ahluwalia ibm up con keynote (published)

© 2013 IBM Corporation

IBM Cloud: Think it. Build it. Tap into it.

Cloud without Compromise

Gurvinder Singh Ahluwalia (Guri)CTO Cloud Computing – Cross-LoB, US West Market

#UP2013

@UP_Con

@IBMCloud

Video archive of keynote talk: http://vimeo.com/81270519

This deck + additional IBM collateral: up-con.com/ibm

@guriahluwalia

© 2013 IBM Corporation2


what shift are we dealing with



The disruption from technology is unprecedented

Explosion of Mobile Devices

Cloud Computing

Growth of Social Media

Advanced Predictive Analytics

Real-time Sensors Data

Cyber Security

Business

Optimization+

Innovation



Chief Security Officers need to ensure

that physical and IP are protected and compliant.

Chief Information Officersmust provide the right level of IT services in

the most efficient and cost effective manner.

Chief Executive Officersneed to strategically manage all aspects of

the business.

Chief Financial Officersneed to make more analytical, risk-

aware decisions supporting revenue, expenses, and other KPIs.

Chief Technology Officers need to drive a

holistic technology vision for the corporation.

Chief Procurement Officers need to strategically

manage spend, contracts, & supplier ecosystems.

Chief Innovation Officers need to build unique

offerings to drive the customer experience.

Stakeholder view in the midst of technology disruption



13%5%

82%

CIO’s also recognize the need to digitize front office infrastructure to sync with customers

Four out of five CIOs see front office digitization as a primary focus.

Large extent

Some extent

Limited extent

IT focus area – digitizing the front office

CMO’s Need to Build a Broader Digital Strategy

16% 87%

11% 69%

13% 83%

20% 78%

13% 73%

Integration of cross-channel touch-points

Digitally enabledsupply chain

Analytics to capturecustomer insights

Social networks tofoster collaboration

Workforce aligned to opportunities

3–5 Years Today

Source: 2013 IBM Global C-Suite Study – Question CIO2.a–Focus of IT to help the enterprise’s strategy over the next 3 to 5 years [Digitization of the front office]; n=1,613 [CIO only]

CMO’s and CIO’s both see the importance of sourcing a digital platform to handle various channels



Life Sciences CMO’s feel under-prepared to draw insights from the quantity of marketing data



2004 2006 2008 2010 2012Technology Factors

People Skills

Market Factors

71%

69%

68%

Macro-economic factors

Regulatory Concerns

Globalization

Technology is the #1 driving force shaping the future

Technology has been propelled to the top looking back at IBM’s CEO Study since 2004



Transforming business outcomes requires a new shift of in how technology is delivered and consumed

Innovatehow we engage, make decisions and work

Optimizeour IT infrastructure, data and processes

Systems of EngagementKnowledge Sharing

Engagement Models

Anywhere, Anytime

Systems of RecordSecure Data

Dynamic Infrastructure

On-demand Self-serviceDrives InvestmentDrives Investment

Drives NeedDrives Need



how has IBM stepped up to meet this shift and challenge



Think It.Strategize how to use cloud to drive

savings and revenue growth.

Build It.Build and run your private or hybrid

cloud.

Tap into It.Utilize cloud

services delivered from IBM’s SmartCloud

IBM CloudIBM’s end-to-end cloud portfolio

Restless reinvention

Analytics everywhere

A dynamic hybrid cloud strategy

IBM has responded to this challenge with unmatched suite of end-to-end capabilities in Cloud



IBM Cloud Portfolio – Highlights

Public. Private. Dynamic Hybrid.

Think it. Build it. Tap into it.



Open technologies are building the open cloud architecture

OAuth

TOSCA

OSLC

API economy

Cloud operating environment

Software defined environments

Grounded in open technologies for interoperability of data and workloads

Softwareas a Service

Platformas a Service

Infrastructureas a Service



Analytics Social

Social APIs fuel personalized experiences for users and

new business models

Cloud

Cloud services are exposed through Web APIs enabling rapid

composition environments

Mobile

Mobile applications make calls to back end services

through Web APIs

Born-on-the-Cloud applications – “SMAC” applications – power a new class of service-composed and service-enabled systems

API API

APIAPI

Service Composition

Big data sources provide insights that are shared and

monetized through APIs



Orchestration Services

Platform Level Services

Opera

tional E

xte

nsio

ns (

AP

Is)

Infrastructure Level Services Develo

pm

ent

Exte

nsio

ns (

Toolin

g)

(Image Lifecycle Mgmt) (Pattern Services)

(Provisioning, configuration, resource

allocation, security, metering, etc.)

Cloud Resources

Storage Compute Network

Common Cloud Management Services

IBM

Ad

ded

Valu

e

The IBM Open Cloud Architecture provides for services composition and orchestration



three specific topics for this audience

workload analysis & migration to cloud

hpc – high performance computing

softlayer



IBM commonly performs a workloads analysis to identify candidates for

the cloud, their appropriate cloud target, and proper migration steps



Client’s Infrastructure Re-platform

Reinstallation

Rapid Migrationii

ii

ii

CloudWave Strategy

Factory Lines

Migration of traditional applications to cloud takes a careful planning and experienced migration execution techniques

Tools + IBM innovation

Step 4: Implementation/

Test

Step 3: Transformation Design

Step 2: Transformation Planning

Step 1: Inventory Verification



HPC (High Performance Computing) from Pure Science heritage is now more mainstream form of computing for Big Data, other workloads

Large Industrial sector

applications

HP

C ““ ““

en

try c

os

ts”” ””–– ––

inve

stm

en

t a

nd

sk

ill

nee

de

d

Timeline

High

Low

SupercomputersScience, Research &

Government

Power –––– SP System

ASCI Program - DOE

SupercomputersScience, Research & Government

BlueGene, Power – IH, Roadrunner – Los Alamos

�Broad adoption across a variety of industries as technology becomes affordable and pervasive

�Usage driven by modeling, simulation, predictive analysis workloads

�Delivered via Clusters, Grids and Cloud

SupercomputersScience, Research &

Government

BlueGene/Q, Power 775

iDataPlex

Automotive/Aerospace Engineering

PetroleumElectronic

Design Automation

Life SciencesFinancial Services Digital Media

Exascale

The Next Grand Challenge

1990’s 2010’s

HP

C P

rob

lem

Do

ma

ins

Ad

dre

sse

d

“PhysicsDriven”

“Data Driven”

“Applied”Technical Computing

“Mainstream”Technical Computing

Research Engineering/Simulations Analysis/Big Data/Cloud deployments

+ +

18



From Single Clusters to Dynamic Cloud: Evolution delivery of High Performance Computing (HPC) and Big Data / Analytics

19

Challenge

Solution

Benefits

Scope o

f sharing

1992 2012

Single HPC Cluster• Commodity

hardware• Compute / data

intensive apps• Single application/

user group

Multiple HPC Clusters• Multiple applications

or Group sharing resources

• Dynamic workload using static resources

• Policy-based scheduling

2002

Delivery Evolution Dynamic HPC Clusters• Sporadic/Peak HPC

application demand• Self-service provisioning• Dynamic HPC

infrastructure: reconfigure, add, flex up/down



Platform LSF Family

Platform LSF Family

Platform HPCPlatform HPC

Platform Symphony

Family

Platform Symphony

Family

Platform ISFPlatform ISF

Scalable, comprehensive cluster and grid

workload and resource management suite

for heterogeneous environments

Simplified, integrated, purpose-built HPC

management software bundled with systems

High-throughput, low-latency compute and

data intensive analytics management suite

• Highest performance & utilization

• Complex Computations (i.e., risk)

• Big Data Analytics via MapReduce

• Extract Transform Load (ETL)

High Performance / Technical Computing

Analytics Infrastructure

Cloud ComputingVersatile, robust, technical computing cloud

management suite

• Private/Hybrid Cloud

• Infrastructure-as-a-Service (IaaS)

Platform Computing Flagship Products



SoftLayer provides access to unique capabilities and new markets.

Web Mobile

Triple Network Architectureseamless communication across distributed environments

API

Common user interface and application programming interface

Infrastructure Management Systemprovides orchestration and automation

Bare MetalServers

Virtual ServerInstances

PrivateClouds

Gaming and entertainment

Marketing and digital media

Enterprise

Performance

Flexibility

Automation

Infrastructureas a Service

Enterprise class, optimized infrastructure

Compute Storage Networking

Built using open standards



Update on IBM SoftLayer Acquisition & Capability – IaaS Provider

Pubic Network Private NetworkManagement

13 data centers

19 network PoPs

Global network

100,000 servers



SoftLayer acquisition has accelerated the delivery of differentiated,high-value platform and application services. About 50 IBM SW products from acquisitions are in flight to run as SaaS or PaaS on SoftLayer IaaS

SoftLayer provides superior technical capabilities critical to a cloud

infrastructure, 2000 APIs and 100s of HW and NW configurations



Factoring Essential Applications to Drive Innovation and Growth Cloud Without Compromise

www.softlayer.com



magnitude of the scale and trust we

handle everyday, without compromise



Over 21,000 customers run on SoftLayer

Social

Software as a Service Mobile & Communications

Marketing and Digital Media

EnterpriseHosting & Service Providers

Games and Entertainment

Platform as a Service

Bump Voxer Instapaper Yelp



Industry-leading security expertise, assets and capabilities help you

protect your data and reputation.

researchers, developers and subject matter experts working on security initiatives alone

15,000 9billion 3,000security events managed each day—99% handled automatically

security and risk management patents

security devices under contract

20,000 133countries

monitored on a daily basis

Mitigate security risks with the help of IBM



Access to the full breadth and depth of IBM capabilities

430,000IBMers, in 170 countries, speaking 165 languages

1,110software products in the IBM portfolio

3,000active researchers, including 5 Nobel Laureates

120,000Global Business Partners

6,478U.S. patents in 2012 alone

20 consecutive years of U.S. patent leadership

8,000business analytics consultants with industry experience

$6Binvested in research and development each year

20 consecutive years of U.S. patent leadership

$14Bin analytics softwareacquisitions alonesince 2005

Rich enterprise cloudcomputing capabilitieswith over

$3Bin cloud acquisitionsto date

65,000Service Delivery personnel



More than 100 new era solutions delivered through IBM SmartCloud

More than 100 new era solutions delivered through IBM More than 100 new era solutions delivered through IBM

SmartCloudSmartCloud

180 million IBM client transportation transaction events every year

300,000 global trading entities

connected for IBM clients

5.5 million daily transactions

exchanged via IBM B2B cloud

60,000 users of IBM digital marketing tools

send 130 millionmonthly emails

xx

120 million candidate records on Kenexa’s talent management platform…

…accessed daily by 80,000 candidates and more than a million hiring managers

IBM SmartCloud is a primary and trusted delivery vehicle for new era solutions and cloud, without compromise



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