8/2/2019 AlyseBorkanResume

1/1

alyse borkan

education

extracurricular activites

skills

agency experience

branding experience

University of North Carolina at Chapel HillSchool of Journalism & Mass CommunicationAdvertising MajorClass of 2012GPA 3.6/4.0Deans List

Account Management Intern BBDO New York Summer 2011 Worked on the Johnson & Johnson Baby account. Monitoredsocial media platforms and created competitor decks.

Account Management Intern Craig Jackson Fall 2010 Worked on several new business proposals and conducteddemographic and competitor research for WakeMed and BD.

Account Management Intern Renegade Summer 2010Managed AXAs Twitter and researched and analyzed data forCoty Inc. and HSBC.

Publicity Intern rAVe Publications Spring 2011 - Present Travel to AV trade shows to publicize rAVe by conducting interviews,updating social media and writing blog posts.

Digital Assistant UNC School of Government Fall 2011 - PresenCreate presentations for the facility and help manage their socialmedia and online presence to brand the School.

Branding Consultant Life Sciences Law Fall 2011 - Present Rebranded their digital identity by creating a new website,implementing social media and recreating their e-newsletter.

Communications Intern Kidzu Fall 2008 - Spring 2011Branded the childrens museum largest fundraiser, createdcollateral, redesigned their website and updated social media sites.

Student Strategist Aloft of Chapel Hill Fall 2010Created a marketing plan that was successfully implemented andfunded by Starwood Hotels at multiple Aloft locations.

Student Strategist AAF of Raleigh-Durham Fall 2010

Worked on a PSA campaign for the Coalition to Unchain Dogs.Helped create a social media plan and cultivate partnerships.

39 Alan RoadSpring Valley, NY 10977

(845) 216-2927borkan@live.unc.edualyse.borkan@gmail.com

Account Planner UNC NSAC Team

Spring 2011Conducted primary and analyzed secondaryresearch to create an integrated marketingcampaign for JCPenney.

Member Ad Club Fall 2008 - Present Attended weekly meetings and particpated inclub events.

Publicity Committee Relay for Life Fall 2009 - Spring 2010Managed guerrilla on-campus programs andadvertised the event through local media.

other work experienceMayors Intern Town of Chapel Hill Fall 2009 - Spring 2010Publicized Town events and created a hands-on, green skillsprogram for the high school students of Chapel Hill.

Campaign Staff Human Rights Campaign Summer 2009Individually fundraised more than $30,000 over the span of 10

weeks. Ranked one of the top ten best canvassers.

Adobe llustrator, InDesign, and PhotoshopMac and PC platforms