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Page 1: Aginity AMP enhances value of Hortonworks Data …...A beauty retailer used Amp to combine data on its nearly 30 million customers. The company then created and automated marketing

Retailersalreadygivetheanalysisofbigdataahighpriority,andthegrowinguseofmobiledevices,augmentedrealityandsensor-drivendatawillmakeitevenmoreurgenttogenerateactionableinsightsfromdata.

BusinesseschoosetheHortonworksDataPlatform(HDP®)tosupporttheireffortstostoreandinvestigatebigdata.RunningonHDP,AginityAMP™enablesyourcompanytomakeanalyticsreusable,transformingthewayyourteamscreateandmanageanalytics.WithAmp,yougainactionableintelligencefromdatafarmoreefficiently.Thesoftwaresupportsenterpriseanalyticsmanagementthroughthreemajorcomponents:

• Apowerfulvisualinterfacethatenablesend-userstoleveragedatainHadoop

• AnEnterpriseAnalyticCatalogthatsupportsthecreation,validation,reuse,modificationandgovernanceofanalytics

• AJava®-basedservicelayerthatenablesanyuserorapplicationtointeractwithHadoopdataviaAPIs

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OBTAINACLEARERVIEWOFCUSTOMERSAmpenabledamajoreyewearretailertocombinesevenyearsofcustomerdataforsixbrandsinjust90days.Oneimmediatediscovery:customerswhointeractedwithmultiplebrandsweretwiceasvaluableasthosewhoshoppedonlyone.

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POWERTHEPREDICTIVEMODELSTHATDRIVEOFFERSAbeautyretailerusedAmptocombinedataonitsnearly30millioncustomers.Thecompanythencreatedandautomatedmarketingcampaigns,usingpredictivemodelsbasedonmorethan500customercharacteristics.

AginityAMPenhancesvalueofHortonworksDataPlatform

BRINGSPEEDTODECISIONMAKINGA major food retailer envisioned growth built on providing great customer experiences. Because its reports now use the same analytics across divisions, management receives more consistent reporting and can make decisions more quickly and confidently.

Page 2: Aginity AMP enhances value of Hortonworks Data …...A beauty retailer used Amp to combine data on its nearly 30 million customers. The company then created and automated marketing

AGINITYISACERTIFIEDTECHNOLOGYPARTNERTheHortonworksProductIntegrationCertificationProgramreviewsandcertifiestechnologiesforarchitecturalbestpractices,validatespartnertechnologiesagainstacomprehensivesuiteofintegrationtestcases,benchmarksforscaleundervariedworkloadsandcomprehensivelydocumented.

AMPEMPOWERSRETAILERS

AGINITYANDHDPMeetingUniqueChallenges

AginityAmpisfullyoptimizedforusewithHDPandalsointegrateswithyourcompany’sapplicationsforstatisticalmodeling,reporting,andcampaignautomation.Inthisway,Ampmakesitpossibletomanageandreuseanalyticsanddelivertimelyinsightsthatdriveaction.

Aginitywww.aginity.com(224)3072656


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