Al Badia Cement – IUST Presentation 28th ,March, 2012

www.albadiacement.com

ABOUT AL BADIA CEMENT

Al Badia Cement– One of the largest industrial

projects in Syria– Authorized and Paid capital of

9,76 billion Syrian pounds– Annual licensed production

capacity of 3.2 million tons

Cement plant– Located in Abo-El-Shamat area

• 80 km north east Damascus – Palmyra road

– First line is producing 1.6 million tons of quality Portland cement by.

Products

Quality Portland Cement– Our Product AL JAMAL cement

• OPC CEM I 32.5

• OPC CEM I 42.5

How cement is produced:– Animated tour of the cement

production process(Available on our website)

– A photo gallery with images ofmodern constructions utilizingcement

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Contacts

You can check our general contact page on our website.

Visitors will be able to contact each

department for their concerns.

Apply on line and upload your CV.

The ability to download road and

location maps to the company’s

Head Quarters and Al Badia

Cement Plant as well.

Thank you!

Click to add text

Welcome all !

Introduction

It is a great pleasure to be invited by IUST’s Career Centre to make this presentation which is in fact a lively example of its topic. Despite the fact that presentation skills are for many considered as an innate skill, it could be structured, planned and made effective for the most fearing of public speaking amongst us. Natural presenters are often tempted to be

over-confident thus leading to little preparation, subjective handling of the topic and greater dependence on the personality of the presenter rather than the actual benefit for the audience. If a presentation task is assigned to you either mandatorily or voluntarily,

make sure you invest enough time to prepare a structured presentation to ensure the best of results. Make sure you never use such a jammed slide and ask the audience to read it as you will lose contact with the audience. A very small percentage will be interested

enough to read it but the remainder will be disinterested by such a dull slide. Remember it is a presentation, not a text book reading assignment.

Your presence has to add value to what the audience can obtain on their own! Good luck!

Presentations Skills

IUST Students

March 28th, 2012

Presenter: Rouba Khouri

MBA HRM Liverpool UK 2005

HR Manager Al Badia Cement

Session Agenda

1. What went wrong? 2. Importance of Presentation Skills 3. Session Objectives4. The Pillars of a Presentation5. Developing Content6. Mastering the Tools7. Establishing Charisma8. Presentation Skills in a nutshell9. To Kill A Presentation – The Steve Jobs Way10.References11.Questions & Answers

What went wrong?

Late Unaware of the audience Tools are not functioning Stressed Illegible Slide Jammed Slide Talking very fast Telephone ringing Fillers

Your Expectations

Importance of Presentation Skills

University Assignments Employment Selection Task Job Requirement (From Sales to Finance….) Communication could be an event’s worst

enemy or best ally Organized way of thinking in every day’s life

Session Objectives

Breaking down a presentation into its three main pillars (success factors)

Getting acquainted with the components of these pillars

Gaining the required confidence to speak publicly by knowing how to prepare a structured presentation

Pillars of the Presentation

Developing Content

Generic Tips

Ensure to be familiar with the topic you are presenting

Ensure you have researched it in depth

Ensure you are posted with the latest updates about the topic

It is preferable if you have personal interest in the topic you are presenting

Content

Developing the Introduction

Introduce the Presentation’s Agenda (the main points are ideally 2-4)

State the expected duration of the Presentation

Highlight the importance of the Presentation’s topic

State the Presentation’s Objectives

Content

Developing the Body

– Develop two to four main points. Streamline your topic and summarize its principal parts.

– Arrange the points logically: • chronologically, • from most important to least important, • by comparison and contrast• by some other strategy.

Consistency and logic are key to effective assimilation by your recipients

Content

Transitions within the Body

To keep your audience attached:

–Prepare transitions. • Use “bridge” statements between major

parts (I’ve just discussed three reasons for X; now I want to move to Y).

• Use verbal signposts (however, for example, etc.).

–Question their understanding of the material so far covered

Content

Developing the Conclusion

– Provide a final focus:– Review your main points.– Review the Presentation’s Objectives– Provide Final Recommendations – Ensure you clearly state your references– Plan a graceful exit.

Content

Mastering the Tools

Generic Tips

Ensure to be familiar with the Tools you are using.

Ensure the set up is ready and tested

Don’t over complicate the tools

Ensure the tools are suitable to the content & audience

Tools

The Presentation Medium

Types of Media : Powerpoint Presentation Flip Chart (Brainstorming) White Board (solving, explanation) Overhead & transparencies Handouts

Medium Selection – Media Mix Size of audience Degree of formality desired. Cost, ease of preparation, and potential effectiveness.

Tools

Marrying Content with Tools

Highlight the main ideas only:

– Avoid Jammed Slides– Focus on major concepts only.– Present Graphs, Charts & Images to explain your ideas– Avoid overkill. Showing too many graphics reduces

effectiveness.– Keep all visuals simple.

“Simplicity is the ultimate Sophistication” Steve Jobs

Tools

Marrying Content with Tools

Ensure visibility:

– Use large type for transparencies and slides.– Position the screen high enough to be seen.– Be sure all audience members can see.– Don’t favour design on clarity (avoid dark slides)

Tools

Marrying Content with Tools

Ensure reliability:

– Proof read, ensure the spelling is correct.– Do not use informal language– Don’t introduce acronyms with explaining them at

their first occurrence ABC, DND… – Avoid any chat shortcuts not 2 offend z audience

– Avoid too many colours– Avoid too many fonts and UNJUSTIFIED CAPITAL &

BOLD CHARACTERS.

Tools

Marrying Content with Tools

Practice using your visual aids.

– Rehearse your talk, perfecting the handling of your visual aids.

– DO NOT READ the slides, use them to help you remember what you want to say.

– Practice talking to the audience and not to the visual.

Tools

The Audience

Don’t let it become your enemy – make use of it:

Establish the session’s rules Interact with the audience

Question it and ask for its contributionDon’t underestimate it!

Tools

Establishing Charisma

Commanding Charisma

Charisma

Charisma

What is Communication?

Communication is the transmission of an idea or feeling so that the sender and receiver share the same understanding.

It occurs when the ideas from your mind are transferred to another’s and arrive intact, complete, and coherent.

CharismaCommunication

What are the most common channels of Communication?

Spoken Word

Written Word

Visual Images

Body Language

CharismaCommunication

Communication Channels in a Presentation

Verbal CommunicationVerbal Communication

Visual Communication Visual Communication

Body Language Body Language

Communication Charisma

Components of Verbal Communication

ClarityClarityIntonationIntonation

PacePaceListeningListening

CharismaCommunication

Clarity

• You need to pronounce each syllable of each word properly to sound educated and be heard.

• Avoid FILLERS, they bore, annoy and detach your audience: – “Uh…”, “Umm…”, “You Know…”, “Anyway…”,

“Like…”, “Kind-ah…”

• Speak in a pure and precise way

• Explain Jargon and Acronyms

CharismaCommunication

Intonation

• You need to use variations in your voice pitch to keep the audience appealed

• Take pauses, especially before important statements and new ideas.

• Use a higher pitch when starting a new idea or focusing on an important point

CharismaCommunication

Pace

• Speaking too quickly is one of the most common speech problems when we’re excited or stressed.

• Speak slowly and rephrase your sentences to allows your listener to understand.

CharismaCommunication

Listening

• To listen actively, you need to change from one dimensional communication to being receptive of your audience’s body language

• Try to read between the line, your audience’s interests and expectations

CharismaCommunication

Visual Communication

Tools

CharismaCommunication

Improving Body Language

Maintain eye contact (the third eye….) Move around reasonably – not to distract the

audience nor to sink in your place Gesticulate, Don’t take an offensive posture Take care of your appearance – dress properly Smile genuinely Keep appropriate distance Touch only when appropriate

CharismaCommunication

Symptoms of Stage Fright

• Stomach butterflies

• Pounding heart

• Shortage of breath

• Sweaty palms

• Dry throat

• Unsteady voice

• Trembling hands

• Stuttering

CharismaStage Fright

Overcoming Stage Fright

– Select a familiar, relevant topic.

– Prepare 150 %.

– Practice in front of family and friends – especially people who know little about your topic to get feed back on its added value

– Shift the focus from yourself to your visuals.

– Give yourself permission to make an occasional mistake.

– Ignore stumbles; keep going. Don’t apologize.– Make the listeners your partners. Get them involved.

CharismaStage Fright

Tips to Charisma

Nail the intro and the close.Introduction – Drama whenever possible

– Get the audience involved.– Capture attention by opening with a promise, story,

startling fact, question, quotation, relevant problem, or self-effacing story.

– Establish your credibility by identifying your position, expertise, knowledge, or qualifications.

Make sure you have a strong close that reiterates your main talking points.

Charisma

Tips to Charisma

Although Charisma is mainly innate, it could be developed through

1.Preparation2.Practice

3.Practice &

4.Preparation!

Charisma

Recap

Presentation Skills in a Nutshell

Know your subject – research it – establish credibility

Determine the type of presentation: annual meeting, awareness session, training…

Know your audience Have a clear agenda Define objectives (what’s in it for me?) Visit the premises Use Presentation Tools - Ensure the set up is ready Be on time - Don’t allow interruptions Interact with the audience – establish eye-contact

Presentation Skills in a Nutshell

Revisit agenda in the course of presentation Be Straight to the point Control your Pace of Speech Don’t read – present Explain Jargon & acronyms Dress for the Event Use positive body language – move around Don’t

waste time arguing – take it outside the presentation time

Keep audience attracted (duration – visual ) Move around

To Kill the Presentation

Act 1: Create the StoryAct 2: Deliver the ExperienceAct 3: Refine and Rehearse

To Kill the Presentation

The single most important thing you can do todramatically improve your presentations is to have a story to tell before you work on your PowerPoint file.

– Cliff Atkinson, Beyond Bullet Points

To Kill the Presentation

If information is presented orally, people remember about 10% of the content 72 hours later. That figure goes up to 65% if you add a

picture

Apple

10% 65%

To Kill the Presentation

Cisco did some studies and found that body language and vocal tone account for about 63% of communication. That confirms other studies that found the majority of the impression we make has little to do with the actual words.

Of course, you can’t improve yourbody language and vocal delivery unless you..

PRACTICE

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To Kill the Presentation

HAVE FUN!

Most presenters lose sight of the fact that audiences want to be informed and entertained.

A Jobs presentation is infotainment – he teaches his audience something new, reveals new products and has fun doing it.

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References

Presentation Skills (anonymous) Effective Communication Skills (anonymous) The Keys to Effective Communication

(anonymous) 9 Tips to control every meeting (anonymous) Verbal Communication (Jai Bakshi Corporate Head

– HR; JCO Gas Pipe Limited) The Presentation Secrets of Steve Jobs (Carmine

Gallo, Columnist Businessweek.com)

Did the Presentation meet your Expectations?

Questions & Answers

Thank You!

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