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AIRBUS SAS
A Market Analysis and Outlook
Produced by
Analysts:
Ernest Arvai and Addison Schonland
August 2009
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Contents
AIRBUS – A Comprehensive Review and Outlook ......................................................................................... 3
1. How is Airbus positioned vis-à-vis Boeing? ........................................................................................... 3
2. What are Airbus’ financial prospects? .................................................................................................. 5
3. How sound is its “parity position” with Boeing? .................................................................................. 6
4. Will Airbus succeed with the A350XWB? .............................................................................................. 6
5. What will happen with the WTO Dispute? ........................................................................................... 6
6. Production: to cut or not to cut? .......................................................................................................... 8
7. Key Risk Factors ..................................................................................................................................... 9
Strategic Risks ......................................................................................................................................... 11
CONCLUSION ............................................................................................................................................... 12
A320 FAMILY ............................................................................................................................................... 13
A318 ........................................................................................................................................................ 14
A319 ........................................................................................................................................................ 15
A320 ........................................................................................................................................................ 16
A321 ........................................................................................................................................................ 17
A330/A340 .................................................................................................................................................. 22
A330 ........................................................................................................................................................ 22
A340 ........................................................................................................................................................ 25
A350 ............................................................................................................................................................ 29
A380 ............................................................................................................................................................ 36
Airbus Military Programs ............................................................................................................................ 42
A400M ..................................................................................................................................................... 43
KC-330/KC-30 MRTT Multi-Role Tanker Transport ................................................................................. 47
A319 MPA ............................................................................................................................................... 53
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AIRBUS – A Comprehensive Review and Outlook This report is a comprehensive review of Airbus SAS, the primary component of EADS and a leading
manufacturer of commercial airlines and defense technologies. Our assessment of Airbus centers on its
competitive position in the global aerospace industry, particularly in commercial aircraft, where it
competes in a duopoly with The Boeing Co. for the “mainline” jet market, and how it is competitively
and strategically positioned for both the near- and long-term.
Rather than provide a traditional report, we have chosen to answer several key bottom-line questions
that address the critical issues impacting the future of Airbus and EADS.
How is Airbus positioned vis-à-vis Boeing?
What are Airbus financial prospects?
How Sound is its parity position with Boeing?
Will Airbus succeed with the A350XWB?
What will be the outcome of the WTO complaints?
Production: To Cut or Not to Cut?
What are the Key Risk Factors for Airbus?
We also provide a detailed program-by-program analysis of current and planned Airbus products, along
with our assessments of the viability of those programs, their competitive position, and likelihood for
future success.
1. How is Airbus positioned vis-à-vis Boeing? The answer is quite well in commercial programs, but poorly on military programs. Airbus gained parity
with Boeing in commercial aviation over the last decade, and is poised to seize a leadership position
should Boeing‘s performance continue to deteriorate with the 787 and Airbus succeeds with the
A350XWB.
Narrow-body Airliners
Airbus is the industry leader in narrow-body airliners, with a 52% market share versus 48% for Boeing.
The A320 family is quite competitive with the Boeing 737NG, and overall holds a slight advantage over
its rival third generation variants from Boeing. With planned incremental improvements, Airbus should
be able to maintain its lead in narrow-body airliners until the replacement airplanes, now projected to
enter service around 2020.
Medium-to-Large Wide-Body Aircraft
In medium-to-large wide-body aircraft, Boeing is currently in the lead, but Airbus has been gaining
strength, with the A330 and A350XWB programs improving their competitive position against the
Boeing 787 and 777 offerings.
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Boeing squandered an opportunity to deliver a crippling blow to Airbus with the new technology 787
Dreamliner program by letting a five-year lead over the A350XWB shrink to only two to three years with
a series of program delays. With a filled order book at Boeing, Airbus will now able to deliver A350
aircraft in the same timeframe or sooner than new 787 orders, leveling the playing field.
The A350XWB strategy appears to be quite sound, competing with two Boeing programs by positioning
three variants to compete with both the 787 and 777. Airbus claims that the A350 will be slightly better
than the 787 and a generation better than the 777, while providing commonality is an attractive
message to airlines, particularly operators of other Airbus aircraft. This makes a second 787 production
line imperative for Boeing, and sooner, rather than later.
We expect Airbus to narrow Boeing’s market leadership to perhaps a 50/50 split in market share over
the next decade. However, we are concerned that Airbus has completely ceded the 210-250 seat market
to the 787-8.
Very Large Aircraft
The A380 remains a troubled program. Late arriving on the market after several delays, Airbus delivered
its first A380s into an oncoming economic recession, and has to date been unable to build its production
rate, nor reduce high costs, in producing this airplane. It will be another three years before Airbus can
meet its production goal of four A380s a month. Given the current global economy, this isn’t all bad—
but neither does it speak well of production.
With 200 orders for the program, the A380 is far from its break-even point, which is easily a decade or
two away, and which was exacerbated by additional development expenses during the delays prior to its
introduction.
We believe the A380 program is about five years ahead of its time with respect to market demand,
congestion, and other factors favoring a Very Large Aircraft (VLA). Because of route dispersion and
longer-range capability for smaller aircraft provide alternatives to VLAs, the A380 marketplace may not
be as large as Airbus forecasts, nor as small as forecast by Boeing. We believe this program may break
even over the next decade, but not generate substantial profits for Airbus—and everything has to “go
right” for Airbus during this period (not the least of which is global economic recovery and recovery of
the premium traffic segment) to achieve this.
Similarly, Boeing’s latest version of the smaller 747, the -8i, has gained limited traction in the market,
with only one customer for the passenger version. Today’s recessionary economy precludes any
additional airline orders for VLA, as airlines continue to reduce capacity. However, the opportunity to
replace two frequencies of smaller wide bodies with one A380 operating at much lower costs may, as
traffic returns, provide additional impetus to an aircraft that today is too large for many markets.
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Military
In the military markets, Airbus has not fared as well as it has on the commercial side. The A400M four-
engine turboprop military transport is a debacle, with multiple delays, and could cost Airbus billions
should its fixed-price contract not be re-negotiated. Fortunately for Airbus, the EU cannot politically
afford a financial failure for Airbus, and as a result, re-negotiation is likely. This should mitigate much of
the potential loss Airbus would otherwise experience on the A400M program.
Airbus is also competing against Boeing on a military tanker program using the A330-200. The success
of this KC-330/KC-30 MRTT program depends on winning all or part of the USAF aerial tanker contract,
as the tanker market in the remainder of the world is insufficient in size to enable financial success. At
this writing the Airbus MRTT has won every competition that it has had against Boeing’s 767 tanker, and
appears to be the superior of the two.
For the US competition, Boeing now is prepared to offer a medium-small and a medium-large tanker based on the 767 and the 777 in an attempt to bracket the Northrop Grumman/EADS/Airbus medium-medium KC-30 tanker. The US Defense Department expects to issue a Draft Request for Proposals in September 2009, the first step in restarting the competition for what is now Round Three.
2. What are Airbus’ financial prospects? Airbus is currently bleeding cash from two troubled programs, the A380 and the A400M, the former in
service and the latter generating continuing losses from extended delays. The good news is that two
cash cows, the A320 and A330 are providing profitability, have 3-4 year backlogs, and can sustain the
operation in the near term.
Nonetheless, an additional $15 billion is needed to develop the A350XWB program. The UK is prepared
to offer traditional loans. France, Germany and Spain are considering additional “launch aid” for the
new program.
As the EU cannot afford Airbus not to be competitive, the A350 will be funded. Of course, there will be
protests from Boeing to the WTO regarding state investment that will be counter-protested by EADS
regarding defense subsidies.1 No quick or easy resolution is likely to that dispute.
The keys to Airbus future are equally political as market based, and the EU needs to maintain a strong
Airbus. As a result, Airbus, and the A350XWB program will be funded.
1 By “defense subsidies” we mean defense R&D that may have flow-through application to commercial programs,
as provided under GATT. Defense programs, whether for EADS, Airbus or Boeing, are exempt from subsidy issues.
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3. How sound is its “parity position” with Boeing?
Airbus, over the last decade, has gained parity with Boeing in both orders and deliveries. Airbus is the
market leader in narrow-bodies, is gaining strength in medium-to-large wide-bodies, and is capitalizing
on delays in the Boeing 787 program to close the technology gap. Boeing was in a position to gain a
tremendous competitive advantage over Airbus, but this has been squandered by the repeated program
delays. Boeing’s failures are just what the doctor ordered for Airbus, which was reeling after the A380
delays.
Airbus and Boeing today are relatively even in orders, production and backlog. While their financing
structures are different, and Boeing has a significant advantage in defense through its acquisition of
McDonnell Douglas, Airbus has gained parity in civil programs.
4. Will Airbus succeed with the A350XWB? The strategy of the A350 family is to compete with both the 787 and 777 with a single family of new technology aircraft. With a message that the A350XWB is “slightly ahead of the 787 and a generation ahead of the 777,” it provides a compelling case to customers who would consider both 787 and 777. The projected economics of the A350XWB versus the 777 are quite attractive with fuel burn about 25% lower on a seat-mile basis. The key for Airbus is whether it can deliver the A350XWB on time and on budget. Airbus has learned a number of lessons from both its A380 failure and Boeing’s 787 failures with composite structures. Airbus currently plans a forecast market entry of 2013, but Teal Group and several analysts are projecting a delay to 2015. We believe the jury remains out at this point. To date, the program appears to be on target for a 2013 introduction, but given the histories of the A380, A400M, 787 and 747-8 programs, there are ample grounds to be skeptical that Airbus will be able to meet its 2013 EIS target. The success, or failure, to deliver this program on time is a strategic game changer for Airbus. An on-time entry will force Boeing to redesign its 777 at nearly the same time as a narrow-body replacement will be required. Airbus is in a position to force Boeing to develop two aircraft simultaneously while it will need to develop only one. With success, Airbus will have the upper hand, but with delays, Boeing will regain competitive advantage.
5. What will happen with the WTO Dispute? In 2004, the US Trade Representative (USTR), acting on behalf of Boeing, renounced the 1992 GATT
agreement that the US, Europe, Airbus, Boeing and McDonnell Douglas Corp. agreed to which governed
government participation in Large Sector Aircraft Undertakings, or LASU. This agreement is the
underpinning for Airbus relying on up to 33% launch aid for a new airplane program, and the terms and
conditions related thereto. The GATT agreement also made provisions for the aid that Boeing (and at
the time, MDC) could receive via NASA and the US Defense Department.
Subsequent to the GATT, the World Trade Organization was formed. Rules under WTO provide further
restrictions about aid, and it is these restrictions upon which the USTR and Boeing rely upon when
asserting that Airbus has “illegally” received launch aid and other improper benefits, or has undertaken
actions that the USTR and Boeing believe to violate WTO rules.
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The motives for renouncing the GATT agreement and filing a complaint with the WTO are widely
believed to be rooted in several factors:
At the time, this diverted attention from Boeing’s own scandal, then at its peak, over the
improper award to Boeing by the USAF of the first aerial tanker contract for the KC-767. Airbus
had complained, and evidence proved, that the USAF had not considered its proposal and had
improperly shared with Boeing proprietary Airbus pricing;
Airbus was encountering major delays with its A380 program, resulting in the deferral of billions
of dollars in revenue and the addition of billions of dollars in costs;
Simultaneously with the A380 issues, Airbus was trying to settle on a response to the Boeing
787, and would be required to expend billions of dollars in R&D (currently pegged at $15 billion)
for the A350; and
Last but not least, Boeing truly believes Airbus unfairly benefits from launch aid, low-interest
loans and other European concessions not available to Boeing.
By filing the complaint against Airbus, Boeing hoped to create a cash flow squeeze at Airbus and
complicate, if not eliminate, launch aid for the A350. The strategy so far has met with success.
The European Union (EU) and Airbus pursued a counter-complaint with Boeing over “illegal” subsidies
for the 787, also citing previous programs in its complaint (as did the USTR and Boeing vis-à-vis Airbus).
While the USTR/Boeing complaint clearly was an offensive strategic move, the EU/Airbus response was
defensive.
A preliminary report by the WTO on the USTR/Boeing complaint is expected in September 2009, with a
staff preliminary report on the EU/Airbus complaint to follow by about six months. We expect Airbus
and Boeing to both be found in violation of WTO rules. However, such findings won’t be the end of the
issue by any means.
All parties will have the opportunity to respond to the preliminary report, which will be followed by a
final report. The final report then has to be approved by the WTO. Decisions may be appealed. The
process could take years before a “final-final” decision is issued.
Although the preliminary report is supposed to remain confidential, a Boeing official predicted it will
leak “within seconds.” If so, and if Airbus is determined to have benefitted from subsidies or aid in
violation of WTO rules, then this will be used by Boeing supporters in the tanker competition to
undercut the Northrop Grumman-EADS competing program. In a coincidence in timing, the Draft RFP
for Round Three of the tanker competition is expected within weeks of the WTO preliminary report.
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6. Production: to cut or not to cut?
The financial market meltdown in September 2008 and the resulting global recession have adversely and
dramatically impacted commercial aviation. Airlines and lessors are finding it difficult to obtain financing
for the billions of dollars of aircraft to be delivered in 2009 and 2010. Although many predicted a
“funding gap” of $10 billion to $26 billion for 2009, Airbus and Boeing—in rare agreement—believed the
gap to be at worst $5 billion, a figure deemed by the OEMs to be “manageable.” It turns out that for
2009, they are correct. Airbus predicted it would be faced with about 1 billion Euros of customer
financing; Boeing predicted it would have to step up for about $1 billion. At the half-way point, Airbus
had financed for its customers somewhat more than US$400 million and Boeing somewhat more than
$500 million. Each company sticks to its 2009 forecast; Boeing predicts about the same obligation for
2010, while Airbus has yet to make a forecast for next year.
Given the continuing capital market challenges and the continued declines in traffic and yields, there has
been and continues to be great debate about production rate cuts. Airbus previously announced a rate
reduction for the A320 line from a planned 40 per month (a figure never achieved, but planned) from
the current 36 per month to 34 a month beginning in October.2 Airbus also announced that it would
freeze A330/A340 rates at 8.5 per month from a plan to eventually produce 12 per month (one A340,
the balance A330s).
Although Airbus has yet to reach the October milestone of rate reductions, the company in May
announced that it was already considering returning to previously planned A320 rate of 40 a month.
Airbus suppliers, on the other hand, believe Airbus will adjust the A320 rate to 26-28 a month in 2010
and that Boeing will follow.
Boeing produces the 737 at the rate of 31 per month and has steadfastly said it will not change this rate
in 2009. Although the company also for most of 2009 also forecast its 2010 737 rate to remain constant,
Commercial Airplanes President Scott Carson did say during the Paris Air Show in June that suppliers
should be prepared to adjust 737 rates up or down by 10%.
Boeing previously announced that it will adjust the 777 rate from seven per month to five per month in
June 2010. Previously planned rate increases for the 767 and 747-8 lines from one per month to 2.5 and
2 per month respectively were cancelled.
We do not believe that either company will adjust 2010 single-aisle rate production. Cash requirements
brought about by the delays in the A380, A400M, 787 and 747-8 programs; and, for Airbus, R&D for the
A350, require a steady cash flow from the legacy cash-cow programs (the single-aisle aircraft). Although
the A330/340 and 777 programs may see further softness, the single-aisle aircraft are easier to move
2 Airbus production rates are a bit fuzzy. The company effectively works only 11 months a year because of
European holidays and mathematically the deliveries do not match the announced rates.
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about in a recession and with strong multi-year backlogs, we believe Airbus and Boeing will find ways to
maintain the production rates and cash flows for these aircraft.
7. Key Risk Factors
A number of risk factors must be taken into account when looking at the next 25 years for Airbus. These
include the normal execution and financing risks discussed above, but also customer and strategic risks.
Customer Risks
Airbus’ risks also revolve around the quality of its customer base. Boeing has argued that its customer
base is of better quality than Airbus’, a view echoed by many analysts. We concur. An examination of
Airbus backlog, ranking its top 15 customers at June 30, the midpoint of this year, shows the following:
Airbus Top 15 Customers
Rank Airline A319 A320 A321 A330 A350 A380 Total
1 US Airways 9 51 25 23 22 130
2 Emirates 70 53 123
3 CASGC (China) 118 118
4 AirAsia 115 115
5 DAE Capital 70 30 100
6 easyJet 63 17 80
7 CIT Aerospace 21 40 10 7 78
8 AWAS 75 75
8 TAM 9 31 9 4 22 75
10 IndiGo 44 30 74
11 Aircraft Purchase Fleet 49 12 12 73
12 Aviation Capital 68 68
13 Qantas 50 17 67
13 AerCap & Affiliates 6 33 3 25 67
15 Lufthansa 11 14 26 15 66
Source: Airbus Orders and Deliveries, June 30, 2009
Of this list:
US Airways is often cited by US airline analysts as being one of the most endangered US
companies, although the Management has shown remarkable resilience and creativity in
maintaining liquidity. Airbus has also provided loans and worked with the company to
reschedule deliveries.
Emirates is hardly a troubled carrier and, being state-owned, won’t go out of business even if it
should become troubled. But the Airbus concentration of A380 and A350 orders poses a risk,
however slight, that should Emirates become troubled and/or decide to cancel or defer these
orders significantly, the impact to these programs will be substantial. There are similar
concentrations of these orders by carriers who do not make the Top 15 list.
DAE Capital is a start-up, with a solid management team, but it is “junk” credit, which could
make access to capital challenging.
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CIT Aerospace is a solid performer but is being dragged down by its parent, CIT Group and a
potential bankruptcy by the Group could have an adverse impact on Airbus.
AWAS, another lessor, is owned by a hedge fund; access to capital may be an issue.
TAM of Brazil, like many airlines, has a challenging financial environment.
AerCap has been a reasonably solid performer but acknowledges that the capital markets are a
challenge.
Contrast this list with the backlog of Boeing’s Top 15 Customers:
Boeing Top 15 Customers
Rank Airline 737 747 767 777 787 Total
1 Lion Air 158 158
2 DAE Capital 70 15 16 15 116
2 Ryanair 116 116
4 Air Berlin 76 25 101
5 GECAS 82 18 100
6 American 86 7 93
7 Southwest 93 93
7 GOL 89 89
9 ILFC 11 1 74 86
10 ANA 21 4 4 55 84
10 Aviation Capital 79 5 84
12 Qantas 31 50 81
13 Continental 48 7 25 80
14 Air China 42 15 15 72
15 China Southern 48 7 10 65
Source: Boeing Unfilled Orders, June 30, 2009
Of this list:
DAE Capital (see Airbus comments).
GECAS is affected by troubles at parent GE but nobody doubts GECAS will take delivery of its
orders, and it is modestly engaged in financing orders for other Boeing customers.
American Airlines is identified as a financially endangered airline but it has proved capable of
raising financing (including sale/leasebacks of 737-800s with GECAS); American is the only US
legacy airline never to have filed for bankruptcy, though it has come close on at least two or
three occasions.
ILFC performs well but is sinking with its parent, AIG. The largest customer for the 787, the
program delays work in ILFC’s favor, relieving capital requirements and progress payments. If
ILFC were pushed into bankruptcy by the problems of its parent, the 787 orders could be
canceled, but in reality these are a tremendous asset of the company, whether in Chapter 11 or
not.
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Thus, we conclude that the Top 15 customers at Boeing are of better quality than those at Airbus with
respect to customer risk. However, airlines tend to take a long time to die, as evidenced by the deaths
of Eastern, Pan Am, TWA and others, often with consolidation providing a stronger eventual customer.
The advantage to Boeing with financially stronger customers is that they are more likely to acquire a
failing competitor than be acquired, and thereby influence future orders in their favor. Southwest’s bid
for Frontier, and its intention to replace A319s with 737NGs, provides an example of how customer
strength influences the marketplace.
Strategic Risks
Airbus faces a number of strategic risks with its programs and competitive position. We have
summarized the upside and downside risks for each key program.
Airbus faces program risks—and rewards
Program Upside Risk (or Reward) Downside Risk
A320 Family
Continues to be cash-cow. Solid performer. If
Aviation Partner winglet program proves
successful, it will give the A320 an advantage
over the 737.
Adaptation of the GTF on the A320 will spur Boeing to
proceed at full speed for a 737 replacement; neither
companies can afford the cash requirements for this
given current challenges.
Boeing brings out a 737RS several years before Airbus,
cutting into the A320 cash-cow.
A330 Family
Successful adaptation of the A330-200HGW
mutes the 787-8. Continued production of
the standard A330-200/300 fills 4,000-
6,000nm range segment for which the 787-8
and A350-800 are “too much airplane.”
Northrop/EADS/Airbus wins the KC-X tanker
contract.
A330’s older technology vis-à-vis 787 and A350 can’t
keep up despite HGW version and middle-range niche.
A330F is too pricey to be a success.
A340 Family None. Continued production diverts resources from better
programs.
A350 Family
Performs as promised. Takes out 777, mutes
787-9.
Gives away <250 seat market to Boeing. It misses 2013
EIS by substantial margin. Development issues with
composite skeleton structural approach. Boeing
develops 777RS that is substantially better than A350.
A380
Global economy and premium yield
recovers, market forecast proves more
accurate than Boeing’s.
Just flat-out getting it wrong.
Continued cost issues. Customer concentration.
A400M Contracts successfully renegotiated. Airplane
performs as promised.
Engines prove a dud. Software proves a dud. Customers
cancel.
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Conclusion Airbus will need, and receive, EU funding, and will remain a parity competitor with Boeing over the long
term. Airlines want two competitive suppliers, the EU needs a vital aerospace sector, and Airbus builds
excellent airplanes. The company is here to stay.
Our forecast for Airbus:
Airbus will maintain parity or near parity with Boeing in the commercial sector
Airbus will receive contract modifications on the A400M program, but that program will still be a
cash drain on EADS
The A350XWB will be funded and successfully launched
Airbus will win a share of the USAF tanker program
WTO actions will find both Airbus and Boeing violations, with appeals extending legal actions for
an extended period, with little impact on business as usual
Airbus will continue strong performance with the A320 and A330 families, which provide the
cash necessary to sustain the operations while the A380 continues to flounder thru 2015
The duopoly in large civil aircraft will continue, with Airbus remaining a formidable and competitive
equal to Boeing.
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A320 Family
Key Points
The A320 Family is the market leader in the single-aisle, “mainline” aircraft category by a small
margin.
Airbus and Boeing will not replace the A320 and 737 families before 2020.
Both companies will continue to “tweak” the aircraft for minor improvements.
Neither company will re-engine the current products.
The 737-800 tends to have higher residual values than th A320.
The A320 family is the market leader in the single-aisle narrow body segment. The A320, introduced in
1988, offered superior economics against the 737 Classic (-300/400/500) series, which was replaced by
the more competitive 737NG series in 1998. Today, the types are very comparable in terms of operating
economics, with a slight edge to the Boeing product. This decade, from January 1, 2000, through June
30, 2009, Airbus holds a 53.4% market share in deliveries (2,789) to Boeing’s 46.6% (2,434) and a 53.2%
market share in orders (4,312) to Boeing’s 46.8% (3,795). Market advantage: Airbus
Production Rate
Airbus projects a production rate of 34 aircraft per month during working months (European holidays
excluded) and projects deliveries of 384 units in 2009. Boeing plans production of 31 aircraft per month,
or 372 deliveries, maintaining a slight production advantage for Airbus.
Advantages over 737
Deliveries by
Model
2000 2001 2002 2003 2004 2005 2006 2007 2008 FH 2009 TOTAL
A318 - - - 9 10 9 8 17 13 2 68
A319 112 89 85 72 87 142 137 105 98 52 979
A320 101 119 116 119 101 121 164 194 209 113 1,357
A321 28 49 35 33 35 17 30 51 66 41 385
Total Airbus 241 257 236 233 233 289 339 367 386 208 2,789
B737-600 6 4 5 6 5 3 10 - - - 39
B737-700 78 88 73 80 109 94 108 107 66 25 828
B737-800 185 168 126 69 79 104 172 214 193 149 1,459
B737-900 - 21 8 11 6 6 - 9 31 16 108
Total Boeing 269 281 212 166 199 207 290 330 290 190 2,434
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The A320 has several advantages over the 737NG, including fuselage width and cockpit commonality
with other Airbus aircraft. The A320 fuselage cross section is 7 inches wider than the Boeing 737,
allowing an additional 1 inch of seat with in an economy row of 6, and a 1 inch wider center aisle. The
additional room has proven popular with passengers. However, the new Boeing Sky Interior similar to
that developed for the 787, with sculpted sidewalls, window reveals and improved lighting will be
introduced beginning in 2011 by FlyDubai, Continental, Norwegian Air Shuttle, Malaysian Airlines, TUI
Travel, GOL, and Lion Air, and could provide a competitive advantage for Boeing if popular with
customers. The A320 interior make-over in 2007 is more traditional in its look.
The cockpit commonality of the A320 family with the A330/340 and A380 families provides operators of
multiple Airbus types an advantage in transition training for pilots, a significant cost savings. While
Airbus has a slight advantage, this segment is essentially equal.
A318
The A318, smallest of the A320 family, is essentially dead in the market, as is its counterpart, the Boeing
737-600, with only 68 and 39 delivered since January 1, 2000, respectively. A double-shrink from the
base model, these airliners are structurally too heavy for the number of passengers they carry, and do
not compete well with the Embraer 190 series or the forthcoming CSeries from Bombardier.
In the following chart we illustrate the concentration of the smallest of the Airbus fleet, the A318.
A318 Order Delivery Operate
Air France (Groupe) 18 21.7% 18 26.5% 18 26.5%
LAN Airlines 15 18.1% 15 22.1% 15 22.1%
Airbus Executive & Private Jets 23 27.7% 10 14.7% 10 14.7%
Frontier Airlines 9 10.8% 9 13.2% 10 14.7%
Mexicana 10 14.7%
Tarom 4 4.8% 4 5.9% 4 5.9%
Undisclosed 1 1.5%
British Airways 2 2.4%
GECAS 12 14.5% 12 17.6%
TOTALS 83 68 68
Concentration 67.5% 63.2% 92.6%
The top three customers for the airplane account for between 63% and 93% of fleet activity. This
demonstrates a high level of concentration and consequently risk.
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A319
The A319 and 737-700 are slightly smaller than the base A320 and 737-800 series and have proven quite
popular. Since January 1, 2000, Airbus has delivered 979 A319 and Boeing 828 737-700 series aircraft.
The next chart illustrates the concentration of the A319 fleet. There are 91 operators of the A319, but
for simplicity, we have listed the Top 20 in the chart. Among the Top 20, concentration levels are
considerably lower that the A318.
The Top Five orders account for 32.8% of the total. Among deliveries, the Top Five account for 29.4% of
total fleet. Among operators, the Top Five account for 34.2% of total fleet. The merger between Delta
Air Lines and Northwest does not appear to threaten Airbus’ future within the combined new Delta. The
airline has stated its intent to buy from either supplier.
A319
Order Delivered Operate
easyJet 202 13.9% 139 12.2% 139 12.2%
US Airways 75 5.2% 66 5.8% 93 8.2%
Northwest Airlines 82 5.7% 77 6.8% 57 5.0%
United Airlines 78 5.4% 55 4.8% 55 4.8%
Air France (Groupe) 19 1.3% 19 45 4.0%
Frontier Airlines 19 1.3% 19 38 3.3%
China Southern Airlines 14 1.0% 10 37 3.3%
Air Canada 37 2.5% 37 3.3% 36 3.2%
British Airways 33 2.3% 33 2.9% 33 2.9%
Air China 30 2.1% 30 2.6% 33 2.9%
Germanwings 23 1.6% 19 1.7% 27 2.4%
Spirit Airlines 20 1.4% 7 26 2.3%
Lufthansa 31 2.1% 20 1.8% 24 2.1%
Iberia 20 1.4% 20 1.8% 24 2.1%
Mexicana 21 1.9%
LAN Airlines 26 1.8% 20 1.8% 20 1.8%
TAM - Linhas Aereas 25 1.7% 16 1.4% 20 1.8%
Volaris 29 2.0% 11 1.0% 19 1.7%
TAP-Portugal 13 0.9% 13 19 1.7%
Indian Airlines (NACIL) 19 1.3% 13 18 1.6%
1,451
1,138
1,135
Concentration 32.8% 29.4% 34.2%
16
A320
The A320 and 737-800 are the heart of the market, in the 150-seat range that effectively replaced the
venerable Boeing 727 and McDonnell Douglas MD-80 models. Since January 1, 2000, Airbus has
delivered 1,357 and Boeing 1,459 of these models.
The following chart illustrates the concentration levels of the A320. Since is by far the most popular as
well as the original member of this family, its concentration levels are lowest. Once again we have listed
the Top 20 out a total of 225 customers. Within orders, the Top Five account for 12.8% of the total.
Among deliveries, the Top Five account for 19.5% and among operators the Top Five account for 20.7%
of the total.
Even though this model is not highly concentrated, the Top Five ordering airlines are also the Top Five
operators. The Northwest fleet looks safe for now in the new Delta fleet plan. But as this airplane is the
backbone of the Northwest narrow body fleet, it is important to see what these planes are replaced with
as they are retired. Airbus will have to monitor this closely as Delta may well decide to standardize on
the 737NG, or wait for the intense competitions that will development between the two OEMs on the
replacement airplanes.
A320
Order Delivered Operate jetBlue Airways 173 4.3% 118 5.5% 110 5.2% United Airlines 117 2.9% 98 4.5% 97 4.6% TAM - Linhas Aereas 75 1.9% 45 2.1% 84 4.0% China Eastern Airlines 74 1.8% 44 2.0% 77 3.7% Northwest Airlines 80 2.0% 78 3.6% 69 3.3% US Airways 75 1.9% 24 1.1% 69 3.3% Air France (Groupe) 42 1.0% 31 1.4% 65 3.1% AirAsia 175 4.3% 61 2.8% 60 2.8% Iberia 76 1.9% 66 3.1% 48 2.3% China Southern Airlines 60 1.5% 38 1.8% 48 2.3% Indian Airlines (NACIL) 35 0.9% 31 1.4% 45 2.1% Air Canada 28 0.7% 28 1.3% 41 1.9% Undisclosed 25 0.6% 0 0.0% 39 1.8% British Airways 51 1.3% 42 1.9% 37 1.8% Lufthansa 51 1.3% 37 1.7% 36 1.7% Vueling 35 1.7% Jetstar Airways 33 1.6% Aeroflot 1 0.0% 1 0.0% 31 1.5% Aer Lingus 17 0.4% 13 0.6% 30 1.4% All Nippon Airways (ANA) 31 0.8% 31 1.4% 29 1.4%
4,043
2,162
2,109
Concentration 12.8% 19.5% 20.7%
17
A321
The A321 and 737-900 represent a 180 seat stretch model for markets with higher traffic. Airbus has
delivered 385 A321 this decade versus 108 Boeing 737-900 models.
The final chart of narrow bodies illustrates the concentration levels of the A321. This is the largest of the
A320 family aircraft. Its concentration levels are similar to that of the A319. Close to one third of the
fleet is in the hands of the Top Five; 30.1% among orders, 26.3% among deliveries and 31% among
operators. Interestingly, the Top Five operators are not the same as the Top Five in the other two
columns. As is the case with the A320, lessors play a large role in the order category but don’t show in
the chart as they do not operate any of the aircraft. Fortunately for Airbus, many of the biggest
operators have orders yet to be delivered.
A321 Order Delivered Operate
US Airways 65 8.5% 44 8.2% 45 8.4%
China Southern Airlines 37 4.8% 20 3.7% 40 7.4%
Lufthansa 61 7.9% 36 6.7% 36 6.7%
Alitalia 23 3.0% 23 4.3% 23 4.3%
Air France (Groupe) 10 1.3% 5 0.9% 23 4.3%
Turkish Airlines 16 2.1% 16 3.0% 20 3.7%
Iberia 19 2.5% 19 3.5% 19 3.5%
Monarch Airlines 7 0.9% 7 1.3% 16 3.0%
Vietnam Airlines 41 5.3% 14 2.6% 15 2.8%
China Eastern Airlines 15 2.0% 15 2.8% 15 2.8%
Air China 27 3.5% 14 2.6% 14 2.6%
Indian Airlines (NACIL) 20 2.6% 13 2.4% 13 2.4%
Asiana Airlines 8 1.0% 8 1.5% 13 2.4%
British Airways 16 2.1% 16 3.0% 11 2.0%
Aeroflot 26 3.4% 10 1.9% 10 1.9%
Sichuan Airlines 11 1.4% 6 1.1% 10 1.9%
Air Canada 10 1.3% 10 1.9% 10 1.9%
bmi - british midland 11 1.4% 8 1.5% 9 1.7%
Scandinavian Airlines System 8 1.0% 8 1.5% 8 1.5%
Kingfisher Airlines 6 0.8% 6 1.1% 8 1.5%
768 539 538
Concentration 30.1% 26.3% 31.0%
With the leading single-aisle aircraft family, Airbus is well positioned in the short-term. The following
graphs illustrate cumulative deliveries for Airbus A320 family and Boeing 737NG family aircraft this
decade.
18
New engine technology will define the next generation narrow-body aircraft, and Airbus and Boeing
each have studies underway for new aircraft that will replace current models in the next decade.
Airlines have been pressuring the manufacturers to introduce new models with a 20% improvement in
operating economics, but because of the expense of developing a new program and the state of current
programs, development of new models have been deferred to the 2020 time frame.
In the interim, the introduction of the Bombardier CSeries in 2013 will provide the first application of the
new technology Pratt & Whitney Pure Power geared turbofan engine, and provide a more cost-effective
130 seat class alternative to A319 and 737-700 models. We expect demand for the smaller models in
each series to drop once the Bombardier program reaches the market.
Projected Aircraft Residual Values:
We expect values for the A320 family to retain their value quite well over the next decade, as over 75%
of current demand is for narrow-body aircraft, and the A320 family is the market-share leader.
The A320 and A321 will retain values well in both the intermediate and longer-terms, falling only after
the introduction of narrow-body replacements from Airbus and Boeing in 2020. Values for the A318,
which is an unsuccessful niche aircraft, and the A319, will be impacted by the introduction of the
Bombardier CSeries, which will be comparable in seating capacity with approximately 20% lower
operating costs. With a projected introduction in 2013, the CSeries could negatively impact future
values for the two smaller models, as the differential in operating economics alone will result in several
million dollars of annual savings, which will be reflected in lower residuals for the smaller aircraft.
Cumulative Deliveries 1 Jan 2000-30 Jun 2009
0
500
1000
1500
2000
2500
3000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Year
Nu
mb
er o
f A
ircr
aft
Airbus Deliveries Boeing Deliveries
19
1997 Airbus A320-200
0.0
5.0
10.0
15.0
20.0
25.0
30.0
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024
Year
Va
lue
in $
US
Robust Positive Normal Negative Recessionary
Detailed value forecasts prepared by the Arvai Group, including projections of base values as well as
forecasts by economic scenarios, are available for purchase at www.iag-inc.com/store.html.
Boeing promotes statistical data and forecasts from a variety of appraisers that the 737 holds its value
better than the A320. With respect to the 737-800 vs. the A320, it must be noted that the -800 typically
carries 12 more passengers; and all 737s are powered by a sole-source, the CFM-56, while the A320
Family offers the CFM-56 and the International Aero Engines V2500 power plants. Both factors affect
A320 values.
A320F
Late in 2007, Airbus announced that Airbus Freighter Conversion GmbH, located in Dresden, Germany
was operational and preparing for the start of A320 freighter conversion activities at facilities in Dresden
and Lukhovitsy, near Moscow, Russia. The company anticipates about 400 Airbus Single Aisle aircraft
conversions from 2010 to 2025. Following the initial ramp up, an average of 30 A320 family aircraft
conversions are planned annually. This seems ambitious. The Precisions Conversions Boeing 757P2F
program envisions a rate of 12-16 a year or perhaps a little more, using two lines. The 757F and A320F
compete for the same market, and we are not convinced that the demand will be such as to support the
Airbus ambitions. One major customer to replace 727Fs, Federal Express, has already selected the 757
as its replacement aircraft. This conversion program was awarded to ST Aerospace, which has had
program difficulties.
20
Conversion of first A320 is expected to take five months, with the following conversions taking three
months. The cost of each conversion is estimated at $4.5 million for an A320 and $5.05 million for an
A321, to which must be added the price of the pre-owned aircraft ($10-20 million). The foundation of
the Joint Venture (UAC 25%, Irkut 25%, EADS EFW 32% and Airbus 18%) follows a Letter Of Intent signed
at the ILA Airshow in Berlin, in May 2006.
A challenge for the A320F program in our view centers on the advantage the A320 offers over the 737 in
the passenger arena: the extra seven inches width of the fuselage. The 727/737/757 all have the same
fuselage cross-section, and cargo pallets were designed for this application. The A320 is wider and the
obvious question is what to do with this extra seven inches. Will an A320-specific cargo pallet be
designed for this? The prospect raises questions for supporting a new cargo infrastructure and its
associated costs. If an economic solution isn’t found to this issue, the A320F could be at a distinct
disadvantage on operating costs.
There has been a paucity of information on this program. Airbus clearly has fallen behind Boeing in the
freighter market, as Airbus focused on the A300F and conversions of A310s through 2007. Both these
programs ended after completing 160 conversions. To put that number in perspective, Ascend in 2008
expected approximately 1,100 passenger aircraft to be converted to freighters over the next decade.
The conversion program achieved a major milestone in February 2009 when the technical definition
phase of the passenger-to-cargo conversions for A320s was completed. The launch customer for the P2F
program is Netherlands-based AerCap leasing company, which signed to convert 30 A320/A321
passenger aircraft in its portfolio to freighters. Airbus plans to maintain its relationship with Irkut/UAC in
Russia.
A320 Enhancements
Airbus has been engaged in an “Enhancement” program for the A320 family for several years, providing
minor aerodynamic improvements, weight reduction, the aforementioned 2007 interior upgrade and
working with engine suppliers CFM International and International Aero Engines for fuel burn
improvements of about 1%. Airbus has been researching blended winglets for several years but has
been challenged by the offset of additional weight added for wing structure requirements to the fuel
burn improvements of the winglets tested. In its third try, Aviation Partners and Airbus completed
testing in December 2008 of an AP design. Results and research continue.
Airbus hopes to achieve a 3%-4% fuel burn improvement from the winglets, and when coupled with
aerodynamic and engine improvements, an all-in gain of 5%.
Boeing announced improvements to the 737 in April 2009, the most evident being the adoption of the
Sky Interior. This is optional for current 737 customers and mandatory for new customers. Less evident
are minor aerodynamic improvements providing a 1% fuel burn improvement and tweaks to the CFM-
56-7B engine, called “Evolution,” that provide another 1% fuel burn improvement. The production
changes will, of course, be standard. The Sky Interior and production changes are available from 2011.
21
A320GTF – A Possibility?
Much speculation has arisen over whether Airbus will re-engine the A320 with the Pratt & Whitney
PW1000 PurePower (GTF). This engine is designed for the Bombardier CSeries 100-149 passenger and
Mitsubishi MRJ 70-90 passenger jets. It promises a fuel burn improvement of 12%-15% by 2013, with
projections of 20% plus by 2018. Airbus has installed the engine on its A340-600 test bed in a joint
program with Pratt & Whitney and continues to evaluate test results. Initial results have both Pratt &
Whitney and Bombardier confident. We have been advised by a Pratt & Whitney executive that a 22%
improvement in fuel burn over current engines is less than five years away.
A larger version of the GTF would have to be developed for the A320-size airplane, which Pratt &
Whitney has planned for the next generation narrow-body programs. The A320, which sits taller on its
landing gear than does the Boeing 737, could accommodate the GTF much easier than the 737, which
would require a new wing, landing gear box and other major structural changes. The current PW1000G
has a fan diameter of 72 inches, which is larger than current engines on the A320 or 737. Re-engining
the A320 with the GTF as early as 2014 could give Airbus a distinct advantage over the 737. Such a
move would also obviate a much more expensive complete redesign which Boeing would have to
consider.
But will Airbus do this? Company officials today say “no,” although we know there is an internal debate
at Airbus over this. The downside risk is that if Airbus were to do so, Boeing would be forced to respond,
either by a major rework of the 737 to accommodate either the GTF or CFM International’s LEAP-X
engine, now in development or simply by-pass a “737RG” (Re-Generation) and go straight to a new
airplane design. A totally new design would put the A320 at a major disadvantage and force Airbus to
launch an A320 replacement program. Airbus and Boeing have publicly stated the next generation single
aisle designs are being driven by engine technologies. Both firms want to see at least 20% improvements
in fuel burn. The Pratt & Whitney solution is tantalizingly close and may influence the OEMs.
Neither Airbus nor Boeing can afford a new airplane program today. The cash requirements of the A380,
A400M, 787 and 747-8, as well as the R&D costs for Airbus on the A350, are straining finances at both
companies. (Boeing also has an $8 billion pension fund liability, with $2 billion-$3 billion due in the 2010-
2011 period.) Further, Boeing’s larger near-term problem is what to do about the 777 to meet the A350
threat.
It is our view that Airbus and Boeing are content with the status quo on the A320 and 737 programs, and
will continue with tweaks—but not major developments that could force one or the other into a
replacement program until cash flows and cash positions improve.
Outlook
In our view Airbus will maintain market leadership, and at worst parity, with Boeing in this market
segment. The A320, first introduced in 1989, had a 22 year technology lead on the Boeing 737, first
introduced in 1967. Boeing has undertaken three major upgrades of the original 737-100/200: the -200
22
Advanced, the Classic and the NG. The NG made the 737 far more competitive with the A320, and both
manufacturers are now reduced to “tweaks” and minor upgrades.
A330/A340 Key Points:
The A330 has a longer life ahead of it than was expected.
More orders have been placed for the airplane since the launch of the 787 than before the
launch, and reports of continuing delays with the Boeing 787 program benefit A330 sales.
Some A330F orders have switched to the Passenger model.
The soft freighter market will delay success of the program.
The A340 is dead and residual values are weak.
The Airbus A330/A340 family was introduced into service in 1993 to compete with the Boeing 767 and
777 for long-haul medium capacity wide-body service. The A330 series, with two engines, has proven
quite successful while the A340 series, with four engines, has been essentially a market failure. Sharing
the same cockpit, fuselage, interiors and basic design, this family has clearly demonstrated the strong
preference of airlines for twin-engine aircraft.
The A330 is offered in two models, the -200 and -300, which are positioned between the Boeing 767 and
777 in size. The A340 has been offered in four models, the -200, -300, -500 and -600 ranging from
medium- to very large capacities, with the current -500 and -600 models offering very long range and
very high capacity, respectively.
A330
Airbus has achieved considerable market success with its A330 family, having delivered more than 626
of the aircraft in two variants. The A340 series, in four variants, has delivered only 366 aircraft, an
average of fewer than 100 per type, and is considered a market failure as only 18 A340 aircraft remain in
backlog as of 30 June 2009 (versus 397 for the more successful A330).3
The A330 offers both extended range with the -200 and long-range with higher capacity with the -300.
Since introduction, the product has been upgraded with continuous product improvements in engines,
interiors, aerodynamics and avionics to remain competitive with current models. The A330 was
originally scheduled for replacement by the A350XWB, which will compete with the Boeing 787 and 777
programs. However, with the continued sales success, Airbus believes the A330 can be sold for many
years as a complementary aircraft to the A350, filling the medium-range 4,000-6,000 nm market to the
A350’s ultra-long range capability. The A330 High Gross Weight has an advertised 7,200 nm range,
3 The A330/A340 share the fuselage and wing, reducing R&D for the A340 overall. While certain variants clearly
don’t produce a return, it’s unclear whether the A340 program in total was a cash contributor to Airbus or a cash
drain.
23
which is comparable to the low-end advertised range of the Boeing 787-8. Airbus believes the higher
passenger and cargo capacity of the A330-200 vs. the 787-8 provides greater revenue opportunities
offsetting the 787-8’s advertised lower operating costs, thus giving a longer life to the A330 than was
originally anticipated with the forthcoming composite airplanes.
The A330 outclasses the Boeing 767, offering better seat-mile and operating economics with a decade
more recent design. With delays in the introduction of the Boeing 787, the A330 has sold more than
500 aircraft since the 787 launch, a better performance than in its pre-787 days, as the 250-290 seat
range aircraft of choice. At the higher end of the market, between 320-390 seats, the Boeing 777 has
outsold its competing A340-600 model by a wide margin, maintaining market leadership at the high end
of the market.
The A330 has achieved market success, and the total program, if aircraft currently in backlog are
delivered, will top 1,000 aircraft. Boeing’s delays with the 787 have given the A330 a second wind in the
marketplace.
The following chart illustrates the concentration of the various A330 models. The table includes the
A330-200, A330F and A330-300 models combined. This aircraft has proven to be the most successful of
Airbus’ wide body aircraft. It won over customers from Boeing’s 767 and of late, with the 787 delays,
continues to win customers. The aircraft is not concentrated to the same extent as some of the narrow
body Airbus aircraft. Note there is a consistency in the Top Five for each column. Special mention must
go to AirAsiaX, which only has three A330s operating, but has 25 on order and is growing as fast as
Airbus can deliver the aircraft. With those aircraft in operation, AirAsiaX would be the fifth biggest
operator, but as of this writing does not show in the Top 20.
Even though the general expectation is that once the A350XWB starts flying, A330 orders will start to
decline, Airbus has a robust order book for the aircraft. There are 1,022 on order and 626 have been
delivered. This aircraft has proven popular in the Asia market, where seven of the Top 20 operators
make use of it. As an intra-regional aircraft, it is popular and has good operating economics.
24
Total A330
Order Delivery Operator
Cathay Pacific Airways 34 3.3% 26 4.1% 32 5.1%
Northwest Airlines 32 3.1% 32 5.1% 32 5.1%
Emirates 28 2.7% 28 4.4% 29 4.6%
Qatar Airways 26 2.5% 26 4.1% 29 4.6%
Air China 40 3.9% 20 3.2% 20 3.2%
China Eastern Airlines 20 2.0% 20 3.2% 20 3.2%
Korean Air 25 2.4% 19 3.0% 19 3.0%
China Airlines 14 1.4% 14 2.2% 17 2.7%
Etihad Airways 20 2.0% 12 1.9% 16 2.6%
QANTAS Airways 20 2.0% 20 3.2% 16 2.6%
TAM - Linhas Aereas 15 1.5% 11 1.7% 16 2.6%
Thai Airways Int'l 20 2.0% 15 2.4% 15 2.4%
Lufthansa 15 1.5% 15 2.4% 15 2.4%
Air France (Groupe) 8 0.8% 8 1.3% 15 2.4%
Dragonair 5 0.5% 5 0.8% 15 2.4%
China Southern Airlines 24 2.3% 14 2.2% 14 2.2%
Malaysia Airlines 10 1.0% 10 1.6% 14 2.2%
LTU 5 0.5% 5 0.8% 13 2.1%
Jet Airways 15 1.5% 10 1.6% 12 1.9%
TAP-Portugal 5 0.5% 5 0.8% 12 1.9%
1,022 630 626
Concentration 15.7% 27.3% 25.9%
A330F
In January 2007 Airbus gave the go ahead for
the A330F program. Based on the A330-200,
the aircraft filled a gap in the company’s
offering. Boeing has long been seen as the
premier freighter company. Airbus has lagged
in this sector. Although it had some success
with the A300/310 freighters, these aircraft
were not nearly as popular as their Boeing
competitors. Boeing has been developing
freighters from its passenger planes since the
creation of the 707.
Selecting the A330-200 was a very smart decision as this aircraft has proven to be the most popular
widebody aircraft made by Airbus. Moreover, it is the right size to compete with Boeing’s 767 – which is
not only a good freighter, but also the base of Boeing’s tanker program. By June 2007 Airbus had
25
acquired 65 firm orders for this freighter. For Airbus this was a highly successful launch. As of July 2009
final assembly of Airbus' first A330-200F was underway and readied for its maiden flight in November.
Certification of the A330-200F is planned for spring 2010 by the European and U.S. airworthiness
authorities, with Etihad Airways scheduled to receive the first aircraft. However, it should be noted that
some the initial interest in the freighter has faded because of the rapid decline in air freight tonnage and
also because of demand for passenger versions of this plane due to delays in the 787. The program has
seen a handful of F orders converted to P orders as a result of the 787-induced demand, and there have
been deferrals of other orders.
A340
By contrast, the A340 program has been less than successful. When introduced, ETOPS limits for two
engine airplanes were typically 120 minutes rather than the 180 or even 240 minutes applicable today.
As a result, for some long-range routes, a four-engine aircraft was needed. The initial A340-200, with the
longest range of any airliner when first introduced, but since superseded by several models, was a
market failure, with only 29 of that variant delivered. Its larger A340-300 sibling proved more
successful, with 218 delivered. Unfortunately the maintenance costs for four engines versus two proved
to be the undoing of this model as competing twins gained longer ETOPS capability.
The A340-500 was introduced in 2003 and only 29 of this variant have been delivered. An ultra long
range aircraft, this aircraft is operated by Singapore Airlines on Singapore-New York non-stop flights of
approximately 18 hours duration. Unfortunately, the competing Boeing 777-200LR variant now offers
slightly longer range capability with similar capacity and only two engines, resulting in 11% lower
operating costs. As a result, the A340-500 is a modern, but economically obsolete aircraft.
The A340-600, also introduced in 2003, provides high capacity at near 400 seats and currently holds the
distinction of being the longest aircraft from nose to tail currently in production. While this variant has
better seat-mile economics than the -500 model, it cannot effectively compete with the 777-300ER, and
also suffers from a double-digit operating cost deficit. As a result, market reception has been poor, with
only 91 of this model delivered to date.
Boeing holds the lead in market share this decade with its 767 and 777 models delivering 754 aircraft
versus 689 for the A330/340 family. The exclusive arrangement between GE Aircraft Engines and Boeing
for its GE-90 engine forced Airbus to utilize four Rolls Royce engines on the A340, which has been unable
to economically compete with the 777. At the lower end of the market, the A330 competes quite well
with the 767, with a strong economic advantage.
The following chart illustrates the concentration of the A340 series. This list offers some really
interesting data points. For example, note that non-commercial users of the A340 (private users) list
among the Top 20. Furthermore, note that the concentration levels on this model are very high. The Top
Five customers represent 44.3% of orders, 37.3% of deliveries and 41.7% of operators.
Airbus’ biggest customer for the aircraft is Lufthansa. If lessors were included on this list, we would see
ILFC with 29 ordered showing. Of ILFC’s 29 ordered, 16 were of the smaller -200 and -300 variety and 13
26
were of the -600 variety. In addition it is worth noting that while 384 A340s have been ordered, only 362
have been delivered. Given the sharp move towards twin engine aircraft for long haul use, it is possible
that few of the remaining orders will be delivered. Fr example, Virgin Atlantic is unlikely to take the last
two of its A340s. The relatively underpowered -200 and -300 models were eclipsed by the larger and
more powerfully engine -500 and -600 models. However, the larger models have relatively high fuel
burn per seat compared to the competing 777 models.
Total A340 Order Delivery Operator
Lufthansa 59 15.4% 59 16.1% 51 14.1%
Iberia 34 8.9% 31 8.4% 35 9.7%
Virgin Atlantic Airways 27 7.0% 21 5.7% 25 6.9%
South African Airways 12 3.1% 12 3.3% 21 5.8%
Air France (Groupe) 14 3.6% 14 3.8% 19 5.2%
Emirates 10 2.6% 10 2.7% 18 5.0%
Airbus Executive & Private Jets 14 3.6% 11 3.0% 16 4.4%
Cathay Pacific Airways 11 2.9% 11 3.0% 15 4.1%
Swiss International Air Lines 9 2.3% 9 2.5% 15 4.1%
China Eastern Airlines 10 2.6% 10 2.7% 10 2.8%
Thai Airways International 10 2.6% 10 2.7% 10 2.8%
Etihad Airways 11 2.9% 9 2.5% 9 2.5%
Turkish Airlines 7 1.8% 7 1.9% 9 2.5%
Gulf Air 6 1.6% 6 1.6% 9 2.5%
Scandinavian Airlines System 7 1.8% 7 1.9% 7 1.9%
Air Mauritius 5 1.3% 5 1.4% 7 1.9%
China Airlines 6 1.6% 6 1.6% 6 1.7%
Air China 3 0.8% 3 0.8% 6 1.7%
Aerolineas Argentinas 0 0.0% 0 0.0% 6 1.7%
Singapore Airlines 22 5.7% 22 6.0% 5 1.4%
384 367 362
Concentration 44.3% 37.3% 41.7%
27
Cumulative Aircraft Deliveries from 1 January 2000 thru 30 June 2009
99
200
282
371
450
500
577
672
743754
62
119
177
241
316
396
482
561
646
689
0
100
200
300
400
500
600
700
800
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Year
Nu
mb
er o
f A
ircr
aft
Boeing 767 and 777 Airbus A-330 and A-340
With the current A340 family scheduled for replacement by the three-member A350XWB family in 2013,
and the 787 competing with the A330, the future order book will be dominated by new technology
variants. With four years until the new technology offerings reach the market from Airbus, the A330
backlog of 397 aircraft remains strong.
Cumulative Wide-Body Orders Excluding VLAs 1 January 2000 thru 30 June 2009
0
200
400
600
800
1000
1200
1400
1600
1800
2000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Year
Cu
mu
lati
ve
Nu
mb
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Boeing 767-777-787 Airbus 330-340-350
28
Early in the decade, orders were fairly even between manufacturers. Boeing’s launch of the 787
generated a spike of orders beginning in 2004 that was matched by Airbus launch of the A350XWB in
2006, with the difference between manufacturers reflected in the earlier launch of the 787. Both
manufacturers have a healthy order-book for their new technology models, with 850 Boeing 787 and
493 A350XWB on order.
Projected residual values for the A340 family are quite weak, reflecting the limited production and
limited market for these aircraft, which are economically obsolete. The differential in operating costs
vis-à-vis competing aircraft has a dramatic impact on values, causing a significant reduction.
The A330, by contrast, should hold its values reasonably well, as it will remain economically competitive
for the next decade, although a generation behind the 787 and A350,.
29
A350 Key Points:
This program will be highly successful.
The Europeans will fund the program.
The A350 is the beneficiary of continuing delays with the troubled Boeing 787 program.
Airbus forfeited a huge market in the 210-250 seat category by choosing to seek the 270-350
seat market.
There is a risk Boeing will launch an entirely new 777 replacement that will be better than the
A350.
Airbus’ A350 program probably has been its most difficult in terms of gestation. Shortly after Boeing
announced its 787, Airbus reacted with its first A350. This aircraft was seen as a “warmed up” A330 –
which was not a bad idea, as the A330 thoroughly trumped Boeing’s 767. Indeed, the 787’s primary
mission is to take back the 767 market that Airbus captured.
First Variant
XWB Variant
30
Market Reaction
But the reaction from the market, and in particular ILFC’s CEO, Steven Udvar-Hazy, was stinging. The first iteration of the A350 was then withdrawn and Airbus went back to rework its design. This led ultimately to the A350XWB which is the version that is currently on sale. It was received with fanfare – Hazy responded with a much warmer words expressing his confidence in the XWB version. The following table illustrates the level of concentration in the A350 program to date. Nearly half the orders come from the Top Five customers, four of which are in the Middle East. This indicates a highly concentrated program. Chart on following page.
31
A350-800
A350-900
A350-1000
Total A350
Qatar Airways 20 40 20 80 16.2%
Emirates 50 20 70 14.2%
Asiana Airlines 10 10 10 30 6.1%
DAE Capital 30 30 6.1%
Etihad Airways 25 25 5.1%
Aeroflot 18 4 22 4.5%
TAM - Linhas Aereas 12 10 22 4.5%
US Airways 18 4 22 4.5%
ILFC 12 8 20 4.1%
Singapore Airlines 20 20 4.1%
China Airlines 14 14 2.8%
Aircraft Purchase Fleet 12 12 2.4%
Alafco 12 12 2.4%
TAP-Portugal 12 12 2.4%
Finnair 11 11 2.2%
AirAsia X 10 10 2.0%
Synergy Aerospace 10 10 2.0%
Vietnam Airlines 10 10 2.0%
Yemenia-Yemen Airways 10 10 2.0%
Airbus Executive & Private Jets 1 7 8 1.6%
CIT Leasing 5 2 7 1.4%
Aer Lingus 6 6 1.2%
Afriqiyah Airways 6 6 1.2%
Hawaiian Airlines 6 6 1.2%
Kingfisher Airlines 5 5 1.0%
Bangkok Airways 4 4 0.8%
Libyan Airlines 4 4 0.8%
Tunis Air 3 3 0.6%
Pegasus Aviation 2 2 0.4%
182 236 75 493
Concentration 47.7%
Program Funding
Commitments have been received by Airbus for launch-aid funding from France, Germany and the UK,
with the UK funding at about half the level requested by Airbus. EADS and Airbus believe that the
“launch aid” funding process that was ratified under GATT will comply with WTO rules and therefore
continue to be allowed for future program.
32
As of June 30, Airbus had a cash position of more than $9 billion, and Boeing more than $5 billion. While
both companies are bleeding cash with the A380 and A400M at Airbus and the 787 and 747-8 at Boeing,
each company has adequate cash to continue to withstand an industry downturn and in the short-term
maintain investment in new programs.
Airbus and EADS have each complained that their “launch-aid” process has resulted in the company
repaying more than 140%, with royalties. Our viewpoint is that if this process is perceived to be too
expensive, Airbus should, as Boeing must, seek funding from the capital markets. While Europe is noted
for “corporate welfare,” funding through the capital markets is long overdue for Airbus.
Market Potential
According to Airbus the twin-aisle market segment is worth close to 6,000 airframes over the next 20 years. Boeing’s view is the market is approximately 8,000 airframes. Clearly this is a huge market segment. At the center of the debate about this segment are two views on traffic fragmentation. Boeing’s view is that markets will continue to fragment, and given rising airport delays in hub cities, travelers will seek nonstop service between their local airports and points around the worlds. Airlines have bought into this thinking and over 850 787s and nearly 500 A350s are on order. Airbus buys into this argument to a degree, but also sees that major cities/hubs will remain a crucial part of travel and the market for VLA will need to grow to make optimal use of limited slots – hence its A380 program. Boeing is more sanguine of this segment and revised its venerable 747. But Boeing has no apparent interest in a new design. Airbus’ expensive decision to revise its A350 to the XWB standard essentially underscores the fact that the industry “sweet spot” is in the twin aisle twin engine segment. Airbus’ XWB is available in a family and is slightly larger than the 787 and competes with two Boeing programs, the 787 and 777. This is a bold move and if it works, Airbus will have played a master stroke. The 787 is brand new, but the 777 is aging. Boeing has the industry’s benchmark efficient twin in the 777-300ER, the aircraft that made Airbus’ A340 economically obsolete. A350 Approach
The Airbus approach to taking on the
787 and 777 is based on its belief
that Boeing made the 787 too small.
Accordingly, the smallest A350-800
competes with the currently-largest
787-9, while the A350-900 competes
with the 777-200 Series and the
A350-1000 competes with the
slightly larger 777-300 Series. This
controversial approach means Airbus
completely ceded the 210-250 seat
market to the 787-8, a decision that
may not prove to be wise. Through
33
July 31, Airbus sold 182 -800s, nearly as many as the 787-8, 236 -900s and 75 -1000s. Excluding
cancellations due to program delays, Boeing sold a gross of more than 950 787s, mostly for the -8,
where it retains a monopoly because of the Airbus approach to the market. Taking into account
cancellations, Boeing at July 31 sold 628 787-8s and 194 -9s (the balance is -3s or unselected). With an
average list price of $166.25 million, these -8s represent a backlog of more than $104 billion, a huge
market for Airbus to forfeit.
Airbus clearly has a lot riding on this program and through July 2009 its A350XWB program garnered 493
firm orders from 30 customers, approximately 100 more firm orders in the first two years since launch
than the 787 achieved in the same time period of their program. Airbus claims in another example of
how the XWB is ahead of the 787 and even a generation beyond the 777: in 2008 the XWB received 186
gross orders, in contrast to the 787 which received 94 orders, and the 777 with 54 new orders.
While we agree that the competition vs. the 777 is impressive, we don’t necessarily buy into the claims
about the 2008 orders vs. the 787. By this time, the 787 program was already experiencing one delay
after another and the backlog was already sold out toward the end of the next decade. The lack of
orders for the 787 may well have been more reflective of the paucity of order positions and program
delays than any statement about the A350.
Given that airlines like larger aircraft the decision to size the XWB between the 787 and 777 may prove
to be very clever. Airlines have voted with the orders. What is especially gratifying for Airbus is the 787
delays have driven most airlines to order A330s as stopgaps rather than 767s. Once crews are familiar
with the Airbus flight decks, it is more likely the airlines will stay with Airbus and migrate to the XWB
rather than the 787. Clearly delays cause Boeing no end of grief.
Challenges
But the XWB program is not without challenges. For a start, the revisions (analysts would say there were
a total of six) did not generate great confidence in Airbus’s thinking. Moreover, Airbus’ decision of how
to deploy composites in the XWB’s design by using panels on a frame as opposed to Boeing’s all-in-one
structure means the XWB is likely to be heavier per seats – and a concern for any operator. Moreover, it
appears that Boeing’s design has a watertight patent, so Airbus’ options are limited. However, the
panel-on-a-frame design, more conventional in nature, may not result in the difficulties that Boeing
faced in developing the 787.
The GE Issue
Boeing has cemented a very close relationship with General Electric (GE). This relationship has seen the 777-300ER and LR models exclusively use GE90 engines. This was then followed by the revised 747 also having an exclusive deal using GE’s GEnx engine. That engine is also available on the 787. GE has, despite the weak economy, deep R&D pockets. It also is the provider of the exclusive engine on the 737NG. Boeing and GE have a symbiotic and tight relationship. This relationship has caused Airbus more than a little discomfort. Airbus has openly asked GE to develop an engine for the XWB, and GE has demurred, not willing to impinge on its highly successful 777 program. GE points out that it offered a GEnx solution for the smaller XWBs but will not offer an engine for the -1000 since it will compete with the 777-300ER.
34
Giving the XWB no engine choice other than the Rolls Royce engine might have given airlines pause,
because they want a choice. Yet sales have not seemed to have suffered. Note airlines have not shown
concern when looking at single engine offerings on the 777 or even 747 programs. So the issue often
stated that Airbus really needs a GE engine option is perhaps not as big a deal as it appears.
Outlook
Airbus remains confident in its XWB, which comes in three variants. All three XWBs have long-range
capability. The A350-800 can fly 8,300nm (15,380km) with 270 passengers in a three-class configuration;
the A350-900 seats 314 and A350-1000 seats 350
with similar range. The range and capacity of the -
800/-900s make them candidates to replace 777-
200ERs and A340-300s. The –800 easily replaces
767s. Airbus sees the -1000 as a candidate to replace
747-400s given its position it as a direct competitor
to the 777-300ER. Boeing has yet to decide on a
response to the A350: whether to enhance and
improve the 777 or to replace it. If the 777 is merely
enhanced, we view the A350 as so superior to the
current product (assuming performance promises
are met) that a “777E” will still fall short. The risk to Airbus is that Boeing develops a 777 replacement
that is significantly superior to the A350. Many airlines have been replacing their 747-400s with 777-
300ERs and Boeing has valuable turf to protect.
Airbus plans to bring the XWB to market with the very latest in technologies. The plane is advertised to
have 25% reduction in CO2 emissions in cruise (compared to 777), 350 minute ETOPS, advanced avionics
with built-in real-time health monitoring and Required Navigation Precision (RNP). Clearly, compared to
current aircraft, this is a leap forward. Certainly it is, on paper, easily the equivalent of the 787 in
technology terms. Airbus has made a lot of fuss over the XWB’s eco-friendliness. Not only will it be fuel
efficient (its RR Trent XWB engines have substantial NOx margin to CAEP/6 standards and low levels of
CO, UHC and smoke), it will also be a good neighbour with low noise (~14dB under Chapter IV limits;
qualified for QC0.5 arrival and QC1 departure from London’s airports). Its advanced capabilities will
allow the XWB to fly Continuous Descent Approaches (CDA) which keep noise as well as fuel burn to a
minimum. Taking a leaf from the A380, the XWB uses revolutionary Brake-To-Vacate (BTV) technology
which optimises the braking depending on the selected exit on the runway.
35
Summary
Airbus is throwing its prodigious technology expertise at the XWB. The company is known for its forward
looking use of technology – it was the
first with fly-by-wire in commercial
aviation. After the debacle of the
A380 launch, Airbus is incredibly
focused and determined to get the
XWB flying on time in 2013.
However, given the realities of the
industry it is prudent to expect two
things – a delay in first flight and an
overweight aircraft. This is no dig at
Airbus; it has simply become the
norm in the industry. With so much
new technology being installed,
system testing is likely to take longer
than expected. Some analysts think 2015 is more realistic time frame for first flight. We are inclined to
accept 2014-2015 as a realistic timeframe.
In our view, the A350XWB is a highly credible program, provided Airbus has learned from the A380 and
A400M programs. Just as Boeing is learning from the 787 program, the next generation of aircraft is
tremendously complex. They are in many ways systems of sub-systems. The level of computerization is
at a much higher level than in previous generations, and the next generation of aircraft will use much
greater proportions of composite and advanced allow materials built with new construction methods.
For Airbus, market entry for the A350 after the introduction of the 787 may prove to be a blessing, as it
gives the firm time to work through the complexities and keep the learning curve manageable.
36
A380 Key Points:
The program continues to be in trouble.
Break-even possible for a decade or two away.
The A380 will obtain a VLA market share of 75% or greater.
Boeing’s VLA forecast is too small but the Airbus forecast is wildly optimistic.
Overview
The Airbus A380 program is in serious trouble, after a two-year delay in introduction into service and
continued difficulties in reducing costs at Airbus as the program slowly ramps up. With the delays, the
aircraft was introduced just prior to a recession, which has dampened the need for a VLA in the short
term.
Most A380 aircraft are configured in three class operations with 555 seats, but a low cost airline
customer is planning the full capacity of more than 800 passengers in a high density configuration to
offer low fare long-haul service. With the lowest seat-mile costs of any aircraft in that configuration, the
A380 could make good sense if adequate traffic is available on a route.
Today, with traffic falling, airlines are scrambling to reduce, rather than increase, capacity on key routes.
As a result, orders for the A380 have stalled. Boeing forecasts a market for more than 600 VLA
passenger aircraft over the next 20 years, while Airbus forecasts a market for slightly over 1,200 aircraft.
When comparing the A380 versus the latest revision of the Boeing 747, the -8, we believe Airbus will
maintain a market share lead in this sector with the larger capacity of the A380 as global air traffic
doubles over the next 15 years. Boeing assumes it will capture 50% of the 600 VLA-P market (the basis
on which is forecasts Airbus will sell only 300 A380s in 20 years). We believe Airbus will achieve a far
better market share of this segment, overwhelmingly capturing a 75%+ market with the A380 vs. the
747-8I, or 450+ A380s if the conservative Boeing market forecast proves correct.
At the same time, we believe the Airbus projection of 1,200 VLA-Ps in through 2026 is wildly optimistic.
It took Boeing more than 35 years to sell 1,400 747s, and this program began with a monopoly and
“closed” skies. Today Open Skies permit point-to-point traffic with a variety of twins: the A330, the 777,
the 767 and even the 757 and 737; plus the forthcoming 787 and A350.
Although A380 critics point to the continuing market fragmentation as the key reason for disputing the
viability of the A380, we acknowledge the Airbus point that hub airports such as Tokyo Narita, London
Heathrow, New York JFK and others are slot constrained and can grow only by accommodating larger
aircraft. Boeing counters that larger aircraft need a larger number of smaller aircraft to feed them
connecting traffic, which certainly is true—but as these hubs are also large O&D markets in their own
right, there will be A380 sustainable markets.
Critics also point out that many airports need to build infrastructure improvements (terminals, runways,
taxiways) to accommodate the A380 and this argues against the airplane. We remind these critics that
37
the same was true for the introduction of the 747 in 1970. Airports will make these improvements
because that’s what they do.
Finally, we note that even Boeing acknowledges airplanes are getting bigger. Its own market forecast
assumes aircraft size increases 14-16 seats (a far cry, to be sure, from the A380 leap to 555 seats or even
800). But the trend line is there. The problem for Airbus is that the A380 probably is 5-10 years ahead of
traffic demand, another parallel to the 747-100 when it entered service into a recession and piano bars
and lounges filled the floor space until traffic grew into the airplane. Many airlines that took delivery of
the 747 also stored many of them in the desert during the major recession brought about by the 1974
fuel embargo and crisis.
Just as the 747 came into its own after its in-service issues, a recession and inadequate airport facilities,
we believe the A380 will come into its own—just not quite at the level Airbus predicts but better than
the level that Boeing suggests.
We are concerned that EADS CEO Louis Gallois acknowledged during the 1H09 earnings call that
production costs of the A380 are still too high, a revelation that perhaps should not be surprising since
production is at best one a month. What is more troubling is a statement by Airbus COO John Leahy to
the trade magazine Jetrader (July/August 2009) that it will take three years to reach planned production
of four per month. Given the current global market conditions, this may not be all bad—but it speaks to
the deep-seated production issues surrounding the program.
In the following table we illustrate the concentration of the A380. Clearly it is early days in terms of
deliveries and operators. But the program is highly concentrated. One customer, Emirates, accounts for
29% of orders. Over a third of orders come from two airlines in the Gulf. This is a high geographical
concentration.
Given the scale and cost of the program, even deferred deliveries have a serious financial impact. British
Airways has deferred its deliveries as has Virgin Atlantic. Reports suggest that ILFC has been struggling to
find lessors for its orders. Given the delays in production, ILFC is contractually able to drop these orders
between January and June 2010. Clearly losing ILFC’s order which accounts for 5% of total would be a
blow.
Another order that appears tenuous is Thai, which has deferred deliveries and might yet cancel.
Kingfisher is also an airline under tremendous financial pressure, and it is quite conceivable that it too
could defer or even cancel its orders. Kingfisher has already allowed its A340-500 orders to be picked up
by another airline.
38
A380 Order Delivery Operator
Singapore Airlines 19 9.5% 9 52.9% 9 52.9%
Emirates 58 29.0% 5 29.4% 5 29.4%
QANTAS Airways 20 10.0% 3 17.6% 3 17.6%
Lufthansa 15 7.5%
Air France (Groupe) 12 6.0%
British Airways 12 6.0%
Etihad Airways 10 5.0%
ILFC 10 5.0%
Korean Air 10 5.0%
MAS 6 3.0%
Thai Airways International 6 3.0%
Virgin Atlantic Airways 6 3.0%
China Southern Airlines 5 2.5%
Kingfisher Airlines 5 2.5%
Qatar Airways 5 2.5%
Airbus Executive & Private Jets 1 0.5%
200 17 17
Concentration 68%
Historical Comparison
Interestingly, the A380 and 747 share a similar order book if measured from the launch date of each
program, as shown in the diagram below. However, the major difference between the program is the
production ramp up, which was much more rapid for the Boeing 747. The net result was a more rapid
take-up and acceptance rate by key airlines, and the need for competing airlines to order 747s to match
the introduction of more economical and advanced technology in their markets.
Of course, the overall market for air travel was smaller in 1970, when the 747 was introduced, so an
equal number of orders for the A380 today represents a smaller segment of the market. Of course,
when the 747 was introduced, there were no wide-body competitors, and it pioneered, rather than
evolved, a new segment, making the comparison somewhat unfair.
The slow production ramp-up and limited deliveries of the A380 is a major concern, particularly with the
public statement that Airbus is still working to reduce costs on the A380 program. Accelerating the
production rate would likely result in spreading overheads over a larger number of aircraft and reducing
fixed costs, but could also establish a level of production that is unsustainable if the market rejects the
A380 in favor of the newer and nearly as efficient smaller models such as the 787 and A350XWB to
reduce risk.
39
Backlog and Outlook
The A380 program currently has a backlog of 184 aircraft, with only 16 delivered through June 30, 2009.
Airbus is ramping up the program at a very slow rate, with only 11 aircraft projected for completion in
2009. Because the early delays in the program increased the break-even point for the program from
250 aircraft to more than 400, it appears that the A380, with only two orders in the first half of 2009 and
talk of potential cancellations or deferrals by several carriers, continues to be in trouble.
We believe that the A380 will become a viable competitor in the marketplace as traffic demand grows.
However, when airlines are cutting back on traffic, the program faces difficult times in the near term. A
key factor in the A380 is that its current interior configurations are less dense than competing aircraft,
and on an available floor-space basis, the A380 has a significant advantage over competing aircraft.
Another key factor of the A380 market development is the trade-off between frequency and aircraft
size. In several markets, such as New York-Paris, one A380 will replace an A340 and 777 on that route,
dramatically decreasing operating costs. Reducing frequency and choice of times for business travelers
can be a problem, but if the reduction is of so-called “wing-tip” flying (two flights serving the same route
departing within minutes of each other), then the operational benefits are obvious and eliminating
redundancy is admirable. As airlines evaluate the economics of certain routes, they may find the A380
can replace two smaller aircraft in operation to more efficiently meet capacity needs. However, the
needs of premium business travelers, who provide a disproportionate share of yield, must be a key
factor in that equation.
Unfortunately, Airbus cancelled the proposed freighter version of the A380, which would have provided
40
a unique heavy lift capacity and competition to the Boeing 747-400F and forthcoming 747-8F. This
market could have provided additional early sales and growth for the program, but additional
development costs resulting from delays forced a change in plans.
Future Improvements
Boeing quickly implemented product improvements to its 747 program early on, moving from the -100
to the -200 program after only a couple of years production, then stretching the upper deck with the -
300 and -400 models. The A380, which has a rather stubby appearance, would be an ideal candidate for
a later stretch version, increasing capacity to very high levels while reducing seat-mile costs.
Unfortunately, both engine technology and traffic demand precludes such a stretch until the 2020
timeframe. As a result, we expect the A380 to evolve with continuous product improvements once a
critical mass of aircraft enters airline service.
Aircraft Values
Currently, values for A380 aircraft are weak, as several carriers are attempting to defer orders during a
period of slow traffic. While Airbus is illustrating the benefits of frequency consolidation from a financial
perspective, route changes must be balanced by demand, and premium business travelers tend to
prefer additional frequencies and schedule convenience to aircraft type.
As a result, there is virtually no market for the A380 in the short-term. With the current recession, fair
market values adjusted to the supply demand balance are quite low, reflecting the lack of market
demand. However, under more normal economic conditions, the A380 should retain its values well,
particularly if the aircraft is adopted by low fare carriers and can gain additional market traction through
accelerated production rates.
The following chart illustrates projected residual values for the A380-100 under varying economic
Values by
Scenario:
0.0
20.0
40.0
60.0
80.0
100.0
120.0
140.0
160.0
180.0
200.0
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024
Year
Valu
e in
$U
S m
illion
s
Robust Positive Normal Negative Recession
41
scenarios in millions of US dollars by year. Projections are for the current economic conditions during
the year in question, varying from Robust to Recession. We expect the industry to improve to negative
conditions in 2010, and improve to normal conditions by 2012.
42
Airbus Military Programs Key Points:
The A400M has the potential to be a financial disaster, but will be rescued by the partner governments.
The KC-30 is superior to the KC-767.
The KC-777 is too big for the KC-X competition for perfect as a KC_10 replacement.
Boeing will re-offer the KC-767.
Airbus continues to dramatically lag The Boeing Co. in the development of military aircraft as it has historically focused on airliners. Be contrast, Boeing has been involved with military programs for many years, from the B-17 in WWII to the B-52, and through its acquisition of McDonnell-Douglas, it has become the largest defense contractor.
Boeing concurrently developed military derivatives of its jetliners, beginning with the 707-based C-135/KC-135/AWACS/JSTAR aircraft. Military derivatives of various types were developed by Boeing for every 7-Series aircraft except the 727, the 777 and the current 747-8/787 programs, which are in their infancy. Although Boeing has proposed the KC-777, this derivative has not moved beyond the conceptual stage. The 737 had limited military application until the development of the current P-8 Poseidon program; the 747 serves as Air Force One and the airborne electronic warfare command center; the 757 serves as Air Force Two and other VIP government transports; the 767 has specialized military platforms and is in development as the KC-767.
Airbus entered the Military Aircraft Programs (MAP) via the addition of the Spanish manufacturer CASA to EADS, and limited conversion of the A310 into a VIP and tanker derivative. The tanker version of the A310 is operated by only two countries and serves as the flying test bed for the newly developed refueling boom for the KC-330/KC-30.
Airbus’ major push into MAP revolves around the development of the KC-330/KC-30, based on the highly successful A330-200 platform; and the development of the entirely new-design A400M, intended to be a versatile transport positioned between the Lockheed C-130 and Boeing C-17 programs.
43
Source: Airbus
We will focus on the A400M and KC-330/KC-30 programs, which represent the largest and highest potential military programs at Airbus.
A400M
Source: Airbus
The A400M is designed to provide near-jet operation performance with turbo-prop engines and have a
cargo capability between the Lockheed C-130J and the Boeing C-17. Airbus promotes the plane nearly
equally for military and humanitarian missions.
The aircraft has been in design research and development for an astounding 27 years, and is widely
viewed as a politically-driven European jobs project, regardless of the technical and operational
objectives. Although orders have been received from countries unaffiliated with EADS or the European
44
Union, fully 162 of the 192 orders come from Airbus partners German, France, Spain and the UK. Only
12 orders come from outside Europe.
Comparable Specifications
C-130J A400m C-17
Wingspan 132.7 ft 139.1 ft 169.8 ft
Length 97.9 ft 147.9 ft 174 ft
Height 38.1 ft 48.2 ft 55.1 ft
Fuselage diameter 22.5 ft
Cargo floor length 40 ft 58.1 ft 68.2 ft
Ramp length 10.8 ft 17.7 ft 21.4 ft
Loadable width 10.3 ft 13.1 ft 18 ft
Loadable height (under wing) 9 ft 12.6 ft 12.3 ft
Loadable height (aft of wing) 13.1 ft 14.8 ft
Cruise Speed Mach 0.53 Mach 0.68-0.72 Mach 0.74-0.77
Max Operating Alt.-Normal Ops 28,000 ft 37,000 ft 45,000 ft
Max Operating Alt.-Special Ops 40,000 ft
Range 2,900 nm 2,450 nm 2,400 nm
Tactical Take-Off Distance 3,050 ft 3,000 ft 7,740 ft
Tactical Landing Distance 1,500 ft 2,700 ft 3,000 ft
Payload 41,790 lbs 170,900 lbs
Sources: Companies, USAF
45
Source: EADS
The A400M has two notable technological advance designs: an all-composite wing and an entirely new
turbo-prop engine. Although Airbus has used composites on aircraft for decades, including 25% by
weight on the A380 (the aft fuselage), development of a composite wing brings valuable experience to
Airbus for the development of the A350 XWB, which will be 53% composite by weight (the fuselage and
the wings). The new engine has been particularly vexing and, with the highly complex software to
support its operation, is blamed by Airbus for the current delays that have not only prevented first flight
but which also have delayed first delivery by an estimated four years to a now-projected EIS of 2013.
The program costs Airbus/EADS $100 million a month. Failing to meet deliveries allows the customers
the right to cancel the program, in which case approximately $5.7bn by contract would have to be
repaid. The program is approximately $3 billion over budget. As of July 2009, the customers have
extended the decision whether to cancel to the end of the year. Considering the highly political
relationship between the Airbus countries, support for Airbus and European jobs, cancellation is
unlikely. Airbus and EADS officials say the original fixed-price contract was unrealistic and are striving to
renegotiate it.
Until a resolution is achieved, and highly depending on its financial terms, the A400M program has the
risk of bringing financial disaster to Airbus and by extension EADS. At June 30, 2009, EADS had
approximately $11 billion cash on hand (compared with $5 billion for Boeing). If the A400M program is
cancelled and penalties/refunds required, the damage to the EADS balance sheet will be dramatic.
Cancellation of the program will harm Airbus’ credibility to an even greater degree than it has already
been damaged by delays. Cancellation could be used against the Company’s efforts to win a $35 billion
46
US Defense contract to supply 179 KC-30s (based on the A330-200), in a competition where Past
Performance is an important criterion. Although the US Air Force has not ordered the A400M and has as
yet shown no inclinations to do so, the USAF considered Boeing’s 787 program delays in evaluating
Boeing’s past performance for the potential KC-767 contract. Delays in the commercial 787 program
required diversion of engineering resources from the KC-767, a consideration by the USAF. The A400M
program has diverted similar resources within Airbus.
If the A400M should be cancelled, Boeing’s C-17 will probably be the prime beneficiary for new orders,
with Lockheed’s C-130J the secondary beneficiary.
47
KC-330/KC-30 MRTT Multi-Role Tanker Transport
Left: The A310 MRTT; Right, the KC-330 MRTT in rendering refueling the Northrop B-2 Bomber.
Sources: EADS
Left: KC-767 for Italy, similar to the configuration desired by USAF. Right: Boeing says it is prepared to
offer a tanker based on the 777-200. Source: Boeing
Key Points:
RFP for Round Three to be issued in September;
We predict Boeing will re-offer the KC-767; KC-777 is too large to meet 7,000 ft. runway
requirement;
Boeing’s suggestion of GEnx engine offer is unlikely;
Key requirements: (1) Capacity/Capability over price; (2) War plans contingencies include trans-
Pacific focus, which we believe tilts toward KC-30;
48
DOD as opposed to USAF will run the competition and it will be run as sole-source;
Congress could still meddle in final decision and force a split buy whether DOD wants it or not.
The KC-330/KC-30 MRTT is the successor to the A310 MRTT, which is operated only by Canada and
Germany, and in such few numbers that in many respects this program may be viewed as part of the
long-term research and development and proving ground for the KC-330/KC-30 MRTT. (For simplicity,
the KC-330/KC-30 will henceforth be referred to as the KC-30.)
The KC-30 is based on the popular A330-200 commercial airliner. Its primary competitor is Boeing’s KC-
767, which is based on the 767-200ER, sold to the Italian and Japanese air forces (four each) and which
was initially proposed in 2001 to the US Air Force in a complex lease deal. The USAF awarded the 2001
deal to Boeing without seriously considering the KC-30. The ensuing scandal resulted in a new
competition in which the KC-30, by then offered with Northrop Grumman as the prime contractor and
EADS (Airbus) as a sub-contractor, won the competition. However, more competition irregularities
resulted in the award being overturned again. A third round of competition is expected to begin late this
year or early next year. The Draft RFP is anticipated in September, followed by comments, with a Final
RFP coming thereafter.
Airbus, EADS and Northrop used the time between the 2001-2004 scandal and commencement of
Round Two competition in 2005 to more fully develop the KC-30. The 2001 offering was, in our view, not
completely developed and even if a fair and open competition had been held at that time, the KC-767
may well have won on its merits. The intervening years enabled the KC-30 to become a better-designed
concept, with systems that were fully competitive with and more advanced than the original KC-767
“International” program developed for Japan and Italy (the KC-767J and KC-767I respectively).
Developmental problems with the International program were of such gravity that the “J” was delivered
late and as of August 2009 the “I” had not been delivered.
Boeing proposed to the USAF a derivative of the International Program, the KC-767 Advanced Tanker or
“AT.” This was based on a concept, the 767-200 Long Range Freighter, combining the wings of the 767-
300, the cockpit of the 767-400 (similar to the 777) and a mix of components of the three 767 sub-types.
The USAF awarded the Round Two contract to Northrop on the basis that it carried more fuel, troops
and cargo than the KC-767AT. Boeing successfully protested the award, based in part on the failure of
the specifications to include acknowledgement that credit would be given for the extra capacity of the
KC-30 over the KC-767AT.
As a result, Boeing in 2009 proposed offering either the KC-767 or a design based on the 777 in Round
Three.
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Comparable Specifications
Medium Airplane Large Airplane
KC-135
KC-
767AT KC-30 767-400 777-200LRF KC-10
Engine Thrust (lbs) 21,634 60,200* 72,000 63,300* 110,100* 52,200
Maximum Fuel Capacity (1) 200,000 >202,000 250,000 N/A N/A 356,000
Max Take Off Weight (lbs) 322,500 >400,000 507,000* 450,000* 766,000* 590,000
Maximum Range (NM) 9,732 6590* 6,750* 5,625* 4,885* 3,800
Cruise Speed (MPH) 585 530* 541* 530* 557* 550
Dimensions (ft/in)
Wing span 130’ 0” 156’ 1” 197’ 10” 170’ 4” 212’ 7” 165’ 4”
Length 136’ 3” 159’ 2” 192’ 11” 201’ 4” 209’ 1” 181’ 7”
Height 41’ 7” 52’ 57’ 1” 55’ 4” 61’ 1” 58’ 1”
Troops >53 190 226 N/A N/A 75
Pallets 6 19 32 N/A 37 27
Aeromedical Evac (litters) 18 97 120 N/A N/A N/A
Medium Airplane: up to 550,000 lbs MTOW; Large Airplane: >550,000 lbs MTOW; as defined by Rand
Corp. AOA.
N/A: Not Available; * Commercial Version; (1) for refueling other airplanes
Engines: KC-135: CFM-56; KC-767AT: PW4000; KC-30: GE CF6-80E1A4B; 767-400: PW4000;
777-200LRF: GE90-110B1L; KC-10: GE CF6-50C2
Sources: Airbus, Boeing, Northrop, USAF, Global Security
Boeing believes that by offering either the KC-767 or the KC-777, it can trump “efficiency-price” or “size”
in the forthcoming RFP vs. Northrop’s one-size-fits-all airplane. Northrop and EADS believe the KC-30 is
in the “sweet spot.”
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Source: Boeing
Boeing says a KC-777 will carry 23% more fuel than the KC-30, 44% more cargo 42% more passengers
than the KC-30. Although Boeing says that the 777 is not significantly larger dimensionally than the KC-
30, as the illustration above and the Table on the preceding page indicate, the take-off weight of the
777-200LRF is substantially greater than the KC-30. Boeing has not specified which version of the 777 an
offering could be made; the 777-200ER, while lighter than the 777-200LRF at 656,000 lbs MTOW, is still
substantially larger than the KC-30. The standard 777-200 comes in at 545,000 lbs MTOW, only 7.5%
higher than the KC-30, but leaves little room to be a “medium” aircraft as defined by the Rand Corp. in
its analysis of alternatives.
The Round Two RFP identified a maximum of 550,000 lbs MTOW as a requirement. The 777-200
standard barely falls under this weight. If the Round Three RFP contains this provision, Boeing will be
hard-pressed to achieve this requirement.
Runway take-off lengths may be an issue the 777 cannot meet. The Round Two RFP required a 7,000 ft.
take-off length; it is widely believed the 777 requires substantially more. If the Round Three RFP
maintains this requirement, the 777 would appear to be disqualified on its face. We have indications
that Boeing may be preparing a new, super-critical wing for the 777 (for use on the tanker and
commercial versions) that may mitigate this issue, but this information is sketchy at this time.
The prospect of a KC-777 is not new. Boeing floated the concept in 2006, prior to the start of the Round
Two RFP. The Seattle Post-Intelligencer contained a write-up and the following illustration.
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Source: Seattle Post-Intelligencer, Sept. 27, 2006
Boeing said at the Paris Air Show that it would consider offering the new technology GEnx engine as an
alternative. We believe this to be a red herring. The GEnx is about 8.5 ft compared with the 767’s engine
diameter of about 5 feet. Fitting the engine on the 767 will be problematic. We also don’t believe the
USAF would be willing to foot the bill for recertification on such a limited production run on either the
767 or 777-200.
Offering a KC-777 may also be problematic because Boeing acknowledged at the Paris Air Show that it
will take a longer R&D period for the 777 tanker than the 767 tanker, and this could be an issue
depending on the projected delivery date required by the USAF.
In the end, we believe Boeing will re-offer the KC-767 in Round Three. This restarts the competition with
the same players and the same equipment. Although Boeing could offer a tanker based on the 767-400,
this also presents runway performance problems if the 7,000 ft requirement is retained in the RFP.
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Boeing acknowledged at the Farnborough Air Show that the length of the 767-400 fuselage when
equipped with a refueling boom means a restricted rotation and a longer runway take-off roll.
We predict Boeing will re-offer the tanker based on the 767-200, either based on the Italian KC-767I or a
repeat of the conceptual KC-767AT. We think the KC-777 is much better suited to replace the aging
McDonnell Douglas KC-10 tankers.
This places the KC-30 in the better position, we believe, on capacity, range and performance.
Additionally, the KC-30 (A330, EIS 1994) technology is 12 years more advanced than the KC-767 (767, EIS
1982). The A330 and 777 are of the same basic technology era (1994).
The question is whether the USAF will place more importance on best-price, meeting technical
minimums, or whether best-value will rule. We believe the USAF will favor best value. Other questions:
will a Sole Source or a Split Buy. We are confident the RFP will be a Sole Source, but we also believe that
no matter who wins, Congress—which can’t resist meddling in procurement programs—will try to force
a Split Buy. We can make rational arguments for a Split Buy, but Congress will pursue one entirely for
political pork barrel reasons.
Finally, who will run the competition, USAF or DOD? We predict DOD, out of the Defense Secretary’s
office.
Northrop, EADS and Airbus place great hopes on winning the USAF tanker contract. Not only to many
other countries follow the lead of the USAF when buying arms and equipment, EADS views the tanker
contract as the major entre into the lucrative US DOD market, eclipsing previous but much smaller
successes.
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A319 MPA
Airbus has for years been working on a military derivative of the A319, called the A319 MPA, for
Maritime Patrol Aircraft. It is intended to compete with Boeing’s P-8A.
The company doesn’t like to talk about this airplane. Officials briefly made reference to it during the
2008 EADS Media Day but subsequently refused to provide any information about it. The airplane was
absent from the 2009 EADS Media Day presentation. No reference to the A319 MPA appears any more
on the EADS website. In a brochure issued in June 2007, the airplane was illustrated with the following
sensors.
Source: CASA MTAD
Airbus offered the A319 MPA to India, although it isn’t clear if it was a firm offer or a concept. Boeing
won the Indian order for the P-8I (“I” for India). European governments flying the 1950s-era Lockheed P-
3 Orion are considered natural targets for the A319 MPA but there has been little movement.
Boeing and Airbus believe the market potential for P-8/MPA type of aircraft is about 100 outside the US,
which intends to buy 108 P-8As to replace its P-3s.
Success for the MPA is likely to be limited. But the US has the need to replace 40-50 aging intelligence
aircraft, such as the JSTARs, for which the basic MPA platform could compete with the basic P-8
platform.
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ABOUT THE AUTHORS:
Ernest S. Arvai heads The Arvai Group, an aviation focused strategy consultancy based in the United
States, and has worked with aircraft manufacturers, engine manufacturers, component suppliers,
airlines, leasing companies and financial institutions for more than 30 years.
He holds an MSIA from the Tepper School at Carnegie-Mellon and a BSE from the University of
Michigan. Prior to establishing his own firm, he was Vice President and Managing Director- Technology
Management at Battelle Memorial Institute. During his career he also led the worldwide airline and
aviation industry practice at Arthur D. Little and has worked in more than 50 countries on aviation
issues.
Additional information can be found at www.arvaigroup.com.
Addison Schonland heads Innovation Analysis Group, an aviation focused market-research and
consultancy based in the United States, and has worked with aircraft manufacturers, engine
manufacturers, airlines and the air travel sector. Addison has been an innovator in new media, and
publishes a successful aviation blog and on-line information resource.
He holds degrees in Sociology, Economics and Finance for the University of Cape Town, South Africa and
a doctorate in business administration from Rushmore University. He was previously with PA Consulting
Group and has been involved with commercial aviation for over twenty years.
Additional information can be found at www.iag-inc.com
A third author, and noted industry consultant, also contributed to this report but chose to remain
unidentified at this time.
Resources
The authors prepared this report utilizing the following resources derived over the past year: discussions
with Airbus and Boeing officials (though not specifically for this report); public presentations by Airbus,
Boeing and EADS; conference calls by Boeing and EADS; briefings at Air Shows; discussions with Airbus,
Boeing and EADS suppliers and airline customers of Airbus and Boeing; discussions with aerospace
analysts and a variety of other resources, including financial reporting by Boeing and EADS.