Allann Bros – The Beanery, established in 1972, set out to explore the exotic

flavors in the world of coffee.

Coffee is roasted by guidelines implemented by Allan Stuart, the Master Roaster.

This coffee is then transported to various other Beaneries, to give customers only the best cup of coffee.

Other products:Bakery ItemsSandwichesOther drinks: Exploring markets in Tea, Flavored Syrups

 

Location – Only university towns, mostly within Oregon

Corvallis – 2nd street, 26th street and Circle Blvd.

Flexibility – Hours – location, customer interest, time ,and areaOptimization of resources

Other businesses within Allann Bros.

Free internet – Makes them at par with Dutch Bros. (lead competitor)

Food and variety of coffee and other drinks –

Coffee – decaf, organic, origin, importsOther drinks like tea, juice, smoothies.Cakes, cookies, pastries, and other bakery itemsFood options extend to sandwiches, salads, soup etc

No events on calendar for shops in Corvallis

Space allocation: crowding in various locations

Prices: more costly than other coffee shops due to organic imports

Coffee plant crop subject to unpredictable climatic changes

ExpansionCrowded shops prove there is room for growth with new franchisesBuying up surrounding real estate would allow more room for customersMore room would give a venue for musicians to hold live performances

Catering menuExpanding the menu to include dinner entrees would be a simple means of diversification

Competition: Shares territory with other coffee-specific shops

StarbucksDutch Brothers

Also shares territory with other big businesses

McDonaldsBurger King

Can find coffee just about anywhere that serves food

Must be aware of local competition in order to know how they can separate themselves and make their business unique

Coffee business subject to rises in the price of coffee and dairy products

The Beanery imports Arabica coffee bean varieties from regions around the globe

Have to deal with foreign countries that may have different government regulations, policies, and monetary regulations from the U.S.Issues may arise if there is a lack of understanding of the host country’s foreign exchange policiesAny disruption in the process would cause the business to lose its main source of income