L.E.I. BRAND LANGUAGE

3iying

lei i

s a

ve

rb

3iying

(el-ee-ay)v.1. to rejuvenate; revitalize; invigorate2. to polish, clean up the muck3. to be curious; to think differently4. to be authentic; free spirited; individual; to liberate from mediocrity5. to inspire others; raise the standards; be a leader6. to take risks; to innovate; to be adventurous; to surprise7. to embody the spirit America was founded on8. to think modern; to be youthful; to never stop being young at heart

ind

ustr

y sl

og

ans

3iying

LE! your cash flow

LE! your profit

LE! your opportunities

LE! your market

LE! with me

LE! your attitude

LE! your perspective

LE! your old-school

LE! your product

LE! your image

LE! the industry

co

nsum

er s

log

ans

3iying

LE! your everything

LE! your booty

LE! your wildest dreams

LE! your life

LE! your privates

LE! your stuff

LE! your extras

LE! your unmentionables

LE! your goods

LE! your spirit

LE! your inner devil

LE! your pulse

LE! your butt

LE! your business

LE! your noggin

LE! your beat

LE! your step

LE! your heart

LE! you’re late

LE! your day

LE! your alibi

LE! your view

LE! the system

LE! your adventures

on

ga

rme

nt la

ngua

ge

3iying

Made with care

Made with sass

Made with class

Made with love

Made with originality

Made with imagination

Made with full flavor

Made with sugar and spice

Made with care

Made with you in mind

Made with hot pockets

Made with fun

Made with confidence

Made with a smile!

Made for you

Made for us

Made for individuals

Made for originals

Made for curves

Made for life

Made for adventure

Made for girls!

Made for dancing

Made for shouting

Made for hip-hoppin’

Made for eye-poppin’

Made for lip-lickin’

Made to hypnotize

Made to melt hearts

Made to show off

Made to protect

Made to keep warm

Made to snuggle

Made to win dates

Made to impress

Made to break hearts

Made to turn heads

Made to stop traffic

Made to kiss

Made to win

Made to tickle pink

Made to move mountains

Made to perfection

wa

g y

our

fla

g

3iying

(wag y-ore flag)ph.1. to declare your independence2. to shake your butt3. to stick out your tongue4. to be true to yourself; to speak up5. to stand up for individualism and originality everywhere

wag your flag