aib amárach recovery indicator october 2011
DESCRIPTION
A survey of 1,000 Irish people every month about their views on the economy, their spending and savings plans, and their emotional well being.TRANSCRIPT
The Economic Recovery Index An Amárach Research Briefing
October Index Results
© Amárach Research 2009
October 2011 Results
The AIB Amárach Recovery Indicator
2
The Emotional Recovery
• We have been reporting our monthly
Recovery Indicator since April 2009.
• We set out two years ago to assess the
psychological impact of the recession and to
chart our ‘emotional progress’ towards recovery
alongside our ‘economic progress’.
• Our tracking research has shown the
remarkable emotional strength of the Irish
people, who have consistently reported
‘happiness’ and ‘enjoyment’ as their two most
frequently experienced emotions.
• But we are still in recession – and the path to
recovery still lies some way ahead.
• We will help you along that path.
3
Timing Recovery
• All recessions end in recovery –
so will this one.
• The biggest forecasting challenge is timing:
when do we know the recession is over and
recovery has started?
• Amárach Research has developed the
Recovery Indicator to help us track the
economic cycle more closely.
• This report summarises the AIB-Amárach
Recovery Indicator results from April 2009
(when it began) to October 2011.
• The most recent fieldwork was conducted
during 10th-16th October 2011 inclusive.
Business Cycle Peaks & Troughs
4
A Matter of Measurement • Every month we survey a representative sample of 1,000 adults – split 850 online and
150 face-to-face to ensure coverage of the total population – and ask them to tell us
which statement ‘best describes the economic situation in Ireland right now’
• Each statement corresponds to a different stage in the economic cycle
5
A Matter of Measurement
Sept‘11 48% Oct‘11 42%
Sept’11 30% Oct’11 31%
Sept’11 21% Oct’11 25%
Sept’11 1% Oct’11 2%
Sept’11 0% Oct’11 0%
• October 2011 saw a slight month-on-month improvement in perceptions about
the current stage of the country’s economic cycle:
6
• Using the answers to the survey we have created the Recovery Indicator, which ranges from 0 to 100
(0 = worsening recession; 100 = back to peak).
• In October 2011, the Recovery Indicator continued its recovery from the recent low point in August
0
5
10
15
20
25
30
Apr '09
Jun July Aug Sept Oct Nov Dec Jan Feb Mar Apr '10
May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr '11
May June July Aug Sept Oct
AIB-Amárach Recovery Indicator
7
34%41%44% 42%43%
46%48%
41%43%52%
41% 42% 43% 42%42%
42%39%
31%26% 18%
23%26%24%25%24%28%
23%26%24%26%26%
Ap
r '0
9
May
Ju
n
Ju
ly
Au
g
Se
pt
Oct
No
v
De
c
Jan
Fe
b
Mar
Ap
r '1
0
May
Ju
ne
Ju
ly
Au
g
Se
pt
Oct
No
v
De
c
Jan
Fe
b
Mar
Ap
r '1
1
May
Ju
ne
Ju
ly
Au
g
Se
pt
Oct
Ireland will be through the worst of the recession in 12 months time: % agree strongly/slightly
57% 59%65%
58% 60%62% 55%
51%
51%
61%
55%54%52% 53%
54%55%
50% 46%44%
33%41%
48%44%
48%47%53%
47%48%48%47%49%
Ap
r '0
9
May
Ju
n
Ju
ly
Au
g
Se
pt
Oct
No
v
De
c
Jan
Fe
b
Mar
Ap
r '1
0
May
Ju
ne
Ju
ly
Au
g
Se
pt
Oct
No
v
De
c
Jan
Fe
b
Mar
Ap
r '1
1
May
Ju
ne
Ju
ly
Au
g
Se
pt
Oct
I am optimistic in spite of the current economic situation: % agree strongly/slightly
Recovery Outlook 1
8
48% 48%51% 47%48% 48% 46%
45% 45%50%
47% 43% 47%45%
45%
47%
46%41% 41%
32% 34%39% 37% 36% 39% 40%
34%39%
34% 38%38%
Ap
r '0
9
May
Ju
n
Ju
ly
Au
g
Se
pt
Oct
No
v
De
c
Jan
Fe
b
Mar
Ap
r '1
0
May
Ju
ne
Ju
ly
Au
g
Se
pt
Oct
No
v
De
c
Jan
Fe
b
Mar
Ap
r '1
1
May
Ju
ne
Ju
ly
Au
g
Se
pt
Oct
I feel I am financially comfortable enough to make it through the recession: % agree strongly/slightly
Recovery Outlook 2
59%
62% 61% 60% 61% 60%56%
52%
56% 55%53% 55%
53% 51%50%
55%
54%
53%
52% 45% 45% 49% 45% 47% 48% 50%44%
49% 46% 49%45%
Ap
r '0
9
May
Ju
n
Ju
ly
Au
g
Se
pt
Oct
No
v
De
c
Jan
Fe
b
Mar
Ap
r'10
May
Ju
ne
Ju
ly
Au
g
Se
pt
Oct
No
v
De
c
Jan
Fe
b
Mar
Ap
r '1
1
May
Ju
ne
Ju
ly
Au
g
Se
pt
Oct
Right now it seems like the recession is affecting other people more than it is affecting me: % agree strongly/slightly
9
43% 43% 42%46%
35%40% 39%
30%35% 36%
33%28% 27%
14%18%
25%
20%
21% 17%25%
20% 16%11%
16% 15%
Oct '0
9
No
v
De
c
Jan
Fe
b
Mar
Ap
r '1
0
May
Ju
ne
Ju
ly
Au
g
Se
pt
Oct
No
v
De
c
Jan
Fe
b
Mar
Ap
r '1
1
May
Ju
ne
Ju
ly
Au
g
Se
pt
Oct
The news from other countries makes me more confident the recession will end soon: % agree strongly/slightly
Recovery Outlook 3
22%
22% 21% 22% 21% 18%23%
20%
20% 21% 21%18%
20%13%
15%
18%
17%
17%
17%
21% 17% 19% 16% 15% 15%
Oct '0
9
No
v
De
c
Jan
Fe
b
Mar
Ap
r'10
May
Ju
ne
Ju
ly
Au
g
Se
pt
Oct
No
v
De
c
Jan
Fe
b
Mar
Ap
r '1
1
May
Ju
ne
Ju
ly
Au
g
Se
pt
Oct
I am less worried about losing my job than I was before: % agree strongly/slightly
10
Percent of adults who agree with each statement: October 2009, 2010, 2011 & September 2011
16% 15% 14% 14%
Oct'09 Oct'10 Sept'11 Oct'11
I am more relaxed about spendingmoney than I was a few months ago
62% 63%57% 59%
Oct'09 Oct'10 Sept'11 Oct'11
Now is a good time to buy a house for those
who want to
32%25% 23% 22%
Oct'09 Oct'10 Sept'11 Oct'11
I am saving a lot more than before because of
the recession
33% 27% 23% 23%
Oct'09 Oct'10 Sept'11 Oct'11
I would be happy to borrow from a bank if I
need to 61% 59% 59%54%
Oct'09 Oct'10 Sept'11 Oct'11
Paying off debts is my main financial priority
Impact on:
•Spending
•Saving
•Debt
•Borrowing
Financial Sentiment Indicators from the ARI Survey
11
The Mood of the Nation 1
Did you experience any of these feelings a lot of the day yesterday?
April 2009 to October 2011
0%
10%
20%
30%
40%
50%
60%
70%
Apr
'09
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Jan
Feb
Mar
Apr
'10
May
June
July
Aug
Sept
Oct
Nov
Dec
Jan
Feb
Mar
Apr
'11
May
June
July
Aug
Sept
Oct
Enjoyment Happiness Stress Worry
12
The Mood of the Nation 2
Did you experience any of these feelings a lot of the day yesterday?
April 2009 to October 2011
0%
5%
10%
15%
20%
25%
30%
35%
40%
Ap
r '0
9
Ma
y
Jun
Jul
Aug
Se
pt
Oct
No
v
De
c
Ja
n
Fe
b
Ma
r
Ap
r '1
0
Ma
y
June
July
Aug
Se
pt
Oct
No
v
De
c
Ja
n
Fe
b
Ma
r
Ap
r '1
1
Ma
y
June
July
Aug
Se
pt
Oct
Anxiety Sadness Pain Anger
13
Which Way?
• Our Recovery Indicator continued to recover this
month from its low point in August – and is
currently back to where it was this time last year.
• That said, most of the behavioural and intentional
indicators that we track have changed little – as if
consumers are undecided as to which way to turn.
• One worry is the rise in the negative emotions that
we track in recent months – suggesting that some
consumers may be running out of road.
• Stay tuned to future issues of our Recovery
Indicator to find out which way the Irish consumer
– and the country as a whole – will turn...
14
Amárach Contact Details
Gerard O’Neill
Chairman
Amárach Research
11 Kingswood Business Centre
Citywest Business Campus
Dublin 24
telephone: (01) 410 5200
email: [email protected]
website: www.amarach.com
blog: www.amarach.com/blog
twitter: www.twitter.com/amarachresearch