FOR IBIS FAMILY HOTELS Worldwide Hospitality Awards 2018, Category: Best Marketing Operation

http://www.orbis.pl/files/mov/ibis_music_lives_here.htmlhttp://www.orbis.pl/files/mov/ibis_music_lives_here.html

MUSIC A WAY OF LIVING

Do you remember the first musical song you heard in your

life? Was it punk, rock, metal, classical music, pop or

maybe dance?Have you listened it on the radio, on TV, on

a CDplayer or on a cassette on walkman?

Do you remember that feeling awesome!

Music has accompanied us from the beginning of our lives

- we are connected to it and each of us has its own

favorite type of music and bands.

WHY MUSIC THEME FOR THE

CAMPAIGN?

Listening to music takes a very high place among

various ways of spending free time by young

people. Assome of the studies shows, music is on

the second place of the most popular hobbies.

For some it may be something natural but for

another, music can be the meaning of life .

Music for many young people is a way of

expressing themselves, their individuality or

belonging to a specific group of fans. why

the Eastern Europe marketing team created a

dedicated campaign focused on music.

Target group (6 400 000 Millennials)*

Not interested

Interested inmusic 77%

23%

*based on Facebook Advertising