akber depok 16 februari 2013 : "how to become a creative copywriter" w/ @seno_pramuadji
DESCRIPTION
Yuk, jadi creative copywriter bareng @seno_pramuadji!TRANSCRIPT
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How to Bcemoe
A Cvaeitre
Ctewpyroir
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I'm a Digital Copywriter
My passion is Advertising,
Copywriting, Creativity,
Social Media, and
Stalking ;).
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https://www.facebook.com/seno.pramuadji
@seno_pramuadji
id.linkedin.com/in/senopramuadji
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What is “Copy”?
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Q: Copywriter tuh yang harus bikin kopi atau tukang fotocopy ya? A: Hehe.. funny but NOT, try again. Itu mungkin Coffee Maker bukan Copywriter
Q: Copyrighter tuh yang bekerja ngebuat Copyright ya? Hak Cipta? A: Parahh, kedengerannya mungkin sama tapi nulisnya beda, dan perasaan ga ada tuh yang namanya Copyrighter Courtessy of Enda Nasution
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“Copy” bisa berarti banyak
IDE
PESAN/MESSAGE IKLAN
KONTEN
NASKAH HATI
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Copywriting adalah menulis dengan HATI.
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Agency: Bates 141
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GREAT COPY
GREAT VISUAL
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=
GREAT ADVERTISING
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Copywriting adalah mengonsep dan menulis copy untuk menyampaikan pesan (jualan) kepada pembaca/user/target
HOW TO SAY
WHAT TO SAY
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Copywriter Disebut juga penulis naskah iklan
Orang yang bertugas menulis naskah iklan, baik untuk iklan cetak (print ad), iklan televisi (TV Commercial), iklan radio (Radio Commercial), web (banner, online) dan segala macam bentuk komunikasi merek lainnya.
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Seorang Copywriter selalu berpasangan dengan Art Director (Penata Artistik), membuat sebuah konsep iklan. Copywriter dan Art Director = Batman dan Robin
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Ruang lingkup kerja Copywriter di mana aja sih:
- Agensi periklanan - TV - Media cetak: majalah, koran - in-house: mal, perusahaan FMCG - PH (production house) - Media online - Creative boutique - Radio, dsb
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Copywriter
Senior Copywriter
Creative Group Head
Associate Creative Director
Creative Director
Executive Creative Director
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Copywriter di media online (Kompas.com) tugasnya:
BROWSING TERUS
The others
• Membuat konsep dan kata-kata iklan banner • Membuat advertorial (iklan dalam bentuk artikel) • Membuat konsep + konten microsite iklan • Membuat print ad korporat dan subsidairy-nya • Membuat newsletter, email blast, dan collateral marketing
lainnya • Membuat storyline, konsep TVC (iklan televisi) korporat
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How to Become
A Creative
Copywiter…
Pertanyaannya adalah?
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RUMUSNYA?
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Belajar dari hidup/sekitar
Nonton DVD/film, dengerin musik
Nongkrong di Sevel, Area 51 PIM
Ikut arisan Ibu2
See things differently
Baca, Baca, Nulis dan menulis
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S.A.L.E.S
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Speak
Their
Language
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Always Imagine
You're Talking
with Them Always Imagine
You're Talking
with Them
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Live the
Experience
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Extraordinary
Attitude
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Sleep with
the Brand
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Seno Pramuadji Twitter: @seno_pramuadji www.about.me/senopramuadji
Arigato Gozaimasu
Gracias
Merci
Grazie Dank u
Shukriya
Danke Xie-xie
Gamsa-hamnida
Terima kasih
Matur Nuwun