airport branding
TRANSCRIPT
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FAAN P.P.P OFFER
A Strategic Alliance For A better Nigeria
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An Overview• The Public Private Partnership Initiative is the future of Nigeria.
• Corporate ideals and values are thus being injected into governance and its organs.
• Estimations place corporate at almost 65% of air travel traffic within Nigeria.
• Individual travellers account for the remainder. On international routes the numbers are more skewed to individuals.
• However an estimated 85% of domestic travellers as well as international travellers in Nigeria are employed by the private sector.
• FAAN is keen to partner on facilities upgrade in exchange for CSR and branding.
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The Airports
• 4 airports: Lagos Abuja Kano and Port Harcourt.
• Annual international traffic is 5-7 million.
• Annual domestic traffic is about 3-5million.
• 17 domestic airports across the rest of the nation.
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Our Offer• We are offering strategic positioning and
branding of the airports by your brand(s).
• This will be achieved by branded standing split units across all airports of your choice.
• These split units will be branded your brand & FAAN PPP.
• Arrival partition and stairwell branding for N75million.
• 50 Standing split units are required as a minimum for all the 4 international airports.
• 100 LCD screens for flight schedule display with brand presence adverts.
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Soaring Benefits
• Long lifespan of brand presence.
• CSR deductible as it is a social responsibility project to the people of the Federal Republic of Nigeria.
• One off commitment with no advertising renewal costs.
• Low entry costs.
• Branding can be changed annually to reflect new brand themes.
• No direct cash payment to FAAN or any organization.