Agile Marketing: Content Strategy & Content Analytics

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<ul><li> 1. AGILE MARKETING:CONTENT STRATEGY &amp;CONTENT ANALYTICS#PSEWEB | @joelddixon 7/16/12 1</li></ul> <p> 2. THE ROADAHEAD Agile Marketing defined Why Agile Marketing? The Agile Marketing Process Content Strategy Content Analytics@joelddixon 7/16/12 2 3. agile /ajl adj : /Characterized by quickness, lightness, andease of movement; nimble.@joelddixon7/23/2012 3 4. Agile Development Methodology SCRUM Iterative approach Flexible &amp; responsive Less overhead Lower risk Collaborative &amp;autonomous@joelddixon 7/23/2012 4 5. #PSEWEB | @joelddixon 7/23/2012 5 6. @joelddixon 7/23/2012 6 7. What is Agile Marketing?@joelddixon7/23/2012 7 8. Why Agile Marketing? Marketing today is in a constant state of flux Marketing channels are increasing &amp; evolving rapidly Audience behaviors change more frequently Small marketing staffs having to do even more @joelddixon 7/23/2012 8 9. @joelddixon 7/23/2012 9 10. @joelddixon 7/23/2012 10 11. @joelddixon 7/23/2012 11 12. Focus on fresh, quality content over One-time legacy content emphasis@joelddixon 7/23/2012 12 13. @joelddixon 7/23/2012 13 14. @joelddixon 7/23/2012 14 15. @joelddixon 7/23/2012 15 16. @joelddixon 7/23/2012 16 17. @joelddixon 7/23/2012 17 18. Shorter, more iterative marketingcampaignsoverLong, year-long marketing plans@joelddixon 7/23/2012 18 19. @joelddixon 7/23/2012 19 20. Numerous small experiments overA Few large bets@joelddixon7/23/2012 20 21. @joelddixon 7/23/2012 21 22. Testing and dataoverExpert opinions and conventional thinking@joelddixon 7/23/2012 22 23. @joelddixon 7/23/2012 23 24. CONTENT ANALYTICS@joelddixon 7/23/2012 24 25. Continuous Measurement &amp; Adapting over Single Project Launch@joelddixon7/23/2012 25 26. @joelddixon 7/23/2012 26 27. Agile Marketing in Action Think Agile Develop a content strategy Set goals and objectives Use social media to promote your content and to interactwith your audience Use web and social analytics Track as much as you can Inspect your results and adjust your strategy@joelddixon7/23/2012 27 28. Agile Marketing in Action Build your team Define your audience Determine your key messages Audit your existing content Analyze content gaps Brainstorm types of content delivery Assess frequency and feasibility Create an editorial calendar@joelddixon 7/23/2012 28 29. Lets Start the Conversation!@joelddixon 7/23/2012 29 30. THANK YOU! Joel Dixon Senior Solutions Consultant Hannon Hill Corporation joel.dixon@hannonhill.com @joelddixon |@hannon_hill@joelddixon7/23/2012 30 </p>