aguila international airlines
DESCRIPTION
This brand style guide was designed as a student project for a brand called Aguila. Aguila is an international airliner based in Spain. The brand itself is supposed to represent Spains rich culture.TRANSCRIPT
![Page 1: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/1.jpg)
![Page 2: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/2.jpg)
© 2013 by the author of this book.
All images are borrowed.
This book may not be published or
printed in anyway. The author of this
book retains sole copyright to her
contribution of this book.
![Page 3: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/3.jpg)
Author & Designer
_ D’mi Whitworth
_ dmiwhitworth.com
![Page 4: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/4.jpg)
4
Introduction ...................................4
Mark Guidelines ............................7
Stationary .................................... 19
Ad Campaign ............................. 27
![Page 5: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/5.jpg)
5
Introduction
Aguila’s mission is to ensure our customers fly with comfort and luxury.
Aguila strives to incoporate the spanish culture into its company
and services, as well as demonstrate to customers the friendly and
warm-welcoming personalities and customer-service Aguila provides.
This booklet is the style guide manual for Aguila.
![Page 6: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/6.jpg)
6
![Page 7: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/7.jpg)
7
![Page 8: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/8.jpg)
8
![Page 9: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/9.jpg)
9
Mark Guidelines
![Page 10: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/10.jpg)
10
Mark Guidelines | Typography
Avenir LT Std
AaBbCcDdABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
01234567890
=~!@#$%^&*()+[]\{}|:;’:”<>?,./
Avenir Light ABCDEFGHIJKLMNOPQRSTU-
VWXYZ abcdefghijklm-
nopqrst vwxyz 01234567890
=~!@#$%^&*()+[]\{}|:;’:”<>?,./
Avenir Medium
ABCDEFGHIJKLMNOPQRSTU-
VWXYZ abcdefghijklm-
nopqrst vwxyz 01234567890
=~!@#$%^&*()+[]\{}|:;’:”<>?,./
Avenir Bold ABCDEFGHIJKLMNOPQRSTU-
VWXYZ abcdefghijklm-
nopqrst vwxyz 01234567890
=~!@#$%^&*()+[]\{}|:;’:”<>?,./
![Page 11: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/11.jpg)
11
Primary Colors Secondary Color
Mark Guidelines | Color Pallette
Pantone 48-8 C
CMYK: 2, 100, 99, 0
RGB: 232, 29, 38
#E81D26
Pantone 7-8 C
CMYK: 0, 18, 100, 0
RGB: 255, 206, 0
#FFCE00
Pantone 179-16 C
CMYK: 0, 0, 0, 100
RGB: 35, 31, 32
#231F20
![Page 12: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/12.jpg)
12
Mark Guidelines | Logo Element Measurements
4p8
2p9
Pantone 7-8 C
13p5
The logo element of Aguila is based on an eagles eye. The eye is
abstracted to resemble a more corporate, clean element for the
Aguila international airliner.
![Page 13: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/13.jpg)
13
Mark Guidelines | Wordmark Measurements
5p0
10p7
Mistral
Pantone 7-8 C
Pantone 48-8 C
The wordmark for Aguila is created from the font Mistral. This font
was chosen because of the personality it displayed. The wordmark
displays the cultural feel of Spain.
![Page 14: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/14.jpg)
14
Mark Guidelines | Wordmark Examples of correct usage.
![Page 15: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/15.jpg)
15
Mark Guidelines | Wordmark Examples of non-correct usage.
Do not turn the element upside down.
Do not distort or skew the element.
Do not repeat the element more than once.
![Page 16: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/16.jpg)
16
Mark Guidelines | Wordmark Examples of correct usage.
Pantone 7-8 C
Pantone 48-8 C
![Page 17: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/17.jpg)
17
Mark Guidelines | Wordmark Examples of non-correct usage.
Do not turn the wordmark upside down.
Do not distort or skew the wordmark.
Do not repeat the wordmark more than once.
![Page 18: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/18.jpg)
18
![Page 19: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/19.jpg)
19
![Page 20: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/20.jpg)
20
![Page 21: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/21.jpg)
21
Stationary
![Page 22: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/22.jpg)
22
Stationary | Letterhead
11p7
Logo Element: 900%
3p6
1p9
3p6
3p6
43p8
![Page 23: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/23.jpg)
23
Stationary | Business Cards
9p4
3p6
7p8
![Page 24: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/24.jpg)
24
Stationary | Envelope
Av. Córdoba 1237 2000 - Rosario - Madrid
8p2
2p7
Avenir
9/11
![Page 25: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/25.jpg)
25
Stationary | Photos
![Page 26: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/26.jpg)
26
![Page 27: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/27.jpg)
27
![Page 28: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/28.jpg)
28
![Page 29: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/29.jpg)
29
Ad Campaign
![Page 30: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/30.jpg)
30
Ad Campaign | Interior Airline Design
Aguila achieves a flight in luxury and comfort by equipping aircrafts
with the best of airliner seating and available arm and leg room. Relax
on each flight with Aguila airlines custom-made seats.
![Page 31: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/31.jpg)
31
![Page 32: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/32.jpg)
32
Ad Campaign | Exterior Corporate Headquarters
Aguila has multiple offices across the world to include as many
international customers as possible. Aguila’s main headquarters is
located outside of Madrid, Spain.
![Page 33: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/33.jpg)
33
![Page 34: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/34.jpg)
34
Ad Campaign | Airline Check-In Desk
Aguila strives to guarentee a friendly and warm-welcome flight per
each customer. Our staff are always happy to help and answer and
questions a customer may have before, during, or after their flight.
![Page 35: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/35.jpg)
35
![Page 36: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/36.jpg)
36
Ad Campaign | Exterior Airline Design
More than 600 new aircraft, most of which will be equipped with
advanced in-seat inflight entertainment systems offering thousands of
hours of programming.
![Page 37: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/37.jpg)
37
![Page 38: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/38.jpg)
38
Ad Campaign | Magazine Ad Design
Aguilas Magazine Advertising is designed to enhance the reader by
letting them feel the word that is most important. The ad ties in both
the culture of spain as well as Aguila’s logo element in abstraction.
![Page 39: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/39.jpg)
39
![Page 40: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/40.jpg)
40
Ad Campaign | Billboard Ad Design
Aguila’s eco-friendly billboards are always an importance. Aguila uses
electric billboards using LED lights to conserve energy and also help
the environment by printing on less paper.
![Page 41: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/41.jpg)
41
![Page 42: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/42.jpg)
42
Ad Campaign | Promotional Items | Pillow
Aguila keeps its international customers in mind by being a bi-lengual
airliner. Pillows provided to our customers during flight includes both
the english and spanish language to accomodate customers needs.
![Page 43: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/43.jpg)
43
![Page 44: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/44.jpg)
44
Ad Campaign | Promotional Items | Eating Utensils
Aguila caters from only the best international catering services. Fresh
meals are made daily for our customers and added to the plane
before takeoff. Only the best for Aguila customers.
![Page 45: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/45.jpg)
45
![Page 46: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/46.jpg)
46
![Page 47: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/47.jpg)
47
![Page 48: Aguila International Airlines](https://reader030.vdocuments.net/reader030/viewer/2022020220/568c366d1a28ab023597fd4c/html5/thumbnails/48.jpg)