all-staff fundraising
DESCRIPTION
How much more money could you raise if your entire staff played a role in fundraising, not just the development team? Well, there’s a new fundraising model that does just that!In this session, you’ll learn what this system looks like, and hear all about ways to engage everyone at your nonprofit in cultivating, asking, and thanking supporters.TRANSCRIPT
Sponsored by:A Service
Of:
All-Staff Fundraising: A New Model for Development
Tina Cincotti
November 16, 2011
Sponsored by:A Service
Of:
Advising nonprofits in:
• Strategy
• Planning
• Organizational Development
www.synthesispartnership.com
(617) 969-1881
INTEGRATED PLANNING
Sponsored by:A Service
Of:
Affordable collaborative data
management in the cloud.
Sponsored by:A Service
Of:
Today’s Speaker
Tina CincottiOwner & Principal Consultant,
Funding Change Training & Consulting
Hosting:
Sam Frank, Synthesis PartnershipAssisting with chat questions:
April Hunt, Nonprofit Webinars
You want me to
what?!!
CASE STUDY #1
Neighbor to Neighbor Mass.
• $1 million budget
• 2/3 individuals, 1/3 foundations
• “Major” donors $500+
• 100-150 donor visits
• 12 staff incl. 1 dev dir
How N2N Model Works
• 5-10% of time fundraising
• Everyone has donors
Number varies
• Supplement small lists with other fundraising
• Year round relationship with donors
How N2N Model Works
• Training and support
How N2N Model Works
Training
History of model
Budget and revenue
Expectations & goals
Sample list
Practice
How N2N Model Works
• Training and support
• Samples & templates
• Supervision
• Staff meetings
How N2N Model Works
Staff Meetings
Fundraising report
Big picture financials
Troubleshooting
Sample Fundraising Report
Sample Staff Fundraising List
CASE STUDY #2
Toxics Action Center
• $400,000 budget
• 1/2 individuals, 1/2 foundations
• Major donors $250+
• 250-300 donor visits
• 8 staff incl. 1 fundraiser
How TAC Model Works
• 2-week campaign twice/yr
• Program work stops
• “Clean up” campaign
• Donor lists
• Expectations & goals
TAC – Week One: Training
• Boot camp: 12-hr day
• Role plays & training
• Donor calls
• Support & feedback
• Daily tally
TAC – Week Two: Donor Visits
• 3-5 visits/day
• Three group calls
• 125+ meetings
• Nearly $70k raised
• Average gift amount
N2N Model – Evaluation
Pros• Full team effort
• Structure & accountability
• Training & support
• Clear expectations
• Integrated with regular work
• Not just donor asks
Cons• Limited board
involvement
• Staff turnover
• Hard to fit in when program work busy
• Year round work, never done
• Mostly done on own
TAC Model – Evaluation
Pros• Full team effort
• Structure & accountability
• Training & support
• Clear expectations
• Time limited
• Full fundraising focus during campaign
Cons• Limited board
involvement
• Staff turnover
• Intense schedule
• Other work stops
• Only one way to play
Breakdown of Fundraising Cycle
Identify
Involve
Ask
Thank
Thank you for spending your valuable time with me today!
Please stay in touch. -- Tina
TinaFCC on Twitter
www.fundingchangeconsulting.com
Sponsored by:A Service
Of:
Find listings for our current season of webinars and register at:
NonprofitWebinars.com