branding for bob hope airport. history of bob hope airport names united airport: 1930-1934 union air...
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Branding for Bob Hope Airport
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History of Bob Hope Airport Names
• United Airport: 1930-1934• Union Air Terminal: 1934-1940• Lockheed Air Terminal: 1940-1967• Hollywood-Burbank Airport: 1967-1978• Burbank-Glendale-Pasadena Airport: 1978-
2003• Bob Hope Airport: 2003-Present– Referred to as “Burbank Bob Hope Airport” in
marketing materials since 2012
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History of Bob Hope Airport Names
• United Airport: 1930-1934
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History of Bob Hope Airport Names
• Union Air Terminal: 1934-1940
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History of Bob Hope Airport Names
• Lockheed Air Terminal: 1940-1967
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History of Bob Hope Airport Names
• Hollywood-Burbank Airport: 1967-1978
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History of Bob Hope Airport Names
• Burbank-Glendale-Pasadena Airport: 1978-2003
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History of Bob Hope Airport Names
• Burbank-Glendale-Pasadena Airport: 1978-2003
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History of Bob Hope Airport Names
• Bob Hope Airport: 2003-Present
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History of Bob Hope Airport Names
• Burbank Bob Hope Airport marketing: 2012
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Airports and Branding: Examples
• Norman Y. Mineta San José International Airport– Referred to in
marketing materials as “San Jose Airport” and “SJC,” including on website/social media
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Airports and Branding: Examples
• Louis Armstrong New Orleans International Airport– Refers to New Orleans in first instance; Armstrong
International, New Orleans International also used
• John Wayne Airport– Uses John Wayne but includes “Orange County” in all its
marketing materials, including website and social media
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Airports and Branding: Examples
• Reno-Tahoe International Airport– Originally called Cannon
International– Renamed Reno-Cannon
International– Now known as Reno-
Tahoe International
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Airports and Branding: Examples
• Reno-Tahoe International Airport– Originally called Cannon
International– Renamed Reno-Cannon
International– Now known as Reno-
Tahoe International
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“Hollywood-Burbank” Brand
• Geographic brand names include:– Hollywood-Burbank Airport– Burbank-Hollywood Airport
• Variation offered by Hope family representative: Hollywood-Burbank Bob Hope Airport
• Would be used for branding/marketing– Would not replace official Bob Hope Airport name
• Airlines support geographic brand name• Precedent with 1967 official Airport name– Airlines petitioned Lockheed for name change
• Under consideration: engaging branding consultant with consensus of the Tri-Cities and the Authority
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