aiesec us roks 2015 | mogx track
TRANSCRIPT
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W E L C O M E TO #MOGX
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@mbenfield1
@mirandafen @kwoody40
faciteam
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I N T R O D U C T I O N
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G A M E
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G E T T O K N O Wsit with a partner who you don’t know
What is your most embarrassing moment?
What is your experience in AIESEC thus far?
If you could be best friends with any famous person, who would you choose?
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Agenda
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THE BASICS
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As you know...
AIESEC has three programs: Global Leader, Global Citizen, and Global Talent.
Chart: Number of members AIESEC compared to our 2014-2015 exchange numbers nationally.
1000 members
236 Global Talent exchanges
404 Global Citizen exchanges
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Marketing and OGX are responsible for making these programs happen.
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Our ProgramsHow do we do exchange?
Our exchanges are about leadership development because we believe that leadership is the fundamental solution to the world’s issues.
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Global CitizenService learning abroad. 6-12 weeks.
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Fact SheetGlobal Citizen
Price: $500
Sub-products: 4
Duration: 6-12 weeks
Type of Experience: service-learning, volunteer work.
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Sub-products of Global Citizen
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Global TalentWork opportunities abroad. 3 - 18 months.
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Fact SheetGlobal Talent
Price: $600 or $700
Sub-products: 3
Duration: 3 - 18 months
Type of Experience: unpaid internship or paid work opportunity.
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Sub-products of Global Talent
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Global Talent
+
( falls under Business )
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The Exchange Process
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How the process works
Application
Apply People apply to
our programs on a system called Fluid Review. AIESEC then schedules their interviews and accepts or rejects them.
Raise
Pay Initial Deposit Our Exchange
Participants (EPs) pay their initial deposit of $150.
We then put them on our internal system - EXPA
Match
Pay Match Fee Once our EPs find
their perfect opportunity, they pay the remainder of their program fee.
Realize
Go abroad! Once matched, our
EPs prepare for their adventures abroad!
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How the process works
Application
Apply People apply to
our programs on a system called Fluid Review. AIESEC then schedules their interviews and accepts or rejects them.
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How the process works
Application
Apply People apply to
our programs on a system called Fluid Review. AIESEC then schedules their interviews and accepts or rejects them.
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How the process works
Application
Apply People apply to
our programs on a system called Fluid Review. AIESEC then schedules their interviews and accepts or rejects them. And sends a follow up email.
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How the process works
Application
Apply People apply to our
programs on a system called Fluid Review. AIESEC then schedules their interviews and accepts or rejects them. And sends a follow up email. Then the marketing or OGX team will conduct an interview.
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How the process works
Application
Apply People apply to our
programs on a system called Fluid Review. AIESEC then schedules their interviews and accepts or rejects them.
Raise
Pay Initial Deposit Our Exchange
Participants (EPs) pay their initial non-refundable deposit of $150.
Match
Pay Match Fee Once our EPs find
their perfect opportunity, they pay the remainder of their program fee.
Realize
Go abroad! Once matched, our
EPs prepare for their adventures abroad!
OGXMKT
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How the process works
Raise
Pay Initial Deposit Our Exchange
Participants (EPs) sign their contracts and pay their initial deposit of $150.
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How the process works
Application
Apply People apply to
our programs on a system called Fluid Review. AIESEC then schedules their interviews and accepts or rejects them.
Raise
Pay Initial Deposit Our Exchange
Participants (EPs) pay their initial non-refundable deposit of $150.
Match
Pay Match Fee Once our EPs find
their perfect opportunity, they pay the remainder of their program fee.
Realize
Go abroad! Once matched, our
EPs prepare for their adventures abroad!
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How the process works
Match
Pay Match Fee Once our EPs find
their perfect opportunity, they pay the remainder of their program fee.
$350, $450, $550
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How the process works
Application
Apply People apply to
our programs on a system called Fluid Review. AIESEC then schedules their interviews and accepts or rejects them.
Raise
Pay Initial Deposit Our Exchange
Participants (EPs) pay their initial deposit of $150.
We then put them on our internal system - EXPA
Match
Pay Match Fee Once our EPs find
their perfect opportunity, they pay the remainder of their program fee.
Realize
Go abroad! Once matched, our
EPs prepare for their adventures abroad!
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How the process works
Realize
Go abroad! Once matched, our
EPs prepare for their adventures abroad!
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How do we know if MOGX is successful?
Application Numbers
Growth in App #s • More people
abroad, more sales.
More promoters • Sending more
people abroad makes more people love AIESEC!
Team Satisfaction
Retention of Members • Do our members
and teammates stay in AIESEC?
Leadership Roles • Do our members
take on leadership roles?
Growth in OGX
Realizations • We could bring in
100,000 apps but if only 5 go abroad, we’re doing something wrong.
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CURRENT STATE ANALYSIS
sit with your LC
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How do you promote OGX products to your students currently?
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How do you engage with your university and resources to get apps?
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What does your current exchange process look like?
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Once you get applicants, what do you do with them?
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CURRENT STATE ANALYSIS
bit.ly/__________
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WHAT DOES #MOGX
LOOK LIKE IN YOUR LC
RIGHT NOW?
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WHAT RESOURCES DO WE HAVE?
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bit.ly/USNationalProjects
WHICH PROJECT MAKES THE MOST SENSE FOR OUR
REALITY?
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BREAK
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@mbenfield1
@mirandafen @kwoody40
faciteam
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Agenda
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SHARING
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SORAState of the Regional Association
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SORA LC Name LC Name
2015 Total Apps GCQ3 Total Apps GC
2015 Total Apps GTQ3 Total Apps GT
2015 Total GC RE
Q3 Total GC RE
2015 Total GT RE
Q3 Total GT RE
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QUICK WINS FOR FALL
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PARETO
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EXAMS
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80% of your results come from 20% of your efforts.
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If you focused 20% of your efforts on one part of the customer flow, what would contribute the
most to your total goal achievement?
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QUICK WINS THAT WORK
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REDUCE TIME BETWEEN APPLICATION AND IN PROGRESS.
CHECK FLUID REVIEW REGULARLY AND
SCHEDULE INTERVIEWS WITHIN 48 HOURS OF
RECEIVING APPLICATIONS
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STRUCTURE INTERVIEWS AS CONSULTATIONS RATHER THAN INTERVIEWS
USE INTERVIEWS TO ALIGN EXPECTATIONS
AND FIGURE OUT WHAT YOUR EPs ARE LOOKING
FOR RATHER THAN ASKING RANDOM
QUESTIONS.
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UTILIZE MASS EMAIL MARKETING TO GET APPLICANTS
FIGURE OUT HOW YOU CAN ADVERTISE ON YOUR CAMPUS’ AND
DEPARTMENTS LISTSERVS AND EMAIL
CAMPAIGNS.
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FOCUS ON ONE PROJECT OR SUBPRODUCT
CHOOSE ONE SUBPRODUCT OR
NATIONAL PROJECT AND SELL IT MASSIVELY.
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QUICK TIPS FOR #MOGX
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Always communicate what you’re doing.
Set #MOGX meetings weekly or biweekly.
Redefine responsibilities between MKT & OGX
Launch & Learn
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#DoItNow
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bit.ly/_________
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The power of choice.
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WIG
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80% of your results come from 20% of your efforts.
Watch out for the whirlwind.
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PLAN YOUR WINTER
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The framework
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The framework
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The framework
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SHARE
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OWN ITCREATE
MOGX TEAM NAME MOGX TEAM STANCE MOGX TEAM PICTURE
MOGX COMMITMENT VIDEO