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AgriProFocus Gender in Value Chains

Plan 2015 – 2017

In partnership with

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Colophon Compiled by: Angelica Senders Roel Snelder Date: 2 April 2015

Contact Information AgriProFocus Netherlands Roel Snelder AgriProFocus Director of Programmes Visiting address AgriProFocus Jansbuitensingel 7 Arnhem Postal address Jansbuitensingel 7 6811 AA Arnhem T: +31 (0)26 7600392 E: rsnelder@agri-profocus.nl Website www.agriprofocus.com

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CONTENT 1. Introduction ............................................................................................................................................. 4 2. Result Chain – Theory of Change .............................................................................................................. 5 3. Monitoring and Evaluation ...................................................................................................................... 9 4. Activities and outputs 2015 ................................................................................................................... 10 5. Funds already committed/ or under negotiation ................................................................................... 11 Annex 1 Joint Support Program for Gender Inclusive Value Chain Development ........................................... 12

The way forward ........................................................................................................................................ 12 Impact envisaged: (Strong farmer entrepreneurs) ...................................................................................... 12 Outcome (An effective support system) ..................................................................................................... 12 Deliverables (Knowledge Sharing and co-creating). (See schematic presentation). In numbers:................. 12

Annex 2 Report 2014 ...................................................................................................................................... 13 Coaching tracks .......................................................................................................................................... 13 Development of a network of gender in value chain expertise ................................................................... 13 Knowledge products ................................................................................................................................... 14

Annex 3 Results according to indicators ......................................................................................................... 15

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1. Introduction

This AriProFocus plan Gender in Value Chains 2015 -2016 builds on a strong trackrecord dating back to 2008. Since then our learning curve has been steep. Starting from debate and learning among Netherlands professionals, to the building of an international network on the topic, the development of knowledge resources, and from there tools and a practical field approach and methodology troed and tested in 8 countries. Our focus is on improving the capacity of practitioners to bring a gender perspective in value chain programmes and projects. Over the last two years AgriProFocus, Hivos and ICCO implemented a joint program to support gender in value chain development worldwide. The program - roughly carried out - as foreseen had the following elements: coordination and network development, expertise development/ training of coaches, coaching tracks in countries worldwide and platform of learning (toolkits and materials). Annex 1 provides a summary of the envisaged program as agreed upon by the partners AgriProFocus, Hivos and ICCO. For results read annex 2, providing an overview of results in text and in figures. Core funding for the program in 2013 and 2014 came from AgriProFocus, ICCO and Hivos as part of a Memorandum of Agreement between these 3 parties. In addition KIT contributed in in-kind in product development. These investments generated also additional – spin-off - investment (third party investments e.g. the IDH coffee toolkit). All these investments are summarized in the table 1 below (in EURO). Table 1: Investments 2013 – 2014 AgriProFocus GVC programme

Building on these contributions and the lessons learned AgriProFocus has developed a plan for the coming two years. The following paragraphs elaborate the theory of change / result chain, as well as the planned activities for 2015 and 2016. The budget of 900.000 Euro is to be covered for 440.000 Euro by AgriProFocus, HIVOS, ICCO and stakeholders in AGriProFocus country network. The remaining funds of 460.000 Euro are requested from the Netherlands Ministry of Foreign Affrairs.

Item Explanation

AgriProFocus

NL

AgriProFocus

country network

stakeholders

Contract

partners

Third

parties Total

HIVOS ICCO

Coordination - network

development 56,000 56,000

Brokering expertise Training coaches 40,000 40,000

Innovation communities Events and workshops in Agri-Hubs 105,000 36,000 141,000

Events and workshops in other countries 30,000 20,000 20,000

Participant contribution for coaching 50,000 50,000

Platform for learning Second version toolkit 45,000

French translations (toolkit + chachacha book) 25,000

Spanish toolkit (incl. chachacha book) 45,000 8,000 53,000

Coffee toolkit IDH, HIVOS, APF 110,000 110,000

Start e-learning materials 10,000 10,000

Total 126,000 155,000 115,000 66,000 138,000 600,000

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2. Result Chain – Theory of Change

From the experiences in the past 2 years we have learned that there is a general felt agreement amongst development organizations, and increasingly also amongst private sector actors that we have to work towards gender sensitive value chain development. Including women in value chains contributes to better performing chains and benefits for men as well as women. Also funds are available. In the Result Chain the development of GVC expertise has central place. This expertise is developed at two levels: (1) Organizations (development organizations as well as private sector actors) through coaching trajectories in which joint events are combined with coaching by national coaches and (2) National Coaches Pooling of resources by AgriProFocus members feeds (1) expertise development of the coaches; (2) the coaching tracks in the countries; (3) development of material to be used in the coaching tracks by coaches and coachees. The service level outcome envisaged is the availability of financially sustainable high quality GVC expert services worldwide. This is expected to contribute to the desired farmer outcome and sector level impact at a large scale and in a sustainable manner. The practical approach developed by AgriProFocus is appreciated. Key success factors AgriProFocus approach to gender inclusive value chain development are:

A practical approach based on coaching and hands-on advice

Resources in English, French and Spanish

Region based (affordable) international experts Further development of this approach responds to a felt need. Developing it into a market sustained service would contribute to scaling up the approach and its impact. The Result Chain on the next page represents the Theory of Change on which the plan is based. In the second graph the log frame for the program is described At the bottom of the page, in purple and orange, the activities and outputs are defined:

1. Network coordination and partnering (pooling of resources) 2. Expertise development of GVC coaches and - coachees 3. Coaching tracks and GVC innovation communities 4. Knowledge development and platform of learning (including online sharing of resources and

experiences) At the top of the page, in green, the outcomes and impact at farmer - and sector level are formulated In the center of the page the question is answered: How do we get from our outputs to these farmer level outcomes?

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In line with the DCED/ M4P picture to the right we envisage a business model with a market trigger and a market uptake 1

Market trigger For this purpose we have formulate expected service level outcomes:

High quality training of coaches results in well trained GVC coaches

High quality coaching track methodology

Market uptake Ultimately these services are expected to be available on a market, so

Clients buy the services of the GVC coaches

Clients carry out (with own funds) GVC coaching tracks according to the AgriProFocus approach

Only if we manage to get this business model working, we will achieve scaling up through ‘crowding in’ (‘copy cats’), key for scaling up and reaching large and sustainable impact. If we do not achieve this we will not get beyond the level of replicating services. The two are also related: for coaching tracks good coaches are needed, and good coaches contribute to the further development of the coaching track methodology. At the moment we experience that the absence of good coaches is a bottleneck for the development of the AgriProFocus approach. The following picture thus represents the key challenge of our strategy:

Dvt organisation & Companies hire APF-GVC coaches

Devt organisations &

companies apply APF GVC coaching

methodology

High quality training for APF

GVC coaches provided regularly

APF GVC Coaching tracks

branded/ marketed

Market trigger

Market trigger

For 2015 – 2016 the following objectives are formulated:

Further development of the GVC coaching approach

The development of Guided Value Chain (or sector) Analysis by the coaches

High level training of coaches developed and provided (preferably in partnership with a recognized training institute)

Development of a network of coaches

Branding and marketing both coaching track and training of coaches

Up scaling the approach by developing both into marketable services More and Better is our Motto.

1 Hans Posthumus Consultants, expert in Donor Committee for Economic Development (DCED) and Market for the Poor (M4P) methodologies

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3. Monitoring and Evaluation

For M&E purpose the theory of change has been translated into a log frame, indicators are formulated at the level of program outputs (sphere of control) and service level outcomes (sphere of influence). See annex 3 for a first example of collecting these data.

AgriProFocus GVC Program output level

Coordination and network development

€ funds pooled

# of contributing partners Expertise development

# of training of coaches provided

# of coaches trained

Training of coaches systematized and marketed

Network of coaches (Directory of (certified) coaches exchanging knowledge Coaching tracks/ innovation communities

# of coaching tracks

# of participants in kick off meetings

# of coachees (participants in coaching track)

Coaching track methodology systematized (type and product) Platform of learning

Support material developed for coaches and coachees

Interactive web platform

Service outcome level

High quality Training of coaches provided on an (in the longer term) financially sustainable way

GVC Coaches hired by organizations and programs involved in gender sensitive value chain development

Coaching tracks (according to the AgriProFocus approach) applied in organizations and programs at their costs

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4. Priority activities and outputs

The programme will follow an iterative process adapting activities where needed and developing supporting (knowledge) products, based on need. For 2015 the following table gives the priorities

Task fields Activities

Network coordination/ pooling of resources/ contributing partners

Roll-out the AgriProFocus approach for GVC coaching , with special attention for: o The ‘branding’ of the AgriProFocus GVC coaching approach o Value proposition to potential clients (organizations (IFDC, 2Scale SNV

others, private sector (in coffee?) o the development of a business model for rolling out this approach

Funding secured for program activities emphasizing: o The strategic elements of the program in line with the theory of change

presented in this year plan o The creation of synergy of initiatives taken (and funded) by different

AgriProFocus members

Expertise development/ Training of coaches

Scale up the training of coaches

Include the training of coaches to guide a sector analysis

Network development of coaches

Follow up training of coaches Central America

Coaching tracks/ Innovation communities

(Follow-up) coaching tracks in Uganda, Zambia, Benin, Niger, Mali, (coffee sector), Great Lakes, Kosovo, in Ethiopia, Bolivia/Peru, Kenya

Identify opportunities for piloting the coffee toolkit (produced by Hivos, IDH and AgriProFocus) with HIVOS and Solidaridad FDOV programmes for Kenya, Ethiopia, Tanzania and Uganda, as well as for Indonesia

Platform of learning/knowledge development

Development of easy and practical material to be used in training of coaches and by coachees in the field in combination with e-modules

Further development of the coaching approach (e.g. to include Guided Sector Analyses)

Transform Gender in VC Ning to new AgriProFocus Web platform with increased interactivity (also between coachees)

Promote what is happening on GVC in AgriProFocus network

Build business arguments for women inclusive / gender sensitive dairy development (as a follow up of the thesis VHL student)

Develop business argument in coffee sector together with Hivos

Promote and distribute the coffee toolkit and pilot the approaches and tools

Develop M&E for coaching tracks (qualitative and quantitative) and capture results

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Item Explanation

AgriProFocus

NL

AgriProFocus

country network

stakeholders

Third

parties

Funding

request

MoFA Total

HIVOS ICCO

Coordination - network

development

Programme coordination, Linking to other

initiatives, branding, roll-out approach to new

clients 80,000 80,000

Brokering expertise

Development of a high level training of

coaches pm 150,000 150,000

Backstopping of coaches via regional/ expert

meetings and training 100,000 100,000

Innovation communities Coaching tracks in about 15 countries 200,000 200,000

Own contribution for coaching 100,000 100,000

Platform for learning Global expert meeting 30,000 30,000

Systematization of Business arguments 30,000 30,000

Impact measurement and documentation 30,000 pm 30,000

Development of material for coaches and

coachees (combination of hard copy material

and e-modules) 20,000 10,000 100,000 130,000

Translations French and Spanish plus

production costs 50,000 50,000

Total 100,000 300,000 30,000 10,000 0 460,000 900,000

Contract partners

5. Budget 2015 -2016

The table below gives the full two year budget (2015 – 2016) for the AgriProFocus GVC programme. Some explanations:

1. The column in red gives the budget requested for from MoFA: 460.000 Euro for two years. 2. AgriProFocus takes charge of network facilitation for the two years of this program plus

working capital to a total of 100.000 Euro. 3. Coaching tracks will be covered by clients of the coaching tracks jointly with the AgriProFocus

country networks. The total is estimated at 300.000 Euro. 4. ICCO tops up its previous years’ investment in the development of e-learning material. Note

that ICCO will also contribute through being a member at country network level. 5. HIVOS will in addition to coaching tracks in countries where it contributes, reserve fund for

impact measurement and documentation. The 30.000 Euro is an estimate. 6. Spin-off investments are not included.

Table 2: Budget AgriProFocus GVC programme 2015 - 2016

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Annex 1. Joint Support Program for Gender Inclusive Value Chain Development (2013-2014)

The way forward The here presented proposal outlines a Joint Support Program for gender inclusive value chain development in which international development organizations cooperate and pool resources for the development and implementation of an approach for gender sensitive value chain development. In countries where AgriProFocus is active the country team can support this process. The joint program has the following characteristic: A variety of interventions: Multiple stakeholders: Multi-level: Ultimate aim is the development of an approach which is effective, relevant and scalable in countries worldwide.

Impact envisaged: (Strong farmer entrepreneurs) Male and female farmers benefit equally from better functioning agricultural value chains in which roles and gains are equally distributed.

Outcome (An effective support system) Development and implementation of a replicable approach for gender sensitive value chain development. The approach can be used by staff of development organizations (Government - as well as Non-Government Organizations), Businesses, Business Development Services providers, Consultants etc.

Deliverables (Knowledge Sharing and co-creating). (See schematic presentation). In numbers:

15 – 20 organizations benefit of a coaching track per country per year.

Building the capacities of between 375 and 500 organizations worldwide in 3 years

Building the capacities of 50 national coaches, trainers and consultants.

Training of Trainers (ToT) provided on a financially sustainable basis (at regional/ national level) building expertise of around 50 consultants, trainers, coaches outside the program

At least 5 knowledge products

1 active knowledge platform exchanging experiences face to face and virtually In 2013 – 2014 the program envisages reaching the following countries:

Countries

Uganda Burundi Indonesia

Kenya Congo Vietnam

Ethiopia Benin Nicaragua/ Costa Rica

Rwanda Mali Peru/ Bolivia

Tanzania Niger ?

** In blue: Optional countries

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Key success factors APF approach to gender inclusive value chain development: Region based (affordable) international

experts

A practical approach based on coaching and hands-on advice

Resources in English, French and Spanish

Watch the movie Gender Unchained to learn about the APF approach to GVC coaching: https://www.youtube.com/watch?v=7k_Hecyc_h0

Annex 2. Report 2014 Coaching tracks In Eastern Africa three successful coaching tracks are carried out, two are finished (Kenya and Uganda), one still ongoing (Ethiopia). Reports are written, case studies will be collected, we will try to make a few short films (funding at country level permitting).

The coaching track in Rwanda is very difficult. The coach and the country network have the feeling the commitment is not present at organization management - and donor level. But the coach is also not able to develop creative ways to work with coachees and to motivate them. The coaches in Uganda, Kenya and Ethiopia managed to deal with this, also in these countries some coachees have difficulties starting implementing the new knowledge and skills.

In Congo and Burundi the situation is also difficult. In Burundi the innovation community organized 2 successful gender events, but a long term strategy on a coaching track is still lacking. In Congo a plan to start a coaching track was made, but not yet implemented. The planned cooperation with IFDC does not materialize.

In Western Africa there Niger and Benin have started coaching tracks is very motivated and seems to be able to implement, in Niger based on funding and cooperation with Oxfam. In Mali steps are taken to start a coaching track in 2015. In Western Africa first steps are set towards cooperation with IFDC-2scale.

Zambia has started a coaching track in September. They seem to combine the motivation and the implementation capacity. The track will be supported by Els Rijke the Kenyan coach. She will also backstop the Zambian coach. Steps have already been taken to start a next track in Zambia, fully paid by a member of AgriProFocus Zambia for its business partners. Also this second track will be supported by Els Rijke from Kenya.

In Bolivia-Peru and Kosovo coaching tracks have started, fully paid by respectively ICCO-Hivos and Swisscontact-GIZ-USAID, Central America might follow in the same line.

Development of a network of gender in value chain expertise We are well on our way to develop a core team with international experts we can use in different countries. The good thing is that quite a few of them are based in Africa (Jacqueline Terrillon (French-Canadian, based in Kampala), Els Rijke (Dutch, based in Nairobi) and Latin America (Mieke Vanderschaeghe (Belgian, based in Managua) and Viviana Coloma (Bolivian, Based in La Paz) they have knowledge of the region, speak the language and their fees are lower than Dutch based consultants, which makes them more affordable for clients. These people already have the capacities to support national coaches in (other) countries. Besides we have some experts familiar with the AgriProFocus GVC approach based in the Netherlands (Anna Lentink (Enclude) and Marjoleine Motz (FSAS).

We are more and more becoming a team involved in the further development and promotion of the AgriProFocus GVC approach, but this team has to grow into a real network. For this reason we are exploring a possible relationship with MDF to develop a joint GVC Training of Trainers to be delivered tailor made as well as in open registration form. Alternatively we will look to involve (in addition) local training institutes.

The development of a network of regional based GVC experts is the key success factors for the further development and promotion of a practical approach to gender inclusive value chain development. Other factors are: the fact that we promote a practical approach, based on coaching/ hands on assistance to field staff and the fact that we have practical resources in different languages. We have to continuously keep these in mind when further developing our approach.

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Knowledge products

Spanish version Gender in value chain toolkit and Chachacha book In 2013 these publications have been published in English and French. In 2014 both publications are translated, published and distributed in the Spanish language.

Coffee toolkit With funding of Hivos and IDH a toolkit is developed entitled ‘sustainable coffee as a family business’, this

toolkit is based on the gender in value chain toolkits we already have. This toolkit will explicitly address private

sector actors in the coffee value chain and combine gender tools with tools to include youth. The toolkit is

being developed by a team including Marjoleine Motz, Anna Lentink, Mieke Vanderschaeghe and Angelica

Senders and is published in November 2014.

Gender and dairy A student of Van Hall Larenstein is currently finalizing her thesis on gender and dairy. She will describe a

number of cases from all over the world in order to identify business arguments for gender inclusion in dairy

VCD as well as successful approaches.

Gender and potatoes An anthropology student from Leuven University has done field work in Ethiopia for her Master thesis. She studied the gender aspects of a GOAL Irish potato program. GOAL is a very active partner in the Ethiopian coaching track.

Lessons learned Summarizing the criteria for success of coaching tracks are:

Motivation and implementation capacity at country network/country level

Availability of a good national coach (and international backstopping of coaches)

Good coaches combine content knowledge with coaching skills and pro-activeness and creativity to develop ways to motivate coachees.

Support of a few larger institutional donors (clients) in a country is a real asset

Commitments of participants have to be secured before the kickoff workshop (suggestion: organize intake conversations and sign coaching agreements)

Points of attention for further development of the AgriProFocus GVC approach

More intensive cooperation between Angelica, the network facilitators and the AgriProFocus country network facilitators

Better communication with country network on their relation with the coaches (contracts, paying of travel costs, shared responsibility for the coaching track)

Better reporting on the Nings (new AgriProFocus platform) on activities which have taken place in the different countries (exchange visits, kick off and closing workshops)

Sharing of experiences via case description and blog posts, but if possible also via short films

Collecting evidence for business arguments for gender inclusion in VCD, we will need this to interest private sector actors

We need to develop a M&E system for the GVC coaching tracks

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Annex 3. Results according to indicators

Country # Name coach Date kick off

workshop

Training of

coaches# Part. International expert # org. in

track

Partner in

funding

Funding (no

APF funding)

Spinn off

tracks by

partner

organsiation

s

Challenges

1 Uganda 1 Jacqueline Terrilon sep-13 13

2 Patrick Mugusa

2 Ethiopia 3 Theodros HailemariamOct -13 27 Angelica Senders 18 SNV

Ethiopia

SNV partners did not receive coaching

until aug-14 as Gender coach from SNV

resigned

4 Rahel

5 Lenesil New SNV gender coach, started late Aug

2014

3 Kenya 6 Els Rijke June -13 19 Angelica Senders 13 TNS? ILRI

4 Rwanda 7 Venant Nzabonimana nov-13 20 Jacqueline Terillon 10 Cooperation with IFDC did not materialize

5 Benin 8 Francois Akouta sep-13 10 Jacqueline Terillon 5

6 Niger 9 name? sep-13 18 Jacqueline Terillon 9

7 Zambia 10 name? sep-14 20 Els Rijke 10 Musika

8 Bolivia/ Peru 11 Viviana Coloma apr-14 30 Angelica Senders 10 n.a. HIVOS-ICCO

9 Kosovo 12 Magbule Hyseni may-14 Angelica Senders

Mieke

Vanderschaeghe

10 n.a. Swisscontac

t GIZ USAID

13 Emine Daci

10 Tanzania/ Global Oct -14 19 Angelica Senders

Mieke

Vanderschaeghe

Catherine van der

Wees

n.a.

11 Nigaragua 14 Julieta Hernandez nov-14 23 Angelica Senders

Mieke

Vanderschaeghe

n.a. n.a. Hivos Costa

Rica

10 countries 14 coaches 186 98 3

Results Agri-ProFocus value chain development program 2013 -2014

Contact AgriProFocus Jansbuitensingel 7 6811 AA Arnhem The Netherlands info@AgriProFocus.nl Website: www.agriprofocus.com

More and Better: Gender in Value Chains 2015-2016