ally salutes the automotive news 40 under 40. 2018...dealership’s performance without taking local...
TRANSCRIPT
Section name here
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2018ONLINE
MEDIA KIT
autonews@automotive_newsautonews.com
NEWSPAPER
200 FIFTH AVENUE NEW YORK, NY 10010
LEGAL RELEASE STATUS
AD APPROVAL
Release has been obtained Legal Coord:
Acct Mgmt: Print Prod:
Art Director: Proofreader:
Copywriter: Studio:
JOB #: AL1AUT-P71315 PROOF: 2
CLIENT: Ally Financial OP: CV
SPACE/SIZE: B: None T: 5.8125” x 1” S: None
DATE:
THIS ADVERTISEMENT PREPARED BY TOWNHOUSE
CLIENT: Ally Financial SIZE, SPACE: 5.8125” x 1”, 4C
PRODUCT: AUTO PUBS: MAGAZINE
JOB#: AL1AUT-P71315 ISSUE: 2017
ART DIRECTOR: J. GUTOWSKI COPYWRITER: None
Ally salutes the Automotive News 40 Under 40.
NB:5.8125”
NB:1”
200 FIFTH AVENUE NEW YORK, NY 10010
LEGAL RELEASE STATUS
AD APPROVAL
Release has been obtained Legal Coord:
Acct Mgmt: Print Prod:
Art Director: Proofreader:
Copywriter: Studio:
JOB #: AL1AUT-P71315 PROOF: 2
CLIENT: Ally Financial OP: CV
SPACE/SIZE: B: None T: 5.8125” x 1” S: None
DATE:
THIS ADVERTISEMENT PREPARED BY TOWNHOUSE
CLIENT: Ally Financial SIZE, SPACE: 5.8125” x 1”, 4C
PRODUCT: AUTO PUBS: MAGAZINE
JOB#: AL1AUT-P71315 ISSUE: 2017
ART DIRECTOR: J. GUTOWSKI COPYWRITER: None
Ally salutes the Automotive News 40 Under 40.
NB:5.8125”
NB:1”
autonews.com
®JULY 17, 2017 Entire contents © 2017 Crain Communications Inc. All rights reserved. $159/YEAR; $6/COPY
Forty forging aheadSelf-driving cars will still need self-motivating individuals to sell them. Whatever the future of auto retailing holds, a new generation of retailers will make it happen. Automotive News’ sixth annual listing of 40 up-and-coming retailers under age 40 is a who’s who of future leaders. Read their stories in this special section. I PAGES 19-46 I
PLANT LIFEFord’s Michigan Assembly Plant
switched from trucks to fuel-ef� cient small cars in 2010. Now it’s
switching back to trucks. Ford saysthe change — although expensive —is necessary to adapt to a changing
market. I PAGES 4, 49-51 I
AUTOMOTIVE NEWS ILLUSTRATION
Listen to � ve of our 40 Under 40 in a live, interactive conversationat 3 p.m. ET on Thursday, July 20. Visit autonews.com/40Live for details.
SELF-DRIVING, MAYBE?ARCELONA, Spain — Audi’s rede-signed A8 � agship luxury sedan in-troduced here last week can drive itself in heavy highway tra� c — but
only if the local law lets it.� at’s a big problem facing all automakers
as they push to introduce Level 3 autono-mous driving in their vehicles: how to explain to customers that their car will drive itself in a tra� c jam in Florida, but if those same con-
ditions happen when they cross the state line into Alabama, they have to keep their hands on the wheel, their foot on the brake and their eyes on the road.
It’s a case of technology outstrip-ping humans’ ability to keep up, and it may take the U.S. Congress to solve.
Until then, automakers will face problems such as Audi’s. Audi
States join N.Y. to require local factors be considered
A year after a New York dealership won a court battle over General Motors’ use of gener-ic sales-e� ectiveness ratings, the ruling’s im-pact has spread across the country. Courts, state agencies and state legislatures have re-peatedly decided automakers can’t evaluate a dealership’s performance without taking local factors into account.
California, Florida, Illinois, Ohio and Mary-land are among the states that have joined New York in rejecting the use of generic
sales-e� ectiveness ratings, and the practice is under review elsewhere.
Automakers typ-ically use generic sales-e� ectiveness ratings to see how a dealership’s local market share com-
pares with the brand’s state average. Dealers argue doing so ignores local conditions, in-cluding income disparities and geographic considerations. If, say, a rival automaker has an assembly plant 10 miles from a dealership, that automaker’s vehicles are likely to have a disproportionate local market share — a factor ratings often don’t acknowledge.
� e stakes are high. Dealerships with poor ratings don’t qualify for incentives that can of-ten determine whether a store is pro� table.
“It’s not like a bad letter grade. It has serious consequences,” Zach Doran, president of the
Dealershipperformance ratingsunder siege
Jackie [email protected]
see RATINGS , Page 59
“ ““It’s not like a bad letter grade. It has serious consequences.”Zach Doran, president Ohio Automobile Dealers Association
Mixed state laws may make Audi A8’s system inoperative in some placesLarry P. Vellequette
B Keogh: Audi dealers may have role in on-demand system I PAGE 59 I
2018 A8: Is Audi willing to turn on
self-drive?
see AUDI , Page 59
2
For more than 90 years, Automotive News has been the primary source of news and understanding for the auto industry’s community of top executives – vehicle manufacturers, their original equipment suppliers and franchised dealers – plus
others allied with the industry. The autonews.com website, newsletters and video broadcasts have become essential resources for those with a need to stay up-to-the minute on auto industry happenings.
The Automotive News online audience reflects the full spectrum of convergent interests in the industry. Executives at manufacturers and suppliers, car dealers and their employees, major dealer groups, Wall Street financiers, industry analysts and government and regulatory officials all find valuable news and insight here that they can’t find anywhere else.
The digital offerings in these pages present outstanding opportunities to deliver your company’s message to this engaged and influential audience. And as with the print publication, the website is fully audited by the Alliance for Audited Media. AAM is one of the world’s leading independent auditors of websites, apps, digital publications and interactive ad-based technology, so you can be confident that your advertising reaches the qualified audience that only Automotive News can deliver.
autonews.com
3
176,371 FOLLOWERS
33,320 FANS
83,719 FOLLOWERS
Our AudienceOur readers have the power to make change and opportunity possible. They read Automotive News to make them smarter
about the industry, grow their business and advance their careers.
TRUSTED & AUTHORITATIVE
Our 50+ global reporters and editors deliver independent, authoritative, niche journalism that inspires debate. It’s our commitment to challenge
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award-winning news, insights and analysis every day — it’s our calling.
Automotive News is the undisputed news leader of the auto industry.
20%RETAIL
40%OEM/ SUPPLIER
36%PROFESSIONAL
SERVICES
5,860,359 PAGE VIEWS PER MONTH
2,378,753 VISITS EACH MONTH
1,425,325 MONTHLY UNIQUE VISITORS
MONTHLY UNIQUE VISITORS UP 10% FROM LAST YEAR
70% OF VISITORS ARE FROM N. AMERICA
28% OF VISITORS RETURN AT LEAST EVERY OTHER DAY
Sources: Erdos & Morgan, 2016; Omniture Monthly Averages of Registered Site Users: 1/1/17 - 7/31/17; Exact Target 1/1/17 - 7/31/17; Social channels as of August 2017
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Website Advertising
HOME PAGE – SOLD WEEKLY ON CPM BASIS
The gateway through which most visitors enter autonews.com. Includes breaking news stories, links to blogs, video and much more. This location offers a tremendous branding opportunity and exposure to a broad automotive audience. Advertise on the home page and capitalize on:
Medium Rectangle
300x250
Half Page300x600
Part 2: Breaking News Combo – 728x90
Part 1: Breaking News Combo
300x100
Super Leaderboard 970x90 Top Leaderboard – 728x90
RUN OF SITE – SOLD MONTHLY ON FLAT-RATE BASIS
Ad positions appear on specific interior pages of autonews.com, including story pages, photo galleries, blogs, editorials and more.
Monthly Ad Positions Impressions Net Rate
Top Leaderboard 275,000 $11,750 Billboard 275,000 14,680 Medium Rectangle 275,000 10,000 Half Page 225,000 7,000
26% of all visits to autonews.com start on the home page
34% of all home page page views are from readers who visit autonews.com at least every other day
60% of home page visitors spend more than 15 seconds on the page; 33% spend more than 1 minute on the page
FIRST IMPRESSION VISIBILITY:
LOYAL VISITORS:
TIME-ON-PAGE:
Weekly Ad Positions Net CPM Rate
Top Leaderboard $40 Super Leaderboard 41 Top Leaderboard Pushdown 48 Medium Rectangle 36 Half Page 25 Breaking News Combo (branding bar, lower leaderboard) 10 Takeover with Top Leaderboard or Pushdown (flat rate) 25,000
Maximum available impressions per week: 300,000. Ask your rep for details.
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Targeted Advertising Opportunities
Weekly Ad Positions Net CPM Rate Net CPM Rate
OEM & Retail OEM Retail Top Leaderboard $80 $158 Super Leaderboard 83 161 Billboard 100 175 Medium Rectangle 75 153 Half Page 50 107 Interstitial 100 180
TARGETED CATEGORIES – SOLD WEEKLY ON CPM BASIS
If your objective is to target a specific audience segment, then consider a Targeted Category sponsorship. Ad positions are offered on a CPM basis and appear alongside editorial content relevant to these audience sets: OEM and Retail.
THOUGHT LEADERSHIP SOLD MONTHLY ON FLAT-RATE BASIS
Share your company’s intellectual assets with the Thought Leadership box, a prominent showcase providing multiple trackable elements that lead users directly to your materials.
Site Section Impressions Net Rate
Retail 100,000 $9,750
OEM 100,000 5,800
• Appears on article pages • Placed within an article• Up to 5 links/calls-to-action• Multiple clickthrus
CONTENT INTEGRATION SOLD MONTHLY ON FLAT-RATE BASIS
Tell your brand’s story with an integrated “sponsored content” box that appears on articles and index pages.
Site Section Impressions Net Rate
Retail 200,000 $13,200
OEM 200,000 5,000
F&I Report 30,000 6,000
• Appears on article pages and index pages
• Placed between article text and “read more”
• 550 characters• One call-to-action
ThoughtLeadership
Content Integration
43% of targeted category impressions are served on mobile/tablet
60% of targeted category visits last more than 1 minute
95% of impressions are served on article pages (5% served on
index pages)
MOBILE VISITORS: TIME-ON-PAGE: NEXT TO CONTENT:
Interstitial640x480
Ask your rep about available impressions per week.
6
Medium Rectangle
300x250
Half Page300x600
Top Leaderboard – 728x90
Online Sponsorships
CARS & CONCEPTSCars & Concepts is a favorite feature of the Automotive News audience. It is a multi-platform editorial package which provides an insightful and engaging look at tomorrow’s cars and trucks, as automakers grow, freshen and redesign their product lineups.
Cars & Concepts coverage appears as a weekly feature in the pages of Automotive News and online at autonews.com, where an interactive tool allows readers to sort content by make/model, group and brand.
Each summer, Cars & Concepts expands with the Future Product Pipeline series, intensive coverage which chronicles future development plans for each automaker, and generates increased traffic online. As a sponsor during these summer Featured Months, you’ll benefit from the increased traffic as well as an additional logo placement within the Automotive News weekly email newsletter.
Sponsors receive exclusive placements in: • Cars & Concepts weekly newsletter (top leaderboard)
• Cars & Concepts index page (top leaderboard, medium rectangle, half page, lower leaderboard)
• Future Product Pipeline interactive tool (top leaderboard, medium rectangle, half page, lower leaderboard)
• Plus, logo at the top of all Cars & Concepts articles and with Cars & Concepts tease on autonews.com home page
Sponsorship options:• Standard Months (Jan, Feb, Mar, Apr, May, Jun, Oct, Nov, Dec)
• Featured Months (July, Aug, Sept - significant traffic boosts due to increased print & online coverage in Automotive News)
Monthly Ad Package Impressions Net Rate
Standard Month 200,000 $10,750 Featured Month 385,000 15,000 Featured Month 3-month package 1,150,000 40,000
Ask your regional sales manager about print advertising on the weekly Cars & Concepts feature page or in the summer Future Product Pipeline series.
300x250
Logo 120x60
7
Online Sponsorships
MOBILITY REPORTMobility Report is a new multi-channel enterprise exploring the future of the auto industry and the advances taking place at the intersection of transportation and technology.
Our exclusive Mobility Report editorial content is delivered via the weekly Mobility Report email newsletter, a dedicated online site section as well as our Futurismo podcast series. Mobility Report sponsorships provide an opportunity to position your brand as a thought leader in an area of rapid change.
Mobility Report coverage includes: • Autonomous vehicles • Ride-sharing • Electric powertrains • Urbanization
Email and website sponsorship packages include multi-channel visibility:• Mobility Report index page• Mobility Report articles• Mobility Report weekly email newsletter.
Monthly Ad Package Impressions Net Rate
Top Leaderboard package (newsletter, index page, articles) 75,000 $6,850 Medium Rectangle package (newsletter, index page, articles) 70,000 6,000 Content Integration package (newsletter, index page, articles) 70,000 6,000
FUTURISMO PODCAST SPONSORSHIPFuturismo, now in its third season, takes a deep dive into the companies, people and themes driving the future of the auto industry. Our team of reporters examine trends in the news with in-depth, insightful storytelling that brings the news within the Mobility Report to life.
Sponsorship of the Futurismo podcast is a unique opportunity to tell your brand’s story and associate your message with our forward-thinking storytelling.
Sponsors receive:• :15 second pre-roll at beginning of each podcast (“brought to you by”)• :90 second mid-roll in middle of podcast (provide a script or an audio file)• Logo on home page tease promoting each new episode• Logo on weekly email tease• Top leaderboard, medium rectangle, half page and lower leaderboard on podcast landing pages
Episode sponsorship Net Rate
Futurismo podcast sponsorship (pre-roll & mid-roll audio, podcast landing page ads, logos)
$3,500 per episode
Interested in sponsoring Futurismo but need assistance producing pre-roll & mid-roll audio? We can help – ask your sales rep.
• Vehicle ownership • Connected infrastructure • Government and regulations • Cybersecurity
New!
New!
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Online Sponsorships
Sponsorship Week Impressions Net Rate
Jan 8, April 2, July 30, Oct 15 975,000 $19,425
Impressions Net Rate
Featured Months (includes webinar) March, June, Sept, Dec
100,000 $10,250
Standard Months Jan, Feb, April, May, July, Aug, Oct, Nov
60,000 5,150
ACCESS F&IAccess F&I is the Automotive News site section dedicated to helping finance and insurance professionals run a best in class F&I operation at their dealership. Access F&I brings together articles, blogs, charts and quarterly F&I focused webinars developed by the Automotive News editorial team. Put your brand in front of this important segment – become an Access F&I sponsor.
Featured Months include: Includes webinar developed by Automotive News editorial team• Top leaderboard on 3 webinar email promotions• Logo on webinar console• Top leaderboard, lower leaderboard, medium rectangle,
half page on the Access F&I index page• Logo on F&I article pages• Logo on autonews.com home page• Logo in F&I Report weekly newsletter
Standard Months include:• Top leaderboard, lower leaderboard, medium rectangle,
half page on the Access F&I index page• Logo on F&I article pages• Logo on autonews.com home page• Logo in F&I Report weekly newsletter
OPEN HOUSEIf you’re looking for maximum visibility, then become the exclusive sponsor of one of four Open Houses in 2018. As the Open House sponsor, you are the ambassador of autonews.com, providing free access to all visitors during your sponsorship week. Drive home your advertising message with multiple, high visibility ad positions in promotion leading up to and including your sponsorship week.
Open House sponsors receive:• Medium rectangle and logo on Automotive News home page• Logo on home page interstitial• Logo plus 50 words in promotional emails• Exclusive top leaderboard ad on three promotional emails• Editorial mention in print• Run of site lower leaderboard• Logo on account registration page
Top Leaderboard728x90
Medium Rectangle 1
300x250
Lower Leaderboard728x90
Half Page300x600
9
Video Sponsorships
AUTOMOTIVE NEWS TVA favorite feature of the Automotive News audience, ANTV videos are announced and distributed by email, promoted at the top of our home page, and are also available at autonews.com/video. Each newscast runs approximately four minutes in length, and provides a potent, multi-element opportunity to build your brand.
Sponsors receive: • Exclusive top leaderboard ad position on the email• :15 second video pre-roll • Top leaderboard and medium rectangle on the landing page• Logo on home page and daily email (weekly email for
Weekend Drive)
FIRST SHIFTThe morning newscast features the lead stories of the day, and news that developed overnight.
Sold Weekly Impressions Net Rate
First Shift Sponsorship 575,000 $13,250
AUTONEWS NOWThe afternoon video is a recap of the most important news of the day, and a look at what to expect tomorrow.
Sold Weekly Impressions Net Rate
AutoNews Now Sponsorship 550,000 12,750
WEEKEND DRIVE Each weekend, our reporters have a lively, in-depth discussion about the biggest stories of the past week and highlight major stories to look for in the week ahead.
Sold Monthly Impressions Net Rate
Weekend Drive Sponsorship 475,000 10,000
SPECIAL VIDEO REPORTSA series of video broadcasts featuring interviews with leaders from various segments of the auto industry. Sponsor a series that’s right for you! The dates below indicate when the videos will be distributed by email.
Sponsors receive: • Exclusive top leaderboard ad position on the email• :15 second video pre-roll• Top leaderboard and medium rectangle on the landing page• Logo on home page• Logo on weekly email on weel of video send
Topics Date Impressions Net Rate
The Dealer Speaks Feb 26 290,000 $3,550
Retail Special Report March 12 290,000 3,550
Fixed Ops April 9, 16 580,000 7,100
North American CEOs May 7, 14, 21 800,000 10,300
Retail Special Report June 11 290,000 3,550
The Dealer Speaks June 18 290,000 3,550
40 Under 40 Retail July 16 290,000 3,550
Innovation/Traverse City July 31, Aug 1, 2
400,000 9,600
Retail Special Report Aug 13 290,000 3,550
The Dealer Speaks Sept 17 290,000 3,550
Best Dealerships to Work For October 8, 15 580,000 6,895
Global CEOs Nov 5, 12 580,000 7,100
The Dealer Speaks Dec 3 290,000 3,550
Retail Special Report Dec 10 290,000 3,550
New!
New!
New!
New!
First Shift and AutoNews Now anchors Jennifer Vuong and Tom Worobec
Weekend Drive reporters Mike Martinez and Mike Wayland
New!
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Email Advertising
JOBS BOARD When industry professionals are seeking work, or when companies have jobs to fill, they turn to Automotive News. With a loyal and influential audience, Automotive News reaches jobs seekers and businesses every month with this special Jobs Board email newsletter.
Monthly Ad Positions Impressions Net Rate
Top Leaderboard 25,000 $1,250
DAILY – WEEKLY AD POSITIONS
Sent each weekday afternoon, the Daily Email Newsletter is a summary of the most important news stories of the day including thought-provoking commentary and blogs from the Automotive News editorial staff.
Weekly Ad Positions Impressions Net Rate
Top Leaderboard 100,000 $ 6,365 Medium Rectangle 100,000 4,245 Text Ad/Logo 90,000 1,855
WEEKLY – WEEKLY AD POSITIONS
Sent early every Monday morning, the Weekly Email Newsletter highlights the key stories and editorial columns from the Monday edition of the newspaper.
Weekly Ad Positions Impressions Net Rate
Top Leaderboard 20,000 $2,060 Medium Rectangle 20,000 2,060 Text Ad/Logo 18,000 618
BREAKING NEWS ALERTS – MONTHLY AD POSITIONS
We send alerts when big news breaks, a hallmark of a critical news provider.
Monthly Ad Positions Impressions Net Rate
Top Leaderboard 300,000 $13,600 Medium Rectangle 300,000 12,600 Lower Leaderboard 300,000 4,900
F&I REPORT – Emailed every Wednesday, the F&I Report helps finance & insurance managers, dealer principals, bankers and insurance executives stay current and connected with the latest news that’s critical to their segment of the industry. Features include exclusive F&I blog and analysis, links to major F&I stories and the latest financing data.
Sold Weekly (Except Cycles) Impressions Net Rate
Top Leaderboard (13x cycle) 100,000 $18,250 Medium Rectangle 1 (13x cycle) 100,000 18,250 Mid Leaderboard 7,500 1,060 Text Ad/logo 7,500 618 Medium Rectangle 2/Lower Leaderboard Combo 15,000 515 Sponsored Content Integration (monthly) 30,000 6,000
U.S. SALES REPORT– Each month, autonews.com has traffic spikes when the monthly U.S. sales numbers are released. We package this valuable data with analysis from the award-winning Automotive News editorial team, and email this content in the U.S. Sales Report, on the first day after monthly sales data for all automakers becomes available.
Monthly Ad Positions Impressions Net Rate
Top Leaderboard 35,000 $2,425 Medium Rectangle 1/ Mid Leaderboard Combo 70,000 4,365 Medium Rectangle 2/ Lower Leaderboard Combo 70,000 2,750
Top Leaderboard728x90
Medium Rectangle
300x250
Text AdLogo & 50 Words
300x250
GENERAL NEWSLETTERS
SPECIALTY NEWSLETTERS
Section name here
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Industry Events – exclusive sponsorship includes:• Sponsorship of Show Daily digital editions: Full page ad,
skyscraper, logo, iPad banner• Show Daily email placements: Top leaderboard,
medium rectangle• Event index page placements: Top and lower leaderboards,
medium rectangle, half page• Logo on home page, blogs, galleries and Daily Email
NewsletterImpressions Net Rate
NADA Convention 1,000,000 $27,750 Traverse City – CAR Seminars 475,000 20,000
SPECIAL EVENT COVERAGEAutomotive News creates special advertising packages around automotive industry events. Sponsors of our event coverage enjoy exclusivity on event index pages, article pages and blogs, plus the visibility of a logo on the autonews.com home page.
Auto Shows – exclusive sponsorship includes:• Auto show index page placements: Top and lower
leaderboards, medium rectangle, half page• Logo on home page, article pages, auto show blogs
and galleriesImpressions Net Rate
Detroit (email top leaderboard on Auto Show email days 1 and 2)
300,000 $12,450
CES 150,000 10,300 New York 65,000 5,000 Chicago 50,000 4,000 Los Angeles 30,000 3,000
Full Page AdMay contain audio/video
Sky-scraper
209x
1044
Impressions Net Rate
Weekly Sponsorship 700,000 $6,600
DIGITAL EDITIONAccess to the Digital Edition is included with every Automotive News subscription. Subscribers are notified by email each Monday morning when the digital edition is available, and can also access the digital edition at autonews.com Digital Edition sponsors receive:• Full page ad opposite the front page of the digital edition
(desktop and iPad) – a prominent position that also supports audio/video (additional charge applies)
• Logo and skyscraper on the digital edition• Exclusive leaderboard ad on digital edition delivery email• Logo on the autonews.com home page for the entire week• Banner ad on iPad edition
Portrait 768 x 50 px; Landscape 1024 x 32 px
Leaderboard – 728x90
Lead Generation
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Net Rate
Sponsorship $16,950
WEBINARSDevelop your own educational webinar from start to finish – define the topic, invite speakers and create the presentation.
Automotive News will develop marketing materials that frame your experts as thought-leaders, and will promote the event to your target audience, who attend at no charge, with your compliments.
An Automotive News editor or reporter will greet the audience and moderate Q&A during the webinar. As sponsor, you’ll retain all registrant data collected throughout the process, providing powerful lead generation opportunities for your company.
Webinars are a great way to grow leads and engage with prospects:• Retail-focused webinars average 515 registrations• OEM-focused webinars average 234 registrations• 45% of registrants watch the webinar live• 92% of attendees would recommend the webinar to a colleague
Sold Weekly Net Rate
OEM or Retail $8,300 Full Audience 8,850
LEAD GENERATION EMAILSReach a specific audience segment with your thought leadership content – whitepapers, case studies, webinars or more - with this turnkey lead generation program. Automotive News creates and hosts a custom registration/landing page with your branding elements, and then drives traffic to that page with email blasts to your desired audience.
In 2017, advertisers averaged 191 leads from a Retail Audience email, and 167 leads from an OEM Audience email.
Customized registration fields collect valuable data, which we deliver directly to the sponsor. • Custom landing page featuring up to three thought
leadership assets• Custom e-mail
CONTENT INTELLIGENCE ENGINEOur content intelligence engine analyzes your thought leadership materials and serves them to readers whose browsing behavior most closely matches your content. This hyper-targeted opportunity allows you to distribute your content in a smarter, more efficient and more relevant way, and is a great add-on to a Lead Generation email. Ask your sales rep for more details.
New!
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Custom Content
We bring our storytelling expertise together with a client’s vision to produces one of a kind, custom content and creative solutions that help brands grow their business.
How We Do ItWe challenge advertisers to think outside of traditional marketing platforms, helping them create and craft marketing content that sets them apart from the crowd.
ApproachA team-based approach that offers project management, creative and design services, writing and editing expertise.
Powerful distribution channels: Print, online, social, direct mail, events and more. Products can also be produced for client-only channels.
How We HelpWe match clients’ objectives with thought-provoking, informative content that resonates with their target audience.
Some of Our Custom Capabilities• Supplements & Magazines• Newsletters• Custom Online Events• Infographics• Lead Generation• Whitepapers/Testimonials• Content Hub• Video• Content Integration• Onsite Activation…and more!
AUTOMOTIVE NEWS CONTENT STUDIO
SPECIAL ADVERTISING SUPPLEMENT
SEPTEMBER 2016
With dedication to service and
satisfaction, dealers build relationships
that extend beyond changes in technology,
generations and products.
autonews.com/contentstudio
WHO WILL DRIVE
YOUR DEALERSHIP?
Succession planning essentials
INNOVATION BRINGS NEW VISIBILITYTOOL TO SUPPLY CHAINS
Imagine a scenario: U.S. Customs officials delay a truck loaded with auto parts at the Mexican border. It seems unlikely the delivery is going to make it to the customer on time.
How quickly both the shipper and customer learn of the
situation affects their ability to rectify it, avoiding costly
downtime.Indeed, speeding up communication and reducing costs
with better, real-time data is becoming ever more import-
ant in this fast-paced, connected world. That’s the focus
of Ryder System Inc.’s supply chain visibility initiative with
the development of its new product. This product provides
several benefits, including:Real-time track and trace through web and mobile
Ryder’s system will compile data from GPS provid-
ers and significantly improve the customers’ experi-
ence by getting them updates faster, says Chris Scharaswak,
Director, Product Development & Innovation, for Ryder.
“This tool will ensure our customers don’t have any
supply chain interruptions,” he says. “This should assist the
OEMs and their tiered suppliers gain visibility.”
With the North American auto industry’s exponential
growth in the past decade and the emergence of a “now”
economy driven by increasing customer expectations, it’s cru-
cial for automakers to have better visibility of their suppliers’
supply chains. End-to-end visibility of parts and operations
cuts costs and risk while meeting customer expectations.
“There’s a need for identifying where materials are at any
given point in time,” says Jeff Kosloski, Group Director/Cus-
tomer Logistics for Ryder.That’s important not only for production parts but—with
recalls on the rise—for replacement parts, as well.
“It comes down to parts being available closer to the
consumer,” he says.Further, the North American “nearshoring” trend—of
large OEMs and their suppliers expanding operations in
Mexico—has caused a logistics logjam and made tracking
even more critical.
Mexico’s production boom has risen 50 percent from 2010,
to 3.4 million units, according to The Wall Street Journal. In-
vestment to meet infrastructure challenges from poor public
roads to a lack of seaports has not kept up with demand.
Faster tracking helps OEMs, suppliers and their shipping part-
ners to better plan around those obstacles, Kosloski says.Proactively identifying and mitigating supply
chain riskLow infrastructure investment is not the only
challenge the auto industry faces with nearshoring: Crime
cartels further complicate shipping in Mexico. They stop
trucks and often threaten drivers and their families with
violence. This could force the truck’s operators to accept
and hide contraband in their vehicles.“We have installed in-cab technology that allows us to
monitor those loads,” Kosloski says. “We can track when spe-
cific vehicles have been stopped—especially unplanned stops.”
Ryder’s monitoring in Mexico includes cameras, allowing
it to not only identify trucks that may have been targeted,
but also to ensure that no vehicle has been breached with
any illegal contraband stashed in a load of auto parts head-
ing across the border. Further, the technology helps avoid
driver disclosure, lessening safety threats, and could allow
them to bypass delays during customs inspections.
Ryder tracking also speeds up cross-border shipping
0
10
20
30
40
50
60 million
RECORD RECALLSAutomakers recalled a record number of vehicles in the U.S. last year.
Source: National Highway Traffic Safety Administration
THE WALL STREET JOURNAL
201551.3M vehicles
‘10‘00
‘90‘80
‘70
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Advertising Specifications
Position Dimensions Ad Size
Leaderboard (Top/Lower) 728 x 90 px
40k
Top Leaderboard Pushdown970 x 90 px
970 x 418 px
Super Leaderboard 970 x 90 px
Medium Rectangle 1 300 x 250 px
Half Page 300 x 600 px
Breaking News 300 x 100 px
Billboard 970 x 250 px
Interstitial 640 x 480 px
Responsive Medium Rectangle (needed for each ad unit
300 x 250 px
Logos 120 x 60 Logo 20 k
• Ad units accepted as jpg, gif, animated gif, png, or HTML5 (3rd party served only)
• In addition, a 300 x 250 px creative unit is needed for each placement for use on moblie
• Maximum file size is 40k• Please ask prior to signing the contract if interested in
serving any other type of rich media ads to see if ad type is offered or possible
• All Rich Media units must be 3rd party served• Supply URL to link ad• Looping limited to 3 times maximum• Banner animation is limited to 15 seconds• Only user-initiated sound allowed• Contact us for a complete list of Digital Edition Specifications
Online ad materials are due at least five business days prior to campaign start date. All 3rd party ad-serving costs are the responsibility of the advertiser.
Need help creating rich media units to run on Automotive News? Ask your sales rep.
To submit online creative, email [email protected]
Additional Production Charges for Site Placements
A/B Testing $500
Geotargeting 500
Position Dimensions Ad Size
Leaderboard (Top/Mid/Lower) 728 x 90 px
20k
Medium Rectangle 1 300 x 250 px
Text Ad120 x 60 Logo
+ 50 words
Responsive Medium Rectangle (needed for most ad units)
300 x 250 px
Mobile Banner (for Breaking News Alerts only)
300 x 50 px
EMAIL ADVERTISING SPECS• Ad units accepted as jpg, gif• In addition, a 300 x 250 px creative unit is needed for each
placement for use on mobile (except Breaking News Alerts, which require a 300 x 50 px creative unit for mobile)
• Maximum file size is 40k• Rich Media units cannot run in email positions• Email placements cannot be third party served• Supply URL to link ad
WEBSITE ADVERTISING SPECS
ONLINE FREQUENCY DISCOUNTApply earned print DVD or online discount, but not both. Discounts apply to net online spend before discounts.
$15k –2.5%
$30k – 5%
$50k – 7.5%
$75k – 10%
$100k – 12.5%
$125k – 15%
$150k – 17.5%
$175k – 20%
$200k – 22.5%
$225k – 25%
$250k – 27.5%
$275k – 30%
$300k – 32.5%
$325k – 35%
$350k – 37.5%
$375k – 40%
15
Advertising Specifications
Placement Format Ad Size Max Size Third Party Serving Other Requirements
Daily Email Logo JPEG/PNG 120 x 60 px 25k No, site served.
N/ATop LeaderboardGIF/JPEG
728 x 90 px40k
No, site served.
Top Leaderboard Responsive
300 x 250 px No, site served.
LANDING PAGE
Placement Format Ad Size Max Size Third Party Serving Other Requirements
Top Leaderboard
GIF/JPEG/PNG
728 x 90 px
40k YesStatic or animated. HTML5
accepted including 3x looping.
Top Leaderboard Responsive
300 x 250 pxMedium Rectangle
Medium Rectangle Responsive
:15 Pre-roll MP4 (H.264) N/A 10MB No, site served. N/A
HOME PAGE
Placement Format Ad Size Max Size Third Party Serving Other Requirements
Logo JPEG/PNG 120 x 60 px 25k No, site served. N/A
Placement Format Ad Size Max Size
Top LeaderboardGIF/JPEG
728 x 90 px40kTop Leaderboard
Responsive 300 x 250 px
HOME PAGE
Placement Format Ad Size Max Size
Logo JPEG/PNG 120 x 60 px 25k
DIGITAL EDITION ASSETS
Placement Format Ad Size Max Size
Full Page Ad, Left of Cover PDF only 783 x 1044 px 10MB
Right Rail Ad, SkyscraperJPEG/PNG
209 x 1044 px 40k
Logo 120 x 60 px 25k
iPad Landscape orientationPNG only
1024 x 32 px40k
iPad Portrait orientation 768 x 50 px
TV ADVERTISING SPECS
DIGITAL EDITION SPECS
Clickthrough URL(s)We can use the same URL for all elements or unique tracking URLs may be sent for each element (can append click tracker to the email banner and home page logo but NOT the other digital edition assets)
THOUGHT LEADERSHIP SPECS• Headline with click through URL• Logo (120x60) with click through URL• Up to 5 headlines with click through URL• Headlines have a 65-character maximum
CONTENT INTEGRATION SPECS• Headline up to 75 characters with click through
URL for each asset• Summary copy in a Word document (max. 550
characters; spaces and punctuation included) for each asset
• One 120x60 (max size 25KB) image per asset (can be sponsor logo or other image) with click through URL
• Sponsor must have rights to the image; if image is a graph or chart, it must be legible
• One outbound link up to 50 characters with click through URL for each asset for “more information” (i.e., CLICK HERE to learn more)
ADDITIONAL SPECS• Contact your sales rep.
16autonews@automotive_newsautonews.com
SALES
EuropeThomas Heringer Sales & Marketing Director+49 8153 9074 [email protected]
ClassifiedAngela Schutte800-388-1800/[email protected]
ProductionTerry [email protected]
New YorkScott [email protected]
DetroitKaren RentschlerManaging Director, Sales, Marketing and [email protected]
DetroitRob [email protected]
DetroitMary [email protected]
DetroitMatt [email protected]
DetroitJerry [email protected]
Los AngelesTaren [email protected]
New YorkHenry [email protected]