aht-media newsletter marketing

Published by HT-Media. www.hoteltourismmedia.com,[email protected]

www.safariafrica.biz


CONTENTS

HT-Media Crew

About us, Our Mission & Vision

Why we chose Africa, Where it all began

Philosophy and Achievement Plans

Digital Advertisement

Destinations

Page 3


Brief introduction of AHT-Media, Limelight Africa and Limelight Holiday Safari’s Ltd, And Together we became

“Limelight Group”

AHT-Media and Limelight Africa are African based companies. We are

registered in Kenya for Eastern Africa, in Botswana for Southern Africa, in Nigeria for Western Africa and in Rwanda for Central Africa. Plans are going on for registration in Tunisia for the Northern Africa Region. HT Media

and Limelight Holiday & Safari’s Ltd are Registered in the UK to serve the Europe Zone, Arrangements have been made for this company to take up our operation until we establish our own base in the USA, Australia, New Zealand, Canada, China and Japan.

It is my sincere hope that together we will make a great defference in this sector. You may probably ask yourself, ‘why Tourism?’ Its because, I am passionate about it and I am loaded with great ideas and expertise that will

contribute positively to the tourism sector, hence bring-ing change to many African peoples lives that has been hit hard by the collapsing of the industry. It is a sector that has employed majority women in Africa and trans-formed their lives. Closure of the some businesses worries me and the impact that it has caused for the last 10-15 years. This is the sector that has changed gender equality in the job market in Africa. Tourism is the second largest source of income and GDP in Africa apart from farming in some parts of East African countries. More questions are answered in this newsletter.

I kindly ask your company to purchase advertisement space in our magazine, “GATE WAY TO AFRICA HOLIDAY & SAFARIS” which will be published yearly and the adver-tisement in this magazine will automatically be uploaded on the safari africa website for the purposes of promoting business image and link customers to your official web-site for bookings and reservations.


Place your advert, and lets set the ball rolling for your

great results.

The Magazine will be A4 size, full colour, up to 250 pages starting with 20,000 copies which may go up to 50,000 copies for the period.

Managing a successful business can be archived by know-ing your customers, having good communication and tak-ing control on a day to day basis. Limelight is bringing to African tourism business owners, leaders, CEO’s and man-agers, close to the customers they need most for their business.

You know better than anyone just how much hard work is involved in running a business within the retailer, lei-sure, touring and hospitality industry. From dealing with seasonal staff issues and unconventional working hours.

Our essential benefits comes when you subscribe to our magazine’s advertising space. Your advertisement

will automatically be uploaded on our online marketing trafficker for Africa Holiday makers where you get a chance to sale directly and avoid depending on the middle men (agencies). You will also receive free advice for your customers toll free from our call centres overseas.

Kindly contact me for more information or any inquiries, I look forward to working with you.

Thank you.Felix S. Ihah Founder Limelight Group


The HT-Media Crew

Felix S. IhahMarketing Director

Samantha and SharonSales and Customer Care

Ms. Pozisa Portia NtozaRegional Manager, S.A.

Ms. Sharon UmulisaCustomer Relations manager, U.K

Ms. Neo BoikutsoRegional Representative,

Gaberone, Botswana

Ms. Nazizi FarasiRegional Representative,

Kampala, Uganda

Ms. Cecilia Ihorere MuaRegional Representative,

Rwanda

Warren MooreAccountant

Matt WrightFinancial Investor

Ms. Anne KidakeSales & Marketing, East Africa


• To promote Tourism sector for Africa.• To carry out advertisement and communication of our clients.• To publish and broadcast all products and services within the tourism sector of Africa in Europe, Asia and America.• To market your products and services through advertisement.• To appoint sites of holiday makers of Africa that are available and avail the materials needed for more information.• To control the materials supplied by customers, one reads and retains the materials at the stand where found. None of the materials under our firm are wasted.

Mission

Vision• To cut off the middle persons who hike the prices, hence discouraging more tourist visits.• To build a relation between hotels and clients directly boosting client referals promoting tourism

• We are devoted to provide professional marketing and advertisement for holidaymakers of Africa.• We believe that HT-Media is the only name you need to know when it comes to advertising your business and services. You can always be assured that our personal attention lasts through every aspect of your advert.• We aim to publish HT-Media magazine. Any advertisement in the magazine qualifies free advertising on our website

Core Values


About Us

In 2006 the dream of HT-media began; we examined the market place and discovered it’s potential. We combine the standard of honesty with the international expertise to provide professional approach within the Hotels, Lodges,

game drives, Safari management and shared ownership. We are a group that is registered in England, Scotland and Wales.

Committed to marketing Africa overseas


We have plans to increase the number of holiday makers for Africa by doubling the existing number of

today’s and probably more in five years time. Limelight is going to events crewing systems starting from the UK and the whole of europe within five years time. In the UK negotiations are going on between two industries, NHS Crews and GBR Crews. What is a crew? A Crew is a group, Association or Memberships of organization.

This will be for holiday makers of Africa. If you go back from the 1930’s to the early 1990’s, there was the

Corn-dog crews, 2000 Crews,Hoppers Clouds, LTI Crews, STI and many more, all from different cities and countries such as Guinevere in Switzerland, London in Britain, Ot-tawa in Canada, Berlin in German, Rome in Italy, Paris in France, Madrid in Spain just to mention a few. Limelight is in a position to bring this back to life. These two sec-tors will bring increase in Africa tourism by almost 40% of today’s holiday makers. The association of these two groups are in progress. Special plans are being put in place in countries and companies in Africa such as Hotels and Tour division companies which will be involved by taking part in our advertisement.

Philosophy & Achievement Plans Hotels in Africa such as the Reef hotel, The Block Hotels, The African safari Club, African Tours and

hotels, The Crestar Hospitalities, Serena’s and The Sarova Hotels used to depend alot on the crews of those years including the Tropicana hotels, Club six eighties and the Laico Hotels. The Polmans Safaris, UTC, STU Southern Cross Safaris Cool dips Touring, Big Five Safaris, and many more tour divisions had excess during these seasons.

Why can’t that happen now?“

“


Where it All Began, “Safari.”

When looking back on the ad-ventures of the men of times

gone by, no great adventure stands out more prominently than the hunting safari. Modern safari (by gun or camera) was financially out of reach for most of us, the sto-ries of the golden age of the safari are readily available in form of fic-tion and non fiction alike. Authors such as Ernest Hemingway, Peter Hathaway Capstick, Robert Ruark, and even the father of manliness

Lt. Cl. John Henry Patterson The man who entered Tsavo and the east Africa in 1907

Josh Parchman

himself, Theodore Roosevelt, have written volumes on the topic. From within the pages of these masterpieces of masculine literature sprout stories of man eating lions, elephants chasing, fleeing Land Rovers, hippos attacking river cruises and so much more.

In 1866 when Joseph Hamilton Barry, a wine merchant was sent from London to Cape town in South Africa on

behalf of the family on business. He settled in Swellen-dam and built an empire that began with shipping grain on the “Duke of Gloucester”. Four generations later David Tetts grandfather, Michael Hamilton Barry moved from

Cape Town to Bulawayo in Rhodesia which became Zimba-bwe in 1980. His Daughter, David’s Mother, Jennifer Burry was born in Bulawayo and she married an englishman called Michael Tett. They had four sons who were born and raised in Rhodesia. The third was David Tett. From the age of three, David’s Parents would take the family on extended camping trips to the Safari in Botswana and Zimbabwe to the Okavango Delta: the Makgadikadi salt pan; Hwange Mana pools, Gonarehezou and Chizarria Na-tional park. These were the days when Safari Lodges did not exist so they would set of in an old series land rover hauling a trailer stuffed with canvas tents and equip-ments that would support them in the bush for two to three weeks at a time. They would walk through game rich savannahs led by their father, armed with an old 303 rifle and a curiosity to learn about the African bush. Unknowingly as they did the expeditions with the children

led by Michael and Jennifer Tett, they were laying the foundation for bush track Ex-pedition a successful African Safari tours Business started by David Tett, his wife Ca-rilyn and his two brothers, Nicholas and Christopher


following the leads of the Eastern African where it first started in Tanzania and Kenya from the formally colonial ruler and slave trader Arabs and the Portuguese.

Throughout the 20th Century, the safari has been popularized in film

and literature through grand tales of adventure, romance and thrills. But how long has this activity been going on? What was going on during safaris hundred years ago? First, the word Safari originated from the word “safa-ri”, which is an Arabic verb that rough- The African game trails

Chronicles

ly translates “to make a journey”. From there, you get the noun “safari ya,” or journey and then to safari which is actually a Swahili synonym of the Arabic word. Swahili is a combination of Arabic and Portuguese. Clearly, in this original defination, you do not get connotations of tents, backpacks, hiking and land rover 4x4s that are current-ly associated with the concept of safari. Rather, in its original context, it referred to the long distances people would have to traverse for trade routes and so forth. The earliest safaris recorded were primarily focused around the trading industry. With the Arabic and African cultures so closely connected during our early human history, there would often be large caravans of traders travelling

across vast landscapes to bring their wares from one city to another. According to The History of Safari, Travel Afri-ca, in the 18th Century, trading was a profitable and suc-cesful business as many prized items and unfortunately even people were sold and used for barter.

According to Gemma Pitcher in Tanzania’s safari histo-ry, european safari caravans was a large scale opera-

tion that involved a huge contingent of staff and crew along with supplies and weapons. Some of these trade routes were rather treacherous. So skillful bartering and negotiating, also played a crucial role in getting from point A to point B, especially when dealing with trading slaves.

Fortunately, the safari that was associated with slave trade ended before the turn of the 20th century, chang-

ing the purpose of safaris from a business focus to a fun adventure or exploration. According to People behind the Names, African wildlife and Conservation, early natural-ists and explorers like William John Burchell, Thomas Ay-res and Gustav Adolf Fischer not only redefined the pur-pose of the safari, but were instrumental in identifying several species of animals.

Their legacy is the great work they did during their ex-ploratory travels, and of course, the animals that now

carry their names:


• Burchell’s Coucal, Courser, Sand grouse, Starling and Zebra• Ayers’ Hawk-Eagle and Cisticola

• Fischer’s Lovebird, Sparrow-Lark and Turaco

Unfortunately, along with these great naturalists and men of science came the hunters, who revealed a more

negative side of human nature. The side that wants to rule and dominate. In some cases, the safari become associated with the “hunt”, that is, conquering the big unattainable wild beast and returning from the hunt with trophies ranging from hides, skins and heads, to an entire beast. Of great renown were hunters like William Cornwallis Harris, who not only hunted big game, but documented the hunts so that everyone would be aware of his courageous adventures into the African wilderness.Despite his fame for hunting, Cornwallis was also a keen observer of nature, gaining credit for his discovery of the sable antelope (aka Harris Buck). His writings and watercolour drawings of the mother con-tinent created a new sense of awareness and appreciation for the wildlife of Africa. Another great hunter/explorer was Frederick Selous, whose safari exploits in East Africa consisted of shooting elephants and collecting specimens for museums in Europe.

Ironically, it’s because of men like Seleous and Harris that the conservation movement began. This movement would ultimately sanction saving these privilaged areas of Afri-ca and the native wildlife, allowing them to continue to exist unspoiled for future generations and leading up to today’s photographic safaris.

Why Africa? Growing up there was magical and it en-riched our lives in some incredible ways and we want

to share some of these experiences that changed our own lives. In a nutshell, over the last twenty years, we have managed to share Africa with several thousand travelers, friends and families, many of them have been to Africa several times with bush tracks which is a true testament to this extraordinary continent. So why did African be-come so popular in the Holiday Making and why has it now dropped so dramatically to the worst, including the popular destinations such as Kenya, Tanzania, South Africa, Zimbabwe, Botswana, Namibia, Gambia and the Ivory Coast. Just to maintain a few? Most of us say “Politics”. But is it?

Who has been the holiday makers for Africa? Of course! The europeans, Americans and Arabs. The way they

rule Africa is the way they created the tourist’s attraction sites and destinations.


It was all about their businesses’ success and not build-ing Africa. They owned the hotels and tour operator

companies in Africa at the time, that’s why the industries were successful. Now that Africa and Local Africans have taken control of many companies within the tourism sector such as Hotels and tour division’s for the purpose of Safari, still they have to pay huge substantial amount of money in order to secure bookings of tourist in their hotels and for safaris from there Market Place overseesand that’s why the sector is and has been falling for some time, which has caused some business owners to pull out from the tour operators because this companies do not make enough profits, they can’t afford to pay the com-missions demanded by the tour operators making them struggle to pay their staff. Back then, it was all in one roof from Marketing to air line companies, the Hotels and the tour divisions were their own, both overseas and in Africa. To be part of Marketing and Advertisement pro-grammes, we ask you join the campaign of African tour-ism and help rebuild the sector now and forever. The good news is that, we can do it. We can make it look much better. In order to reach our clients better, we have to be the media that operates from the ground. We have many African airline companies making flights to and from African tourist destinations.

HT-Media and Limelight Holiday is the solution to this problem, we want to work with you. Kindly sign up today for our Marketing and Advertisement and be part of Af-rican tourism campaign to help rebuild the sector again and forever.

THIS IS HOW IT WAS DONE: Before which was then at the time but not for the current seasons of today’s generation, lets transform it for today’s.

Before

AfterTHIS IS HOW IT’S DONE:Good times good food, breath taking nature capped with wild adventur-ous safaris.


Part Of Life

Why Africa?

Africa.“OUR” Pure Gift

• Because we love the continent and most of us come from there, we understand the history, policies and the best geographical sites of the continent, making it easier to pass land information to the market abroad.• Tourism in Africa has been recorded as one of the most successful sectors and the only way of earning foreign currency hence emerging the best income generating sector.• We are creating jobs for locals and the majority of middle class people that work in hospitality and tourism organization.

Together we can make the face of Africa whereby we won’t loose the holiday makers of Africa to any other continent. HT-Media & Limelight Africa believes that together we can win this battle back for “AFRICA”

As africa we have different rich cultures, intriguing amazing wildlife and breath taking sandy beaches. We celebrate our land, our culture, and our heritage

“

“


Be seen for who you really are.

Advertise here.email: [email protected]

Full page advert


Be seen for who you really are.

Advertise here.

email: [email protected]

You can own a space in this magazine by placing an Advert. Full page, half page or quarter page. For more information about the rates, kindly check on page 29.

1/2 pg advert

Be seen for who you really are.Advertise here.

Be seen for who you really are.Advertise here.



1/4 pg advert

1/4 pg advert


Beach Hotels in Kenya

Kenya has one of the largest beach fronts in the world. It’s the starting point for holiday safaris. A visit to the Am-boseli National Park, Mt. Kilimanjaro, Abardare ranges among others sites are some of the precious sites to visit.

TOUR OPERATORS:Need a Package Holiday From Europe? Want to spend time at a beach hotel in Kenya? Need a starting point for Safari Kenya? We are here for you. Contact any of following tour operators offering holiday packages. Call us directly and make your booking, for free advise, contact the Advertiser HT-Media on +441865593003 or text Safari Africa to +447411164828 for a free call back. You can also send us an email at [email protected]. We will offer you free advise on any inquiry.

• Limelight Safari’s • ITS / Rewe Touristik- Germany • Eso Tours-Czech Republic

All are welcome! The world comes to Kenya! Warm blue waters! Lovely palm trees! Lots of sun and fun! Fantastic food! and A wonderful culture!

So go and spoil yourself!!


KETTY TOURSYour ultimate guide to the african experience

KETTY TOURS TRAVEL & SAFARIS Ltd is a professional tour operator with its head office at the prestigious KETTY Pla-za along Moi Avenue in Mombasa and is a member of two leading tourist associations namely, Kenya Association of Tour Operators (KATO) and the Mombasa & Coast Tourist Association (MCTA). It has also been highly recommended by the lonely planet and Le Guide deMountain Climbing:The climbing seasons are from mid December to Mid March & from Mid - June to end of Sep. These traditional climbing periods are the most predictable, however the chances of encountering good weather on the mountain are equal throughout the year.Luxury Safari Drive:An early morning game drive will give you the opportuni-ty to enjoy the wildness of Africa from a different angle, before returning to the lodge for a hearty breakfast. This offers an opportunity to see a wide variety of animal species, from the lions, Zebra, Elephant

Ketty Tours, Travels & Safaris Ltd. Ground Floor, Ketty Plaza, Moi Avenue, Mombasa, KenyaTel: +254 41 2312204/ 2315178/ 2229572 Fax : +254 41 2311355.

E-mail: [email protected] Designed by: or Call the Advertiser for free advise on +441865593003 or text safari Africa on +447411164828 for a call back and for your free advise


Picnic with Limelight Safari’sKenya’s Finest Picnic Site In Sagana, Kenya Rapids Camp is a place to getaway, re-lax, breath in the fresh air and enjoy the out doors in Kenya. We offer unique loca-tion, exceptional and fun facilities for picnics that make every event memorable. Our camp has manicured lawns and rocks, that families camping can dare climb and are very safe. Rapids Camp in Sagana is a perfect place for group outings, company meetings, team building, schools, churches, families, weddings and all manner of reception (Barbecues) and a picnic site. It’s a one of a kind experience that offers a wide variety of activities for all age groups. Climb the 40ft long rock, overlooking the Rapids falls, try sport fishing, stretch in the lovely manicured lawns. Test your children skills in our range of activities. Go to the nearby hill called the moonlight hill with your family and see the vicinity of Mt. Kenya with the amazing snow on top.

Seat and cook next to Rapids falls and roast your barbecue or even try the picnic breakfast. Good for corporate team building. All Camping groups, team building or picnic folks. Please ensure that you obtain a receipt for all payments made from the Camp office. Remember to carry your camera when making a trip to Sa-gana Camp. Our photo gallery portrays what you will find on the ground inSagana. All the photos have been taken from the Rapids Camp not copy and paste. Rapids Camp is an ideal picnic site near Nairobi the capital city of Kenya.

For more information contact us on:Tel ; +441865593003. Text safari Africa to request a call back from the Advertise HT-Media on +447411164828 or visit our website. You can also contact us on this Address: Rapids Camp P. O. Box 66908 00200, City Square-Nairobi,Kenya.


South African AirwaysSouth African Airways is the national flag carrier and largest airline of south africa, with the headquaters in Airways park on the grounds of OR Tambo International Airport in Kempton Park, Ekurhuleni, Guateng.Welcome to South African airways. We offer great value flights to South Africa, as well as other destinations including Namibia, Mauriritius, and Harare Zimbabwe. Search by departure city or read up our destination guides to some of the most exciting destinations in the world including our very own cape town and Johannesburg.

For more information on where we fly to and from, visit our route maps. We are dedicated to making your experience of travelling with South African Airways a world class experience, ensuring you travel in an award winning style and comfort. Dont forget to check out our latest flight offers at: http://www.flysaa.com/gb/en/


Ethiopian AirlinesEthiopian Airlines, oftenly referred to as Ethiopian, is Ethiopia’s flag carrier and is wholly owned by the country’s government.Welcome to Ethiopian Airlines. It is one of the leading Airlines operating in the Kenyan region with the best airline services. Safety and security during Ethiopian Airline flights are of supreme importance. As one of africa’s foremost aviation companies, Ethiopian Airlines aspires to reach novel heights of service delivery. The diverse operations of Ethiopian Airlines are looked into with an eagle eyes. The travelers of Ethiopian Airlines uk will always prefer to travel with its latest fleets (call us on 0207 993 8793). All aircraft passangers and third parties are indemnified in London’s underwriting market through it’s brokers. The aircrafts of Kenyan airline are carefully inspected by extremely trained engineers to make certain our passangers enjoy consistently smooth safe flights. http://ethiopianairlines-uk.com/about.html


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HT-Media.17 Benouville Close, Cowley Oxford OX4 2PW.

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www.safariafrica.bizwww.hotelstourismmedia.com


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