aia2018 - muyesser taqi-eddin - marketing: social media & traction
TRANSCRIPT
SOCIAL MEDIA BASICS
ENGAGE WITH YOUR CUSTOMERS
For AIA, January 2018
Muyesser Taqi-Eddin
What Will We Learn
How to leverage social media to grow your business by thoughtfully engaging
with your customers and consumers
Social Media Platforms:
Social Media Is:
Socia Media Is:
Content is King
• Use key words to identify important people and messages
• Make the content relevant to your audience
• Repurpose content across key marketing vehicles to ensure consistency
• Make it short and memorable
#Hashtags
Things to Remember
• Be Genuine
• Engage Often
• Don’t just post PR
• Provide relevant information
• Answer all reviews
How to Use Social Media
• Listen
• Build
• Engage
• Participate
• Transparency
• Analyze & Optimize
Questions
What Will We Learn
How to leverage social media to grow your business by thoughtfully engaging
with your customers and consumers
New Work
New Environment
New Colleagues
Welcome
• Familiarize yourself with your new assignment1
• Explore your new environment2
• Meet your new colleagues3
Today’s Overview
Learning Objectives
• Technology
• Procedure
• Policies
• Benefits
NEW WORK
New Work
The technology learning curve
NewEmployee
1 yr 2 yr 3 yr
Time Spent
Pro
ject
s W
ork
ed O
n
Get Familiar
Achieve Mastery
Working Toward Mastery
Get Experienced
Doing Your Best Work
• Working from home
• Working offsite
• Technology requirements
Case Study
• Jeremy
– His first day
– Mistakes made
– Successes achieved
– The moral of the story
Discussion
• What we can learn from Jeremy
• Best practices
• Take-aways
Summary
• Define your challenges
– Technological as well as personal
• Set realistic expectation
– Mastery is not achieved overnight
• Keep your eye on the goal
– Mentorship programs
Resources
• <Intranet site text here><hyperlink here>
• <Additional reading material text here><hyperlink here>
• This slide deck and related resources:<hyperlink here>
QUESTIONS?
APPENDIX