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FASHION COLOURS

It‘s Showtime

WINTER

FX-ONEULTIMATE BOND& ULTIMATE SHINE

NOW ON TV

HANDSPA& PEDIX FEET

Wintertime

CON

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4

P. 4 THE INTERVIEW Striplac is now on TV

P. 6 STRIPLAC MOBILE Perfectly placed

P. 8 ROSEGOLD PEARL LED LAMP Limited chrome edition

P. 10 FASHION COLOURS WINTER 2014 It’s Showtime

P. 14 WINTER NAIL ART 2014 Colours & Arts for Professionals

P. 16 CLASSIC STARS A classic doesn’t usually stand alone

P. 18 FIBRE Brush on UV/LED gel system

P. 20 PRIVILEGE Air-drying soak-off system

P. 22 FX-ONE ULTIMATE BOND & ULTIMATE SHINE New: bonding agent and shine gel

P. 26 HANDSPA SALON SPECIALS Comfort Day & Workstation

P. 28 HANDSPA & PEDIX FEET – WINTERTIME Thermasoft gloves & socks as a duo pack

P. 30 ALESSANDRO UP CLOSE Sikvia Troska’s festive suggestions

P. 33 ALESSANDRO NEWS WORLDWIDE Dubai & Czech Republic

P. 34 ACADEMY NEWS Berlin, Chemnitz and Kiel: Reopenings

FASHION COLOURS

WINTER 201410

HANDSPA &PEDIX FEET WINTERTIME

28STRIPLAC NOW ON TV 6

It’s nearly over – the 4th quarter ...

EDIT

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Dear Readers

... signals the start of winter festivities.

Start now with your preparations for a successful Christmas season. There’s lots to think about – from an attractive festive decoration to small gifts

for regular customers.

We are here to support you with lots of tips and attractive offers so that the best time of year is also a roaring business success for you!

The frosty temperatures take their toll on hands and demand extra special care.

But the focus isn’t just on care treatments: it’s now about making sure nails are beautifully painted and decorated.

In this issue you will find decorative colours and effects as well as the Handspa and Pedix Feet winter treatments

with the right highlights for your salon.

I hope you have fun exploring this ALESSA issue and I’m sure you will discover many great products and ideas.

.

Make sure you check out my festive suggestions on page 30, too.

All the best!Yours,

Silvia TroskaFounder / Style Director at

alessandro International

Editorial

FX-ONE ULTIMATE

BOND& ULTIMATE

SHINE22

ALESSA

2 3

The interview

TH E

INTERVIEWSILVIA TROSKA

Founder / Style Director alessandro International

&FRANK SCHÄBERLE

Artistic Director alessandro International

Striplac THE SUCCESS STORY ...

Dear Mrs Troska, the end of

the year is also a time for personal reflection. What

was your personal highlight of 2014?

SILVIA TROSKA: I am particularly proud that we managed to continue the suc-

cess story of Striplac. Of course, the intro-duction of Striplac mobile with Paris Hilton

at the Beauty Düsseldorf trade fair was a very special day, but the positive feedback I get from

professionals in their studios also makes me and my team very proud.

Mrs Troska, you have al-ready established several “true” innovations on the cosmetics market: the first acid-free gel, the first hand and nail care system, the first LED curing gel. What makes Striplac so unique, in your opinion?

ST: With Striplac, we really are talking about a “true” innovation. For me it was important to develop a nail polish with the colour intensity and high-shine finish of a

gel which is also easy to remove and can be easily used by everyone, not just profes-

sionals.

Mr Schäberle, in your role as Artistic Director, can you tell us how the

new technology has revolution-ised studios?

FRANK SCHÄBERLE: At first, I was per-

sonally

n o t sure how the studios would react to this revolution-ary product. After all, Stri-plac primarily appeals to cus-tomers who don’t want false nails or longlasting UV nail polish. I was pleasantly surprised to see how many salons decided to include Striplac as a service they offer. The studios can profit from the sale of Striplac products. I know of a few salons who make our “Self Service Bar” available, whereby customers can paint their nails themselves with Striplac at a reduced price.

Many nail designers also support my hypothesis that particularly new customers visit the studio in order to find out about Striplac.

Wasn’t it quite risky to make Striplac directly available to the public?

ST: The application process is very simple. We wanted

to give women the opportunity to create a pro-fessional look themselves at home, too.

FS: Over the past few years nails have be-come THE hot topic. Celebs like Katy Per-ry, Rihanna and Zooey Deschanel have brought nail art back to the world’s red carpet. Particularly younger custom-ers are becoming more and more professional. They watch videos online, share tips and tricks on Facebook and meet up with friends to try out new colours and nail art.

SILVIA TROSKAFounder / Style Director alessandro International

... NOW ON GERMAN TV!

ST: A similar

phenomenon is pro-minent in other parts of the

beauty industry, too. For example, there are many who would only trust

their own hairdresser to colour their hair. Others are able to obtain perfect results at

home with innovative products. We are open to both target groups.

What’s next for Striplac? Where is Striplac available?

ST: Today Striplac is available across the world: in studios, in many parfu-

meries and department stores. But un-fortunately there are still always custo-

mers who have not yet tried Striplac or who can’t find it in their area. Others have already had bad experiences with acetone soluble UV nail polishes without our Striplac peel-off technology. With this in mind, we can certainly win over many more customers with Striplac.

FS: We are convinced of the benefits of Striplac and have long been searching for a way to bring it closer to our target group. We have many campaigns at fashion events and trade fairs. However, we have decided against a me-

dia campaign. We’re not under any illusions. Advertising doesn’t have the same effect

today as it did ten years ago. Explaining a new technology, and particularly

application, is very difficult to do via classic media channels.

ST: For this reason, we are starting an initiative on QVC Germany begin-

ning the 7th October. As Ar-tistic Director, Mr Schä-

berle is the

right person for getting our product across to German consumers live on TV.

FS: When appearing on TV it will be very important to explain the simple application and to make Striplac even more po-pular. Many brands, for example Bare Minerals, have become well known through TV shopping and

attained worldwide interest. The QVC price will not be any lower than the studio RRP prices.

ST: Our primary goal is to get more consumers excited about Striplac and thus to bring even more customers to our sales partners.

A live TV appearance, that’s very exciting. Mr Schäberle, it’s great that you, as the creative head of alessandro, will be lea-ding the show. How do you feel about your first appearance on national TV?

FS: I’m nervous of course, but also very excited! I’ve been passionate about alessandro for years and now I have

the chance to introduce our brand to a wi-der audience.

So, will the 7th October be a special day for you, Mr Schäberle?

FS: Funnily enough, it’s actually my birth-day. That can only be a lucky date for my first live appearance. My family will be

watching too.

ST: I’m sure you will win over the viewers, Mr Schäberle.

Thanks for the interview and I wish you both success with Striplac!

About QVC

Quality, Value, Convenience – It is with these three core values that QVC star-ted out in the USA in 1986. On 1 October 1993 it started broadcasting in Great Britain, followed by Germany three years later: QVC was on the air and created the foundation for an impressive success story that continues to this day. QVC Germany is a leader in the German market and has a presence both on television and on the internet as a multimedia mail order company. QVC’s brand portfolio has developed over many years. Today, QVC is a professional partner for prestigious manufacturers. The care category features high-quality brands such as Oil of Morocco, St. Tropez and Bare Minerals, and the nail care range features brands such as Ciaté, LCN and Nails Inc.

FRANK SCHÄBERLE Artistic Director

alessandro International

ALESSA

4 5

Striplac mobile

Small and handy for every handbag

ADVANTAGES AT A GLANCE:3 Works with every Striplac colour

3 Travel Lamp cures Striplac in 60 seconds

3 Cures without an annoying cable

3 Includes USB connection & battery

3 Trendy design in a mobile phone format

SET THE SCENE WITH

Striplac mobile

STRIPLAC MOBILE1 x LED travel lamp 1 x Twin coat 8 ml 1 x Cleansing pads

(2 x sachets à 3 pieces)1 x Instruction manual

Ref. no.: 78-408

STRIPLAC DECORATIVE POSTER DIN A1Ref. no.: 78-440

Our Striplac poster as decoration!

Save space and capture attention with our mobile kit and other Striplac products!

Price

reduction

EMPTY MODULE WITH BACKCARDModule set contents:- Basic Module ref. no.: 51-104- Compartment- BackcardRef. no.: 78-496

ASSORTMENT SUGGESTION2 x Striplac mobile à 2 pcs., ref. no.: 78-408 3 x best-selling colours à 3 pcs. (E.g. no.: 04, 27, 69)*1 x Peel-off activator à 3 pcs., ref. no.: 78-4011 x correction pen à 3 pcs., ref. no.: 78-403

* Colours can be individualy selected

Mood – similar to figure

Striplac mobile: available now at a new, attractive

price.

Purchase one complete MODULE CONFIGURATION

and you receive

FREE!

25STRIPLAC PAPER CARRIER BAGS

Individual solutions for unique nails.Creation & innovation for professional nail design. Since 1989.www.alessandro-international.com

30 cm

ALESSA

6 76

3 Mirrored interior housing

STRIPLAC-FANS LISTEN UP!Get yourself the ultimate Black Pearl LED lamp, now in the limited Rosegold chrome edition.For all fans of glitz and glamour and for all those who love it a little bit more extravagant. The Rosegold Pearl has 3 timers (10, 30, 60 seconds) and a removable converter base to make curing a pedicure easy. The complete interior mirroring guarantees perfect curing.

Whether it’s to pamper yourself or as a Christmas present – all eyes will be on the Rosegold Pearl.

ROSEGOLD PEARL LED-LIGHT

Ref.-Nr.: 78-415

FOR A LIMITED TIME ONLY!

3 4 high-quality LEDs3 Enclosed design

3 10, 30, 60 Sekunden Timer

LINE EXTENSION

alessandro International GmbH Erkrather Str. 230 40233 Düsseldorf Germany

T + 49 (0) 211 828 06 -250 F + 49 (0) 211 828 06 196

orders@alessandro.de www.alessandro-international.com

Worldwide Distribution: www.alessandro-international.com/worldwide

NEU GIRLY FLUSHRef. no.: 78-331

NEU MARTINI‘S OLIVERef. no.: 78-366

NEU SUNSHINE REGGAERef. no.: 78-365

NEU BLACK CHERRYRef. no.: 78-383

NEU LITTLE PRINCESSRef. no.: 78-379

NEU PLUM CAKERef. no.: 78-392

Rosegold Pearl

YOUR OPINION COUNTSThat’s why we’ve extended our Striplac range by another 7 colours – inspired by what you want to see, carefully selected and available now!

Now there are even more tren-dy and particularly rich colours which are the perfect addition to our Striplac colour range. When choosing the colours it was especially important to us to take your opinions into account, as you work with our products every day, know our customers and your experien-ce counts.

Our Striplac shade extension goes from classic reds & orange to expressive yel-low and trendy mud-green, as well as charming purple tones and an elegant black.

Their exciting shade names make customers want more. We start off with “Little Princess”, who can’t get enough of “Plum Cake” but now and again reaches for “Black Cherry” . Against the “Orange Red” sunset “Sunshine Reggae” sings to her and gets her in the “Girly Flush” mood to finish off the evening with a “Martini’s Olive”.

Your ideas inspire us. Thanks to your help, we are close to the customers needs. Let’s continue to sense new trends and share our enthusiasm for colours and trends together.

NEU ORANGE REDRef. no.: 78-314

visit us on facebookalessandro International

If you have ideas for new exciting colours, write to us on Facebook or get

in touch with our customer service.

ALESSA

98

ShowtimeIt‘s

LAC SENSATION 10 mlDRAMA QUEEN Ref. no.: 02-739

LAC SENSATION 10 mlDIZZLE DANCE

Ref. no.: 02-738

LAC SENSATION 10 mlDIAMOND ANGEL Ref. no.: 02-740

COLOUR GEL 5 gDIZZLE DANCE

Ref. no.: 01-595

COLOUR GEL 5 gDRAMA QUEEN Ref. no.: 01-596

COLOUR GEL 5 gDIAMOND ANGELRef. no.: 01-597

NAIL POLISH DISPLAY 6 x look colours 5 ml à 4 piecesRef. no.: 50-669 Ref. no.: 50-670 (+2 x Refill)

NAIL POLISH DISPLAYTo make sure that customers don’t miss the winter show, alessandro offers the ideal display with 6 fashio-nable nail polishes.

STRIPLAC DISPLAYOf course, Striplac fans won’t be denied the top 3 Look colours.

STRIPLAC DISPLAY 3 x Look colours 8 ml à 4 piecesRef. no.: 50-671

STRIPLAC INDIVIDUAL PRODUCTS 8 ml DIZZLE DANCE Ref. no.: 78-538DRAMA QUEEN Ref. no.: 78-539DIAMOND ANGEL Ref. no.: 78-540

CLEAR THE STAGE......for the highly sought-after winter trend colours from alessandro. Each colour is more glittering and intoxicating than the next. Enhanced with fine glitter pigments, every showgirl will find her favourite colour here. From purple and red to pink to green reflect the glittering and colourful world of show business.

SHIMMERING AND GLAM Shimmering glitter for the

winter season

Sparkling sequined top coat for glittering accents on the nails

Extreme durability without chipping & long-lasting shine

Easy application thanks to smooth texture

Fashion Colours Winter 2014

TOP 3COLOURS

Practical to combine over a minimal width (30 cm).

ALESSA

10 11

NAIL POLISH 5 mlDIZZLE DANCE

Ref. no.: 27-259

JOHN

SON

JOHN

SON

ROCC

OBAR

OCCO

MAC

DON

ALD

GUCC

I

FERR

ETTI

SCER

VIN

O

PUCC

I

GAUL

TIER

RICC

I

PUCC

I

LHUI

LLIE

R

NAIL POLISH 5 mlSHOWGIRL

Ref. no.: 27-258

NAIL POLISH 5 mlDRAMA QUEEN Ref. no.: 27-262

NAIL POLISH 5 mlDIAMOND ANGEL Ref. no.: 27-260

NAIL POLISH 5 mlDISCO GLAM

Ref. no.: 27-261

NAIL POLISH 5 mlROCK N‘ ROLL

Ref. no.: 27-263

Shimmering impressively newColous

Fashion Colours Winter 2014

Fabrics &

SpecialTOP COAT

ALESSA

12 13

STICKY FOILS + STICKY GELFor admiring looks at the Christmas party and to make a breath-taking impression on New Year’s Eve, you can rely on our Sticky Gel and matching Sticky Foils – nail art that bewitches with shimmering effects.

WHO IS THE NO. 1 SHOWGIRL?Great nail art for the perfect finish for your nails. Make your nails the № 1 accessory.

The new glamourous Sticky Foils and new shimmering Glitterflakes Powder will set the hearts of all nail art fans racing. Be the star of the show at every party.

STICKY FOIL 1 METRE ROSE GOLDRef. no.: 06-673

STICKY FOIL 1 METRE REPTILE GREENRef. no.: 06-674

STICKY GEL 5 g (FOIL STICKY GEL) Ref. no.: 01-933

INSTRUCTIONS:

STEP 1Paint nails as usual.

STEP 2Place a drop of soft nail glue (ref. no.: 45-001) on the nail and place nail charm in the desired position.

STEP 3Decorate with nail art gems as desired.

Winter Nail Art 2014

COLOURS & ARTS FOR PROFESSIONALSNail Art

WINTER

NAIL CHARM CROWN, 3 PIECESRef. no.: 06-676

Let the show begin ...

POWDER GLITTERFLAKES 1.6 gRef. no.: 06-675

REGAL GLAMOUR!The absolute hit of the season. In the truest sense of the word the nail is crowned – with a nail charm that’s as playful as it is glamorous. Trendily placed and adorned with tiny rhi-nestones. Here, as always, there are no limits to your imagination...

STICKY FOILS STEP BY STEPINSTRUCTIONS:

STEP 1 Mould the nail and file into shape – buff the surface.

STEP 2 Lay the desired ornament onto the nail surface with Sticky Gel and nail art brush (ref. no.: 06-665) – cure under UV light for 120 seconds (60 seconds for LED). Do not wipe away the inhibition layer!

STEP 3 Press the foil onto the cured Sticky Gel, matte side down, and pull off in one quick movement. Then seal with Top Gloss Gel.

INSTRUCTIONS:

STEP 1 Paint nails as usual.

STEP 2 Sprinkle “Dark Rainbow” Glitterflake Powder over still damp nail polish, Striplac, Lac Sensation or Colour Gel.

STEP 3 Let the nail polish dry or cure Strip-lac, Lac Sensation or Colour gel, and brush away the residue.

GLITTERFLAKE POWDERSTEP BY STEP

NAIL CHARM CROWNSTEP BY STEP

NAIL ART BASIC, BEGINNERS’ SEMINAR

Professional seminar for alessandro beginners and lateral

entrants: Have you already completed your basic training

and worked with lots of models and you would now like to

expand your services? Then this seminar is just right for you!

This seminar is all about the world of Studio Nail Art and

gives you the chance to learn basic techniques.

You can find all information on our training at:

www.alessandro-international.com

ALESSA

14 15

COLOUR GEL 5 gDARK VIOLETRef. no.: 01-678

COLOUR GEL 5 gHYPNOTICRef. no.: 01-679

COLOUR GEL 5 gJUAN‘S KISSRef. no.: 01-685

COLOUR GEL 5 gPURPLE HAZERef. no.: 01-677

COLOUR GEL 5 gROSY WINDRef. no.: 01-682

COLOUR GEL 5 gSATIN ROSARef. no.: 01-683

COLOUR GEL 5 gSTRAWBERRY MINTRef. no.: 01-684

COLOUR GEL 5 gSTREETWEARRef. no.: 01-680

COLOUR GEL 5 gSWEET LUMUMBARef. no.: 01-681

COLOUR GEL 5 gURBAN DENIMRef. no.: 01-676

Classic Stars

Individual solutions for unique nails.Creation & innovation for professional nail design. SINCE 1989.www.alessandro-international.com

A CLASSIC DOESN’T USUALLY STAND ALONEThe absolute best-selling colours from 25 years of alessandro come together to create one look.

All the favourites which were previously only available as limited editions, will now be available in the alessandro standard range. NAIL POLISH DISPLAY – CLASSIC STARS

You’ll never walk alone! United in a glamorous nail polish display, the Classic Stars will be the eye-catchers of your studio. All 10 colours sell themselves thanks to their easy application and dura-bility.

NAIL POLISH – CLASSIC STARS • Extreme durability without chipping, long-lasting shine• One coat application – perfect coverage in just one coat• Easy application thanks to smooth texture

NAIL POLISH 5 mlDARK VIOLETRef. no.: 27-266

NAIL POLISH 5 mlHYPNOTICRef. no.: 27-267

NAIL POLISH 5 mlJUAN‘S KISSRef. no.: 27-273

NAIL POLISH DISPLAYall 10 colours 5 ml à 4 pieces

Ref. no.: 50-672

NAIL POLISH 5 mlPURPLE HAZERef. no.: 27-265

NAIL POLISH 5 mlROSY WINDRef. no.: 27-270

NAIL POLISH 5 mlSATIN ROSARef. no.: 27-271

NAIL POLISH 5 mlSTRAWBERRY MINTRef. no.: 27-272

NAIL POLISH 5 mlSTREETWEARRef. no.: 27-268

NAIL POLISH 5 mlSWEET LUMUMBARef. no.: 27-269

NAIL POLISH 5 mlURBAN DENIMRef. no.: 27-264

LAC SENSATION 10 mlDARK VIOLETRef. no.: 02-743

LAC SENSATION 10 mlHYPNOTICRef. no.: 02-744

LAC SENSATION 10 mlJUAN‘S KISSRef. no.: 02-750

LAC SENSATION 10 mlPURPLE HAZERef. no.: 02-742

LAC SENSATION 10 mlROSY WINDRef. no.: 02-747

LAC SENSATION 10 mlSATIN ROSARef. no.: 02-748

LAC SENSATION 10 mlSTRAWBERRY MINTRef. no.: 02-749

LAC SENSATION 10 mlSTREETWEARRef. no.: 02-745

LAC SENSATION 10 mlSWEET LUMUMBARef. no.: 02-746

LAC SENSATION 10 mlURBAN DENIMRef. no.: 02-741

LAC SENSATION – CLASSIC STARSScratch resistant UV nail polish technology. Apply, cure in 60 seconds. No chipping. Lasts 3 weeks.

STRIPLAC – CLASSIC STARSStriplac peel-off technology. Ideal for integrating into the Striplac standard colour module.

STRIPLAC 8 mlDARK VIOLETRef. no.: 78-543

STRIPLAC 8 mlHYPNOTICRef. no.: 78-544

STRIPLAC 8 mlJUAN‘S KISSRef. no.: 78-550

STRIPLAC 8 mlPURPLE HAZERef. no.: 78-542

STRIPLAC 8 mlROSY WINDRef. no.: 78-547

STRIPLAC 8 mlSATIN ROSARef. no.: 78-548

STRIPLAC 8 mlSTRAWBERRY MINTRef. no.: 78-549

STRIPLAC 8 mlSTREETWEARRef. no.: 78-545

STRIPLAC 8 mlSWEET LUMUMBARef. no.: 78-546

STRIPLAC 8 mlURBAN DENIMRef. no.: 78-541

COLOUR GEL – CLASSIC STARSSmooth texture with 1 - 2 coat application depending on how intense the colour should be. Lasts 4 to 6 weeks.

classicStars

Display available

from 1 November

Nail polish available

from 1 November

ALESSA

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UV-/LED-GEL-SYSTEM FIBRE

FIBRE

FIBRE

Individual solutions for unique nails.Creation & innovation for professional nail design. Since 1989.www.alessandro-international.com

Simply strong

ADVANTAGES AT A GLANCE:3 Simply apply like a polish (brush on)

3 Strong hold fixed with UV or LED

3 High stability due to fibreglass fibres

Purchase

BLACK PEARLRef. no.: 01-499

FREE!

and you receive

1BLACK PEARL

3FIBRE BASE 10 ml,

FIBRE BASE 10 mlRef. no.: 01-624

3FIBRE TOP 10 ml

2FIBRE GEL 30 ml

FIBRE GEL 30 mlRef. no.: 01-568

FIBRE TOP 10 mlRef. no.: 01-625

Free

&

ALESSA

18 1918

Purchase our new PRIVILEGE PRODUCTS

Individual solutions for unique nails.Creation & innovation for professional nail design. Since 1989.www.alessandro-international.com

PRIVILEGE

SET AT YOUR OWN SPEED!Tailor-made application

Choose to fit drying time – easy application for beginners and professionals

AIR-DRYING SOAK-OFF SYSTEM

SEMINAR POWDER & LIQUID

For nail stylists with experience in using UV gel and / or who

have completed the alessandro International starter seminar.

Please note: this seminar is not suitable for beginners with no

prior knowledge of nail design.

You can find all information on our training at:

www.alessandro-international.com

and receive offer 1 :1 HYGIENIC FILE BOX

HYGIENIC FILE BOXRef.-Nr.: 45-490

AS A FREE GIFT!

or offer 2 :1 PRIVILEGE BRUSH

and1 DAPPEN DISH

DAPPEN DISHRef. no.: 01-896

POWDER & LIQUID BRUSHRef. no.: 01-893

Free

Free

INTRODUCTORY OFFER:

See price list for details

ALESSA

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New: The Innovation

Individual solutions for unique nails.Creation & innovation for professional nail design. Since 1989.www.alessandro-international.com

Adhesion and shine from sculpting products are probably the most important everyday focuses in the studio.

After lengthy research and adaption to modern requirements we have been successful in creating a unique duo

which eliminates adhesion problems.

fx-ONE: Ultimate Bond & Ultimate Shine

Even adhesion problems with very soft and moist nail beds are a thing of the past with this adhesive agent.

Extremely high shine finish, dull nails are a thing of the past.

FX-ONE ULTIMATE BOND Bottle with brush 5 ml Ref. no.: 02-40110 ml Ref. no.: 02-400

FX-ONE ULTIMATE SHINEBottle with brush10 ml Ref. no.: 02-402Jar15 g Ref. no.: 02-40350 g Ref. no.: 02-404100 g Ref. no.: 02-405

FX-PROULTIMATE

BOND The latest technology in UV gel bonding agents. Thanks to its recipe, this all-round bonding agent serves as the perfect basis for every UV and LED sculpting gel and every nail type. With its flexible structure, this acid-free adhesive gel lies net-likely on the nail surface and forms an insoluble connection with the natural nail. Cures under UV and LED light without heat generation.

FX-PRO ULTIMATE

SHINEFx ONE Ultimate Shine brings all shine gel requirements together in one product: long-lasting, glass-clear, ultimate high-shine and absolutely no yellowing! New technical possibilities and more unique formulas make our shine gel meet these highest expecta-tions. Fx ONE Ultimate Shine is available in a bottle brush as well as in a jar. Cures under UV and LED light without heat generation.

ALESSA

22 2322

Our Nice Day in an 100 ml jar for stressed hands. Dry and damaged hands regain their smoothness and elasticity in a very short time. Nutrient-rich pearl protein extract and precious macadamia oil have an intensive soothing and moisturising effect.

While STOCKS LAST!

Purchase and you receive

NICE DAY

25 HAND!SPA Cream Rich Sachets 3 g

Something for the eyes:OUR NICE DAY CREAM IN A PRETTY 100 ml JAR

NICE DAY 100 ml Ref. no.: 07-740

Anniversary Campaign

Soft Code

SOFT CODE 1 - SPECIAL EDITION 25 gRef. no.: 01-571

SOFT CODE GEL IN A LUXURIOUS RHINESTONE JAR WITH 25 g CONTENTS.A must-have and the eye-catcher for your studio.

SOFT CODE 2 - SPECIAL EDITION 25 g Ref. no.: 01-572 SOFT CODE 3 (FILL UP) - SPECIAL EDITION 25 g

Ref. no.: 01-573

BEST BUY-Campaign!HERE, TWO ABSOLUTE CARE FAVOURITES GO HAND-IN-HAND. DON’T MISS THIS OFFER!

While STOCKS LAST!

FREE! 100 ml JAR

Soft Code

SOFT CODE(AS DESIRED)

Purchase

and receive

10 ml

fx-ONE ULTIMATE BOND

and

50 g

fx-ONE ULTIMATE SHINE

FREE!

ALESSA

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COMFORT DAY From the age of 20, the body cells’ collagen formation begins to reduce – the skin gradually loses its moisture. The skin takes much longer to regenerate.For this problem our Handspa care products are offering the best solution.

ml SALON SIZE

COMFORT DAY 300 ml Ref. no.: 04-204

MACADAMIA OIL hydrates and

maintains the natural elasticity and suppleness

of the skin.

PEARL PROTEIN EXTRACT

It contains amino acids and minerals that regulate

the transepidermal water loss from the skin, and enhances

its elasticity.

VITAMIN E Protects the sensitive cell membrane from

free radicals.

HYALURONIC ACID is a component of connective

tissues. Due to its high water binding capacity,

hyaluronic acid is considered a valuable aid to

moisture retention.

HANDSPA SALON SPECIALS

NEWWORKSTATION

and receive the HANDSPA WORKSTATION FREE!

Purchase a HANDSPA PRODUCT PACKAGE

WORKSTATION LEER

Ref.-Nr.: 04-330

NICE DAY 300 ml Ref. no.: 04-202

MICRO PEEL 300 ml Ref. no.: 04-206

CREAM RICH 300 ml Ref. no.: 04-207

VITAL SERUM 100 ml Ref. no.: 04-212

LUMINATIC TESTER 50 ml Ref. no.: 04-110

COMFORT DAY 300 ml Ref. no.: 04-204

CREAM ROYAL 300 ml Ref. no.: 04-211

SENSITIVE 300 ml Ref. no.: 04-209

HAND SPRAY SERUM TESTER 50 ml

Ref. no.: 04-115

SILKY GLOVES TESTER 30 ml Ref. no.: 04-105

SPATULA Ref. no.: 08-431

MAGIC MANICURE COMPLETE 450 ml Ref. no.: 04-201

MAGIC MANICURE 100 ml Ref. no.: 04-100

and receive 1 COMFORT DAY 300 ml FREE!

Purchase 3 each

Ref. no.: 04-001 Ref. no.: 04-002 Ref. no.: 04-005Ref. no.: 04-000

MAGIC MANICURE COMPLETE 100 ml

NICE DAY 100 ml

MAGIC MANICURE 100 ml

SILKY GLOVES 30 ml

Ref. no.: 04-004

COMFORT DAY 50 ml

Salon Offer

Make your work easier when doing a manicure. Integrated carrying-grips on the side enable simple transport from treatment table to treatment table. This practical workstation contains space for:

HANDSPA HYDRATING – The hand care for every skin type & HANDSPA AGE COMPLEX – The hand care for extremely dry, demanding skin.

Clear and logical arrangement of the products facilitates perfect handling during a manicure.

The integrated spatula ensures that the micro peel can be taken from the jar hygienically and it can then cleaned with warm water and can thus be used more than once.

ALESSA

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Wintertime&

THERMASOFT GLOVES & SOCKSPerfectly cared-for hands and feet in a few minutes.

• Simple and practical to use

• Can also be used at home

• Hygienic single-use packaging

• No electricity necessary

• Intensive care

• Valuable & natural ingredients

• In addition, gloves and socks can also be used as warm compresses for necks, shoulders and backs

The days are getting shorter and temperatures are dropping – time for tempting scents and pampering treatments. When the temperature outside drops, there is also less moisture and the air gets dryer. The cold effects of outside and the dry air of central heating make the skin appear dry.

NOW IS JUST THE RIGHT TIME FOR BEAUTY AND WELL-BEING.

MAKE SURE YOUR CUSTOMERS REMEMBER YOU WITH EXCLUSIVE WELL-BEING SPECIALS.

THE PERFECT PAIR FOR HEALTHY HANDS AND FEET!The self-warming hand and foot masks, with their practical glove/

sock format, have an intensive nourishing effect as soon as the gloves or socks are put on, and pamper the hands or feet with 100% natural ingredients

such as beeswax, Shea butter and soya oil.

SET CONTENT:1 x THERMASOFT GLOVES

1 x THERMASOFT SOCKS Ref. no.: 07-432

HANDSPA & PEDIX FEET – Wintertime

The attractive care duo

is available for a limited time

only!

TIP: Provide homemade white mulled wine with your studio treatments in winter.

RECIPE FOR 2 SERVINGS:• 350 ml white wine• 150 ml white grape juice• 2 tsp acacia honey• 2 cinnamon sticks• 2 pieces of natural orange peel

INSTRUCTIONS1. Heat white whine and grape juice with acacia honey, cinnamon sticks and the natural orange peels.2. Simmer on a mild heat for 10 minutes.3. Pour into heat-resistant glasses and serve.

BERRY-WARM WINTER GREETING FOR THE HANDS.A warm hand bath gives off tempting blackberry and caramel scents. Afterwards, peel the hands with the caring micro peels, rich in content, from HANDSPA. Before using the caring gloves, use the intensive care mask from HANDSPA. Then put the warm care gloves on the hands and leave to take effect for around 15 minutes. Massage the cream residue into the skin.TIP: Serve fresh fruit with this treatment.

WHITE MULLED WINE

Then pull on the foot care socks from pedix Feet and allow them to work for 15 minutes. Thanks to a finishing foot massage with the Gélee de Mas-sage from pedix Feet, your customers will lose all sense of time and space.

PAMPER YOUR FEET WITH VANILLA Start off with a relaxing vanilla cream foot bath in your own “spa suite”. The feet are gently washed and pampered. The additionally offered luxurious sea salt pee-ling with valuable nourishing extracts from pedix Feet makes the feet wonderfully supple and bewitches with a sensual scent.

Spa & Well-Being in your Studio

DUO PACK

Special

PRICE OFFER

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alessandro up close

What I’m giving to myself:

Which colours will be on the Christmas tree this year?

What will you be eating on christmas times?

What I’m going to do in 2015:

What film will you all be watching in the evening?

Gold and sparkle in any form.

Like every year, the traditional duck (straight from the farm of course) stuffed with apples and almonds – with potato dumplings, red cabbage and traditional gingerbread cookie sauce.

„Liberace“.

alessandro up closeSILVIA TROSKAS FESTIVE SUGGESTIONS

Spiced biscuits (packaged in a biscuit tin)

using a recipe from Hildegard von Bingen

(very tasty and very healthy!).

What presents I’m giving:

Ruediger Dahlke’s book – “What Hands and Feet Say About Us” and Master Han Shan’s book – “Those Who Let Go Have Two Hands Free”.

Ingredients:2 eggs

200 g brown sugar35 g spiced biscuit mix *

½ tsp galangal powder 1 sachet of baking powder*

200 g butter200 g ground almonds

Juice of one lemon300 g spelt flour

50 g chopped almonds

* available at www.hildegardvonbingen.at

Finally go to yoga classes!

PICTURE-PERFECT IN NO TIME AND DEFYING THE SIGNS OF TIME!Women won’t just want to stick our precious rose-gold jar and our anniversary nail polish in the bathroom,

but thanks to the classy design they’ll want to decorate their houses with them too. Accessory and care in one!

This intensive treatment for the hands supplies the skin with moisture. It gives it a silky smooth appearanceand protects against external influences. The encapsulated vitamin E delivers an additional

valuable care kick when massaged in gently.

OR GIVE OUR PEARL DELUXE HAND CREAM AND OUR

ANNIVERSARY NAIL POLISH TO YOUR LOVED ONES!

Treat yourself to a little

luxury

ANNIVERSARY NAIL POLISH 10 mlNo. 138Ref. no.: 27-711

PEARL DELUXE 200 mlRef. no.: 04-525

WHILE STOCKS LAST!

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DubaiBEAUTYWORLD MIDDLE EAST 27. - 29.05.2014In May the focus of the beauty industry was “Beauty- world Middle East”. The show is the largest international trade fair for beauty, hair, scents and spas in the Middle East and took place in the Dubai International Convention and Exhibition Centre. With a 60 square metre stand alessandro presented itself to visitors from around the world, particularly from the United Arab Emirates, Saudi Arabia and Egypt.

Czech RepublicOPENING OF THE ALESSANDRO EXPRESS NAIL STUDIO IN PRAGUEAlessandro Czech Republic is proud to announce the opening of the alessandro Express Nail Studio in Pra-gue on 1 May 2014. The studio is situated on the first floor of the OC Nový Smíchov shopping centre. There are three manicure tables and a pedicure lounge. Re-servations can be made online at www.alessandrostudio.cz or over the phone. But most customers simply pop in spontaneously for an alessandro treatment. We are delighted for alessandro Czech Republic and wish them every success!

In Dubai alessandro International demons-trated its role as the most competent brand in the field of hand, nail and foot cosmetics. There is a particular demand for traditional care products in the Middle East, while colour nail cosmetics continue to play a less important role. However, many customers loved Striplac! We would like to thank the team from Enigma Beauty for their active support at the stand.

alessandro

WORLDWIDE

On 27 May it was time. The lucky winners headed to Ibiza from Cologne in the early morning and were awaited there by Silvia Troska. 4 fantastic days of sightseeing, beaches and of course,

shopping, ensued. Silvia Troska, who knows the island very well, showed the ladies the special hot-spots and cool beach clubs, but also dreamy places yet to be discovered by tourists. Unique experiences were had:

yoga in the water, lying closed-eyed on the rocks and breathing in the sea air, visiting the hippy market in Las Dalias and enjoying the sunset with a bottle of wine at the Sunset Ashram.

So if you fancy a professional and very sunny challenge, Silvia Troska would surely be delighted!

By the way: The island offers everything except a good nail studio.

OUR HAPPY WINNERS SUM UP THE TRIP:

Doris Dross: Thank you so much for the won-derful days spent in Ibiza. I would

never have thought that my 25 year old styling file would have led to me having this trip. It will

stay an unforgettable experience for me – alessandro forever!

Slavica Defranceski: Ibiza is the coolest place in the world! Thanks to Silvia Troska,

we were able to get to know the island from its most beautiful

perspectives. It was a fantastic experience for me.

Thank you alessandro!

Iris Brandner: Thank you very much for the wonderful time in Ibiza. Silvia

Troska was the perfect tour guide, who showed us the many facets of the beautiful island. It was also

lovely to have the opportunity to get to know Silvia Troska, un-

complicated and enthusiastic. This journey will remain unforgettable

for me.

Andreja Rosenfeld: The trip was a great experience,

everyone in the group had a good time. Thanks to Silvia Troska, who

knows the island very well, we had the chance to see unique

places removed from tourism – unparalleled! Thank you!

At the Beauty Düsseldorf trade fair, in celebration of the company’s 25 year anniversary Silvia Troska personally thanked all the customers who have been there from the start. Each of them received a voucher

and at the same time took part in a tombola to win one of three places on a trip to Ibiza with Silvia Troska. The lucky winners were Doris Dross, Iris Brandner, Slavica Defranceski and Andreja Rosenfeld,

an alessandro employee who has also been there right from the start.

Trip to IbizaAN UNFORGETTABLE EXPERIENCE

Reise nach IbizaALESSA

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BERLIN IS CALLINGOur youngest and most colourful academy opened its gates in September 2014, located in the heart of Berlin not far from the KaDeWe and the Ku’ Damm. alessandro´s concept of 1000 colours is also the motto of the room´s interior design. Perfectly equipped with a shop, treatment room and training centre, Head of the Academy Cora Speck-Zielke looks forward to giving the colourful capital city a new hand and nail care hotspot. The Head of Training Xenia Schulz can already look back on years of experience. “The highest quality, customer-orientation and above all teamwork are especially important. Each person can only be as good as the team supporting them”, summarises Ms Speck-Zielke aptly.

CHEMNITZ: THE CITY OF THE MODERNClassic and modern – that’s how Chemnitz sees itself, and therefore goes hand in hand with alessandro’s corporate con-cept. Our new academy is just 10 minutes away from the city centre on foot, at Rosenplatz 1 a. The surroundings are just as nice as the name suggests – a fitness and health centre – perfect for alessandro. Our own shop completes the concept. Head of Academy and Training Sandra Uhlig adds proudly: “Since October we cover 170 square metres and be able to offer instead of 4 at least 6 seminar places.” Her team is excited about the challenge and about the new colleague who is joining the team now. But for Sandra Uhlig it’s not just about expansion, but perfection too. Going about work with dedication and quality-consciousness but always having fun: this summarises their working attitude.

Academy

ACADEMY DÜSSELDORF> Frank Schäberle Erkrather Straße 220 b 40233 Düsseldorf Tel.: +49 (0) 211/8 28 06-210 academy-duesseldorf@alessandro.deOpening hours:Mon - Fri 10 am – 5 pm Outlet-Shop: Erkrather Straße 224 d40233 Düsseldorf

ACADEMY GIESSEN> Christina Rivera

Breitgasse 1 - 4 35428 Langgöns Tel.: +49 (0) 211/8 28 06-206 academy-giessen@alessandro.de

Opening hours:Mon – Thurs 9 am – 5 pm Fri 9 am – 3 pmSat 10 am – 2 pm or by appointment

ACADEMY CHEMNITZ> Sandra Uhlig

Rosenplatz 1 a 09126 Chemnitz Tel.: +49 (0) 211/8 28 06-209 academy-chemnitz@alessandro.de

Opening hours:Mon - Fri 9 am – 6 pm, Saturday by appointment

ACADEMY KIEL> Joanna Slaska

Dänische Straße 8 - 10 24103 Kiel Tel.: +49(0)211/8 28 06-212 academy-kiel@alessandro.de

Opening hours:Mon – Fri 9 am – 6 pm or by appointment

ACADEMY BIELEFELD> Tina Piewitt

Herforder Straße 46 32545 Bad Oeynhausen Tel.: +49 (0) 211/8 28 06-207 academy-bielefeld@alessandro.de

Opening hours:Mon – Fri 9 am – 5 pm or by appointment

ACADEMY MÜNCHEN> Sabina & Maikel van der Heijden

Maria-Wimmer-Straße 3 81739 München Tel.: +49 (0) 211/8 28 06-205 academy-muenchen@alessandro.de

Opening hours:Mon – Thurs 9 am – 5 pm Fri 9 am – 3 pm or by appointment

ACADEMY STUTTGART > Stefanie Pöschl & Cinzia Jackschik

Wankelstraße 14 70563 Stuttgart Tel.: +49 (0) 211/8 28 06-204 academy-stuttgart@alessandro.de

Opening hours:Mon – Fri 8 am – 5 pm Sat 10 am – 1 pm

ACADEMY FRAUENFELD > Sylvie Scherf & Jan Zimmermann

Zürcherstr. 310 CH-8500 Frauenfeld Tel.: +41(0)5 27 62 01 01 academy-schweiz@alessandro.ch www.alessandro.ch/academy

Opening hours:Mon – Fri 9 am – 5 pmor by appointment

ACADEMIES GERMANY

KIEL – GERMANY’S NORTHERN LARGEST CITYThe 80 square metre large alessandro Academy has a truly central location in the heart of Kiel on the 1st floor of a beautiful old fashioned building, having a renewed shine after renovation in August. Here you will find a treatment room for relaxing and letting go and a training room where students can enjoy professional training. “I like to take lots of time for my seminar participants. They should feel like they have learnt a lot and are able to carry out precise work,” says Joanna Slaska, Head of Academy and Training at Kiel. When talking to her it becomes clear straight away: This woman is passionate about her career and puts her heart and soul into it. She and cosmet-ics specialist and colleague of 10 years Sarina Bock pursue their love of cosmetics, and have lots of fun doing so. Something fantastic in your studio: Apart from convention-al cosmetic treatments, medical cosmetics and aesthetic treatments.

WE WISH EVERY SUCCESS AND THANK YOU FOR TRUSTING IN ALESSANDRO!

Academy News

* No alessandro store available at the moment** New alessandro store is being planned

Oktoberfestinstead of trade fair presence in Munich

After great response from the Switzerland‘s

OKTOBERFEST initiative we invite you to the first Oktoberfest in our alessandro academies in Germany.

The event will take place on October 25th /26th 2014 from 11 am to 5 pm in the following academies:

ACADEMY BERLIN> Cora Speck-Zielke

Joachimstaler Straße 25 10719 Berlin Tel.: +49(0)211/8 28 06-211 academy-berlin@alessandro.de

Opening hours:Mon – Fri 10 am – 8 pm Sat 10 am – 4 pmor by appointment

ACADEMY SWISS

**

**

GIESSEN

*

KIELNEU

FRAUENFELD

BIELEFELD

DÜSSELDORF

STUTTGART

MÜNCHEN

CHEMNITZ

NEU

BERLINNEU

ACADEMY FORBACH > Christiane Königsamen & Sandrine Schuwer

Avenue Verrerie Sophie / Rue Saint Guy 57600 Forbach Frankreich Tel.: +33(0)3 87 87 22 20 academy-forbach@alessandro.eu

ACADEMY FRANKREICH

FORBACH (FR)

*

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no.:

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alessandro International GmbHErkrather Str. 23040233 DüsseldorfGermanyT + 49 (0) 211 828 06 -250F + 49 (0) 211 828 06 196orders@alessandro.dewww.alessandro-international.comWorldwide Distribution:www.alessandro-international.com/worldwide

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Christmas Exclusive1. DISPLAY HAND CREAM18 x 100 ml + testerRef. no.: 50-663

2. MANICURE FILERef. no.: 45-223

3. GIFT VOUCHERS10 unitsRef. no.: 11-612

4. GIFT BAG25 unitsRef. no.: 11-526

5. DECORATIVE POSTER DIN A1Ref. no.: 12-340

6. HAND CREAM 30 mlRef. no.: 07-713

7. HAND CREAM 100 mlRef. no.: 07-711

8. ADVENT CALENDARRef. no.: 20-810

ORDER

while stocks la

st!

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