICAL

Like Woah5 0 - 0 1 - 1 0 7

TANK 50% COTTON 50% MODAL

NATURAL

Dance Party5 0 - 0 1 - 1 1 4

BANDCUT TEE 100% COTTON

YELLOW

Desert5 0 - 0 1 - 1 1 3


FADED BLACK

Tomboy5 0 - 0 1 - 1 1 5

B-BALL TEE 100% COTTON

NATURAL

Fck Fashion5 6 - 0 1 - 0 0 7

DENIM JACKET 100% COTTON

BLACK ACID

Yin Yang5 6 - 0 1 - 0 0 5

DENIM JACKET 98% COTTON 2% SPANDEX

BLUE ACID

Children Of The Bay5 6 - 0 1 - 0 1 2

DENIM JACKET 100% COTTON

INDIGO

Virginia - Indigo5 2 - 0 1 - 0 4 0

HIGH WAIST DENIM SHORTS 98% COTTON 2%SPANDEX

INDIGO

Virginia - Black5 2 - 0 1 - 0 3 9


BLACK

Virginia - Blue Acid5 2 - 0 1 - 0 3 2


BLUE ACID

Virginia - Black Acid5 2 - 0 1 - 0 4 6


BLACK ACID

Field Day5 2 - 0 3 - 0 2 2

HIGH WAIST DENIM SKIRT 98% COTTON 2%SPANDEX

DAISIES

Visions5 2 - 0 3 - 0 2 1

BODYCON SKIRT 60% POLY 25% COTTON 5% SPANDEX

80S

Aimee5 2 - 0 1 - 0 3 7

HOT SHORTS 100% COTTON

FLORAL

Claire5 2 - 0 1 - 0 3 8

BIKE SHORTS 60% POLY 25% COTTON 5% SPANDEX

RADICAL

Relax5 2 - 0 1 - 0 3 6

EASY SHORTS 100% COTTON

BLACK ACID

Chevy - Indigo5 2 - 0 3 - 0 2 0


INDIGO

Chevy - Black5 2 - 0 3 - 0 2 3


BLACK

Chevy - Blue Acid5 2 - 0 3 - 0 1 1


BLUE ACID

Chevy - Black Acid5 2 - 0 3 - 0 1 6


BLACK ACID

Luckies - Indigo5 3 - 0 2 - 0 0 3

HIGH WAIST SLIM JEANS 98% COTTON 2%SPANDEX

INDIGO

Luckies - Black5 3 - 0 2 - 0 0 6

HIGH WAIST SLIM JEANS 100% COTTON

BLACK

Luckies - Blue Acid5 3 - 0 2 - 0 0 5

HIGH WAIST SLIM JEANS 98% COTTON 2%SPANDEX

BLUE ACID

Luckies - Black Acid5 3 - 0 2 - 0 0 4

HIGH WAIST SLIM JEANS 100% COTTON

BLACK ACID

Zeppelins - Indigo5 3 - 0 1 - 0 1 4

HIGH WAIST SKINNY JEANS 98% COTTON 2% SPANDEX

INDIGO

Zeppelins - Black5 3 - 0 1 - 0 1 3


BLACK

Zeppelins - Blue Acid5 3 - 0 1 - 0 0 8


BLUE ACID

Zeppelins - Black Acid5 3 - 0 1 - 0 1 0


BLACK ACID

Perrote5 2 - 0 2 - 0 1 2

HIGH WAIST LEGGINGS 60% POLY 25% COTTON 5% SPANDEX

80S

Toucan Tiger5 2 - 0 2 - 0 1 3

HIGH WAIST LEGGINGS 90% POLYESTER 10% SPANDEX

TROPPO

Flip Out5 2 - 0 2 - 0 1 5

HIGH WAIST LEGGINGS 50% COTTON 50% MODAL

AZTEC

Jungle Party5 2 - 0 4 - 0 1 0

BEACH PANTS 100% RAYON

TROPPO

Get It Right5 2 - 0 4 - 0 0 8

BEACH PANTS 100% COTTON

BLUE ACID

Trip Out1 7 - 0 1 - 0 2 4

CUSHION 100% COTTON

80S

MFD1 7 - 0 1 - 0 2 6

CUSHION 100% COTTON

DAISIES

Super Radical1 7 - 0 1 - 0 2 7

CUSHION 100% COTTON

RADICAL

Wild Jungle1 7 - 0 1 - 0 2 5

CUSHION 100% COTTON

TROPPO

Nevermind100% COTTON BACKPACKS

1 . N E V E R M I N D - D A I S I E S

16-01-024

2 . N E V E R M I N D - 8 0 S

16-01-027

3 . N E V E R M I N D - T R O P P O

16-01-026

4 . N E V E R M I N D - B L A C K A C I D

16-01-018

5 . N E V E R M I N D - B L U E A C I D

16-01-025

1.

2. 3. 4.

5.

Fuk Yeh1 3 - 0 1 - 0 2 8

5 PANEL TRUCKER 100% COTTON

BLACK WHITE FADE

Totally Rad1 3 - 0 7 - 0 0 6

ELASTIC BACK 100% COTTON

RADICAL

Burning Bridges1 3 - 0 2 - 0 3 2

SNAPBACK 100% COTTON

NAVY & RED

Squeaky Clean1 3 - 0 8 - 0 0 9

6 PANEL HAT 100% COTTON

80S

Kids With Guns1 3 - 0 8 - 0 1 2


NAVY & NAUTICAL

Symbology1 3 - 0 5 - 0 5 8


BLACK GOOD VIBES

Machu Peachy1 3 - 0 5 - 0 6 0


AZTEC

Paid Vacation1 3 - 0 7 - 0 0 5

ELASTIC BACK 100% COTTON

BLACK

Parrot1 8 - 0 1 - 0 6 4

NECKLACE

Karma1 8 - 0 1 - 0 6 2

NECKLACE

O Hi1 8 - 0 1 - 0 6 5

NECKLACE

B2L1 8 - 0 1 - 0 6 7

NECKLACE

Soar1 8 - 0 1 - 0 6 6

NECKLACE

The Lovers1 8 - 0 1 - 0 6 3

NECKLACE

Daisy Chain1 8 - 0 3 - 0 1 9

RING

Afends Country1 8 - 0 3 - 0 1 7

RING

Day & Night1 8 - 0 3 - 0 1 8

RING

Feather1 8 - 0 3 - 0 2 1

RING

I See All1 8 - 0 3 - 0 2 2

RING

Leaf1 8 - 0 3 - 0 2 0

RING

Breathe1 3 - 0 6 - 0 1 5

WARFIE BEANIE 100% ACRYLIC

PETROL

Chimney1 3 - 0 6 - 0 0 9

WARFIE BEANIE 100% ACRYLICBLACK MARLE

Black Hawk Down1 3 - 0 5 - 0 1 0

WARFIE BEANIE 100% ACRYLIC

BLACK MARLE & BLACK

Black Flag1 3 - 0 6 - 0 1 7

CASUAL BEANIE 100% ACRYLIC

BLACK

Toucan Dan1 3 - 1 0 - 0 0 2

BUCKET HAT 100% COTTON

TROPPO

Fema1 3 - 1 0 - 0 0 2


NAUTICAL & BLACK

Avec Noir1 3 - 1 0 - 0 0 2


AZTEC

Snakes In Paradise1 3 - 1 0 - 0 0 2


BLACK ACID

Contacts

A F E N D S A U S T R A L I A

PH: +61 2 6680 7403 / EMAIL: [email protected]

A F E N D S U . S . A .


A F E N D S U K / E U R O P E


A F E N D S N E W Z E A L A N D

PH: +412 263 008 / EMAIL: [email protected]

A F E N D S J A P A N


A F E N D S I N D O N E S I A


A F E N D S N E W C A L E D O N I A


Credits

B R A N D D I R E C T O R S

DECLAN WISE & JONO SALFIELD

W O M E N S C R E A T I V E , D E S I G N & S T Y L I N G

BEC NOLAN

M E N S D E S I G N

DAVID JONSSON, BEC & SAMUEL NOLAN

M E N S C R E A T I V E & S T Y L I N G

SAMUEL NOLAN, JOSH GALLETLY & HEATH MAWSON

P H O T O G R A P H Y

SAMUEL NOLAN

G A R M E N T T E C H

MIKE FISHWICK

F E M A L E M O D E L S

RUBY MATTHEWS, MATILDA DODS, KELLIE BIRD & SAMANTHA FLOOK

M A L E M O D E L S

PIP OATS, TORREN MARTYN, DUNCAN McNICOL & JOSH SLEEP

H A I R & M A K E U P

NICOLA EMANUEL

VISIT US AT www.afends.comINSTAGRAM @afends / FACEBOOK.COM/afends

afends-hi-summer-14-sh-womens

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