Allegany College of MarylandProfessional Golf Management

Golf management education for tomorrow’s

professional

About

About

• Allegany College of Maryland is located in Cumberland, Maryland

• Two program options:– Two year Associates degree in

Hospitality Management with a PGM option

– One year certificate in PGM

• Golf Team is a member of the Maryland JUCO Athletic Conference

Investment Comparison

Investment comparison

Option Degree CostTotal cost with

PGA MembershipPGA Apprenticeship only NA $10,000 $10,000

Golf Specific Academies NA $34,000 $44,000

Four-year non-PGA PGM Yes $80,000 $90,000

Four-year PGA PGM Yes $125,000 $125,000

ACM + Transfer Yes $62,000 $72,000

Allegany College of Maryland’s PGM program…It’s the best value in golf education!

Source: Data compiled from industry averages.

By attending ACM and then transferring, you’re not only receiving a degree, but you’ll develop the education needed to pursue your PGA or LPGA membership!

Program Courses

Program Courses

Students required to take additional general education courses.

First Semester•Golf Operations I•Golf Mechanics & Teaching I•Intro to Hospitality

Second Semester•Golf Operations II•Competition Management

Third Semester•Golf Operations III•Golf Mechanics & Teaching II•Hospitality Supervision

Fourth Semester•Golf Club Fitting & Repair•Hospitality Marketing

Internship I Internship II

Golf Operations

Golf Operations I

• This course will cover:oCustomer serviceo Personnel managementoBusiness planning and goal setting

It is 6-7 times more costly to attract a new customer than it is to retain an existing customer.

Source: White House Office of Consumer Affairs: http://www.whitehouse.gov/

Golf Operations II

• This course will cover:oGolf shop managemento POS systemso Tee sheet managementoMerchandisingoMembership sales and marketing

Total economic impact generated by golf in 2011:$176.8 billion

Source: http://golf2020.com/media/31624/2011_golf_econ_exec_sum_sri_final_12_17_12.pdf

Golf Operations III

• This course will cover:o Practice range managementoGolf car fleet managementoCaddie managemento Teaching academy and practice facility

ownership and operation

Practice Ranges & Alternative Facilities generated $907.1million in total revenue in 2011.

Source: http://golf2020.com/media/31624/2011_golf_econ_exec_sum_sri_final_12_17_12.pdf

Golf Mechanics & Teaching

Golf Mechanics & Teaching I & II

• This course will cover:o Swing principlesoBall flight lawsoHands on teaching simulationso Teaching, coaching, training, and

motivational techniquesoNeeds of special populationso Instructional program development and

management

Competition Management

Competition Management

• This course will cover:o Planning and execution of golf

tournaments, outings, and member events

oUSGA Rules of Golf and Handicapping System

According to We Are Golf, the golf industry is responsible for $3.9 BILLION in charitable giving per year!

Source: http://wearegolf.org/charity/contributions/

Golf Club Fitting & Repair

Golf Club Fitting & Repair

• This course will cover:oGolf club performance factorsoGolf club fitting diagnostics and

suggestionsoBasic club repair, including but not

limited to, regripping, reshafting, changing loft and lie angle, and swing weight

In 2011, Americans spent $5.6 billion on golfer supplies.

Source: http://golf2020.com/media/31624/2011_golf_econ_exec_sum_sri_final_12_17_12.pdf

Hospitality

Introduction to Hospitality

• This course will cover:oAn overview of the history, organization,

opportunities, challenges, trends and developments facing the industry today

Hospitality is the world’s fastest growing industry and will add one new job

every 2.5 seconds.

Source: http://www.emich.edu/sts/hrm/hospitality.htm

Hospitality Supervision

• This course will cover:o Supervision, leadership, staffing,

performance evaluations, delegation, and diversity within the hospitality industry

In the hospitality industry, you can not only move into a variety of different positions with your employer, but you can move your way

up into management positions very quickly as well!

Hospitality Marketing

• This course will cover:oDetermining core business functions o Performing a S.W.O.T. analysisoUnderstanding PR and advertising within

the hospitality industry

Did you know that the LPGA Tour has put its player’s Twitter handles on caddie bibs?

Source: http://www.golfchannel.com/news/golftalkcentral/lpga-putting-twitter-info-caddie-bibs/

Internships

Internships I & II

• Designed to provide real world training to enhance student experience

• Each consists of a three month period (late May - late August) at a golf industry facility

• Internships may be completed at any golf facility, with approvalInternships are a great way to get hands-on experience in all of the

aspects of the golf industry that interest you!

Career Paths

Career Paths

Golf Operations•General Manager•Director of Golf•Head Professional

Golf Instruction•Teaching Academy Owner/Operator•Director of Instruction•Teaching Professional

Golf Sales & Marketing•Membership Director•Marketing Director•Golf Event Sales Manager

Golf Equipment•Golf Equipment/Apparel Sales Rep•Golf Retail Store Manager•Golf Club Fitter/Tech Rep

Golf Associations•Association/Tournament Administrator

Golf Organizations•Executives/Management

Golf Team

Golf Team

• The ACM Golf Team is a member of the Maryland Junior College Athletic Conference

• Team AccoladesoRegion XX

Champions, 2013

oDivision II National Championship Participant, 2013

Other Information

Other Information

• Articulation with California University of PA

• How to become a PGA or LPGA MemberoACM PGM has no affiliation with the PGA

of America or the LPGAoWe do however work with individuals in

helping them understand the process of pursuing PGA or LPGA membership, and equip students with knowledge needed in these programs

Allegany College of Maryland PGM does not guarantee membership in the PGA of America or LPGA.

Learn More

Learn More

• Visit Allegany College of Maryland online: www.allegany.edu/pgm

• Follow the ACM PGM blog: www.acmpgm.wordpress.com

• Contact Program Coordinator Josh Leibfreid: jleibfreid@allegany.edu

Allegany College of Maryland | Cumberland, Maryland | www.allegany.edu