AIAA’s New Event Model

August 2013Briefing to Regional Leadership ConferenceBasil Hassan, AIAA Vice President-Technical Activities

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TAC Structure

Engineering and Technology Management

Allen Arrington

Aircraft and Atmospheric Systems

Neal Pfeiffer

Propulsion and EnergyJeff Hamstra

Space and MissilesTrevor Sorensen

Aerospace SciencesJames Keenan

Information SystemsSanjay Garg

Aerospace Design and Structures

Kathleen Atkins

71Technical

Committees

13Program

CommitteesMark Melanson

Dis

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ines

and

Tec

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s Systems and Technology Integration

New Initiatives Subcommittee

Peter Montgomery

Strategic Technologies Coordinator

Anthony Gross

Public Policy Coordinator

Joaquin Castro

Managing Director, Technical Activities

Megan Scheidt

Staff Liaison, Technical Activities

Betty Guillie

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Why the New Event Model?

• Our profession is evolving and AIAA must change with it More emphasis in the industry on integrating systems and

disciplines. AIAA must be in a position to support these growth areas.

Our membership numbers are in slow decline and we are not retaining membership in the young professional ranks.

Our conferences have evolved to more focused events that only attract a portion of the aerospace community.

Many in our profession, primarily those in industry (who make up nearly half our membership), do not find our current conference offerings relevant to their jobs.

Goals in Pursuing New Event Model

• Ensure our Institute is relevant to aerospace professionals• Ensure our conferences integrate a spectrum of topics of interest

to the profession (technical disciplines, systems, policy, operations, etc.) and other areas of the Institute

• Ensure our events are financially viable (both for the attendee and for the Institute)

• Ensure our overall events provide meaningful professional development and interaction opportunities to the broad aerospace community (conference papers/presentations, networking, education, exhibits, etc.)

• Ensure that our conferences are “must attend” events for all those in our profession and can accommodate expansion into new technology and program areas 4

New AIAA Forums Approved by BoD in May 2012

• AIAA Science and Technology Forum and Exposition (“SciTech”, Winter timeframe)

• AIAA Defense and Security Forum and Exposition (“DEFENSE”, Winter timeframe, TBD)

• AIAA Aviation and Aeronautics Forum and Exposition (“AVIATION”, Early Summer timeframe)

• AIAA Propulsion and Energy Forum and Exposition (“Propulsion and Energy”, Mid Summer timeframe)

• AIAA Space and Astronautics Forum and Exposition (“SPACE”, Late Summer timeframe)

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Upcoming Events

• 2013 Events (Starting to transition before 2014) AVIATION: 12-14 August, Los Angeles, CA SPACE: 10-12 September, San Diego, CA

• 2014 Forums SciTech: 13-16 January, National Harbor, MD AVIATION: 16-20 June, Atlanta, GA Propulsion and Energy: 28-30 July, Cleveland, OH SPACE 2014: 4-7 August, San Diego, CA DEFENSE 2014: Still in development; challenge of

sequestration and gov’t conference restrictions6

Program Structure for Forums

• Three-Tiered Structure Plenary – provides the aerospace professional insight

into the opportunities and challenges that face the aerospace industry

Integration – provides the aerospace professional the ability to engage in cross-cutting topics and solutions to system level challenges

Discipline – provides the aerospace professional the opportunity to engage in technical exchange on focused topics of interest

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Forum Organizing Structure

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New Event Model is an Institute Priority

• Success of New Event Model depends on engagement from across the Institute

• New events need to reflect the breadth of the aerospace community

• “Program” needs to include non-technical elements and activities that serve target audiences

• To broaden the appeal, we must broaden the program while maintaining a strong technical core

• To create a cohesive program, we need active involvement from other Institute stakeholder groups

Activities Highlight Institute Programs

• While events have always included non-technical activities, activities need to be integrated to provide value to participants Award presentations and lectureships (Honors & Awards

Committee) Local section events and engagement (Region and

Sections Activities Committee) Educational outreach at various levels (Academic Affairs,

Professional Member Education, Precollege Outreach, and Student Activities committees)

Membership outreach, recruitment, and development (Membership Committee)

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Benefits of Section Engagement in New Forums

• Provides visibility for section • Creates excitement about AIAA section activities• Enhances the forum• Attracts more local participation in forums

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Opportunities for Engagement

• Designate a section representative on the Forum Organizing Committee to help planning the overall forum

• Have a display in the exposition and/or distribute information about section and its activities

• Attend forum and/or visit exposition (section members receive a discount on registration)

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Opportunities for Engagement (continued)

• Organize technical tour of local facilities for small groups of attendees

• Host section meetings as part of forum• Organize special receptions or social events at a

forum

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Questions/Comments?