agm report dec 2014 - farmfolk cityfolkchefs’ collaborative and vancity, celebrating our 20th...
TRANSCRIPT
For the Year Ended December 31, 2014
Annual Report
Photo & Cover Photo: Brian Harris
Our Mandate;Farm & City working together to cultivate local, sustainable food systems. For over two decades FarmFolk CityFolk
has supported sustainable agriculture and
celebrated local food with communities across
British Columbia.
We do this by helping farmers, local food
producers and processors; engaging the
public in the celebration of local food; actively
organizing and advocating around local,
timely issues; building alliances with partner
organizations and businesses; and harnessing
the energy of our volunteers.
We believe that strengthening the connection
between farm and city, producer and consumer,
grower and eater helps build more sustainable
communities. Supporting local, sustainable
agriculture helps reduce the environmental
impact caused by industrial farming practices
and transporting food over long distances.
Eating locally year round means fresher, tastier,
and more nutritious food while enriching our
experience of how and where our food is
grown. Eating locally also stimulates our local
economy, ensures our food security, and helps
conserve farmland, through the best way we
know how, by keeping it in production.
FarmFolk CityFolk is a member based society
and registered Canadian charity founded in
British Columbia, Canada in 1993. (Charitable
Tax Number BN 89223 1572 RR0001)
Photo & Cover Photo: Brian Harris
Message from the Executive DirectorFor non-profit organizations the five year mark is a
good time to look back at what you’ve accomplished
and a important time to look forward to where you
want to head. Five years ago this spring I joined
FarmFolk CityFolk as Executive Director. At the time
our annual budget was $450,000 and our projects
focused on promoting local food, strengthening the
connections between small scale producers and
buyers, and helping farmers through our support of
community farms and our work on seed security. Our
Feast of Fields local food celebration and fundraiser
had just expanded to the Okanagan becoming a
new revenue source for the organization and an
important way to connect with one of the provinces
most important agricultural regions.
At that time we also initiated a Financial Management
Review which looked closely at the financial health
of the society, setting goals to become more
accountable to our donors, partners and members,
and laying a solid foundation for the future growth.
Over the past five years we have worked hard to
strengthen and expand our program base, restructure
our program management, meet our financial
management goals, and find new and innovative
ways to expand our fundraising capacity. Since 2010
we have increased our annual budget by 51% to
$680,000 in 2015. This is remarkable growth for
our organization and can be contributed to hard
work, expanded fundraising support and program
expansion.
Since 2010 we have expanded our budget and our
effectiveness by receiving four years of funding to
deliver the USC Bauta Family Initiative on Canadian
Seed Security, partnering with Young Agrarians,
playing a larger role in Institutional Procurement in
partnership with Farm to School Greater Vancouver
and Farm to Cafeteria Canada, growing our
member based newsletter to a widely distributed
magazine, producing a television series on Shaw
and Telus, offering interest rebate loans to local
food producers in partnership with the Island
Chefs’ Collaborative and Vancity, celebrating
our 20th Anniversary, and continuing to
offer programs that promoting local food,
strengthening the connections between
small scale producers and buyers, and
helping farmers.
All this hard work has build a strong
foundation for the future of FarmFolk
CityFolk. And, to provide security for this
important work, we have been able to build
a surplus of $43,000, one of the goals of our
financial review, which will provide security
for years to come.
Looking forward this past year we visited
BC’s big three food growing regions—the
Okanagan, Metro Vancouver and Vancouver
Island, and asked our regional partners,
supporters, and local food thinkers,
champions and business leaders, to give us
insight into what they thought our strengths were and
where we should be heading. This spring will reflect
on this wisdom with our staff and board of directors
and build a vision for the next five years.
Thanks for your support.
Nicholas Scapillati
Executive Director
Report from the Stewardship TeamContinuing to grow a local sustainable food
system in British Columbia has made step change
over the past year. We witnessed a ground swell
of activity that continues to push past traditional
boundaries for consumers, producers, industry,
and government. We are extremely proud that
FarmFolk CityFolk is recognized as being at the
forefront of change through leading collaborative
events and being the first to implement innovative
programming.
Looking back over the past year, we have made
progressive movement in our farm programs
through a widely successful conference, seed
security init iative, and support for young
entrepreneurs. Further, we are excited about
our continued projects in the localization of large
scale food distribution and land protection. Over
the past year, we also have much to celebrate
when it comes to our marquee fundraising events.
We had some of the most successful events ever
and continue to look to new ways to be top-of-
mind with our members, supporters, and ever
growing community. As well, we continued to
push our presence in creating more connections
between local growers and businesses. Moving
into our next year, we are looking forward to
continuing to build upon the momentum of
decades of collaborative projects and engaging
events.
Behind the scenes, the FarmFolk CityFolk team
and organization is stronger than ever. Since
welcoming new staff members and new financial
processes, we have experienced a tremendous
amount of positive change – allowing us to better
deliver on our mandate and objectives. Over
the next year, we expect to achieve a balanced
budget that continues to grow in size as we
expand our programming. Further, we are looking
forward to formal strategic planning as we build
upon the collaborative stakeholder sessions held
this previous year.
The stewardship team sends an immense thank
you to the staff, sponsors, and volunteers who
continue to live and breathe FarmFolk CityFolk.
It is truly an amazing network and family of
passionate people whose spirit continues to
push our mission forward.
We look forward to another ground breaking
year!
Michael Dary
Stewardship Team Chair
Photo: Michael Marrapese
Stewardship TeamMichael Dary – Chair: Research Lead -
Retail Utilities, Accenture plc.,
North Vancouver, BC
Shelly Milstein – Manager of Philanthropy,
Spinal Cord Injury, Vancouver, BC
Alison Melville – Treasurer:
Senior Accounting Officer, VGH & UBC
Hospital Foundation, Vancouver, BC
Candice Gartry, CGA:
Director, Finance & Accounting,
VGH & UBC Hospital Foundation
Jodie Lightfoot – Brand and
Communications Strategist,
Lightfooted Strategies-Vancouver, BC
and Tokyo, Japan
Paula Panek – Retired IT Professional
Cory Pelan – Owner, The Whole Beast
Artisan Salumeria, Victoria, BC
Outgoing Team MembersMolly Thurston – Co-owner and Operator
of Claremont Ranch Organics,
Okanagan Lake Country, BC
StaffNicholas Scapillati, Executive Director
Amber Cowie, Manager of Strategic Relationships
Kelly Farrell, Manager of Events and Outreach
Michael Marrapese, Manager,
IT & Communications
Erin Nichols, Project Manager,
Food System Optimization
Heather Pritchard, Farm Program Manager
Tallulah Winkelman, Office Manager
Contract & Seasonal StaffRupert Adams, Co-coordinator, Bauta Family
Initiative on Canadian Seed Security, BC
Region
Sara Dent, Young Agrarians Coordinator
Jennifer Freeman, Vancouver Island Feast of
Fields Coordinator
Alison Love, Feast of Fields Okanagan Coordinator
Jennifer Vincent, Meet Your Maker Okanagan
Our Work
Our Farm Program
Community Farms Shared Farming on Shared Land
In 2014, we completed our “Helping Farmers”
project—funded by Vancity Envirofund. After
working with over 20 groups, customizing our
support to meet the needs of farms and agriculture/
food communities, we identified the most critical
need for community farms as on-farm housing.
Outside the Community Farms program, the highest
need for new entrants into Agriculture, is access
to affordable long-term tenure on land.
In response to the high cost of land, the wave of
young people seeking land and the number of
aging farmers needing to sell, we secured funding
to develop a made In BC Farmland Trust.
Photo: Michael Marrapese
Foodland Trust
In partnership with CR FAIR, we received funding
from Vancity and the Real Estate Foundation, to
explore trust models and select one that would
work for BC.
When we presented our Farmland Trust Proposal at
the BC Food Systems Network Gathering in June,
2014, we heard our Indigineous partners say that
our definition of farmland excluded the Indigenous
Food System, based on hunting, gathering and
fishing.
A simple shift from Farmland to Foodland recognizes
the diversity of food harvesting systems, the
colonial history of agricultural land policies, and
open a dialogue between farmland protection and
access initiatives and Indigenous land rights.
BC Seeds – Bauta Family Initiative on Canadian Seed Security
FarmFolk CityFolk completed the second of four
years of the Bauta Family Initiative on Canadian
Seed Security. Aiming to increase the quality,
quantity and diversity of the seed grown in the
BC Region, we provide on-line and off-line support:
training, on-farm research, resources and extension
services.
We support variety trials, seed libraries and banks
and fund growers to do variety seed trials.
The highlight year was the launch of the BC Eco
Seed Cooperative at the BC Seeds Gathering in
November. Friday night featured our “Knowledge
Keepers” – a panel
of exper ienced
s e e d g r o w e r s
telling their stories
a b o u t g ro w i n g
seed. One hundred
participants met,
learned, shared
and helped direct
our seed work for
the next 2 years.
Young Agrarians
FarmFolk CityFolk continues to partner with
Young Agrarians (YA), a vibrant on-line and off-line
community. In 2014 we took the user friendly Access
to Farmland Guide on the road, conducting a series
of Land Link mixers across BC. We are working
with 20 new farmers on a mentoring project that
connects them to an experienced mentor.
Building Networks
FarmFolk CityFolk’s farm program continues
to build alliances, in local communities, our
designated regions (Lower Mainland, Okanagan
and Vancouver Island) and other communities
throughout the province. The BCSeeds Network
and Community Farms Network is connected
to individuals and groups through a series of
interconnecting networks. We participate actively
in the Certified Organic Association of BC and the
BC Food Systems Network.
Photo: Sara Dent
Our Events
Meet Your Maker
In 2014, we held our 7th Meet Your Maker Metro
Vancouver, our 3rd in the Okanagan and introduced
our 2nd Meet Your Maker event on Vancouver
Island. This event, held at the Saanich Fairgrounds,
took the same format as the other two regions
and was well received with producers and buyers
alike. Vancity stepped up to sponsor the Vancouver
Island event, along with Metro Vancouver, and
the day provided great networking opportunities,
valuable workshops and the perfect platform for
folks to connect and do business.
Feast of Fields
As always, summer would not be complete without
our three delicious fundraising events throughout
BC. We held our 6th Okanagan Feast of Fields on
August 17th at Okanagan Lavender & Herb Farm
in Kelowna on, of course, a beautiful Okanagan
Photo: Sara Dent
Photo: Michael Marrapese
summer day. As always, it was great to see so
many old friends out at the event. The chefs this
year were even more inventive with their creations
than in the past, and guests remarked that it was
difficult to make room in their bellies to try all of the
amazing creations. As always, We look forward to
many more years of celebrating in the region.
On September 7th, we celebrated our 20th annual
Metro Vancouver Feast of Fields at Wellbrook
Winery (home of Bremner’s berries & juices) in
Delta, BC. This was our second time holding the
Feast at Terry Bremner’s farm, and it’s easy to
see why. Welcoming many new chefs this year,
the amount of delicious food to taste was a feat in
itself. Thankfully there were many amazing spots
throughout the farm property where guest could
relax in the late summer sun and re-group before
heading back out for another round of tasting.
One week later on Vancouver Island, the 16th
Annual Vancouver Island Feast of Fields was held at
Kildara Farm, in BC. This farm was instrumental in
helping shape the organic movement on Vancouver
Island and we were so thankful to host our event
Photo: Michael Marrapese
at such a lovely spot. The day was filled with a
number of local musicians and once again, the
chef’s outdid themselves.
Many thanks to all of our Feast hosts, chefs, farmers,
volunteers, musicians and guests. A very special
thank you to our key sponsors, Choices Markets,
Vancity, Nature’s Fare, Okanagan Culinary College,
Bernardin and Organic Grocer.
Win Our Windfall RaffleLast year was our 2nd year holding our Win Our
Windfall Raffle. We had created this fundraiser to
support our 20th Anniversary celebration and it
was a bit of an experiment seeing how successful
we could be without that event as our main
motivator. The answer was almost $4,000 net profit
successful! We were met with tremendous support
from both our partners who donated amazing prizes
and our friends and supporters who purchased
our tickets. Win our Windfall had over $10,000 in
grand foodie prizes and tickets were $10 each or
3 for $25. We came just shy of selling all of our
1500 tickets. It was a windfall indeed. Not only
did we manage to raise the funds that we had
hoped to, we found that there were all sorts of extra
benefits that came from our raffle. Selling tickets
at our Feast of Fields events and at local Farmers
Markets gave us a way to connect directly with
our members, Feast attendees and the general
local food-loving population. Promoting our raffle
through our website and social media gave us a
way to highlight all the great work that our partners
do. So the experiment worked! Get ready for the
3nd annual Win Our Windfall raffle. Hope you are
feeling lucky!
CommunicationOur main website gets an average of 3800 visitors
a month; 75% of them are new users. We’ve added
a lot of new resources to many areas of the site. In
particular our Community Supported Agriculture
(CSA) listings, which generate 15% of the traffic to
our site, have grown considerably, coinciding with
growing public interest in these programs.
Last summer we launched our new Feast of Fields
website which will provide more visibility and
recognition for our participants and give us a solid
platform for year-round promotion of the Feast of
Fields events.
We’ve steadily expanded our social network through
Facebook and Twitter. Currently we have more than
5500 page likes on Facebook and 6400 followers
on Twitter.
O u r e - b u l l e t i n
continues to be a
valuable tool for
c o m m u n i c a t i n g
with our members
and constituency.
C omp l y ing w i t h
the new anti-spam
legislation meant
cleaning up our lists
and refining ways to
manage them. Since then our subscriber list has
steadily increased to 1272 subscribers.
Our subscriber list for our Feast On-line Newsletter
and our electronic magazine distribution continues
to expand and we continue to look for new ways
to connect to broader audiences.
The FarmFolk CityFolk magazine is still the mainstay
of our public communication featuring great articles
on the food we eat, the people who produce it
and the issues that affect our food system. We
produced 4000 copies which were distributed
to members, supporters and our guests at the
Feast of Fields, the BC Seed Gathering, Young
Agrarian events, 5% day at Whole Foods and other
public outreach events. We sincerely appreciate
the support of our core advertisers who help keep
our magazine afloat.
Community OutreachFarmFolk CityFolk provides educational and
resourceful information to the public via our
Knowledge Pantry webpage and our community
outreach info tables at events.
FarmFolk CityFolk Staff sit on many boards and
advisory groups throughout BC including the
Vancity Community Advisory Committee, the
Minister of Agriculture Advisory Committee
(sub-committee: Land Access), the Real Estate
Foundation Advisory Committee, the BC Food
Systems Network, Slow Food Canada, the
Vancouver Food Policy Council , Richmond
Sharing Farm Society, Farm to School Greater
Vancouver, Farm to Cafeteria Canada, McConnell
Foundation Institutional Procurement Team, Slow
Food Ark of Taste and the Vancity EnviroFund.
Hellos...
Shelly Milstein
Originally from North Vancouver, Shelley has a
bachelor’s degree in environmental studies from
the University of Northern British Columbia (UNBC)
and a certificate in food security from Ryerson
University in Toronto. She has had the privilege of
working with many non-profit organizations across
the province and volunteered at Feast of Fields
for four years.
She is currently the Manager of Philanthropy for
Spinal Cord Injury BC and the Events Manager
for EatWild. Shelley is also a passionate salsa
dancer, hunter and cyclist. Her dream is to one
day run a bed and breakfast somewhere in rural
British Columbia. Prospective business partners,
handymen, farmers or hunters are welcome to
apply.
Alison Melville
On our Board on Directors we say both hello and
goodbye to our treasurer Alison Melville. Alison
answered the call of a recruiting process we held in
2013 to find a certified accountant to join our Board.
Alison is a Certified Management Accountant the
VGH & UBC Hospital Foundation and was a big
help during our challenging financial management
transition in 2014. After a short term on the Board
Alison has decided to leave the Board as she and
her partner move to Victoria. We wish Alison the
best of luck on her new path and thank her for
all her hard work during an important time in our
organizations history.
and Good Byes
Erin Nichols
For the last several years, Erin worked with
FarmFolk CityFolk on a number of innovative
projects including Shared Harvest and the early
stages of Foodprint, both projects centred around
food systems and waste reduction.
From her experience as Marketing and Sales
Contractor for COWPOWER, the Coordinator for the
Trout Lake Cedar Cottage Food Security Network,
the Event Coordinator for Agriculture in the City and
Promotions Supervisor for SPUD she is well versed
in the food distribution system. She has moved on
to the Vancouver Food Bank and is still working in
food recovery and waste prevention.
Photo: Michael Marrapese
Funder AcknowledgementFarmFolk CityFolk thanks all of our members, donors,
supporters and funders!
Funders The Bauta Family Foundation
BC Ministry of Agriculture, Agri-Food Management
BC Ministry of Agriculture, Investment Agriculture Foundation
Central Kootenay Regional District
Central Okanagan Foundation
Certified Organic Association of BC (COABC)-Organic Sector Development Program
City of Vancouver
Columbia Basin Trust
Enterprising Non-Profits
Greater Vancouver Regional District
Jack Johnson (All at Once, CAF America and the Ohana Charitable Foundation)
J.W. McConnell Foundation
McKesson Foundation
Radcliffe Foundation
Real Estate Foundation
Richmond Community Foundation
TD Friends of the Environment
Tides Canada
The United Way
Vancity
Vancity Community Foundation: Community Farms Endowment
Vancity enviroFund
Vancouver Foundation
Major Sponsors, $1000+Allegra Printing
Avalon Rentals
Bernardin: Jarden Home Brands
Big White
Bremner’s Farm
Canadian Linen & Uniforms
Choices Markets
Coast Environmental
Cook Culture
EAT Magazine
Edible Canada
Edible Vancouver Magazine
Granville Island Brewing
International Stage Lines
Left Coast Naturals
Little Green Book
Kelowna Instaprint
Kildara Farms
Kootenay Co-op
Lonsdale Event Rentals
Monday Magazine
National Farmers Union
Nature’s Fare Markets
Niche Media
Nita Lake Lodge
Okanagan College
Okanagan Herb and Lavender Farm
Organic Grocer
Overwaitea Food Group
Play It Forward
Pedersen’s Rentals
Public Design
Salt Spring Coffee
Salt Spring Seed Sanctuary Society
SPUD
Summerhill Winery
Sysco-Kelowna
Terra Breads
Thrifty Foods
Tourism Penticton
University of Manitoba
Whole Foods Market
Wickaninnish Inn
West Coast Seeds
Photo: Brian Harris
Financial Statements
Expenses
January 1 to December 31, 2014
Revenue
January 1 to December 31, 2014
Suite 203—1661 Duranleau Street 2nd Floor, Net Loft, Granville Island Vancouver, BC V6H 3S3
Telephone 604-730-0450 Toll-free in BC: 1-888-730-0452
Photo: Brian Harris