What if cool and smart became the new definition of a luxury car, instead

of the stodgy emblem on the hood?

What if you forgot everything you knew about a car, and then found out

it delivered everything you wanted.

Introducing Taurus 2010(yes Taurus, stay with us)

Chock full of smart tech. Think of it as a rolling

Swiss Army knife.

My Key

Set safety controls on speed, radio volume and seat belt usage.

Program your car to help protect the people you care about.

Voice activated Nav System w/SIRIUS

8-inch screen with a bird’s-eye-view map showing 3D landmarks, plus real-time traffic, current weather and ski conditions, five-day forecasts, fuel station locations

and prices, sports scores and movie listings.

Bottom line? Talk to your car to triangulate on the fun.

EcoBoost Engine

Smart v6 delivers the power of a v8, and saves fuel to boot.

Adaptive Cruise Control

The car sees the traffic ahead and adjusts your speed accordingly.

Yes, when it happens you’ll freak out, in a good way.

Yes, you can use words like “scanner array” and “structural integrity” referring to your car.

(vs. your last Star Trek convention)

Collision Warning with Brake Support

The car uses radar to see and alert you to slower traffic ahead,

then primes the brakes to help you slow down.

Think of it as a little help from your guardian angel.

Blind Spot Information System

Think of it as an extra set of eyes on either side of the car that cost millions of

dollars of research and development.

Basically, the car can see other cars you can’t and alerts you to the danger.

Reverse Sensing System

Pretty much like having “eyes in the back of your head”

without the need for customized hats.

Rearview Camera System

Activating when you shift to reverse, additional visibility is projected to the rearview mirror.

It’s a better way to back up.

Side Protection and Cabin Enhancement Architecture

S P A C E™

Impact is channeled through 10 different crush zones and away from

you and other passengers.

Imagine a life where “work commute” was

something you actually looked forward to.

Dash InsulatorAcoustic Package TrayHigh Efficiency Sound Deadening Materials

Noise from the road, noise from the engine: not so good. For us, “quiet” and “quality” go

hand-in-hand. Try the sound of luxury by hearing almost nothing at all.

Multi-Contour Seats with Active Motion

The car seat actually massages you.

Let’s repeat that.

The car seat actually massages you.

Ford SYNC and Sony® Surround Sound

System

Voice activated sound/communication system that includes USB port, MP3 players and smartphones.

You also can get a sports score, traffic, weather or call 911 in the event of a crash.

A lot more than just music, with you as maestro.

Tech comparison to Audi, Toyota,lexus

Car exterior/interior hero shots

You got the steak, helllooooo sizzle.

Car exterior/interior hero shots

Car exterior/interior hero shots