africa business communities press services
TRANSCRIPT
Africa A
B Business
C Communities
Africa Business Communities Press services
1. Press services
1. Africa Press List
2. Africa News Monitoring
2. Africa Business Communities
1. Distribution as DM to LinkedIn Groups
1. Press Services
We can distribute and track your PR
message throughout Africa
16 January 2017 4
PR services
Africa Press List
Africa News
Monitoring
Our PR propositions
16 January 2017 Presentation name 5
Africa Press List
Africa News Monitoring
1.1.
Africa Press List
• Easy tool to create and distribute press releases to tailor made distribution lists.
• Easy filtering options:
• 7,000 journalists
• 4 Languages | English, French, Portuguese and Arabic
• 6 Media Types | Television, Radio, Newspapers, Magazines, Internet and Blogs
• 30 Fields of interest | More than 30 categories to select journalists by field of interests
• 54 Countries to select
• Free trial - Budget friendly
16 January 2017 6
1.1.
Africa Press List – How it works
• You register yourself
• You make your own press release through our templates and tools (as an additional service, we can help you with it – not for free)
• You make a distribution list
• You send the press releases to the distribution list, directly or scheduled, and some social media destinations
16 January 2017 7
1.1.2.
Africa Press List pricing
• 3 packages
1. Free trial with 50 credits
2. Starters package of €99,- comes with 200 credits and the possibility to buy new credits for €0.35 each
3. Annual subscription €2,450.- comes with 10,000 credits and the possibility to buy new credits for €0.25 each
16 January 2017 8
If you send one press release to 195 journalists, it will cost you 195 credits
If you send two press releases each time to 50 journalists, it will cost you 100 credits
1.1.3.
Africa Press List pricing No Self service
16 January 2017 9
nr APL - service What do you do yourself Fixed Variable - Number of journalists
1 Distribution We distribute your press release and operate the system.
You draft the press release and deliver the material, inclusive pictures and other material. You indicate which journalists – field of interests – countries
€150 X * €0,35
2 Distribution and Editing We distribute your press release and operate the system. We edit your press release.
You draft the unedited press release and deliver the material, inclusive pictures and other material. You indicate which journalists – field of interests – countries
€250 X * €0,35
3 Full Service We distribute and operate the system We draft your press release based upon a briefing what you want to communicate.
You brief us for drafting the press release and deliver the material, inclusive pictures and other material You indicate which journalists – field of interests – countries
€350 X * €0,35
1.1.4.
Africa Press List Results
• Results
• Different outcome
• Some journalists want to be paid for publishing
• One case with zero mentions
• One case with 14 mentions on 600 journalists
• Always published in/on: • www.africabusinesscommunities.com
• www.nigeriabusinesscommunities.com
• https://twitter.com/AfricaBizz
• https://www.facebook.com/AfricaBusinessCommunitiesOnline
• http://africabusinesscommunities.com/africa-business-communities-linkedin-groups.html (total reach 1,2 million african business professionals)
• Good SEO results, see case Bbrood Kenya
16 January 2017 10
1.1.5.
Africa Press List Q&A
Is the price related to the package you choose monthly or yearly?
• The starters package of €99,- is not related to time, you get 200 credits. You can always buy more credits for any amount you want. The annual subscription, is per year, but if not all credits are used, you can always take them to the next year. And additionally, you pay 1 credit for 1 press release send to a journalist.
How much does a credit cost?
• In general, €0,35. If you have an annual subscription €0,25
And finally, how do we know for sure that the journalist has done something with the press release?
• You do not. It depends how interesting and relevant your content-news is, the more interesting the better the chance. We will always distribute you press release on twitter and our blogs like Africa Business Communities for free if it is real news (not advertising – like buy this product).
And could this press release also be a editorial/article/advertisement?
• Again, it should interesting and relevant content that is news worthy to journalists.
16 January 2017 11
1.2
Africa News Monitoring
• Monitoring of more than 7,000 online news sources in Africa, including social media
• News overview every morning
• Real time overview and statistics in the Clipit Portal
• Tone of voice analysis of your articles
• Mobile responsive
• Easy access – budget friendly
16 January 2017 Presentation name 12
1.2.2.
Africa News Monitoring –How it works
The africa news monitoring is a separate service (www.africanewsmonitoring.com) that tracks your news on basis of key words and does that only online, in online newsmedia (95% of broadcasters and print media also put the news online – although most of the times, a shorter version but with the main search terms).
16 January 2017 Presentation name 13
1.2.3.
Africa News Monitoring Pricing
• The pricing depends on
• Period
• Number of countries – continents
• Number of keywords – search terms
• One search term in one country, for a period of 3 months will cost you 3 * 150 = €450,-.
• If you are a paying client of the Africa Press List, you will receive a 10% discount, resulting into €405,-.
16 January 2017 Presentation name 14
2. Some more about Africa Business Communities
Africa Business Communities
is a Digital B2B Publisher that enables companies and organizations to connect with African Business
Professionals.
It supports doing business in Africa by marketing communication services, events, custom media productions (content marketing) and market
research.
Africa Business Communities
Sites & Services
Marketing and Communication
•www.africabusinesscommunities.com
•www.nigeriabusinesscommunities.com
•www.africaonlinemarketing.com
•www.africapresslist.com
•www.africanewsmonitoring.com
•www.africanetworkingevents.com
•Events (tailor made)
•Content Marketing (tailor made)
•Packages:
•CEO communication package
•Event communication package
Market Research
•www.africabusinesspanel.com
•www.africaconsumerpanel.com
•www.africaresearchtools.com
•Africa PMI
Recruitment
•www.headhuntersinafrica.com
•www.africajobbrokers.com
16 January 2017 Presentation name 17
Our communities in social media
16 January 2017 Presentation name 18
Google+ Facebook
Twitter LinkedIn
Biggest African player in the world on
Linkedin!
16 January 2017 Presentation name 19
• More than 170 well segmented groups • 5 of top 10 and 27 of top 50 • Fastest growth • More than 1.3 million members • CEO groups with selective admission •We can spread your message as a DM to our members
nr Name of the group – 1- 2016 members
1 Africa Oil & Gas Industry 110.535 ABC
2 Africa Import Export Trading 89.486 ABC
3 Lagos Business Club 63.606 ABC
4 Africa - All things business 49.579
5 Careers in Africa 40.280
6 Africa Supply Chain, Logistics, Transport 39.968
7 South African Business Network 39.021
8 Africa Banking 38.357 ABC
9 Nigeria Business Network 38.303
10 Africa Job Brokers 34.715 ABC
Client - IQPC Recommendation
“I came across Africa Business Communities when we were organising our East African call centre event. I was looking for some East African specific LinkedIn groups and came across this company as they managed many-many African groups on LinkedIn. I approached Africa Business Communities right away to see how they could help us in promoting the event. Not only were they very prompt in response but also helpful in answering many queries. We generated revenue close to US$15,000 for our event. Also, they offer complimentary marketing services which is why I utilise their services for every African event we organise. I would highly recommend Africa Business Communities to anyone looking to reach out to the African market.”
16 January 2017 20
Tarannum Syeeda IQPC MENA
