Alexandra Brown LosAngeles,CA

Alexandra Brown Los Angeles, CA!(303) 918-4559!zalexandrabrown@gmail.com

March 7, 2016 Saatchi & Saatchi London 80 Charlotte St London W1A 1AQ United Kingdom To Whom It May Concern: I am writing to you in regard to your recent posting for the Brand Team Assistant role, as listed on the Saatchi & Saatchi Global Careers website. With a background in Music Performance, I bring a unique skillset, work ethic, and insight into the Communications business that make me a strong candidate for the role. A role of this nature requires a highly motivated self-starter adept in working with data entry, financial analysis, research, writing, and managing participant scheduling. As an intern for By Veronica Cole Events and Design, I was responsible for company correspondence as well as the organization of the company’s contact lists, press clippings, website and social media posts and business records. I also assisted in every aspect of the social event planning process, including communication with vendors and clients, budget and itinerary compilation, menu editing, design research, contract overview, and venue approval. This experience required superior administrative skills including organization, management, communication, flexibility, and attention to detail, which I will demonstrate in providing exceptional assistance to the Account Management Team to continue Saatchi & Saatchi’s dynamic legacy of excellence. The specifications state that a successful candidate will assist the Brand Team in live business projects by maintaining a smooth itinerary and organized office system to generate maximum efficiency and communicate and coordinate with other internal teams. While working in the Disney College Program, I was selected based on my initiative and organizational skills to collaborate with Front Desk Management to redefine the Resort Runner role. Our work improved the role’s efficiency and communication with the Resort back office, management and call center. I also acquired and handled confidential information from high profile Convention Guests and confidently negotiated difficult Guest situations to improve Guest experiences and maintain a positive perception of the Company. Through the Disney College Program, I gained and honed valuable skills in communication, initiative, creativity, and Guest recovery, which will be beneficial in supporting the Account Management team’s efforts. In addition to this cover letter, I have submitted my CV and portfolio, which highlight my qualifications for this role. I look forward to the opportunity to speak with you and discuss this exceptional employment opportunity and the services I can offer Saatchi & Saatchi London. Thank you for your time and for your kind consideration. All the best, Alexandra Brown

Alexandra Brown LosAngeles,CA!(303)918-4559!zalexandrabrown@gmail.comhttp://www.linkedin.com/pub/alexandra-brown/90/a45/771/

PROFESSIONALEXPERIENCE

WaltDisneyWorldParksandResorts–Orlando,FL May2015–January2016DisneyCollegeProgram,CoronadoSpringsResort,FrontDeskHostess

• Utilize facilities management software while communicating important information to and interact with Management, fellow Cast Members, and Guests in a Convention Resort with 1900 Guest rooms

• Support and facilitate improvements in the scheduling, communication and efficiency of the resort Runner role • Partner with Convention Services and Resort Operations to encourage participation in resort activities and events • Maintain confidentiality while handling personally identifying information for distinguished Guests and handle Guest

recovery situations • Conduct the training of new Front Desk Hosts based on their unique learning styles and Company guidelines

ByVeronicaColeWeddingsandEvents–WashingtonDC January–

May2015

EventPlanningIntern• Collaborated on the coordination and design of luxury events and weddings via venue visits, meetings with clients and

vendors, and event design product research • Generated and monitored content for the company’s social media and blog throughout the company’s web redevelopment • Created and managed budgets, itineraries, mailing lists, contracts, vendor information, logistics and press clippings

ColumbineCountryClub–Littleton,CO

Bartender May2014–August2014

• Assigned as one of only four bartenders serving patrons and assisting in organizing multiple successful club events, including weddings, receptions, large parties, and small business and social gatherings

• Provided hospitality under pressure while establishing relationships and professional rapport with patrons to create a friendly environment and experience

LEADERSHIPACTIVITIESTheCatholicUniversityofAmericaBoatClub–WashingtonDC August–December2014JesusCollegeBoatClub–Oxford,England October2013–March2014Coxswain

• Directed crewmembers movements and delegated coach’s instructions both in practice and in competition • Oversaw team conduct and motivated team members during competitions

ADDITIONALACTIVITIES

SingDowntheMoon:ATLASPerformingArtsIntersectionsFestival–Washington,DC December2012–March2013

Ensemble

• Selected as one of sixteen students based on the exhibition of exceptional performance skills to participate in an interactive performance produced to entertain and initiate the active involvement of a young audience

• Initiated an online marketing campaign to promote ticket sales

EDUCATIONTheCatholicUniversityofAmerica–Washington,DC CompletedMay2015BachelorofArtsinMusic Honors:TheCatholicUniversityofAmericaScholarship,DeansListallsemesters

UniversityofOxford,JesusCollege–Oxford,England September2013–March2014

• Spent a semester abroad taking independent tutorials in Modern British History and Dramatic Literature with a strong emphasis on communication and debate

CorporateCommunicationsCourse–Orlando,FL June–August2015DisneyCollegeProgram

• Participated in a group research of Toyota Motor Sales, tracking its internal and external communication and developing a marketing pitch for a vehicle release

ADDITIONAL SKILLS

Computer: Microsoft Office Suite, Social Media (Facebook, Instagram, Twitter, Tumblr, Pinterest), iPhoto, Blogspot Blogs, Google Apps for Work, WordPress, Jonas Club Software, LILO, Maximo, TAG

Language: Beginner Spanish Other skills: Writing, Research, Discourse, Public Speaking, Navigation, Planning, AP Style familiarity

Toyota Motor Sales x

Walt Disney World

During the Disney College Program, I participated in the Corporate Communications Course. As a class, we were asked to follow and research one other large company and complete group and individual projects based on the particular communication styles learned in class.

The following are examples of the work my group and I created for our chosen company, Toyota.

Press Release

Assignment: Create a new product or idea involving both the chosen company and Walt Disney World. Write a press release announcing its launch. Idea: Disney’s Magic Carpet, a private valet service for Disney Vacation Club Members in partnership with Toyota Motor Sales.

Alexandra Brown FOR IMMEDIATE RELEASE (303) 918-4559 alexandra.brown@disney.com NEW DISNEY-TOYOTA TRANSPORTATION PARTNERSHIP TO PROVIDE SERVICE

TO DISNEY VACATION CLUB GUESTS

TORRANCE, Calif., July 16, 2015 – In response to the increasing demand of resort and park transportation for guests around The Walt Disney World Parks and Resorts, Toyota Motor North America has announced plans to partner with The Walt Disney Company to offer a complimentary personal car service exclusively for Disney Vacation Club Members. This new transportation division, Disney’s Flying Carpet, will join other Walt Disney World Transportation segments, with operations run by Trever Ocock, Director of Transportation Operations, and Jason Kirk, Vice President of Transportation Operations. Beginning in January 2018, Disney Vacation Club members will receive all of the benefits of Disney’s Magical Express, including bypassing airport baggage claim and transportation to their resort, as well as the added benefit of a fuel-efficient personal car and driver to accompany them for the duration of their stay. “We are very excited to finally join the world of hospitality to create such a unique service with such a prominent leader in the industry,” said Jim Lenz, CEO of Toyota’s North American Region. “Our passion for improvements and creating products that exceed our customers’ expectations go hand-in-hand with Disney’s mission to create innovative and memorable travel experiences for their guests. We hope that Disney’s Flying Carpet will soon expand to other Disney properties, allowing more opportunities for magic making for both companies.” “Toyota has been named one of the World’s Greenest Companies, and as a company dedicated to improving our sustainability while improving guest satisfaction, we cold not be more thrilled to see them join the Disney family,” said Meg Crofton, President of Walt Disney Parks and Resorts United States. This new service will optimize travel for guests during their stay, as well as Disney and Toyota’s dedication to sustainability by using fuel- and cost-efficient vehicles. In addition, personal cars will set a new standard of convenience, comfort, and style for Toyota customers already being upheld by Walt Disney World Parks and Resorts. Association with the Walt Disney Company will also initiate a partnership with Orlando International Airport, creating more opportunities for Toyota transportation to and from the airport.

The vehicles issued have yet to be determined, however both companies have agreed upon using vehicles with Toyota’s Hybrid Technology to increase sustainability by decreasing emissions and increasing cost effectiveness for both the companies and the guests. Similar to Disney’s Magical Express, Disney Vacation Club members will be able to book Disney’s Flying Carpet through the Disney Reservation Center. Guests will have specially tagged luggage which will be brought to them at their resort after they have arrived. Upon arrival, their personal driver will meet the guests and escort them to their resort for check-in and continued service during their stay. Guests will be able to call their driver from their room telephones or by any mobile device to be picked up anywhere on Disney property and at the airport. As a result of this new partnership, Toyota and Disney plan to report fiscal interactions between the two businesses for financial reporting purposes at the beginning of fiscal 2016.

###

Social Media Campaign

Assignment: Design a plan for 2 weeks of social media posts for Toyota’s accounts to either improve or maintain the company’s current campaign model. Criteria: Hashtags, photo challenges, Conversation encouragement, product placement

14 TWEETS - TOYOTA GROUP: Laura, Zazzy, Nathan, Kate, Hanna

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14 TWEETS - TOYOTA GROUP: Laura, Zazzy, Nathan, Kate, Hanna

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14 TWEETS - TOYOTA GROUP: Laura, Zazzy, Nathan, Kate, Hanna

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Product Marketing Campaign

Assignment: Organize a marketing campaign for a new product, outlining a targeted social media strategy, financial outlook, demographic and audience specifications, public affairs strategy, and creative advertisement ideas. Idea: A campaign for the new Scion iA and iM.

ScioniMandiAMarke.ngPlan

NathanGinn–VPofCorporateFinance

HannaCarr–VPResearchandDevelopmentLauraBruns–VPofSocialMedia

ZazzyBrown–VPofPublicRela.onsKa.eCherkinian–CustomerService

Overview

•  SocialMedia

• MarketShareandFinances

• GuestRela.ons

SocialMediaStrategy

• The“iAM”campaign– Diverseandengagingmediacontent– Synchronizedthemedmessaging– Addressingstep4ofplanningcampaigns*

– Mul.plemediaplaQorms

*CorporateCommunica.on,AGuidetoTheoryandPrac.cep.1083rdedi.on

SocialMediaStrategy

•  Facebook–  Focusonadbasedcontent

•  TwiXer– Q&Afeedback– Storminthe2ndand3rdquarterofthecampaign

•  Instagram– “IAM”Toyota;workers&audienceconnec.on

SocialMedia

•  PartneringwithLivingSocial–  Desirableaudienceofaffluent,educatedhouseholds•  56%makemorethan$75K

•  70%betweenages25-34•  76%withacollegedegree

– Ac.veonsocialmedia•  Ci#zenjournalismandmarke#ng•  Shareexperiencesthroughsocialmedia

•  90%buyerstrustpeerrecommenda.ons

CorporateCommunica.ons6thEdi.on,pg155-156hXp://corporate.livingsocial.com/ourcompany/hXps://www.youtube.com/watch?v=joXDMuLesU

SocialMedia

•  Marke.ngbasedonexperiences

– Unexpectedopportuni.esandadventuresforourtargetmarket

•  CreateaneventorexperiencearoundiAandiM

– Generatesbuzzoversocialmedia

•  Includeshashtags,adsforTwiXer,andstatuses

hXp://corporate.livingsocial.com/ourcompany/CorporateCommunica.onsCourse,Week6:July23,2015

StockAc.vity

Spy TM CONS

Weight 100% 100%

Return -1.06% -6.91% 1.10%

YahooFinance

ClosingPriceforAugust19th,2015:$126.04

Normalincreasewithintroduc.onofnewproduct:3.77%

StockAc.vity

SPY TM CONS

DailyReturn .00048 .000044 .00041

AnnualReturn .12132 .01110 .10418

DailyDevia.on .00711 .01055 .00666

AnnualDevia.on

.11283 .16754 .10562

Beta 1 .84001 .82703

YahooFinance

Budget

•  TotalProjectBudget$188,065,520•  EndingBalance:$26,787.68

Forbes.comSalary.com

Smallbusiness.com

Representa.ve

•  Spokespersonforthecompany

•  Necessaryincrisis•  Provideinforma.ontobuyersandstakeholders

CorporateSocialResponsibility

•  “Seekingharmonywithpeople,societyandtheenvironment”

•  “Customerfirst”philosophy– Highqualityproducts(customerdemands)

– Noemployees=nohappycustomers– Buildlongtermgoalswithmutualgrowth

– Trustintheirpartners

CSRcon.nued…

•  Providedisclosureonopera.ngresults•  Financialcondi.onswithshareholders•  Reachingouttothecommunity

•  Crea.ngasafeenvironment

•  Guidingprinciples&Globalvision•  Toyotaway2011&ToyotaCodeofConduct

Conclusion

•  IncorporateallchannelsofSocialMedia

•  Livingsocial•  GuestRela.ons

Venue Visit Gift Proposal

My first assignment for By Veronica Cole Events and Designs was to research luxury products to use as a “thank you” after a venue visit and to leave a positive impact for future negotiations. I was given a $50 budget for each idea and asked to present them upon beginning my internship. The following is the proposal presentation.

Venue Gift Proposal Zazzy Brown

Gender-Neutral

Fortnum and Mason Honeycomb Taster Selection + Crisps or Crackers

• Honeycomb: £20 ($30) o http://www.fortnumandmason.com/p-10344-

honeycomb-taster-selection.aspx • Crackers: approx. $10*

o * Will have to buy in-store. Not easily shippable

O&Co Italian Dinner for Two • $40 • http://www.oliviersandco.com/gifts/under-50/anightintuscany-

2014-web.html

O&Co Trio of Flavored Olive Oils • $42 • http://www.oliviersandco.com/gifts/under-50/trio-of-

flavored-olive-oils.html

O&Co Truffle Trio • $49 • http://www.oliviersandco.com/gifts/under-50/truffle-trio-

1431.html

Vosges Exotic Truffle Collection, 9 pieces • $28 • http://www.vosgeschocolate.com/product/exotic_truffles_9pc/

gift_ideas_30_75

Vosges Rosa Regale Sparkling Red Wine & Exotic Truffle

Collection • $50 • http://www.vosgeschocolate.com/product/vosges-rose-

champagne-exotic-chocolate-truffles-gift/wine_and_chocolate_gift_boxes

Chelsea Market Baskets Sampler • $35 • http://www.chelseamarketbasket.com/product/Chelsea-Market-

Baskets-Sampler/corporate-gift-options

Dean and Deluca Snacks on the Run 6 pack Box • $42 • http://www.deandeluca.com/candy-and-confections/snacks-on-the-

run/snacks-on-the-run-160217942.aspx?s_z=8982

Dean and Deluca Movie Night Gift Tin, Small • $38 • http://www.deandeluca.com/gifts/movie-night-

gift.aspx?s_z=8979

Hot Beverage Gift Sets Coffee Gift

• Bodum French Press o $20 o http://www.worldmarket.com/product/black-bodum-brazil-

french-press-coffee-maker.do?&refType=&from=Search • Dean and Deluca French Roast

o $15 o http://www.deandeluca.com/coffee-tea-cocoa/coffee-by-

type/blends/dean-and-deluca-french-roast.aspx • Chocolate Cantuccini Biscotti

o $9.50 http://www.deandeluca.com/bakery-shop/cookies/chocolate-cantuccini-cylinder.aspx

Tea Gift

• Bodum French Press o $20

http://www.worldmarket.com/product/black-bodum-brazil-french-press-coffee-maker.do?&refType=&from=Search

• Dean and Deluca Earl Grey Tea OR Fortnum and Mason Earl Grey Supreme Tea

o $12 OR £4.75 ($7.25) o http://www.deandeluca.com/coffee-tea-cocoa/tea-by-

type/dean-and-deluca-earl-grey-tea.aspx OR http://www.fortnumandmason.com/p-5188-earl-grey-tea-black-tea-aromatic-tea.aspx

• Fortnum and Mason Earl Grey Shortbread Cookies o £6.95 ($11) o http://www.fortnumandmason.com/p-9066-earl-grey-shortbread-

tin.aspx Coffee and Tea Gift

• Bodum French Press o $20 o http://www.worldmarket.com/product/black-bodum-brazil-

french-press-coffee-maker.do?&refType=&from=Search • Dean and Deluca French Roast

o $15 o http://www.deandeluca.com/coffee-tea-cocoa/coffee-by-

type/blends/dean-and-deluca-french-roast.aspx • Dean and Deluca Earl Grey Tea

o $12 o http://www.deandeluca.com/coffee-tea-cocoa/tea-by-type/dean-and-

deluca-earl-grey-tea.aspx

Less Gender-Neutral

Candles Gifts Pear

• Voluspa Petite Decorative Candle in Eden and Pear o $9 o https://www.voluspa.com/index.php?route=product/product&path=67_

71_132&product_id=709 • Harry and David Pears

o $24.95 o http://www.harryanddavid.com/h/fruit-gift/pears/1 OR

• Pear and Hazelnut Spread from Dean and Deluca o $8 o http://www.deandeluca.com/pantry/preserves/pear-hazelnut-fruit-

spread.aspx o with Crisps or Crackers (approx. $10)*

Lavender

• Voluspa Petite Decorative Candle in French Cade and Lavender o $9 o https://www.voluspa.com/index.php?route=product/product&path=67_

71_132&product_id=806 • Fortnum and Mason Lavender Honey

o $15 o http://www.fortnumandmason.com/p-6839-french-

lavender-honey-500g-jar.aspx • Fortnum and Mason Earl Grey Shortbread Cookies

o £6.95 ($11) o http://www.fortnumandmason.com/p-9066-earl-grey-shortbread-

tin.aspx Champagne

• Voluspa Classic Maison Boxed Votive in Crisp Champagne o $9 o https://www.voluspa.com/index.php?route=product/product&path=66_

87&product_id=536&filter=16 • Prestat Pink Marc de Champagne Truffles

o $24 o http://prestat.com/collections/chocolate-

truffles/products/prestat-truffles-pink-marc-de-champagne

• Macarons from Macaron Bee – Box of 6 o $12 o http://www.macaronbee.com/sample-page/ o Order for pick-up

! Order at least 24 hours before

Prestat Chocolate Wafers • $19 each

o Orange and Cardamom ! http://prestat.com/collections/chocolate-

wafers/products/prestat-orange-cardamom-chai-thins-200g

o Matcha Green Tea with a hint of Earl Grey ! http://prestat.com/collections/chocolate-

wafers/products/prestat-chocolate-wafers-matcha-green-tea-with-a-hint-of-earl-grey

o Dark and Milk Chocolate with Sea Salt and Caramel ! http://prestat.com/collections/chocolate-

wafers/products/prestat-dark-milk-sea-salt-caramel-thin-wafers

o White Chocolate Cafélatte ! http://prestat.com/collections/chocolate-

wafers/products/prestat-chocolate-wafters-white-chocolate-cafelatte

Studmuffin Desserts Stud-Buckets • $25 each • http://www.studmuffindesserts.nyc/stud-buckets/

Marks and Spencer “A Little Treat” Hamper • £20 ($30) • http://www.marksandspencer.com/a-little-treat-hamper/p/p60044333

Williams-Sonoma Grilling Rub Set • $27.95 • http://www.williams-sonoma.com/products/the-ultimate-grilling-rub-

collection/