FFD 403Research Project

25 / 12 / 2014

What inspired us?We were simply having a conversation over coffee.

Research Question: How does the design factor in mugs affect the

taste of beverages; wine, juice and tea?

Methodology

- Experiment

- Survey (open ended questions)

-Made in UK-Whittard Brand-Ceramic-Hand painted

-Made in UK-No Brand-Ceramic-Print

MUG 1 MUG 2

Earl Grey Tea Sek Cherry Juice Cumartesi Red Wine

M1

WINE

JUICE

TEA

M2

These are two di�erent branded same type of beverages, which one is more tasty in your opinion?

Why would you prefere that?

MUG1TEA

Preferences(people)

PositiveComments

NegativeComments

4

Better aroma

Softer

Softer

Burned throat

Burned throat

*All of the subjects consume tea in daily basis.

Bitter

Tastes like earl grey(Subject doesn’t like earl grey)

Tastes like water

4 2

MUG2 Same

*Subjects consume cherry juice either once-twice a week or month.

MUG1JUICE

Preferences(people)

PositiveComments

NegativeComments

5

Sweeter

Softer

Denser

Sour

Sweeter

Sweeter

Less sweeter

Cooler

3 2

MUG2 Same

*Most of the subjects consume red wine once or twice a month.

MUG1WINE

Preferences(people)

PositiveComments

NegativeComments

5

Easy to drink

Softer

Easy to drink

Burned throat

More mature

Less bitter

Sweeter

Better after taste

3 2

MUG2 Same

Which mug would you prefere, appearance wise, if we would have said that they were exactly the same beverages in the �rst place?

Mug1

Mug2

Doesn’t matter

Out of people who prefered Mug1

1p

3p

Out of people who prefered Mug2

1p

3p

Out of people who prefered Neither

2p

Tea Group Mug Preferences

5p4p

1p

Mug1

Mug2

Doesn’t matter

Out of people who prefered Mug1

3p 2p

Out of people who prefered Mug2

1p 2p

Out of people who prefered Neither

2p

Juice Group Mug Preference

4p 5p

1p

Mug1

Mug2

Out of people who prefered Mug1

3p 2p

Out of people who prefered Mug2

1p 2p

Out of people who prefered Neither

1p 1p

Wine Group Mug Preference

4p 6p

Tea Group Mug Preferences

5p4p

1p

Mug1 Mug2 Doesn’t matter

Juice Group Mug Preference

4p 5p

1p

Wine Group Mug Preference

4p 6p

Mug1 Mug2 Doesn’t matter

Total Mug Preference

2p

12p 16p

Key Findings

* People tend to concentrate on the taste of the beverage rather then the physical appearance of the mug they are using.

* The materail and the texture of the mug still affects the experience of the beverages.(Temperature, drinking feel, odour)

* More frequently consumed beverages are more negatively criticisized due to higher expectations.

*Less frequently consumed beverages are more likely to be critisized positively.

Ebru ÜnsalNilgün Aslı Tosun

Seran Sukan

Thanks!