airport lounge advertising by inc eng
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Why advertise in Airports Vip Lounges?
Airports are no longer just places where passengers are in transit. On the contrary, theyare now meeting points for cultures, enjoyment, opportunities…
VIP Lounges generate business possibilities and link the local economy to foreignmarkets.
They have now become an advertising medium with countless advantages, since theyare where consumers and brands come together. VIP Lounges have a broadtechnological spectrum of media for communicating brand strengths through innovativesupports that adapt, position and renew the medium.A unique environment catering to a VIP audience.
VIP Lounge customers are a well-defined market segment, with higher than averagepurchasing power, a high intellectual quotient, and leading opinions, thus harbouringenormous potential as publicity targets.
This audience, highly sought-after by many brands, moves around, observes, stopsand takes in its surroundings with all its senses.
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New advertising space
Airports are a country’s largest facilities that draw the most public daily
Upscale brands are aggressively seeking visibility in these new “shopping centres”
VIP Lounges are the most select places in airports, since they are used bypassengers with the highest purchasing power
Why not offer our spaces to upscale brands, without turning lounges into a bazaarand obviously without interfering with passengers’ privacy and relaxation?
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Barcelona & Madrid experience
Traditional revenues of VIP Lounges: passengers are decreasing
Our CEOs want us to increase revenues and profitability… How can we doit?
New business opportunities in Lounges: art exhibitions, product samplings,etc.
Why is advertising the best choice?
High profit marginAmortisation of investment cost in a single eventNo operating expenses
Examples of applications
Brief from a client looking to book for December. They are a very wellknown UK based telecoms clients, and are really interested in hittingpremium business passengers in December. They have asked to see theabsolute BEST sites in the business lounge, so the digital screens and themupis are ok. Estimated turnover: 25.000 €
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Estimated cost of investing in a lounge: some 3000 € / m2
VIP Lounge operators have to cover rent, fees, % on sales, etc.
We need to find new sources of revenue to help amortise the investment as quicklyas possible
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Description of advertising Media
Mobile phone charge box
Catalogues and leaflets
Mupis
Computers
Interactive screens
LCD screens
Digital posters
Vinyl
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Businessmen with strong purchasing power who are decision-makerswith links to various spheres of power (economic, political, etc.).
They are used to purchasing Premium goods and place value on brandnames and quality and the prestige that comes with them.
Their purchasing power and constant travelling mean that they areknowledgeable about fashion, technological, art, aesthetic, etc. trendsand have access to them.
They make optimum use of their time for both work and leisure andtherefore choose services that will provide overall solutions to theirneeds as they arise.
They are a demanding segment that seeks top-quality goods andservices.
75% are men 60% are between 28 and 60 25% are CEOs or company executives 42% are professionals or involved in international sales 86% are business travellers 6 Visits to VIP Lounges a month on average 20 – 50 minute Lounge stay on average
Source: WTC Barcelona
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Benefits for your company
Why join forces with IMP?
Flexible contract with IMP
IMP works on the basis of sales commissions
Each application is consulted with the client and you decide if you accept
Unexpected new source of revenue for you
Substantial increase in perception by VIP Lounge users
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MadridAeropuerto de Madrid,
Barajas T4Barcelona
Aeropuerto de Barcelona, El Prat T1 – T2
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International Media Productions
International Media Productions delivers messages to over 50.000 business travelersevery month. We are the exclusive advertising partner for Barcelona Airport’s VIPLounges.
Our VIP Lounge advertising at the Barcelona and Madrid Airports provide brands aunique opportunity to reach business decision-makers as well as affluent individualsthrough products that will affect them wherever they work, travel or live.
IMP delivers this hard-to-reach demographic within exceptional lifestyle venues and inconjunction with major airline carriers.
Because our exclusive VIP Lounge at Madrid Airport’s Terminal 4 provides service to over20 private jet companies, it is an ideal venue for advertisers to reach upscale andinfluential private jet travelers. We offer advertisers the opportunity to place theiradvertising, distribute their materials, and provide brochures and samples of theirproducts to the many passengers that board over 200 chartered jets across the nation.
IMP offer advertisers this new opportunity to truly integrate their media campaignsthrough whichever touch-point best suits their.
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Carlos BeuilleDirectorAirport Lounge Advertising by International Media Productions INC
Business Center, Barcelona AirportTerminal 1El Prat del Llobregat 08820Barcelona
Mobile. +34 636 964 818Tel. +34 933 758 600Fax. +34 934 991 193
[email protected]@airportloungeadvertising.comwww.airportloungeadvertising.com
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