affiliate update affiliate update ©2012 wanderful media. all rights reserved. november 16, 2012
TRANSCRIPT
Affiliate Update
©2012 Wanderful Media. All rights reserved.
November 16, 2012
©2012 Wanderful Media. All rights reserved.
Presentation Agenda• iCircular Update• Local ROP ads• New Milo Product Pages• Cloud Migration• Reporting Review• Black Friday page and creative• Monthly Reporting Updates
©2012 Wanderful Media. All rights reserved.
Wanderful Acquires iCircular
• Strategic acquisition for mobile • Integrating certain elements into Find n Save®
• Communication to iCircular affiliates underway this week• Evaluating how iCircular fits into the overall product
offering• Will provide updates on future newsletters and affiliate
calls
©2012 Wanderful Media. All rights reserved.
ROP Ads Will Be Part of the New Product• We recognize that ROP ads are a key affiliate revenue
stream• We’ll be building all product discovery shopping-related
ROP ads into the core product • Service, brand and event-related ROP ads are outside of
the core shopping experience. – Our plan is to identify a location in the product experience to
house these ads – They will be categorized appropriately, where newspaper
readers can find them and interact with those small businesses
©2012 Wanderful Media. All rights reserved.
New Milo Product Pages
• Additional pages created for brands, advertisers and, ultimately, SEO• Adds 40 – 50K for brands and categories• New metrics added to track advertiser, brand, category and offer clicks• Went live yesterday
©2012 Wanderful Media. All rights reserved.
Migrating To The Cloud
• Enables real-time scalability• Easier to quickly index feeds• Gets us to 500 sites quickly
& reliably
©2012 Wanderful Media. All rights reserved.
Key Reporting Pieces for Weekly Reports
• Page views & unique visitors• Indexed pages. How many do you have?• Top/Bottom performers. Who is consistent?
©2012 Wanderful Media. All rights reserved.
Black Friday Promotion
www.findnsave.com/affiliatedocumentation
©2012 Wanderful Media. All rights reserved.
Black Friday Landing Page• Shadow Box and Prominent link on home page• All circulars with keywords “Black Friday”, “CyberMonday” and
“Thanksgiving” along with all circulars live from 11/22-11/30
©2012 Wanderful Media. All rights reserved.
We Need Your Help with Metrics
• Monthly Page Views for affiliate sites provided by Affiliates• Monthly Unique Visitors provided for affiliate sites provided by
Affiliates • Account Managers will be requesting monthly metrics for each
affiliate site to compare and analyze data against Find n Save data
©2012 Wanderful Media. All rights reserved.
Questions From Last Call
• Q1- With the new Find n Save design, where will the local coupons and daily deals live?• A- If they are a retail-related product, they will live alongside the other content we have on the site. • • Q1- How are you going to focus on local when Find n Save mainly features big box/national?• A- Our definition of l”ocal” is what is currently featured around you geographically. A mix of Mom and Pop-type stores and big box stores
(e.g., Target) will be featured together. • • Q2- How many ways can content get onto Find n Save?• A- We are looking at integrating multiple data sources. Current pieces in Find n Save are: ShopLocal, Milo, RedPlum/Coupons.com, local
ROP, local FSI. Integrating additional data from Goodzer and a few other providers, including direct from retailer, is being explored.• • Q3- Where do local ads that do not focus on price and item (e.g., hospitals, banks) live within Find n Save? • A- The new iteration of Find n Save will only feature shopping-related content and exclude ads that do not fit within that scope. We are
looking at ways to house non-product content somewhere in the experience (e.g., searchable pages).• • Q4- How is the mobile strategy going to treat SMS and Push Notifications?• A- The mobile experience will feature both SMS and Push Notifications and be relevant to the user's list creation. Exploring the possible
integration of push-specific offers by geography/location, time based, and in store. Probably will be some combination of the three.• • Q5- Is the tablet experience going to be a native app or built with HTML5?• A- Looking to develop both a native offering on IOS and Android, and a version for mobile web. Goal is to have a Find n Save user
experience work across all platforms.
©2012 Wanderful Media. All rights reserved.
Q & A
• Brad Wantt – Director of Client Services – [email protected]
• Joey Weber – Account Manager– [email protected]