alchohol free perfume
TRANSCRIPT
Submitted to
Tabassum siddique Assistant professor Department of BBA
B121912- Athya Sanjida B121912- Athya Sanjida 34b234b2
Submitted by
What Is ‘Halal product’?
Importance Of ‘Islamic Branding’
1.8 Billion consumers, Worth of 2.1 trillion USD.
The Influence Of Religion On Consumer Behavior.
Religious Cues On Product Packaging.
Current Scenario Of Islamic Branding in World
Halal Brand consumers are underserved. like in USA, purchasing power of Muslims is $170 Billion. Still , 5-10 million Muslims are underserved. There’s only 1000 halal brand in comparison to 80000 Jewish Kosher-certified product and Jews are one fourth in number of Muslims.
A growing number of Multinational companies are entering Islamic market with Halal products. For instance Nestle, a pioneer in processing Halal food has become the largest food manufacturer in the Halal sector with over 100 Shariah-compliant product lines manufactured in 75 out of 481 factories worldwide and lead the market with more than $5.2 billion annual sales in Islamic countries in 2008
Our Research
Knowledge About Halal Perfume
What consumers look for in a Perfume?
What Kind of Perfume They’re Using now?
Attitude Towards New Alcohol-free Perfume
First time in the Market …….First time in the Market …….People who want Alcohol free perfumePeople who want Alcohol free perfume
Our ProductOur Product
• Acknowledging the ongoing demand of Halal products, we are
going to launch a new perfume brand--- “OLER”. Perfume has
become an important component of modern lifestyle. The
global perfume market sums up to 4.2 billion$ per year.
Perfume is also very popular in the muslim community. But
there is a major problem. Most of the perfume is made using
alcohol which is haram for the Muslims. So sensing the
demand of alcohol free perfume in the Muslim community, we
are introducing our product “OLER”.
About OLER FragrancesAbout OLER Fragrances 10 different fragrances to choose from
OLER perfumes are in the same 3 Fragrance Family
Groups – Floral Oriental Citrus
New HOT COLLECTION offers 24% Perfume for
men and 30% Perfume for women.
Our perfumes are last longer
OLER Perfumes have recognisable similarities
to other leading brands – and are far less expensive
About OLER FragrancesAbout OLER Fragrances
Perfume Eau de Parfum (EDP) Eau de Toilette (EDT)
Strongest fragrance Lighter than perfume Lighter and delicate fragrance
To increase 25% market share
To increase the length of product line.
To increase profits.
To be the cost leader.
To satisfy the customers better.
Our OBJECTIVESOur OBJECTIVES
S.T.P. analysisS.T.P. analysis
SegmentationSegmentation
Positioning statementPositioning statement
Major CompetitorMajor Competitor
S.W.O.T S.W.O.T analysisanalysis
Marketting MixMarketting Mix
Our product would be offer in 180ml pack.
It will be available in three pack.
The U.S.P. of our product OLER would be that it will
be offered as a perfume with two fragrance in One
bottle.
The design of the product would be attractive.
PRODUCT…PRODUCT…
Our product OLER would be launched in the national market.
It will be available in every major city in
BANGLADESH.
We will sell our product at retail outlets, Super
markets, apparel stores.
Place…Place…
The perfume would be introduced in the market at a price of TK300.
A margin of 10% would be kept for the wholesalers.
A margin of 10% would be kept for the retailer.
PRICE…PRICE…
PackagingPackaging
PromotionPromotion
Promotion (cont.)Promotion (cont.)
Promotion (cont.)Promotion (cont.)
Forecasted Budget plan in TKForecasted Budget plan in TK
Break even analysis TK
unit cost price= 300 tk
Selling price 300Less: variable cost@60% 180Contribution margin 120
BEP in unit= FIXED COST/ CONTRIBUTION PER UNITBEP in unit= 18895.145
BEP IN TK 5668543.5
Break Even AnalysisBreak Even Analysis
Benefits….Benefits….
Purchase 10 perfume & get one free.
If YOU purchase 50 perfume then YOU can get followings:
SYMPHONY WT60
TK 3000
BAG
If you have any question, you can ask us……….