agent cy new capabilities deck 2017
TRANSCRIPT
Stop guessing around what may work in Website marketing, Search Marketing, Paid Online Media and Social Marketing.
An Agent-cy Digital Strategy ensures B2B web marketing success.
HOW YOU BENEFIT
Our Core Business is Digital Marketing. We have been managing Websites, Search Marketing and Social Media for over 10 years. If you want to see ongoing online B2B lead generation, market share, Online Brand penetration and lack resources, let us get it done for you.
Unlike other Digital Marketing agencies we truly believe in educating our clients. We have in-house experts and our own training programs to get your Marketing and Sales teams up to speed in everything from Social Branding to Social Selling to SEO.
HOW YOU BENEFIT
JASMINE SANDLERCEO & FounderLead Digital & Social StrategistIndustry Awarded Influencer
VICTOR ROJASCampaign Manager
MARK MATATOVWeb Design
SOPHIE TRANSocial Coordinator
CLARE JOHNSONProject Manager
JOHN POINTERONLINE MEDIA
ED STRUMSEO Lead
TED BAUERContent Writer
SOPHIE LOVESocial Media Coordinator
DIGITAL MARKETING CLIENTS SERVED
JASMINE SANDLER - CEO
Global Speaker & Trainer:250+ Keynote Speeches and Workshops Delivered
Top 40 B2B Digital Marketers in World Digital Strategy | LinkedIn | Social Branding
Published Social Media & SEO Author : Branding & Sales: The LinkedIn Way
How to Brand Yourself Online Like A CEO
Guidebook for Writing for the Web
The Truth About SEO for SMB Agencies
WHAT’S INFLUENCING SALES IN 2017? ✓ ONLINE SEARCH✓ SOCIAL BRAND INFLUENCE✓ CONTENT QUALITY AND DIVERSIFICATION✓ TARGETED CONTENT DISTRIBUTION
Requires SEO Strategy, Implementation and Continual Optimization
✓ Website MUST BE OPTIMIZED FOR SEARCH AND USER EXPERIENCE
✓ Off-Page✓ Social Signaling
93% of all Buyers
use Google to begin
their Buying
process. Social
influences their
searches in Google.
SERVICE: DIGITAL MARKETING PLAN
• Get a full diagnosis of your
current Search, Social , Online
Media, Online PR and Website
programs.
• Receive immediate program
recommendations for
optimization and engagement.
• Find out how and where to
engage your audience online.
• Gain competitive web
marketing insight.
• Receive a detailed, manageable
content plan.
• Have a detailed, step-by-step
action plan for driving
consistent & qualified online
lead generation.
Agent-cy has delivered over 100 Comprehensive Digital Marketing Plans to
companies to assist their brand development, audience development and sales expansion.
$50k Investment to Redefine A Company Digital
Marketing Program to Drive Efficiency and Full Impact
SERVICE: SOCIAL MEDIA STRATEGY
• Companies need a Solid SMM
Strategy to gain audience
engagement.
• Understand your targets’ Social
content consumption needs and
how to engage.
• Gain a detailed, manageable
Content Strategy and Plan.
• Learn how to use Blogging to
drive consistent thought-
leadership and market position
• Understand your Social
Ecosystem.
• Understand how Social Branding
can impact audience
development
• Find your optimal channel,
frequency, engagement and
effort mix in SMM
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Agent-cy’s SMM Strategy Program enables a long-term plan for online branding and
audience growth in Social.
$20k Investment to Ensure Company Use of Social
media for Business Drives Real Results
Social Listening
Social Engagement
Page Management
Social Enterprise
SERVICE: SEO AUDIT & STRATEGY
• Get a detailed review of any
Google Panda and Penguin
issues and gain immediate
resolutions.
• SEO Audit reviews 22 points of
interference, including:
• Code | Content |Structure
• Broken Links| 404s| Sitemap
Error
• Back-linking trust ratio
• Permeations in Site
Development
• Gain competitive Search insight
and a proper keyword analysis
• Understand how Blogging &
Original Content plays a role in
your SEO long-term program
Agent-cy’s SEO Audit & Strategy Service has helped many B2B companies drive consistent
Google Page 1 Rank
$10k Investment to Optimize on site experience and plan
for ongoing search visibility
SERVICE: CONTENT PLANNING
• Development and Delivery of a
Plan for Content that will drive
thought leadership and target
engagement
• Analysis and Integration with
Company Market Position
• Review of Content Types, Plan
for Appropriate Content for
Web Conversion
• Plan for Content Expansion
• Ties into effective Social Media
Strategy
• Involves optimization of
current or planned SEO
Strategy
Agent-cy’s Content Planning program drives thought-leadership, increases viral factor of
online branding and enables Online PR opportunities.
$10k Investment to begin building a strong online market
position and plan for social content
SERVICE: ONLINE PR PLANNINGW
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Agent-cy’s Online PR plan drive thought-leadership, Online Branding, Qualified Sales
opportunities and Online community development..
• Step by Step Online PR Plan to meet
your Online Branding Objectives
• Delivers creative insight into how to
leverage your content assets to gain
online media attention
• Review of current SEO Program and
plan for embed into proper Online
PR program
• Plan for enabling your executive as
an Online thought-leader
• Analysis and Recommendations of
current Social Media Marketing
Program as a tie into driving Online
Brand Awareness – full Social Plan
30k Investment to ensure PR works for your business
and aligns with Social Media Marketing
SERVICE: SEO MANAGEMENT
Agent-cy’s team are SEO veterans , contributing keys to the industry.
Our SEO Management program drives rank and market position SEO results, for both the short
and long-term
• Immediate On-Site changes to
start rank development. Include
appropriate
Funnels/Goals/Analytics set up.
• Keyword Maintenance and close
provisional changes to maintain
SEO market position.
• All white-hat techniques.
• Transparent activity and weekly
reporting.
• Aggressive programs driven by
professionals in SEO , writing for
the web and Social Media
Managers.$30-$50k over 6 months Investment to consistently
improve your ranking in Organic Search
SERVICE: PAID SEARCH MANAGEMENTW
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Agent-cy’s PPC Management program drives immediate leads, supports SEO program, delivers campaign insight weekly to your Marketing team
• Professional Analysis of current
campaign and real opportunities
deliver immediate insight for
qualified lead generation
• Google Certified Agency – all
team members
• Agent-cy Team brings you the
best of web banner design,
copywriting, analytical insight
and SEM management
• Use of contextual, targeted
placement, retargeting, calling,
geo-location included $20K+ Investment for fully managed paid campaigns in
Display in network retargeting call to lead and more
SERVICE: SOCIAL MEDIA MANAGEMENT
Agent-cy’s SMM Team saves you time, money and drives real business results. Agent-cy delivers
ongoing audience development.
• Includes appropriate set up and
graphics for all determined
channels.
• Daily professional SMM
management in appropriate
channels - drives solid awareness
and engagement.
• SMM done with SEO in mind for
optimal online marketing results.
• Agent-cy Content creators can
deliver all forms – blogging,
video/animation, imagery &
Graphics.
• SMM service includes all
management: E-Mail Marketing,
Blog Outreach, Campaigning, Status
Updates, Commenting, Content &
Sharing.
$15K-$60K Investment over 6 months to Ensure social
brand and community development, growth, engagement,
social sales effectiveness.
SERVICE: LINKEDIN MARKETING
Agent-cy has helped many global executives and teams use LinkedIn as their #1 Sales and Marketing Social Media Tool.
• Comprehensive Analysis &
Recommendations:
• LinkedIn Group
• LinkedIn Company Page
• LinkedIn Showcase Pages
• LinkedIn Ads and History
• Individual LinkedIn Executive
Profiles
• Individual LinkedIn Marketing Plans
& LinkedIn Executive Profile
Development
• Ideation of LinkedIn Ad Campaigns
• LinkedIn Company Page and
Showcase Page Design & Set Up
• Group LinkedIn Training – Sales
Teams, Marketing Teams, Ops
$5K-$25K Investment to utilize LinkedIn to drive
B2B leads and brand visibility.
SERVICE: FACEBOOK MARKETINGW
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Agent-cy’s FB program increases fan-building consistently, online brand awareness, drives share ability of content & engages FB fans in
all events
• Comprehensive Analysis &
Recommendations
• Facebook Page Set Up
• Facebook Daily Content
• Facebook Insights
• Facebook Fan Engagement
• Facebook Marketing Plan including
Content Planning
• Ideation of Quarterly Campaigns
• Facebook Marketing Training
• Facebook Marketing Management
• Facebook Page Design and App
set Up
• Facebook LP Set Up
• Facebook Ad Design &
Management
• Facebook Daily Community
Engagement
• Facebook Insights Reporting &
Review
$5K-$25K Investment to utilize Facebook to drive
brand visibility and target engagement overtime.
SERVICE: E-MAIL MARKETING STRATEGY
Agent-cy’s E-Mail Marketing Programs help global organizations
increase Open Rates, Opt-Ins & Sharing
• Comprehensive Analysis of
current program:
• Creative
• Frequency
• Engagement
• Audience
• Technology
• Content Elements
• Sharing
• Review & Plan for Driving E-Mail
Opt-In & Open Rate Increase
• Analysis & Pairing of E-Mail
Program with other
Member/Subscriber Programs
• Delivery of Full E-Mail Marketing
Plan & Specific Guidelines
$10K Investment to utilize email marketing to drive
up customer acquisition and sales conversion
SERVICE: WEB DESIGN W
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Agent-cy’s Web Design Services are Professional, intended for custom corporate sites requiring
strong Branding and ensured user engagement.
• Professional Web Design
includes comprehensive:
• User Profiling
• User Path Diagrams
• Creative Branding Review
• Design Proficiencies in B2B,
Corporate, Institutional,
Healthcare, Social Media,
Ecommerce
• Professional web design with (3)
revisions on all pages
• Development Team: Custom,
Corporate; Magento; WP;
Drupal; Joomla
• Total QOS through 5-step
process
$10K-$100K Investment to ensure website meets brand
guidelines, drives best user experience and is scale able.
SERVICE: WEBSITE CONVERSION
Agent-cy’s CRO Program helps B2B sites reduce Bounce Rates, drive more time on page & drive
total conversion.
• Page by page and full site
analysis to recommend the best
user experience.
• Starts with detailed business
review.
• Recommendations on web copy,
layout & design, content
elements based on U/X best
practices and user review.
• Aid in defining users by types
and needs to create optimal
paths.
• Optimize user funnels towards
conversion.
• Run and manage A/B tests on all
prominent Landing Pages.
. $10k-$20k Investment to ensure website conversion is
optimal
SERVICE: GRAPHIC DESIGN
Agent-cy’s Graphic Design team supports our clients Online Branding goals.
• We have Branding professionals
design corporate look and feel.
Your identity is crucial to target
perception of a credible brand
• Professionally Designed images
support a strong Online
Branding Program:
o Info graphics Design
o Presentation Design
o Online Ad Design
o Web Banner Design
o Graphical Images for
Article support
o Computer Graphics
• Proper Graphics are Crucial to
Social Media Engagement and
Community Development$5K-100K Investment of ongoing brand graphics to support
engagement and promotions
SERVICE: IOS & APP DEVELOPMENT
Agent-cy’s Tech & Development teams have led App strategy and development for the most
discerning organizations.
• On sites, Responsive Design Mobile-
Friendly Design development with
user in mind
• Internal Application development
useful for driving operational
efficiencies
• Sales & Marketing Internal , IOS and
Android Apps extend
communications and improve sales
processes with remote sales
personnel
• Business Apps to
Public/Member/Customer IOS and
Android friendly Apps can help to
retain customers and deliver added
value
$50K-$200K Investment used to drive product interaction ,
monetization
SERVICE: CUSTOM ILLUSTRATIONW
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• Custom Illustrations can be used
to drive brand position and target
engagement
• Professionally Designed images
support a strong Online Branding
Program:
• Ad Illustration
• Storyboard Design
• Custom Illustrated Web
Banners
• Custom Illustrated Web Icons
• Custom Illustrated Graphics
to support Blog Posts , Online
Ads and Articles
• E-book covers
• Caricatures
• Pro Custom Illustration provides
unique opportunities for original
content strength
Agent-cy’s In house Professional Illustrator has helped Agent-cy individual executives stand out
online to drive better engagement.
$5K-$25K Investment to create unique brand engagement
SERVICE: MOTION GRAPHICS
Agent-cy’s In house Motion Graphics Pro works from our Illustrators Storyboard creates from a design & marketing standpoint to drive target
engagement for B2B clientele.
• Storytelling with animation sells
• Can be used to drive an online
demo
• Can be used to build anticipation
• Can be used to highlight a process
• Our Motion Graphics process is
comprehensive:
$5K-$25K Investment tp deliver compelling engaging brand
story
SERVICE: PRO VIDEO PRODUCTION
Agent-cy’s Online Video Team has created hundreds of corporate videos and has capabilities
in scripting, HD work, on location and moving videos. Pro Online Videos from Agent-cy can take
your company to the next level online.
• Use of professional video with
high-quality cameras to bring
company and organizational
environment to life
• Quality of video becoming
more
important in proper Content
Marketing
• Agent-cy also produces
PODCASTS
• Executive Branding requires
proper online video capture and
scripting
• Video supports driving:
• Investments
• Qualified Leads
• Engagement
• Sharing/Viral Activities
JEFF WITTENBERG- CEO – SUPREME JUDICIALCLICK TO
WATCH VIDEO
$10K-$100K Investment toenable video to sell your brand,
products and services
© J A S M I N E S A N D L E R
SERVICE: SOCIAL BRANDING FOR EXECUTIVES
• Personal Brand Plan and Strategy
• Personally Branded Content
Planning & Delivery
• Brand Execution & Management:
Blogging
Social Media Management
Speaking, Interviewing &
Media Training
Online PR & Events
Promotions
• Channel Design & Management
Website
Social Channels
$10K-$100K Investment . MULTIPLE PACKAGES
AVAILABLE. SEPARATE DECK.
SERVICE: ONLINE PR
Agent-cy is an Online PR agency. Our focus is utilizing effective PR strategy and execution online
to deliver significant Online Branding for our clients.
• Social Media Channel
Development and daily
management.
• Channel Updates, Commenting.
• Targeted Blogger Outreach and
Management.
• Content Development and
Distribution, including Multi-
media Press Releases, Online
Videos, Webcasts. Podcasts,
Interviews, Articles, Blogging &
Graphics.
• Targeted outreach to reporters
via Social, E-Mail, Phone and
reporting.
• Get Your Online Brand
discovered faster and with real
credibility for leads and sales.
$120K over 6 month Investment to own your space in
social and Online PR
DIGITAL MARKETING STRATEGY TRAINING
Intended for Senior-Level Marketing Teams & Large Marketing Association Member Teams
• Uncover the key aspects to an
effective Digital Marketing
Strategy
• Review How Your Market
Position & Audience Aligns with
Proactive Digital Marketing
• Gain Insight on Key Metrics for
Driving Ongoing Measured
Digital Results
• See Examples of Digital
Blueprints that have propelled
Online Brand Success
• See How A Nurtured Digital
Ecosystem Drives Qualified Lead
Generation
• Learn the Tools, Tactics,
Channels & Resources that
Matter
$10K+ Investment to train your internal marketing and sales
teams on how to build and deliver on an effective digital
strategy
SEO TRAINING
Intended for Corporate Marketing Teams & Large Marketing Association Member Teams
• Discover the 5 Key Components
of Organic Search Rank
• Learn How to Analyze and
Optimize your corporate
website
• Understand how to leverage
Social Media Marketing for
Better SEO Results
• Learn the Keys to Creating a
Market Driving Content
Marketing Strategy to Support
Organic Search
• Understand the tools to
measure Search effectiveness
• Get Your Online Brand
discovered faster and with real
credibility for leads and sales.$10K+ Investment to train your marketing and sales people
how to improve seo visibility of company and content
Intended for CEOs. CMOs, HR Teams, Senior-level Marketing Directors and Sales Teams
• Learn How to Choose
Appropriate Social Channels
• Understand the Keys for
Building a Powerful Social Brand
• Learn to Create a Social Strategy
to Drive Branding and Social
Selling Success
• Understand How the Social
Channels Differ
• Learn to Find Your Target In
Social Media
• Gain Practical Tips for Social
Target Engagement
SOCIAL MEDIA STRATEGY TRAINING
$10K+ Investment to help your Marketing team create and
execute a proper SMM strategy
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Intended for HR Directors, Recruiters and Large Sales
Groups
• Learn How to Use LinkedIn as a
B2B Sales Tool
• Get a Deep Review of all
Functions of LinkedIn from
Organic to Paid Targeted
Marketing Opportunities
• Find the Keys for Developing
Thought-Leadership on LinkedIn
• Improve and Enhance Your
LinkedIn Profile for Target
Engagement
• Learn how to Drive LinkedIn
Search Visibility
• Understand How to Network to
Drive Qualified Leads
LINKEDIN SALES & MARKETING TRAINING
$10K+ Investment to utilize LinkedIn for Sales.SEPARATE
DECK AND PROGRAMS AVAILABLE
CASE STUDY: ACA - Payroll Distribution
Jasmine is one of the best digital marketing professionals in the business. Jasmine and her Agent-cy team consistently met and exceeded our expectations in our website redesign.
Jasmine is exceptionally knowledgeable and creative. In addition, all of her deliverables were completed on time and within budget. Moreover, Jasmine is the consummate professional whose expertise is only surpassed by her first-class demeanor.."
-Mark Benson, CMO
Challenges• Poor website User Experience• Little knowledge of online audience
behaviors• Need for secure process of delivering
partner documentation• Limited TrafficSolution• U/X• Conversion Optimization• Website Redesign management• SEO Strategy & On-Site • Web Copy Editing• Guided Online Focus Groups• Functional PlanResults• Primary and Secondary audience
delivered optimal User Experience• Conversion Increase *5• Marketing Team made more efficient
CASE STUDY: Intercall - Fortune 100 B2B Telecom
Jasmine and her team are passionate about social media, its business value and best practices. Jasmine takes the time to understand your business and goals, maps your
unique landscape and delivers outcomes that IMPACT SUCCESS. She is all about engagement, involvement and results. She made every meeting and dollar count and I
can’t recommend her & Agent-cy more highly.
Cambria Vacarro, Brand Manager, Intercall
Challenges• Need to prove to Parent (West) Online
sales of audio and video conferencing• No clear understanding of SMB online
market• No unified social voice• 10 Disparate Divisions with no Social
guidelines, governance or behaviorSolution• B2B Social Media Strategy• Content Planning• Unified Messaging Results• Key Stakeholders from Sales &
Marketing working together towards a common SMM goal
• Intercall SMM Manager utilizing blueprint for success
• SMB Market definitions for optimized Sales outreach
CASE STUDY: I.E. - B2B Software Manufacturer
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“Jasmine and her team at Agent-cy completely turned around Interactive Edge. As a result of their work, we
now have a strong online brand and consistent leads."
-Zel Bianco. [email protected]
Challenges• Ineffective Online Marketing Program• Marketing Team not working together• Poor Website User Experience• Low E-Mail Open Rates• No Social Following• Company Branding almost noneSolution• Strategic plan and marketing action• E-Mail Marketing Strategy• SEO Strategy & On-site work• Web Site Redesign• LinkedIn Marketing & Training• B2B Social Media StrategyResults• Landed Nestle client during our
program• New Site launched – all traffic up• Open rates up to 25%• LinkedIn Leads Daily for CEO• Google Top Rank 2 main keywords
CASE STUDY: IvanExpert - I.T. CONSULTINGW
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"I have been working with Jasmine and Agent-cy for a number of months on marketing for IvanExpert
Consulting. She analyzed our website and suggested key changes, she improved our SEO traffic, she got our Senior
Technology Expert a monthly article at eWEEK.com. In sum, Jasmine knows the ins and outs of marketing,
especially online marketing."
IvanExpert Consulting.
Challenges• Need to reach business clients• Little understanding of opportunities
to • gain market share for MAC consulting
business• No understanding of direct nor
indirect online competition• Confused brand identity : consultants
or technicians?• Frustrated with inefficient online
marketing effortsSolution• Strategic plan and marketing action• SEO Audit & Management• Online PRResults• Growth of business clientele 25%• Regular guest contributor placement
at eweek.com – high CTO readership• Traffic spikes 50-85%
CASE STUDY: Spark - PHARMA CONSULTING W
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“Jasmine and her team at Agent-cy are amazing digital experts. In her Social Branding work, Jasmine provides every tool at her disposable regarding the effectiveness of your website and current programs, Jasmine communicates in a clear, concise and strategic way. I have already recommended her to clients and colleagues. She is a winner! – Rachel Braun Scherl, Managing Partner
Challenges
The Spark executive team came to Agent-cy
for Digital Marketing expertise in support of
their clients as well as to gain social brand
thought-leadership for its own lead partner.
Solution
1. Website UX
2. Website Design
2. Online User Testing Services
3. SEO Client Strategy
4. Ongoing Social Branding Work
Results
• Re-growth of an online product.
• Spark’s Managing Partner has gained
interviews in online industry media and
become a contributing writer to key online
business publications.
• Gained influencer status as a Speaker in
the female executive category, earning
her presentation work around the globe.
Contact Us
http://www.agent-cy.com
JASMINE SANDLERCEO
AGENT-CY ONLINE MARKETING, INCNYC | LA
(347) [email protected]
@JASMINE_SANDLER
FOR JASMINE SANDLER ONLINE COURSES , BOOKS AND SPEAKER INQUIRIES , VISIT WWW.JASMINESANDLER.COM