afrigap work done to date
DESCRIPTION
Presentation done the 3rd of June (2013) at the AfriGAP strategy meeting in Dakar.TRANSCRIPT
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Work done to date
Eric Bernard – June 3rd-4th, 2013
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Current set up
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Three circles of action
Tools Content
Community
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1. ToolsSituation in November 2012
1. One global portal2. In English only3. No space for interaction with visitors4. No social media tools
Afrigap was the sum of the content about AfricaNo statistics were possible
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1. ToolsWhat was done
1. Afrigap domain and sub-domain2. Translation possible in French3. Facebook, Scoop It, Twitter accounts4. Forum and comments available
New opportunities to reach the target audiencesStatistics enable monitoring and evolution
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1. ToolsTechnical limits
1. The website is old now (2009), technicallyand graphically
2. Several layers of development co-exist3. Everything is shared, i.e what is technically
done somewhere on the site is replicatedeverywhere
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2. Content
• 340 « African » pages since the beginning
• News, resources, events
• Global scan for content
Situation in November 2012
Around 100 items/yearAll the countries are not coveredAccess by item and date, not by country
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2. ContentWhat was done
• 90 new items in 6 months
• Content research is not only in English but also in French and Portuguese
• Extended daily scan: 150 specific RSS feeds, 106 twitteraccounts, 60 FB pages, 6 scoop.it, newsletters…
• New access: by country
• New items: initiatives, organizations
Time consumingIncreasing need of tools and strategyInequality between countries, languages & topics
is lower but still remains
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3. CommunitySituation in November 2012 (1/2)
• GAP statistics : 100 visits/day
• 14% of the visits came from Africa
(= 6500 visits from Africa in 2012)
• 5 countries = 50% of the visits ; 10 countries = 75%
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3. CommunitySituation in November 2012 (2/2)
• Mostly English-speaking countries (3.6% from French-speakingcountries)
• 9 countries came less than 10 times/year
• Referents websites are out of the continent
• No African trafic from Facebook
No qualitative knowledge about the usersPlenty of space for community development
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3. CommunityWhat was done
• 500 visits/months
• 35% from Africa
• Qualified contacts list (work in progress)
• Outreach strategy initiated
• Interaction tools animated and monitored
• Promotion: flyers, meetings…
Not enough visitors from AfricaBalance to be done between quantity & quality
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Conclusion
Things were done
Things are still being done
Things have still to be done (cf. Roadmap)