airport branding

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FAAN P.P.P OFFER A Strategic Alliance For A better Nigeria

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Page 1: Airport Branding

FAAN P.P.P OFFER

A Strategic Alliance For A better Nigeria

Page 2: Airport Branding

An Overview• The Public Private Partnership Initiative is the future of Nigeria.

• Corporate ideals and values are thus being injected into governance and its organs.

• Estimations place corporate at almost 65% of air travel traffic within Nigeria.

• Individual travellers account for the remainder. On international routes the numbers are more skewed to individuals.

• However an estimated 85% of domestic travellers as well as international travellers in Nigeria are employed by the private sector.

• FAAN is keen to partner on facilities upgrade in exchange for CSR and branding.

Page 3: Airport Branding

The Airports

• 4 airports: Lagos Abuja Kano and Port Harcourt.

• Annual international traffic is 5-7 million.

• Annual domestic traffic is about 3-5million.

• 17 domestic airports across the rest of the nation.

Page 4: Airport Branding

Our Offer• We are offering strategic positioning and

branding of the airports by your brand(s).

• This will be achieved by branded standing split units across all airports of your choice.

• These split units will be branded your brand & FAAN PPP.

• Arrival partition and stairwell branding for N75million.

• 50 Standing split units are required as a minimum for all the 4 international airports.

• 100 LCD screens for flight schedule display with brand presence adverts.

Page 5: Airport Branding

Soaring Benefits

• Long lifespan of brand presence.

• CSR deductible as it is a social responsibility project to the people of the Federal Republic of Nigeria.

• One off commitment with no advertising renewal costs.

• Low entry costs.

• Branding can be changed annually to reflect new brand themes.

• No direct cash payment to FAAN or any organization.