afw online 2020.coatiiictectrttpwuatsutyiidiidiid - …

1 4 2 2 - R E A D Y C O U T U R E S T O R E1

24-26 JUNE 2020

THE WORLD IS CHANGINGTHE RULES ARE CHANGINGWOMEN ARE CHANGING

FASHION IS CHANGINGMONEY IS CHANGING

THE WAY WE SHOW THINGS IS CHANGING

www.arabfashionweek.org3

REWIND START BACK TO FUTURE

ONLINEONLINEONLINE


SWITCHING TO ONLINE. TRANSFORMING THE TRADITIONS INTO A DIGITAL EXPERIENCE.

A NEW ERA FOR AN ONLINE FASHION WEEK!

http://www.arabfashionweek.org


The Arab Fashion Week (AFW) is the only official fashion

week in the Arab world and the world’s only Ready-

Couture platform.

It recognised as the world’s 5th most important fashion

week alongside the prestigious New York (NYFW),

London (LFW), Milan (MFW) & Paris (PFW).

ABOUT


- Positioning the Arab World on the list of the 5 most important fashion

weeks alongside to New York, London, Milan and Paris fashion weeks.

- Making history in Riyadh by hosting the first fashion week in the Saudi

Arabia in April 2018.

- Making history by hosting the world’s first floating fashion week in Dubai

at the Queen Elizabeth 2 Cruise Ship in May 2018.

- 10 fashion weeks hosted in 4 years.

- Presenting over 440 brands to the Arab World.

- 50 different countries participated at the Arab Fashion Week.

- 126,000 audience attended our shows.

- 14651 international guest travelled to attend the event.

- Over 1320 hotel room nights books till today.

- Over 57000 people tagged us on Instagram.

- Over 3.1 Billion media and social media impressions.

- Designers Collection sold as See-Now: Buy-Now online and offline after

the shows.

- In 2019 AFW built its own official home, 1422 Dubai, the world’s first

Ready Couture Store & Acceleration Hub.

- Hosted legendary brands such as Jean Paul Gaultier & Iris van Herpen.

BENCHMARKS

www.arabfashionweek.org

The AFW is endorsed by the Arab Fashion Council (AFC), the

world’s largest non-profit fashion council; representing the

22 member countries of the Arab League in partnership with

Meraas the leading developer of Dubai.

It is the world’s only platform that promotes the Ready-Couture

and Resort collections and is one of 5 most important fashion

weeks alongside New York, London, Milan and Paris..

Due to the current situation of uncertainty most of the fashion

weeks have cancelled their schedule; but AFC is committed to

keep providing designers with an international platform whilst

adhering to the advise of Health Authorities to limit crowd

gathering. Thus, Arab Fashion Week this June will go online.

1* As recognised on Forbes, New York Times, Vogue Italia,

CNN, BCC, etc.

THE ORGANISATION

7

NYLONDON MILANPAR I SDUBAI

9 - 1 3 J U L1 2 - 1 4 J U N P O S T P O N E D1 4 - 1 7 J U L2 4 - 2 6 J U N

* P O ST P O N E D D U E TO C O V I D - 1 9 R E ST R I CT I O N


The Fashion Shows will be hosted at THE CITY WALK, Dubai,

a conceptualised community to evolve into a city within the city.

The community is meticulously arranged to create a unique and

well-defined residential and commercial development that

stands apart from others in its class. City Walk hosts over 50

million visitors per year. City Walk is an urban living destination

in Dubai by MERAAS.

THE LOCATION


The AFW offers 1422 Dubai as its official venue, a very

elegant and simple designed catwalk with the best standards,

equipped by a cutting-edge technology, lights, Bose sound

system and the highest resolution screens. Its minimalistic design

of black and white makes the perfect choice.

THE VENUE


OVER 15 LIVE FASHION SHOWS

SEE NOW; BUY NOW ONLINE

SWIPE UP TO SHOP ONLINE

ONLINE SHOWROOM

LIVE FASHION TALKS

PORTFOLIO REVIEW FOR EACH DESIGNER

COLLECTION LOOKBOOK CREATION

THE PROGRAMME


OVER 30 FASHION SHOWS SEE NOW; BUY NOW ONLINE SHOP NOW BUYERS ORIENTATION APPOINTMENT POP-UP TRADE SHOW EXCLUSIVE VIP LADIES TRUNK SHOWS DESIGNERS WORKSHOPS BY SWAROVSKI FASHION TALKS NETWORKING EVENTS PORTFOLIO REVIEW BY VOGUE CLOSING PARTY

The Arab Fashion Week seeks to pledge itself as the world’s

only 5 stars fashion week by enabling designers participating

at the Arab Fashion Week to focus primarily on their creative

side by delegating to us all the logistics.

All what designers have to do is to ship to us their collection

through our logistics partners and we will run the show.

BACKSTAGE SUPPORT


LAQUAN SMITH MARCHESA BLUMARIN ANTONIO MARRAS JEAN PAUL GAULTIERIRIS VAN HERPEN MARCHESA BLUMARIN ANTONIO MARRAS JEAN PAUL GAULTIER

BRANDS THAT SHOWCASED AT ARAB FASHION WEEK


MEDIA COVERAGE

live streaming in partnership with tiktok reaching over 300 m viewers

magazines/ news papers/ online media/

social media influencers/ radio stations/ tv stations

over 1.5 billion reach worth 10m$ in pr

AFW provides VR headsets to sent to the Editors in Chief to experience the shows

in a virtual reality mode, to watch with more adrenaline and better emotions.


LIVE COVERAGEThe Arab Fashion Week online will be broadcasted live in

partnership with TIKTOK to over 300 million users.

Celebrities and Influencers are invited by the Arab Fashion

Council and Tiktok directly to attend the fashion shows live on

the platform.

360 Experience

BUYERS Le Showroom Online

In partnership with BUREAU DES CRÉATEURS and GoPro

technology, buyers can immerse themselves

in 360 ° images of designer collections understanding

fabrications, intricate details and silhouettes.

7,800 Buyers / 93 Countries

Our retail network is inclusive of prestigious department stores,

specialty fashion boutiques and both international and regional

online retailers. Each Retailer is profiled in terms of their history,

consumer market access and the current designers carried with a

gallery of images. Buyers are enabled to explore the network to

discover new designers.

16 www.arabfashionweek.org

NORTH AMERICA

Ssense

The Line

Barney's New York

Stanley Korshak

Anastasia

La Garçonne

UK

Selfridges

Browns

Net-a-Porter

Liberty

MIDDLE EAST

Harvey Nichols Qatar

Galeries Lafayette Dubai

Number 4 Kuwait

Aiishti

Boutique 1

Tryano

Saks Fifth Avenue

Symphony

Bloomingdales

Rubaiyat

Al Ostoura

EUROPE

Galeries Lafayette Paris

L'Eclaireur

Serie Noire

Capsule by Eso

Louise 54

Coltorti

10 Corso Como

Luisa Via Roma

ASIA

Lane Crawford

Galeries Lafayette Beijing

Club 21

Surrender

D-mop

United Arrows

AUSTRALIA

David Jones

Myer

The Iconic

Incu

http://www.arabfashionweek.org/






POP-UP STOREGaleries Lafayette Dubai

In partnership with Galeries Lafayette Dubai, qualified

designers participating at the Arab Fashion Week will benefit

from a 1 month pop-up store at Galeries Lafayette in Dubai

Mall subject to buyers approval.

1422 Concept Store

All designers participating at the Arab Fashion Week will

benefit from a1 month feature at 1422 Concept Store in

Citywalk, the world’s first Ready Couture Store.



E-COMMERCESHOP THE RUNWAY

Tribute22 is a luxury market place set to be launched in June

2020 in partnership with the Arab Fashion Council. Tribute22

features not only renown brands such as Valentino and Missoni

but also talented designers.

Tribute22 enables designers participating at the Arab Fashion

Week to sell their collection to massive database of elite

clientele worldwide.



TARGET AUDIENCEIn addition to tier 1 local and international celebrities, the Arab

Fashion Week attracts a growing regional and international

audience of educated, affluent creative professionals and

passionate early adopters in the 27 to 60 years old age range

who are key players in fashion, private equity & investment,

design, technology, retail and media.

INFLUENCERS & CELEBRITIES WILL BROADCAST THE

SHOW ON THEIR SOCIAL MEDIA.

TIKTOK IS SET TO CROSS MARKET THE LIVE SHOWS TO

OVER 300M VIEWERS.

TARGET LOCATIONS: UAE

GCC

MENA

EUROPE

RUSSIA

USA

CHINA

EXPECTED VIEWRS: 300 MILLION

GENDER: WOMEN

MEN

20%

2%

65%

3%

6%

1%

3%

40%60%

PS. TIKTOK will push and cross-promote the shows live mainly In UAE and GCC market using AI technology.

LIVE 390.6k online


www.arabfashionweek.org

WHAT IS ONLINE FASHION WEEK?

HOW IS IT DIFFERENT THAN THE NORMAL FASHION WEEK?

Online Fashion Week is the same as the normal fashion week, the only

difference is that guests will not be able to attend the shows physically,

but rather view the live broadcast on Tiktok and AFW website.

WHAT ARE THE BENEFITS FOR A DESIGNER?

The Fashion shows will still be look that same as the traditional fashion

show. Designers will be able to showcase their collection live to over 300

million audience, benefiting from press coverage and media interviews,

receive professional image and video of their show, and get access to

online showroom to over 2700 global buyers.

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WHAT ELSE?

Each shows will be live streamed in partnership with TIKTOK to over

300 Million audience, receiving millions of engagement and

interactions.

The collection products will be uploaded online on e-commerce

platform for See-Now; Buy-Now, means direct access to clients,

under Shop the Runway.



PACKAGES



PARTNERSHIP PACKAGESCAPSULE COLLECTION SPONSOR1 Dedicated social media posts featuring your with a special thanks message. Ex.1Hashtag # of your marketing campaign on the posts of all our Social Media channels. Ex.2Logo presence on the AFW Website for 3 months with hyperlink to your website. Ex. 3Sponsor the show of one Regional Designer and create a collection inspired by your brand. Your company logo will be shown during the show. Ex.10

30,000$

* Members of 1422 Store receive 20% sponsorship on any package.

OFFICIAL SPONSOR3 Dedicated social media posts featuring your marketing campaign. Ex. 1Hashtag # of your marketing campaign on the posts of all our Social Media channels. See Ex. 2Logo presence on the AFW Website for 3 months with hyperlink to your website. Ex. 31 Advertisement banners on Arab Fashion Week website for 3 months. Ex. 4Logo on the digital invitation cards sent to all AFC and TIKTOK databaseCompany’s TVC/ Video Campaign broadcasted live on TIKTOK before each show reaching over 300M viewers. Campaign duration 30 sec. Ex. 5Company’s advertising video on the LED screen at 1422 building in Citywalk for 1 weeks. Ex. 6Company mention in the press release to all Arab Media with a special thanks message.

50,000$

MAIN SPONSOR

Exclusivity on the same category

10 Dedicated social media posts featuring your marketing campaign. Ex. 1Hashtag # of your marketing campaign on the posts of all our Social Media channels. See Ex. 2Logo presence on the AFW Website for 6 months with hyperlink to your website. Ex. 32 Advertisement banners on Arab Fashion Week website for 3 months. Ex. 4Article about your company published on the Arab Fashion Week website with Hyperlink to your website.Logo on the digital invitation cards sent to all AFC and TIKTOK databaseCompany’s TVC/ Video Campaign broadcasted live on TIKTOK before each show reaching over 300M viewers. Campaign duration 60 sec.Company’s advertising video on the LED screen at 1422 building in Citywalk for 4 weeks. Ex. 6Mention in al l the press releases, your spokesperson quote in all the press releases.Logo & Product Placement in the teaser campaign on LED screens in all Meraas destinations value 2M AED. Ex. 71 Display spaces (12sq.m each) at City Walk for 1 week, 300K AED value. See Ex. 8Live interview with your spokesperson during the Fashion Talks

80,000$


Ex. 1 Ex. 2

311K INSTAGRAM FOLLOWERS

600K FACEBOOK FOLLOWERS

21.9K TWITTER FOLLOWERS

300M Views TIKTOK

1.2 BILLION REACH

126,621

CLICK HERE TO GO BACK TO PACKAGES

126,621

311K 4781,086


Ex. 3 Ex. 4

CLICK HERE TO GO BACK TO PACKAGESCLICK HERE TO GO BACK TO PACKAGES


Ex. 6

CLICK HERE TO GO BACK TO PACKAGES

Ex. 5

CLICK HERE TO GO BACK TO PACKAGESCompany’s TVC/ Video Campaign broadcasted live by TIKTOK before each show reaching over 300M viewers.

390.6k online


Ex. 7



Ex. 8



Ex. 10



[email protected] Citywalk, Dubai, UAE

CONTACTS


mailto:[email protected]

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