am i really taking advantage of seasonality in affiliate marketing - tina judic, tim jessop, charlie...
DESCRIPTION
TRANSCRIPT
Am I really taking advantage of Seasonality in Affiliate Marketing?
On the panel today:
ZAK EDWARDS
MANAGING DIRECTOR
PREZZYBOX
GILLIAN MAKEPEACE
AFFILIATE MARKETINGMANAGER
DEBENHAMS
CHARLIE RANGER
ONLINE MARKETING MANAGER
TUI UK
TIM JESSOP
MARKETING MANAGER
TESCO
• Weekly unique terms represented as share of all search terms to All Categories• US trend
9 weeks
14 weeks
16 weeks
Christmas planning is starting earlier every year Consumers are actively researching Christmas shopping sooner and sooner
Source: Experian Hitwise UK 2011
Early snow affected online behaviours As did the ash cloud
Source: Experian Hitwise UK 2011
Most searched-for products on Cyber Sunday 2010 Snow shoes?
Source: Experian Hitwise UK 2011
Flight searches begin to increase mid-December but really take off in January
Source: Experian Hitwise UK 2011
Mother’s Day caused the biggest spike in Spring
• Sunday 27 March was the single biggest day in online retail this Spring • Saturday 2 April was the single biggest day for Footfall with a last minute rush for gift buying
Source: Experian Hitwise UK 2011
Easter weekend faired better online than offline
• Easter Sunday, 24 March, was the single lowest day for footfall in spring• Easter Monday, 25 April, saw traffic peak for online retailers above the traditional weekly spike on Sunday.
Source: Experian Hitwise UK 2011
• The Royal Wedding led to a Footfall Index score 33% lower than on 29 April 2010• There was a significant dip in online traffic to retail websites that day, representing the worst day
for online retail in April
The Royal Wedding caused drop-offs in online & offline
Source: Experian Hitwise UK 2011
• Increase in “compare” related terms across all industries including travel, telecoms and utilities• Reflects increased price-sensitive consumers and appetite to find the best deals online
“Compare travel insurance” Experienced a 1,676% increase
Source: Experian Hitwise UK 2011
However, comparison sites are losing market share… to vouchers and social shopping
Source: Experian Hitwise UK 2011
Group-buying is really taking hold… Groupon’s traffic has grown 350% in the last year
Source: Experian Hitwise UK 2011
• In September 2009, just 0.02% of all UK web traffic originated from a mobile device• In January 2011 this figure was a staggering 8.09% (representing a growth of over 4000%)!• This figure has exceeded 10% already
Our online access is changing…
Source: Experian Hitwise UK 2011
Considerably…
How will this shift affect seasonal norm?Source: Prosper Mobile Insights 2011
Over to the panel:Are we really taking advantage of Seasonality in Affiliate Marketing?