agenda part i: how to choose a service provider part ii: potential roi of a new website
TRANSCRIPT
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Agenda
PART I: How To Choose A Service ProviderPART II: Potential ROI of a New Website
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PART I:How To Choose A Service
Provider
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FREELANCERS VS. TEAMS
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TYPES OF TEAMS
• Often do not have a CMS
• Higher price tag• Focus on design and
marketing• Lifestyle brands,
entertainment industry
AGENCIES Specialists
• Often have their own General purpose CMS
• Will require additional customizations
• Small businesses, hotels, community businesses
GENERALISTS
• Built specifically for a single industry to meet its requirements
• Syndication possibilities across relevant networks
• Customers can tie into common services, such as ILS
SPECIALISTS
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What To Look For
• Quality of finished products (look and feel, usability, meets its purpose, works well...)
• Balanced team (designers, programmers, writers, project managers, etc.)
• Specialized Content management system (CMS)• Experience in apartment industry as well as web
design and development
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EXAMPLESSpecialized CMSGeneric CMS
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PART II:Potential ROI of a New Website
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A WEBSITE IS THE CORE OF ANY MARKETING PROGRAM
WEBSITE
SYNDICATION
CPC ADVERTISINGVIDEO
SOCIAL MEDIA
MOBILE
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A WEBSITE IS THE CORE OF OPERATIONS PROGRAM
WEBSITE
CUSTOMER
SERVICE
RECRUITINGAPPLICATIONS
MAINTENANCE
REQUESTS
DOCUMENT SHARING
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MARKETINGOPERATIONS
EFFICIENCIES = ROI
• Improved communication
• Cutting down on mailing/printing costs
• Labour efficiencies
• Reduced advertising expenditures
• Increased conversions
• Improved metrics
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MEASUREMENT IMPORTANT IN DETERMINING ROI
• Analytics tools important for tracking website performance
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The Value of Increased Lead Generation
September 2010 11
April 2011 86
Overall Increase 75/mth
Leads From Organic Sources
Average value of an online lead
$7.50 - $10 each
Increase in April leads = 75
Value = $562 - $750
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More Leads = More Leases!
KG Group signed 44 leases over 10 months as a direct result of organic
website traffic
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More Leads = More Leases!
Average rent = $1,400
Leases signed = 44
Monthly Revenue = $61,600
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More Leases = Lowers Ad Expenses
Drewlo Holdings reduced
their advertising expenses
by up to 95%*
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ORGANIC TRAFFIC = ROI