Building a Smart SEOBudget

SEO Budgets ..or SEO on a Budget?

How much should your SEO budget be?

What goes into SEO budgeting?

Explaining our SEO Process

How to reduce the budget

Results and ROI of SEO

Dammit, Just tell me how much SEO costs!

Alexandra Tanasa

Digital strategy done right has SEO results.

EVERGREEN RESULTS

“Do small businesses have a chance at competing in search?”

Any action is better than no action.

Expensive SEO offers

Really cheapSEO offers

Anything you do online can and will be used against you.

6 Factors that affect what you’ll pay for SEO

1. Niche &Competition

2. Size of the website: number of pages and page types

3. Offline locations

4. Geographic boundaries – local, national, international

5. Previous SEO work done: Existing penalties

6. Available Resources

Pricing Models: One-Time Project or Ongoing Relationship?

Monthly retainerIndefinite Needs: “My website needs to sell more birthday party accessories”

Project basedTemporary needs: “My website has received a manual penalty..” “I’m launching my new ecommerce website. I need somebody to manage 301 redirects.”

By-the-hour consultingSpecialized needs: “I’m building an ecommerce platform and need consulting.”

If you don’t understand what the agency is doing month by month, then you will get frustrated when the invoice arrives.

Explaining our SEO Process

Month 1:

Technical WorkResearch & AnalysisPlanning

Technical Website Audit

Keyword Analysis - uncover areas of profitability

Landing Page Analysis

Competitors Analysis

Content Analysis - inventory of your marketing assets

Editorial Calendar to support the buying cycle

Setting in Reports and KPIs

Detailed:

Month 2-6:

ImplementingCreative workAdjusting the strategy

Detailed:

Building a targeted media list

Creating content

Targeted promotion for content

Digital PR

Local SEO

Setting up your Google Places / Google+ Local Page

Creating and claiming listings

Referencing the business from local sources

Reviews acquisition strategy

LOCAL SEO

Local is an important feature

Organic Traffic (Google Analytics)VisitsTransactionsRevenue

Keywords (Webmaster Tools)KWs Sending TrafficKWs in Top10KWs in Top3KWs in Top1

SEO Budget Measurement

SEO budget .. Or SEO on a budget?

“Can't I just do this SEO thing on my own?”

“So many services.This looks like Upselling!”

How to reduce the budget

Create your own high quality content using the agency’s guidelines

Use all your resources

Find an agency that can scale activities (reporting)

No money at all for an agency? You’ll need :

Talent Creativity Relationships Assets TIME & SWEAT

Total costs:Consulting and implementing fees to digital agencyWeb development work to optimize siteProducing new contentInternal time managing

SEO/ROI Analysis

Total gains:Increased visits from search Sales generated from increased visits Revenue from those sales

+ Outside Branding Value

TakeawaysKeep it Going.

Digital marketing doesn’t have a finish line.

@MrsAlexandra Check out other SEO presentations by Vertify

www.vertify.ro/blogalexandra.tanasa@vertify.ro

Multumesc!Q&A