agreement with mission hills group
TRANSCRIPT
AGREEMENT WITH MISSION HILLS GROUP
• WHERE? • WITH WHO? • WHAT? • HOW? • WHEN? • BENEFITS
WHY CHINA?
50 Mchildren and adults playing football by 2020
CHINA’S POTENTIAL IN THE FOOTBALL WORLD
20,00010,000One football pitch for every
people by 2020
TOP ASIAN TEAMS
Chinese national team in ranking of
by 2030
Chinese government’s strategy is to make China "a footballing superpower" by 2050
70,000new football pitches by 2020
new training centres by 2020
HAINAN ISLAND
• Major environmental sustainability
• Non industrialised zone • Leading sports destination • Renowned tourist resort for
Chinese people
CHARACTERISTICS
HAINAN
WHY HAINAN?
HAINAN ISLANDTOTAL NUMBER OF TOURISTS IN MILLIONS VS THAILAND
0
20
40
60
80
2005 2010 2011 2012 2013 2014 2015
29,8924,826,55
22,3519,25
15,9411,57
53,3647,89
36,7333,2
30,0125,87
15,16
Hainan* Thailand**
* Data from National Tourism Administration of China. ** Data from Bank of Thailand Tourism Indicators.
ESTIMATE
0
20
40
60
80
2016 2020
80
58,7
MISSION HILLS GROUP
• Founded 1992, owned by Chu family
• Family associated to the success of the Beijing 2008 bid
• Own 120 km2 of land in China between Haikou and Shenzhen, of which 72 km2 are still undeveloped
• Their facilities receive 5.6 million visits a year between Haikou and Shenzhen
• Leading international company in the sport and leisure sector
• Has become one of the permanent headquarters of the Chinese Football Federation
• MHG has invested almost 10,000 million dollars in the sport and leisure sector
UNDENIABLE LEADER IN SPORT
Wet’n’wild: one of China’s biggest
water parks
World leader in golf facilities
(22 courses)
Home to one of the permanent headquarters of the Chinese national football team
Manages the biggest Mineral Resort and Spa in the world
Manages and owns the biggest film studios in the world
Manages Boris Becker’s first
tennis academy
Next to the Chinese Football Federation’s training centre
7 assigned football pitches
+ 1,000 children1stschool directly managed by FCB
THE MISSION HILLS AND FC BARCELONA PROJECT
CONCEPTUAL PLAN
FACILITY SHARED WITH CHINESE FOOTBALL FEDERATION
New Megastore
concept
THE MISSION HILLS AND FC BARCELONA PROJECT
Interactive experience
zone
Food & Beverage
ALMOST 7,000 SQUARE METRES
PARTNERSHIP
• Corporate formula = creation of a mixed company (50% Mission Hills Group, 50% FCB)
• FCB shall designate the President and Financial Manager and Mission Hills Group the Director General
• Implies total direct investment by FCB of 4 million euros
• FCB has established the required mechanisms to ensure absolute brand control in China
• Duration of partnership 10 years + extendible to 10 years
• Revenue for Club
- 15% of turnover in form of Royalties
- 50% of profits generated by the project
• Return on investment in less than 4 years
• Project feasibility study conducted in association with Price Waterhouse Coopers consultants
SCHEDULE
Start of first
season at FCBEscola
18/12/2016 01/2017 03/2017 07/2017 09/2017
First FCBEscola
Camp
Inaguration of the FCBEscola,
interactive zone and food &
beverage zone
Signature of mixed company
agreement between FCB
and MHG
Approval by Extraordinary Assembly of
Delegates
BENEFITS
Unique business opportunity and
increased revenue
Brand recognition
Recognition by Chinese
government and fostering of
new Chinese sponsors
Leaders among clubs competing
to offer comprehensive experiences in
strategic regions
New resources and
opportunities