Stage 1

• Branding investigation setting the tone to answer client brief

• Extensive research on packaging from around the world

Action:

• Agreed on positioning

• Agreed on direction

• Agreed color palette

Agreed color palette

Implementation Strategy

• Packaging Branding stages

Retail Packaging

• Coffee

• Nuts

• Dried fruits

• Raw nuts

• Carry bag

Coffee Retail Packaging Progression

Coffee Retail Packaging Progression

Pre-pack Branding

• Coffee

• Nuts

• Light mix / energy mix / neopuntia

• Dried fruits

All color coordinated

Pre-pack Packaging Progression

Pre-pack Packaging Progression

In store murals Progression

Appendix