Slide 1

Pay Less, Fly More....!

Adel Abdulla CEO of Air Arabia Started in 2003 by Adel Abdullah Ali

Sharjah based

One of the largest low cost carriers (LCC)

How did it start?

With just 2 airbus A320 jets

A semi government startup

LCC

Why did it become so popular??

Cost cutting practices

It was made for this man

Their target was 85% of the regional consumers

Due to its policies and strategies, it became the largest LCC in middle east

What was the reason behind success of the airline?

The airline uses universally used A320 jets to lower training cost

High efficiency principles

Non fluctuatong prices due to fuel hedging strategy

How did the A320 jets helped them to achieve their goal?

It has comfort and efficiencyLarger cabin spaceWide aisleLarger flying hours everydayIt has the best legroom offered by any of its competitors

It has fleet of 39 Airbus A320 and 44 more to be added

Why most prefered?

Hassle free bookingsOnboard amenitiesCommon man can affordFrequent flightsSafety

Serving passengers is their motto and their crew members are dedicated and view passengers comfort as key to companys success!

Air Arabia received Skytraxs world airline award for best LCC in MENAIt also received the Aviation business awards for low cost carriers for three consecutive years

Airline business award at the airline strategy awards 2014

CEO of the airline was named airline CEO of the year twice by aviation business

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Achieved a net profit of $135 billion in 2014

40 million customers

Wide developed network covering more than 100 destinations

SUMMARYIntroductionHow it became market leaderMarketing planInformation about its flights A320Why it overcame its competitors Passenger servicesRevenueNetwork

Disclaimer

Created by Shubham Hinge, NIT Nagpur during a marketing internship by prof. Sameer Mathur, IIM Lucknow.(See www.IIMInternship.com)