aginity amp enhances value of hortonworks data …...a beauty retailer used amp to combine data on...

Retailers already give the analysis of big data a high priority, and the growing use of mobile devices, augmented reality and sensor- driven data will make it even more urgent to generate actionable insights from data. Businesses choose the Hortonworks Data Platform (HDP®) to support their efforts to store and investigate big data. Running on HDP, Aginity AMP™ enables your company to make analytics reusable, transforming the way your teams create and manage analytics. With Amp, you gain actionable intelligence from data far more efficiently. The software supports enterprise analytics management through three major components: • A powerful visual interface that enables end-users to leverage data in Hadoop • An Enterprise Analytic Catalog that supports the creation, validation, reuse, modification and governance of analytics • A Java®- based service layer that enables any user or application to interact with Hadoop data via APIs OBTAIN A CLEARER VIEW OF CUSTOMERS Amp enabled a major eyewear retailer to combine seven years of customer data for six brands in just 90 days. One immediate discovery: customers who interacted with multiple brands were twice as valuable as those who shopped only one. POWER THE PREDICTIVE MODELS THAT DRIVE OFFERS A beauty retailer used Amp to combine data on its nearly 30 million customers. The company then created and automated marketing campaigns, using predictive models based on more than 500 customer characteristics. Aginity AMP enhances value of Hortonworks Data Platform BRING SPEED TO DECISION MAKING A major food retailer envisioned growth built on providing great customer experiences. Because its reports now use the same analytics across divisions, management receives more consistent reporting and can make decisions more quickly and confidently.

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Page 1: Aginity AMP enhances value of Hortonworks Data …...A beauty retailer used Amp to combine data on its nearly 30 million customers. The company then created and automated marketing

Retailersalreadygivetheanalysisofbigdataahighpriority,andthegrowinguseofmobiledevices,augmentedrealityandsensor-drivendatawillmakeitevenmoreurgenttogenerateactionableinsightsfromdata.

BusinesseschoosetheHortonworksDataPlatform(HDP®)tosupporttheireffortstostoreandinvestigatebigdata.RunningonHDP,AginityAMP™enablesyourcompanytomakeanalyticsreusable,transformingthewayyourteamscreateandmanageanalytics.WithAmp,yougainactionableintelligencefromdatafarmoreefficiently.Thesoftwaresupportsenterpriseanalyticsmanagementthroughthreemajorcomponents:

• Apowerfulvisualinterfacethatenablesend-userstoleveragedatainHadoop

• AnEnterpriseAnalyticCatalogthatsupportsthecreation,validation,reuse,modificationandgovernanceofanalytics

• AJava®-basedservicelayerthatenablesanyuserorapplicationtointeractwithHadoopdataviaAPIs

OBTAINACLEARERVIEWOFCUSTOMERSAmpenabledamajoreyewearretailertocombinesevenyearsofcustomerdataforsixbrandsinjust90days.Oneimmediatediscovery:customerswhointeractedwithmultiplebrandsweretwiceasvaluableasthosewhoshoppedonlyone.

POWERTHEPREDICTIVEMODELSTHATDRIVEOFFERSAbeautyretailerusedAmptocombinedataonitsnearly30millioncustomers.Thecompanythencreatedandautomatedmarketingcampaigns,usingpredictivemodelsbasedonmorethan500customercharacteristics.

AginityAMPenhancesvalueofHortonworksDataPlatform

BRINGSPEEDTODECISIONMAKINGA major food retailer envisioned growth built on providing great customer experiences. Because its reports now use the same analytics across divisions, management receives more consistent reporting and can make decisions more quickly and confidently.

Page 2: Aginity AMP enhances value of Hortonworks Data …...A beauty retailer used Amp to combine data on its nearly 30 million customers. The company then created and automated marketing

AGINITYISACERTIFIEDTECHNOLOGYPARTNERTheHortonworksProductIntegrationCertificationProgramreviewsandcertifiestechnologiesforarchitecturalbestpractices,validatespartnertechnologiesagainstacomprehensivesuiteofintegrationtestcases,benchmarksforscaleundervariedworkloadsandcomprehensivelydocumented.

AMPEMPOWERSRETAILERS

AGINITYANDHDPMeetingUniqueChallenges

AginityAmpisfullyoptimizedforusewithHDPandalsointegrateswithyourcompany’sapplicationsforstatisticalmodeling,reporting,andcampaignautomation.Inthisway,Ampmakesitpossibletomanageandreuseanalyticsanddelivertimelyinsightsthatdriveaction.

Aginitywww.aginity.com(224)3072656

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