am i doing social media right? maximizing your social media for personal branding and audience...
DESCRIPTION
NewsTrain instructor Mandy Jenkins helps journalists understand the differences between Twitter and Facebook, as well as how to decide whom to follow and how to find your voice on social media. Jenkins is editor of the open newsroom at Storyful. This presentation -- Am I Doing Social Media Right? Maximizing Your Use of Social Media for Personal Branding and Audience Engagement -- was part of the Columbus, Ohio, NewsTrain on Sept. 20, 2014. Please see an associated handout: Maximize Your Social Media. NewsTrain is a traveling workshop for journalists sponsored by Associated Press Media Editors. For more information, visit http://www.apme.com/?AboutNewsTrainTRANSCRIPT
Users here to follow topics and interests first
Fact-paced, frenetic updates expected
Great for quick hits and updates
Largely public, less expectation of privacy
Users here to follow pre-existing
connections
Slower-paced, fewer posts
Great for longer posts and conversation
Large expectation of privacy
Photo by Shawn Harquail - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/55648226@N03 Created with Haiku Deck
Your competitors
Your competitors
People on your beat or in your community
Your competitors
People in your field of interest/beat
Popular people in your local/topical
Twittersphere
Your competitors
People in your field of interest/beat
Popular people in your local/topical
Twittersphere
Those who reply to you
Your competitors
People in your field of interest/beat
Popular people in your local/topical
Twittersphere
Those who reply to you
Those who re-tweet, share your links
• One place to manage
everything
• Control your privacy
• Timeline design with
large image
• Could mix
personal/professional
• Completely separate
presence from profile
• Completely public
• Timeline design with
large image
• Detailed analytics to
see who visits
Profiles Pages
facebook.com/bookmarks/lists
facebook.com/bookmarks/interests
The Usual Suspects
• Fans/followers
• Retweets/shares
• Replies/comments
• UGC submissions
• Reach
• Klout Score
Real Indicators
• Intended audience acquired
• Reader -> Customer
• Conversations generated
• Reader -> Participant
• New sources acquired
• Gains made
Klout.com
Bit.ly
Photo by Stuck in Customs - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/95572727@N00 Created with Haiku Deck
Mandy Jenkins
@mjenkins
More resources and such at:
zombiejournalism.com
mandyjenkins.com
slideshare.net/mandyjenkins