alo: social media

7

Social media Cross-functionality of social media tools Platforms: Facebook, Twitter and YouTube

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Page 1: ALO: Social media

Social media Cross-functionality of social media tools

Platforms: Facebook, Twitter and YouTube

Page 2: ALO: Social media

Integrate marketing channels in custom

tabs: brochure, email and YouTube

What patrons want in social media:

behind the scenes and personality

Platform Facebook

What patrons want in social media:

behind the scenes and personality

Page 3: ALO: Social media

Messaging for engagement;

solicit responses

Messaging for engagement

Page 4: ALO: Social media

… and follow up and follow through

Social media as customer service:

respond personally and rapidly …

Page 5: ALO: Social media

Consistent branding

Integrate marketing channels

Platform YouTube

YouTube in email campaign

YouTube on ALO website

Page 6: ALO: Social media

Messaging for engagement

Social media as customer service:

respond personally and rapidly

Consistent branding

Platform Twitter

Page 7: ALO: Social media

Questions? Connect with me

twitter.com/mcmvanbree facebook.com/dutchperspective [email protected] mcmvanbree.com

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