ibm interconnect 2013 expert integrated systems keynote: sotiropoulos & wieck
DESCRIPTION
http://ibm.com/interconnectTRANSCRIPT
Simplify and Accelerate Cloud and Big Data with Expert Integrated Systems
Andrew Sotiropoulos General Manager
PureFlex Systems
© 2013 IBM Corporation
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Market Shifts Are Driving IT Imperatives
IT economics is driving integrated
systems
Mobile, social, big data & analytics are redefining
client engagement
Cloud is the new delivery
model
IMPROVE IT EFFICIENCY by simplifying the IT lifecycle
ACCELERATE new applications,
big data and analytics
SIMPLIFY CLOUD application platforms
and infrastructure
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The Problem: The Time and Effort Spent on Deploying an IT Project
Top Causes of Project Delays
Hardware Troubleshooting and tuning
production environment Integration, configuration and
testing of the infrastructure Installation, cabling and network
access for the environment
Software Integration, configuration and
testing of applications Integration, configuration and
testing of middleware Configuration, build and
deployment of applications
45%
45%
29%
41%
35%
34%
PHASE TIME (DAYS) BUDGET
Specify/design 73 - 96 14% - 16%
Procure 57 - 112 19% - 21%
Implement 74 – 93 12%
Configure/test 74 – 80 10% - 11%
Cluster & HA 66 – 104 11% - 12%
Backup 44 – 108 10%
Tune 89 – 98 9% - 10%
Management 67 – 110 9 – 10%
Typical IT Project Time and Budget
From a commissioned study conducted by Forrester Consulting on behalf of IBM
Design/Deploy Manage/Maintain
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You Can Fundamentally Change the Economics and Experience of IT
Systems with integrated expertise and built for cloud
Deeply integrating and tuning hardware and software
Capturing and automating what experts do
Making every part of the IT lifecycle easier
Integration by Design Built-in Expertise
Simplified Experience
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Cloud
Applications BPM
SAP
DevOps
Etc…
Mobile
Social
Analytics
Commerce
SaaS/BPaaS
PaaS
IaaS
Big Data Transactions
Data Warehouse
Operational
Exploration
IT Efficiency Consolidation
VDI
High availability
Performance
Optimized to Accelerate and Simplify Business Priorities
Technology Building Blocks Advanced Blade Technology
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Compute
Multi architecture: POWER & x86
Flexible choice of nodes to meet workload requirements
Chassis / Networking
Highest performance I/O - 40Gb Ethernet, 16Gb SAN, 56Gb Infiniband FDR
Designed for multiple generations of technology for investment protection
Storage
Optimize data between Flash and HDDs with tiering
Connect to or virtualize existing storage
Management
Single point of management control for all resources
Reduce complexity by automating everyday management tasks
The building blocks for PureSystems
7
Architectures Hypervisors Operating Systems
Advanced Blade Technology
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PureFlex System: Infrastructure for Cloud and IT Efficiency
Scalable Storage with Seamless Integration
Enhanced Virtualization and Efficient Resource Pooling
Single Point Management System
IT Scalability and Leading VM Density
High Performance Networking PureFlex Express
PureFlex Enterprise
Additional solutions
for cloud, Microsoft
and IBM i
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0144: Simplify cloud deployments with the IBM PureSystems family
Simplify Cloud Deployments
WHEN: Today at 2:00 PM WHERE: Roselle (4611)
Rapidly and efficiently
entered cloud services market with single point of support
Cut time to provision new environments
by 30%
SEE THIS SESSION
Simplify and Accelerate Cloud and Big Data with Expert Integrated Systems
© 2013 IBM Corporation
Marie Wieck General Manager
Application and Integration Middleware
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Achieving a new level of application efficiency
14 non-IBM apps efficiently migrated onto WAS v8.5
75 minutes to create a production-ready BPM 8.0 environment
Simultaneously tested deployment of 9 patterns
Large Global Financial Provider
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PureApplication System: Revolutionary Deployment and Management of Applications
Accelerate new project delivery
& simplify application lifecycle
using Patterns of Expertise
New applications up and running an order of magnitude faster
System management, maintenance and upgrades automated and without downtime
Scaling policies, security and disaster recovery setup and applied with just a few clicks
Up to 6.5x better performance for web and database workloads
System “mini”
Power model
Based on IBM internal tests of the IBM PureApplication System W1700-96 compared to results of testing of a competitor’s configuration (previous version; no longer available; executing an online JEE trading application workload in a controlled laboratory environment and a 3 year total cost of acquisition (based on US list prices). The cost calculation compares the average cost per
request. 3 year total cost of acquisition includes expected hardware, software, service & support. IBM's internal workload studies are not benchmark applications, nor are they based on any benchmark standard. As such, customer applications, differences in the stack deployed, and other systems variations or testing conditions may produce different results and may vary based on
actual configuration, applications, specific queries and other variables in a production environment. Users of this document should verify the applicable data for their specific environment.
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Partners
*
*
We’re Partnering across Key Industries to Bring Critical Applications onto PureSystems
Big Data Data Management
Business Analytics & Data Warehousing
Information Integration & Governance
Mobile Mobile Development and Connectivity
Social Collaboration
Web Experience
SAP Business Suite
Smarter Process
DB2 with BLU Acceleration
Banking Energy & Utilities
Insurance
Government
Retail
Telecom
Financial Markets
Healthcare
Consumer Products
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Coming Soon! IBM Business Intelligence Pattern with BLU Acceleration
Self-service, self-optimizing Business Intelligence
• FAST in-memory acceleration
• RICH performance optimization and visibility
• SIMPLE to deploy and manage
Accelerated OLAP
Pre-configured deployment for predictable, high performance analytics solution delivery
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Example: IBM PureApplication System savings across the IT lifecycle
Deployment • Fully assembled and configured
• Pre-installed management software
• Fast pattern-based deployment
Incident/capacity management • Centrally monitor and resolve issues
• Automatic scaling
Asset management • Track license usage of products
Security management • Centralized access control
Change management • Visibility into relationships of virtual
images in a workload
• Automatically apply changes to desired
virtual servers
9612 hrs
2302 hrs
0
10000
5000
Do It Yourself PureApplication System
Labor Hours Spent*
76% Savings
*Note: Do It yourself used 9 blades (144 cores). IBM PureApplication System used 3 nodes (96 cores). Each system has the
capacity to run 72 workloads where each workload can sustain a peak throughput of 1720 page elements per second.
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9612 hrs
2302 hrs
0
10000
5000
Do It Yourself PureApplication System
Labor Hours Spent*
76% Savings
IBM PureApplication System beats the competition
*Note: Do It yourself used 9 blades (144 cores). IBM PureApplication System used 3 nodes (96 cores). Each system has the
capacity to run 72 workloads where each workload can sustain a peak throughput of 1720 page elements per second.
5815 hrs
153% More
4843 hrs
110% More
Pre-integrated Competitor
Coalition Competitor
Deployment
Change Management
Security Management
Asset Management
Incident/capacity Mgmt
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SEE THIS SESSION
500% increase in email open rates
1000% increase in conversion rate
Accelerate Big Data & Analytics
0149: Accelerate big data and analytics with the IBM PureSystems family WHEN: Today at 3:00 PM WHERE: Simpor (4811)
Drastically reduces the data extraction workload
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PureData System
for Hadoop
PureData System
for Analytics
New smaller capacity
PureData System: Optimized for Big Data and Analytics
Completely integrated
Appliance simplicity
Fast time-to-value
for Transactions High availability transactions (OLTP)
for Analytics High-speed, peta-scale analytics
for Operational Analytics Real-time, high-throughput analytics
for Hadoop Exploratory analysis & queryable archive
MODELS OPTIMIZED FOR PURPOSE
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PureSystems simplify each phase of the systems lifecycle reducing time, cost and risk
Phase Time (days)
Specify/design 73 - 96
Procure 57 - 112
Implement 74 – 93
Configure/test 74 – 80
Cluster & HA 66 – 104
Backup 44 – 108
Tune 89 – 98
Management 67 – 110
Typical IT Project Time and Budget
From a commissioned study conducted by Forrester Consulting on behalf of IBM
Pre-integrated, pre-tested, ready to run
Up and running in hours
Rapid application and data deployment
Rapid dev/test environment replication
Dynamic scaling
Automatic failover and high availability
Fully integrated management
Single support number
System level updates and upgrades
Simplified problem determination
From…. To.…
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The PureSystems Family Can Make a Difference in Transforming Your Business
IMPROVE IT EFFICIENCY by simplifying the
IT lifecycle
ACCELERATE new applications,
big data and analytics
SIMPLIFY CLOUD application platforms
and infrastructure
Deploy a web application in under 15 minutes1
Application time to market has decreased by as much as 67%4
Setup times 33% less than traditional approaches2
Deploy services in minutes or hours rather than days or weeks4
Reduce management time across the IT lifecycle by up to 75%3
57% lower operating expenses4
1Based upon testing of the IBM PureApplication System W1500-192 and W1700-608 deploying a single Virtual Application Pattern consisting of 2 WAS VMs, a DB2 VM, and updating the Elastic Load Balancer (ELB). The WAS VMs were allocated 4 vCPUs, 4 GB of memory and 12 GB of disk while the DB2 VM was allocated 8 vCPUs, 6 GB of memory and two virtual disks of 12 GB and 4 GB. 2Based upon testing of the IBM PureApplication System W1500-96 and W1700-608 with time measured from powering on the system to when it is ready to support application deployments 3IBM Competitive Project Office analysis of PureApplication System versus do-it-yourself (DIY) approach. DIY used nine blades (144 cores). IBM PureApplication System used three nodes (96 cores). Each system has the capacity to run 72 workloads, where each workload can sustain a peak throughput of 1,720 page elements per second 4Real customer results documented and published by IDC
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Take Advantage of Opportunities to Learn More
ibm.com/puresystems youtube.com/user/expertintegratedsys/featured
Solution Center
PureSystems Sessions
Expert Integrated
Systems Zone
Business Best Practice Solution Sessions
144: Simplify Cloud Deployments
149: Accelerate Big Data & Analytics
Technology Roadmaps Solution Sessions
173: IBM PureFlex System and IBM Flex System
174: IBM PureApplication System
175: IBM PureData System for Transactions
176: IBM PureData Systems
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© 2013 IBM Corporation
Thank You