ALLEN SOLLYPRESENTATION BY

DIPANGSHU SARKARJASMEET REKHI

ROHAN VARSHNEYSAHIL DUHAN

SHASHANK AGRAWAL

• Brand was created by William Hollins & Co. in 1744.

• Nottingham, England.• 1990, the brand was taken

over by Madura Garments which launched it in India in 1993.

GARMENTS- Shirts Trousers Denims T-Shirts Suits Shorts Skirts Capris Jeggings

ProductsACCESSORIES- Belts Ties Portfolio Bag Hand Bags Handkerchief Socks Cufflinks

I Hate Ugly Allen Solly

My World. My Way

• Allen Solly created ripples in the Indian market by releasing ‘Friday Dressing’.

• It trashed whites and greys thereby making the corporate world a colorful and vibrant place.

• Targeted at young, contemporary corporates

• Focus on accessories such as eyewear, watches and women's bags; have added to the lifestyle quotient of the brand.

TARGET ACCORDING TO THE DEMAND OF NEW MARKET

• When they noticed demand going up for Size 26 and 28 trousers in the Allen Solly brand.

• It was found that women were buying those for themselves.

• Hence, Allen Solly became the vehicle to launch Western womenwear

• . The trousers range in sizes from 26 to 36 inches• The comfort fit was a hit as women looking for Western

clothing found something for themselves here.

Promotional Strategy

• Corporate Collaboration program Collaborate with corporate houses and

sponsor events such as fashion weeks etcOpen stores in campuses of big companiesSpecial discounts to people working in

corporate partners

Promotional Strategy

• Online promotion Campaigns through social networking sites

such as facebook ,twitter etc Sale through e-commerce websites such as

flipkart and their own online store

Promotional Strategy

• Telecommunication promotion Promotion by sending promotional messages Call premium customers for special offersSend birthday wishes etc to their customers

Promotional Strategy

• Print Media Promotion Take out advertisements in leading

newspapers and magazinesInformation about their stores ,discounts and

offers etc

Promotional Strategy

• On Road Promotion On road promotion is done through

billboards, signages etcSpecially done when they want to lauch a new

clothing line

Reasons for success

• Continuous innovation• Bold and contemporary style• No compromise with quality• Something for everyone