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Web 2.0: Why it matters and what you need to know

(Social bookmarking & tagging)Terry HulbertDirector of Business Development

ALPSP WorkshopThe World Bank, Washington, DC30 September 2009

www.twitter.com/thulbertwww.friendfeed.com/tcjh007www.delicious.com/tcjh007

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Social bookmarking

• …is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata, typically in the form of tags that collectively and/or collaboratively become a folksonomy. Folksonomy is also called social tagging, "the process by which many users add metadata in the form of keywords to shared content".

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Add to FacebookMost sites will let you share content on your Facebook page

Unlike social tagging this form of bookmarking is about sharing popular links with your ‘Friends’

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StumbleUponMore a personalised recommendation engine.

Uses peer- and social filtering & networking ideas…through use of thumbs up/down

Learns what you like & will suggest when you ‘stumble’

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Digg; RedditMore ‘social news sites’ than ‘social bookmarking’.

Like StumbleUpon these social tools are closer to recommendation engines than tagging per se.

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Why & how do I use Delicious?

• Better way to store & organise favourites (which aren’t tagged)– by folksonomy– can view everything else tagged by everyone else– serendipity– annotation

• Can make private• Can share with your network

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Why & how do I use Delicious?

• Organised by tags• Can be filtered• Can have RSS feeds by tags, people, an

individuals tags (e.g. delicious.com/tcjh007/alpsp_workshop

• It’s portable; it’s in the cloud

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How might you use it too?

• Capturing and storing corporate business intelligence

• Sharing knowledge with your customers & stakeholders

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Some hands-on tagging

• I would encourage you to try a number of these services and see what works for you

• Delicious is my own favourite and is widely used, but you may prefer another

• Shall we play?

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Thank youTerry HulbertDirector of Business Development

ALPSP WorkshopThe World Bank, Washington, DC30 September 2009

thulbert@aip.orgwww.twitter.com/thulbertwww.friendfeed.com/tcjh007www.delicious.com/tcjh007